Peg Fitzpatrick's Blog, page 21

10 Steps to an Achievable Instagram Strategy

Are you still under the impression that Instagram is just for selfies and food photos? While those do exist, savvy people are killing it on Instagram by connecting on this fun and fast social network. It’s time for you to create an achievable strategy for your Instagram account. Without a strategy, you’re just posting selfies and food pics, right?

Here are the main reasons you should create an Instagram strategy:

Build brand awareness. Letting people into your private world or seeing behind the...

7 Ways Social Media Supports Small Business

Are you a small business owner looking to expand your online presence?

Would you like to know how to use social media to connect with your target market?

While the effective use of social media continues to elude many small business owners, there are proven benefits to establishing a solid online presence.

It’s no secret that social media can create relationships, establish trust and earn a client for life. However, dominating your niche or market requires a strategic approach.

So, how can your s...

Instagram 101: 7 Keys Steps to Instagram Success

Wondering how to get started and learn to rock the Instagram platform? Then this Instagram 101 post and video are for you! Instagram is a wonderful ways to tell your story through photos. It’s a little glimpse into your world that can lead to better connections, new friends, and most importantly amazing business connections.

I had a hangout with my good friend Instagram Gal Sue Zimmerman and she shared a wealth of amazing tips to turn your Instagram presence into something to be proud of! Let’...

Easy Ways to Tell Your Story Through Twitter

Twitter can be an incredibly effective addition to your current online marketing and a strategic way to amplify and unleash your personal brand to the online world. What you need is an easy way to tell your story through Twitter. Twitter moves fast but with practice and a little structure Twitter can be a fantastic network builder.

I’ve asked my colleague Rebekah Radice to share a guest post with her tips on making Twitter a success. Keeping up with multiple social channels, Rebekah’s excels a...

Smart Methods to Dominate with Social Media Optimization

Social media optimization or SMO is applying your social skills to your social media platforms. SMO sounds like a fancy term but I can guarantee that you have the social skills necessary to build yourblog traffic and social media network. Whether you’re an entrepreneur, writer, or small business owner, SMO can help you bring traffic to your blog and bring awareness to what you’re doing and get more clients, sell books, or build your email list.

What is Social Media Optimization (SMO)

The princi...

Quick Tips for Great Social Media Graphics

Social media graphics are crucial these days for getting your message across. For me, the perfect social media post always includes a graphic. From Pinterest to sharing on Google+ to tweeting an image the message is the same: visuals are the key! If you write great content, youshould share it with an image. You can’t be guaranteed a share if an image doesn’t pull through on the Pin it button or onto Facebook or Google+. Help people help you by providing an image that they canshare. If people...

Boost your Blog IQ by Repurposing Content

One of the greatest challenges for bloggers is content creation.

The second greatest challenge is what happens after that content is created.

While promotion is key to a successful blog, the astonishing truth is that most bloggers write an article, hit publish, share it across one or two social networks and call it a day.

You might wonder why anyone would take the time to write an article simply to let it gather dust?

Mainly because they don’t know what to do with it or how to get that content in...

How to Maximize Content with Visual Marketing

The world of social media gets bigger each day as thousands of people join, millions of people post on hundreds of social media platforms, and who knows how many blog posts are published. It’s a big, big world of images, text, and ideas. The first and most important question is what to post. The answer is high-quality content which expresses your ideas effectively and reaches your goals. The second question is how to share your content so people find it and share it themselves.

Creating the pe...

How to Create the Perfect Social Media Post

Taking the time and effort to create the perfect social media post has never been more important. All social media platforms are swamped with content – both good and bad. After you’ve taken the time to create great content or curated something to share, you need to present it in the smartest possible way.

“Content is currency — something we trade for our audience’s attention.” Frank Strong

I think that social media is the new television and that you need to be entertaining and informative with...

How to Build Thought Leadership with LinkedIn

Thought leadership is a tricky phrase. In this instance, I’m using it to discuss building your professional reputation in a certain area of expertise much like your Google Authorship. Repetition of discussion in a certain area builds trust, your knowledge base, and people will look to you for answers with time.With over 300 million members, LinkedIn is a powerhouse of professional connections. LinkedIn has been quietly adding features to its site and although tiny tweaks have been popping up...