“
Why will Gen Z and those immersed in youth culture wait in line for hours at Supreme for a new product to drop? Because they want to be in the line. The line is the new community and those who wait in line earn a seat at a very elite table. For brands to succeed with Gen Z, they need to create a sense of belonging or their competition will.
”
― The Gen Z Frequency: How Brands Tune In and Build Credibility
― The Gen Z Frequency: How Brands Tune In and Build Credibility
“
I think in life we sometimes subconsciously choose what we cant live without, to find that we can live without. It is just something we tell ourselves, because we don’t want to choose or to make a decision on what we say we can’t live without.
”
―
―
