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Crush It!: Why Now Is the Time to Cash In on Your Passion
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Crush It!: Why Now Is the Time to Cash In on Your Passion

3.87  ·  Rating details ·  31,807 ratings  ·  1,429 reviews
Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years ...more
Hardcover, 142 pages
Published October 14th 2009 by HarperCollins (first published 2009)
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Average rating 3.87  · 
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 ·  31,807 ratings  ·  1,429 reviews

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May 12, 2010 rated it did not like it
I will now save you $10.99:

1) Figure out what your passion is. Examples from the book: wine, baseball cards, worms, gardening, accounting, candy, soccer, marketing, business development, tech. (My current passions are Diet Coke, Fringe, and napping, none of which I think I can monetize.)

2) Come up with a catchy name and register it on every social media site.

3) Write a bunch of tweets/blog posts or make video blogs. Work your ass off (he suggests not spending any time with your family-- although
Greg Swierad
Jul 28, 2020 rated it it was amazing
I have to say, I'd rather read Gary's books than watch him on video. His energy is very high, which prevents me from applying his knowledge to my life. However, I love his books - short and to the point.
This book made a huge impact on me. I understood what I had to do to overcome my fear of making videos and posting them on social media. Well, there are 2 simple things:
* Give tons of value. Give more than anyone else. Prepare a very good material and share it with others.
* Be 100% authentic. So
Dr. Appu Sasidharan

Gary Vaynerchuk is trying to tell how we can make a living out of our passion through this book. He gives tips on using the internet and social media as leverage to make your business successful. Gary is one of the best candidates to write on this topic as he used the internet to convert his local wine shop business to become one of the industry leaders. He used vlogging on youtube and other social media platforms to create his own brand. He touches almost all spheres of life in this book. I
Don't let the title mislead you. I know how it sounds, but it's not that kind of book.

I'm no stranger to Gary Vee. My partner is Gary Vee's die-hard fan, so he made me watch some of the countless youtube videos. I decided to pick up the book to understand the appeal.


The author does have one. It can be pretty much summed up as follows:

1) Work hard. Work a lot. Work 16 hours a day every day, until your veins pop and your heart stops.
2) Enjoy it.
3) Be patient and adaptable - and the resu
Sep 14, 2012 rated it it was ok
I heard many good things about Gary Vaynerchuk and when I did finally get my hands on Crush It I was looking forward to learning more about how Gary built his empire.

Gary has put together a book with advice that sounds great from a stage but is hardly something you would want to put into action.

Including, “What kind of business did you plan on starting, a mediocre one or one that’s kick-ass? You know the answer.”

Or, “It’s never a bad time to start a business unless you are starting a mediocre
Kelly Murphy
Nov 20, 2012 rated it really liked it
I avoided this book for a long time because I expected it to be about money money money. To my surprise though, it wasn't about that as much as I expected.
I'm working toward making a brand for myself, but my motivation is not money. And, Gary makes a HUGE deal on following your passion and living your passion and sharing your passion (and of course, cashing in on your passion) but never wasting your life on something that isn't your passion in order to make money.
This book gave clear and pract
Apr 05, 2018 rated it did not like it  ·  review of another edition
This book is out of date. I don't need convincing that internet and social media is the future, because I live in the future. And that is pretty much all the book is about. It just rattles on about the internet being awesome, you needing to register everywhere, working hard and seeing the results. And then someone notices you and before you know it, you are rich. (See, you don't need to read the book anymore!)

Some ideas might have been good (and to be honest, I don’t really know how fresh they w
Jun 26, 2010 rated it really liked it
Gary Vaynerchuck is widely considered a web celebrity and social media expert. He used social media and online video (WineLibrary TV) to gain incredible exposure and propel his wine business to unprecedented success. Gary's secret isn't social media, however; it's his passion. Social media is just the tool he uses to share his passion and connect with others. As he states in chapter 9, the best marketing strategy ever is simple: care.

The main premise is that life is too short to do work that you
Anita Campbell
Aug 20, 2011 rated it liked it
I know this book has been wildly popular, and Gary V has many fans. I happen not to be a huge fan of his style, either in his videos or this book. I think his excited, sometimes over-the-top style that focuses on HIM, has to appeal to you. It's not my style.

This book is very much about Gary and HIS successes -- not necessarily the kind of information that others can easily apply to their situations. The reality is, most of Gary's successes won't be replicable by the typical entrepreneur or small
Amir Tesla
Nov 12, 2017 rated it really liked it
Do you want to make money out of you passion? Even passions like playing games, loving chocolate or cultivating veggies? Well, here's the recipe. ...more
Amy | Foxy Blogs
“Developing your personal brand is the same thing as living and breathing your resume.”

“We’re all in the public eye now, swimming around in a clear glass fishbowl of our own making.”
May 23, 2017 rated it liked it  ·  review of another edition
This was one of the business books I would say falls under the umbrella of the books I've read a few years too late, in this case, I think I could have skipped this book. The most interesting parts were about how Gary Vee got started and what made him who he is, which is why I wanted to read this in the first place. The more tactical parts of this book, by nature of being published 8 years ago, has changed and were no longer really useful.

Still, I would recommend this for anyone looking to star
Wayne Marinovich
Aug 02, 2018 rated it it was amazing
Outstanding book. Some won’t like Gary’s direct approach to things but they will still get value for money. It’s a changed world out there and if you are not changing and moving forward, you will be left behind.

The world won’t come to you, you are not that big a deal. You have to chase the world you want. Crush it will help you.
Jan 03, 2010 rated it did not like it
Shelves: ebook
I was on page 26 of 100 non-appendix before the author started actually started giving the advice the book was about. The prior 25 pages (a full quarter of the book!) was a sales pitch for how the book would change your life. What the heck do I need a sales pitch for when I am already holding the book in my hands?

Vaynerchuck is going for some weird work-as-leisure premise, where if you are "living your passion" you don't need to look forward to vacations, or hobbies or anything, because you will
Q.T. Pi
Feb 12, 2018 rated it really liked it
I'm trying to turn my hobby/passion into a full time job so this work really hit home for me. At times it felt like it was more motivational/self help focusing more on putting yourself in the right mindset but there was some actionable advice like staying on top of/ahead of changes in your industry, focusing on building your brand after you decide to pursue your passion and finding the right community. ...more
Liam Walter
Jul 25, 2017 rated it did not like it
Starting a blog is terrible business advice. While this might be the case for 2001 it is certainly not the case for 2017. The book doesn't dive deep into any topic whatsoever and simply relies on the statement to "crush it." I like Gary and I think he's very smart but this book is intended for 13 year olds. ...more
Shitiz Srivastava
May 29, 2019 rated it it was amazing
There is no doubt that Gary V is one of the most influential internet personality today.
I have read his "Jab Jab.." and I loved it back then and then randomly I found this book and decided to give it a read as well.
The Book is about the internet, passion, entrepreneurship, startups, finding purpose in life, doing whatever it takes to get successful and personal branding along with bits of Gary's life, upbringing and how he grew up and got interested in the internet.
If you are a Vlog maker or a B
Jul 30, 2010 rated it liked it
I'm generally not interested in the slightest in the business, make money now! genre of books. But my love for journalism, news, and information has definitely generated a strong interest in entrepreneurship. Given that this little book will only take you about an hour to read, I found it pretty worthwhile as a very simple, straightforward guide on how to leverage the Web and social media to build a sustainable business that allows you to do what you love. There's nothing "new" here, but yet it' ...more
Mario Tomic
Aug 06, 2013 rated it it was amazing
Great read for anyone that has the burning desire within themselves of starting a business. This book can give you the little extra push you need to execute your idea into a blog and I personally love the approach.

Basically for most of us not born into great wealth there is no way you can avoid hard work in life so better not try to do it, instead pick something you love doing so the work doesn't feel like "work" anymore.

Anyway, I rate this book 5 stars because it really struck some good ideas
Jun 01, 2013 rated it liked it
Shelves: business
This 3 stars are for the audiobook. If you are going to get this, get the audio book. It has updated info (even though now some of it is again outdated) and he often goes off-script, which I wish more audio books would do. It is read by the author. Some may not like his hyper-ness, but I think it helps convey his enthusiasm.

So the idea of the book is to show how the use of social marketing can greatly benefit your business, and how it and the Internet can act as "great equalizers" of sorts. It k
Dane Cobain
Aug 08, 2017 rated it really liked it
This book would have earned a 5/5 if I’d read it a year ago, before I’d followed the advice that it preaches off my own back. That’s because it’s all about giving you both the inspiration and the advice that you need to make a career out of something you love, and I’m now doing exactly that. I’m making more money while I’m at it, too.

I think this is Vaynerchuk’s first book, but it’s still up there with his new releases. That’s because he doesn’t talk about specific platforms, focusing instead on
deleted d
Dec 21, 2014 rated it really liked it
Good stuff, lots of practical advice.

I specifically liked being authentic, and mingling with your community online answering questions and building a reputation. And not neglecting social media of course!
Kajal Dhamija
Aug 22, 2018 rated it it was amazing  ·  review of another edition
One needs some kind of motivation to keep going. It is true that passionate people do have passion. But it is also true that this passion doesn't always makes you keep working towards your goal. At least that's the case with me. I need to keep myself constantly updated through a some external stimuli. And what better stimuli can be than a book?

This book does the job of making you work towards your passion tirelessly. Why do we get tired when we work for long? Because we don't love doing that. An
Jan 14, 2022 rated it it was ok
The approach is kinda outdated.
Melissa Jill
Jun 25, 2010 rated it liked it
Shelves: business
Occasionally I talk to photographers who have been in business since before the digital revolution and the growth of the internet. They all sound the same. They grieve the changes that have caused business to slow - or in some cases - come to a grinding halt. They grieve the fact that clients are hiring newer, less-experienced photographers than them. And they're largely oblivious to how powerful the internet is and how drastically it has changed the game. They want to keep doing the same things ...more
Jan 09, 2019 rated it really liked it
It's interesting to listen to this with nearly a decade's remove and hear his predictions - "Tweet will be a verb!" for what will blow up. He's about 50/50 correct, but the major themes of the book (as he intended), are not dated and apply to promoting oneself on the internet in general.

His dynamism is contagious, and the audiobook is neat because he goes off-script again and again, to add stuff ex tempore, and it's interesting, as a narrator, to hear how much the voice shifts between reading w
Fadi Ashy
Mar 21, 2020 rated it it was amazing
A typical Gary Book, what an amazing must-read to everyone who is starting to follow their passion, and it also shines a light on the importance of social media how it's currently dominating the world.

Also, the book is old but its information is always relevant when starting fresh and as always I recommend the Audiobook by the man him, Gary Vaynerchuk.
Dec 11, 2009 rated it it was amazing
This book made me VERY happy. Gary has a no-nonsense attitude that I love. His "stop whining and just do it" approach is a breath of fresh air. That attitudes is not for everyone though. However, he gives some great tips regarding social media and personal branding. I consider myself pretty well informed, but he gave suggestions I'd never thought of and some excellent short cuts.

This is not a "do what you love and everything will fall into place" kind of book. He doesn't b.s. and doesn't hide th
Sep 20, 2012 added it
Shelves: in-library
SUMMARY: Do you have a hobby you wish you could do all day? An obsession that keeps you up at night? Now is the perfect time to take those passions and make a living doing what you love. In CRUSH IT! Why NOW Is The Time To Cash In On Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video cam ...more
Jed Langdon
Aug 24, 2011 rated it it was amazing
Passion, hard work and hustle

These are some of the lessons that are packed into this book.

In “Crush It!” Gary Vaynerchuk reveals that we can all cash in and make a living by building a business around our greatest passion or hobby. He enthusiastically explains that the rising power of the Internet has enabled anyone to build a highly profitable business if they are truly passionate about it. For those with enough hustle and determination, there is also the opportunity to go beyond making a livi
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Gary Vaynerchuk is the ultimate businessman. Born with an entrepreneurial spirit, Gary is a proven investor and advisor in the world of startups, and now an expert on the Fortune 500 world, through is work as CEO of Vaynermedia, a social media marketing agency. Having two bestsellers under his belt doesn't hurt either.

Thirty-three years ago, Gary got his start in business by ripping flowers out of

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