Peg Fitzpatrick's Blog, page 15

How to Blog Differently in Three Easy Steps

Being unique and standing out in the online world is crucial to your blog’s success. Learning how to blog differentlyis easier than it might seem. While other’s are trying to copy the big blogs, find your own mojo and really hit your blogging stride.

One of the first lessons I learned when I started my blog was that I didn’t need to follow anyone else’s rules. You don’t have to blog X times per week or write posts that are X many words long. Passionately write when you have an idea worth sh...

Resources from #SMMW16

Hello workshop friends! Welcome welcome!
Workshop: How to Design and Employ Visual Content for Your Blog Post
Sunday Apr 17 – Room 32AB1:00pm – 2:30pm

Have you found writing great blog content isn’t enough anymore? You also need great visual content to help your blog post be shared across social media channels. In this hands-on, practical workshop, Peg Fitzpatrick, co-author of The Art of Social Media, visual marketing expert and popular blogger, will show you how to make your blog posts sha...

Powerful Storytelling Tips to Boost your Content Marketing

Why is storytelling important in today’s busy online world? We’re all swamped with messages all day from email, social media, television, our smartphones, you get the picture! Storytelling has been around since we first started communicating with each other and while the mediums may have changed, telling stories is still a powerful way to communicate. Using these powerful storytelling tips can help boost your content marketing and reach more people.

I’d like to share some ideas with you abou...

Unlock Facebook’s Secret Blueprint for Successful Facebook Pages

Facebook Page management is one of the most challenging social media tasks due to the complexity of the Facebook algorithm and the amount of competition in the News Feed. In this post, I’m going to examine successful Facebook Pages and see what makes them work so well as well as show you Facebook’s own blueprint.

From Facebook, “Posts are generally more successful when they connect with your audience in a real, genuine way.

To create effectivecontent you have to be aware of the fact that ou...

How To Bootstrap Fantastic Social Media For Small Business

Let’s face it: social media for small business can be a challenge! But it’s also the most fantastic way for small businesses to grow and reach more potential customers. In this article I’m going to share tips to use social media for small businesses that don’t break the bank or take hours of your precious time.

I recently was on a Social Media Bootcamp webinar with Rebekah Radice for Post Planner and we covered a lot of ground for small businesses. [free replay here]

Small businesses can use...

How Social Media Can Be Magic For Your Blog

Social media can be the magic that helps people find your blog articles. A few years ago, blogging and social media were separate. Blogging was long-form, serious, and crafted. Social media was short-form, personal, and spontaneous. Some people predicted that social media would replace blogging because of declining attention spans.

Blogging and social media not only amicably co-exist, they complement each other. The trick is to use a blog to enrich your social media with long-form posts and...

12 Incredibly Useful Video Tips to Make Better Videos

Being on camera can be a scary thing! I’m going to share useful video tips from a digital native YouTuber, my daughter Shayla. Shayla has been immersed on YouTube for years, not only watching videos but learning what works on camera and what doesn’t. She’s taken these skills and creates amazing vlogs for her own YouTube channel as well as editing my videos because I have very poor video editing skills.

When we travel, Shayla will shoot video all day on her phone and edit it into amazing litt...

How to Use Analytics to Increase Instagram Engagement

Do you use analytics to increase Instagram engagement ?How do you grow your Instagram account?

I’m going to share some solid tips to increaseInstagram engagement account using analytics. Nothing is super complicated, it just takes time and a little elbow grease.

In this article, I’ll discuss:

• How to create an Instagram strategy
• Track your biggest supporters
• Easy-to-use daily and weekly Instagram admin task list

85% of top brands have invested in Instagram. Have you?Click To Tweet

Ins...

How to Make Your Brand Ambassador Dream A Reality

I’m frequently asked questions about working with brands or how to become a brand ambassador so I thought I’d share some ideas to help make your dream a reality. I’ll bring in some tips from other social media pros that have been brand ambassadors to give you an idea where you can get started working with a brand.I previously wroteThe Beginner’s Guide to Becoming a Brand Ambassadorwhich was a good start to talking about being a brand ambassador but I thought you’d love to hear more.

I’ve wor...

12 Key Tactics The Pros Use to Become a Serious Blogger

Jay Baer has long been a serious blogger and social media pro that I look up to. This guest post was originally written for 12 Most as a guest post many moons ago and it remains one of my favorite resources for serious bloggers.

When I commented on the original article, Jay gave me a fantastic compliment and it meant so much to me as a new blogger. It reminds me to always be generous to people who are new and try to encourage others to be their best.

All that follows is wisdom from Jay on b...