Peg Fitzpatrick's Blog, page 20

The Philosophy of a Hashtag Strategy

Do you have a hashtag strategy? While there’s nothing wrong with casually using a hashtag, having a solid strategy behind your hashtag can bring real results for you and your brand. Let’s look at the how’s and why’s behind using hashtags in your social media and how you can start benefitting from them with your social marketing!

Why use hashtags?

Consider hashtags the glue that holds social conversations and ideas together. Clicking on a hashtag can provide a wealth of information and a sea of...

The Art and Science of Pinterest Visual Marketing

Pinterest is the ultimate visual playground for inspiration, motivation, and, dare I say, marketing. Smart bloggers and social media marketers know that Pinterest is the place to be to build interest in their brand and draw relevant traffic back to their websites. One way to excel in the social media space is to master the art of Pinterest images.

80% of pins on Pinterest are repins so creating your own original content will help your Pinterest presence become more popular.Click To Tweet

Master...

Pump Up Book Sales with Social Media Marketing

Writing a book is a grand achievement and checks off a bucket list item for many writers. However, what happensafter you finish writingis the key to finding readers and ultimately selling your book.

Social media marketing isthe best way to get the word outabout who you are and talk about your books. Learning how to build buzz for your book with social media will take a little time but the efforts will pay off.

The first step isbuilding a foundationfor your social media platform by letting peopl...

The Art of Social Media Apps and Services Resource List

To be successful in social media, you’ll need a ton of shortcuts and these apps and services are things that Guy Kawasaki and I have both tested and love for our social media and recommended in The Art of Social Media.

We’ll be updating this list with new fun things that we find and want to share with you. These are in alphabetical order cause that’s how we roll.

A

Alltop. Aggregation of RSS feeds organized by topic.

B

Buffer. Social-media content-scheduling platform.

C

Canva: Amazingly simple graph...

Pinterest Tips: Time to Pin for Mobile First

To hit the ground running on Pinterest in 2015, it may be time to shift your thinking. For many marketers (myself included) we thought we could pass the mobile viewers off as second class citizens. We told ourselves, “They can just zoom in on our pin if they can’t read the text.” or “They can just pinch and zoom on their smartphones once they get to my website.” Now with 75% of Pinterest activity occurring on mobile devices, you can no longer ignore the mobile audience and expect to succeed....

Reuse, Repurpose, Refresh: How to Maximize Your Content

If you’re a blogger or content creator of any kind, you know that it takes a good amount of your time to create content. From coming up with your idea, researching it, writing it, editing, to creating visual media – it is a long process. To make sure that you’re maximizing your hard work, I’d like to share some ways that you can reuse, repurpose and refresh your original content and maximize your time spent to get the most value as measured by reshares, tweets, Likes, repins, page views etc.G...

Cracking The Writer’s Code with Everybody Writes

“There is no one way to write – just as there is no one way to parent a child or roast a turkey. But there are terrible ways to do all three.” Ann Handley

Writing can be one of life’s greatest joys or a big pain in the butt depending on how you approach it. Everybody Writes provides the framework to help everyone from bloggers to content marketers to people who want to become serious authors by breaking writing down into it’s simplest elements and providing structure.

Here are ten tips from Ann...

9 Sparkling Ways to Make Your Online Brand Shine

Wow, is the internet getting crowded! Creating a successful online brand today may seem like a huge challenge because of the noise in the space but look at the bright side, you have people who’ve forged the path for you. I’m going to share some ways to make your online brand shine.

I recently had a conversation on Google+ with someone who was discouraged because he felt there was nothing he could do or say that would help him get noticed. I’ll tell you a secret, this is the same exact thing th...

How to Create a Brand Persona on Social Media

Being a brand on social media can be a challenge because people want to connect with other people, not a logo or brand. So, how does a brand get into the mix in social media in an effective way? They create a persona that fits their brand, helps them communicate their message, and works in social media. I want to share some successful brand stories to help you create a brand persona for your company to use on social media.

Dollars and sense

Etsyis a brand that has created an engaging, large aud...

Simple Steps to Market on Pinterest for Profit

Are you wondering what direction to take your marketing for 2015? Marketing on Pinterest is the answer! This article will discuss why people are on Pinterest, how you can market to them, and what makes a great pin on Pinterest. Adding Pinterest to your marketing mix will provide better brand visibility and reward you with long term web traffic.

Why are people on Pinterest?

People are spending more time on Pinterest than Facebook today and that time is spent browsing through pins and Pinterest b...