Peg Fitzpatrick's Blog, page 19

Career Advice: How Will You #LeaveYourMark?

Reading is one of my greatest passions. Finding a book that changes my thinking and sparks ideas for me is life-changing. Leave Your Mark. Land Your Dream Job. Kill it in your career. Rock Social Media.by Aliza Licht is one of those books. I wish I had this when I was a twenty-something just starting out in my career. Although I’ve found plenty of success in my career, I did a total reboot to create my current work life which may be daunting or scary for some people. Was it worth it? Absolut...

5 Tools Everyone on Twitter Should Be Using

Once you get past the basics of Twitter, there are many different types of apps and programs that you can use to boost your Twitter activity. These are five tools I feel everyone on Twitter should be using that will help give you more time to tweet and make your tweets more effective.

1. Buffer – Organize your tweets

“Tweets that are spaced appropriately get higher CTRs, according toZarrella’s research. Buffer recommends putting a space of 30 minutes before and after the tweets for which you...

How to Start Prioritizing Your Instagram Strategy

From the outside looking in, Instagram appears to be selfies and photos of food but this visual platform has turned into a powerhouse as brands as businesses switch from the Facebook platform due to the fall of organic reach. If you’re unsure how you can get value from Instagram, read on for some useful Instagram strategy tips to help your business reach more potential clients.

Here are the main reasons you should create an Instagram strategy: Build brand awareness. Letting people into your...

Easy Ways to Supercharge Your Facebook Page

Your brand has most likely spent a considerable amount of time and money building your Facebook presence. With all the changes that Facebook has made, it’s become more challenging to do well on Facebook but it’s not impossible to stay in front of this group.

Facebook fans are a loyal group that consistently like, comment, and share their favorite pages content. Don’t give up on this targeted group of people interested in your brand, instead power up your Facebook presence to maximize your so...

How to Use Pinterest to Build a Loyal Following for Your Brand

Ready to stop the random pinning and get serious about building your brand on Pinterest? Let’s look at ways that you can turn your passions into actions and build your brand one pin at a time.

In this article I’ll share how to create a strong presence on Pinterest and create a visual brand that attracts your ideal audience.First let’s tackle WHY you should be on Pinterest and then we’ll look at the benefits of Pinterest.

Why your brand should be on Pinterest

Pinterest is a discovery engine w...

Creatively Boost your Editorial Calendar

Thinking of your blog as a publication and creating an editorial calendar for your content will help keep you on track with your blogging. Being organized with overall themes, post ideas, and using your analytics to keep your blog readers happy can make your blogging life easier.

Once you have your editorial calendar created, you’ll find that creating more content is easier because you know just what’s coming up next. This takes some of the pressure off of creating blog content and still all...

Need More Time? Read These Tips to Maximize Your Social Media Efforts

Social media is fun but can be very time consuming. Learning ways to maximize each of your efforts will make everything you do more successful. Whileeveryone should create their own special social media mix that will help them meet their goals,there are some ways that you can maximize your time by processing things so you can get on to other things.

Social media is not rocket science, however there are a few tricks and tips that can make things really start to hum for you.

1.Include a call to a...

Social Media Graphic Secrets Revealed

Let’s look at social media graphics and how you can be using them with your social media. Aside from the general advice of use a graphic, photo, or video with every post, I’d like to explore why they can help you better market your small business, product, or service online. There’s more to creating great social media graphics than choosing the proper size.

I frequently hear that people can spot my posts on social media and they’re drawn to the images that I share. This is such a huge complime...

How To Turn Your Google Plus Profile From Blah to Fantastic

Google+ provides the blank slate for a solid social media profile with unlimited link and text opportunities. Compared to the scarcity of a bio on Twitter and Instagram with minimal text and link opportunities, Google Plus is the place to maximize your social business with solid information to attract your ideal customers and fans alike. Combine this with a stunning image for your cover photo and you’ll see that Google+’s profile can be a home run for you or your business.

Let’s start with a f...

Boost your Social Media Savvy with these Secrets

With so many social media platforms out there, it’s hard to keep up with all the changes. These quick social media tips reveal some secrets that can boost your social media savvy in no time!

Links for more information on HOW to do each of these tips below. Secrets for Twitter, Facebook, Instagram, LinkedIn, YouTube, Pinterest, and Google+. If you learn something new, please share with the hashtag: #SMSecrets.

Social Media Secrets from Guy Kawasaki

How to add multiple photos and tag people in...