Customer Acquisition


Traction: A Startup Guide to Getting Customers
Lean Customer Development: Building Products Your Customers Will Buy
Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days
Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI
Rework
Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue
Discovering India: Through the eyes of Groww
The Revenue Marketing Book: How to build a predictable and repeatable revenue marketing engine that works
Traversing the Traction Gap
Subscription Marketing
Scale Smart : How to Get Your First 1,000 Customers In India
Measure What Matters
The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
Traction: Get a Grip on Your Business
If You Build It Will They Come?: Three Steps to Test and Validate Any Market Opportunity
Nothing happens in a business without a customer
Mac Duke The Strategist

Pooja Agnihotri
There is no question that it is easy to enter the wedding industry but it is tough to survive there because most businesses still don’t know what it takes to build a long-line of loyal customers in this business.
Pooja Agnihotri, The Art of Running a Successful Wedding Services Business: The Missing Puzzle Piece You’re Looking For

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