Elizabeth May

“Existentialist psychotherapist Irvin D. Yalom identified what he calls humans’ ultimate concerns: death, isolation (loneliness), freedom, and meaning.118 These concerns reflect our deep fundamental needs. We search to understand the meaning of life, but no question provokes more debate. We feel desperate to experience gratification, so much so that we often rob ourselves of it by overindulging”
― Annie Grace, This Naked Mind: Control Alcohol, Find Freedom, Discover Happiness & Change Your Life

“A car's not the right place for showing off to a girl—the bed's the place for that. The consequences of a mistake there are more upsetting, but less tragic.”
― Sergei Lukyanenko, The Last Watch

“Since the product is actually poison, advertisers need to overcome your instinctual aversion. That’s a big hill for alcohol advertisements to climb, which is why the absolute best marketing firms on the globe, firms with psychologists and human behavior specialists on staff, are hired to create the ads. These marketers know that the most effective sale is an emotional sale, one that plays on your deepest fears, your ultimate concerns.”
― Annie Grace, This Naked Mind: Control Alcohol, Find Freedom, Discover Happiness & Change Your Life

“Scratching an itch is pleasurable, but you would never purposely sit in poison ivy just to scratch your ass.”
― Annie Grace, This Naked Mind: Control Alcohol, Find Freedom, Discover Happiness & Change Your Life