How to Create a Brand Persona on Social Media

Being a brand on social media can be a challenge because people want to connect with other people, not a logo or brand. So, how does a brand get into the mix in social media in an effective way? They create a persona that fits their brand, helps them communicate their message, and works in social media. I want to share some successful brand stories to help you create a brand persona for your company to use on social media.

Dollars and sense

Etsyis a brand that has created an engaging, large aud...