T.R. Robinson's Blog, page 26

Website Design – Basics

[image error]Whether to have a website or not has been previously discussed in Why have a Website?. That discussion also considered the option of only having a blog. The conclusion: if an independent (indie) author or entrepreneur is serious about their ‘business’, a website is required.

The issue of whether to have a hosted, self-hosted or managed website, together with descriptions of what they are, have also been previously discussed in Websites – Hosted v Self-Hosted. The advantages and disadvantages of each were also considered.

It is a fact, the majority of indie authors/entrepreneurs have limited resources. Consequently, most will opt for a ‘hosted’ website. This topic will therefore be viewed from the perspective of limited resources/hosted website.

Note: Despite limited finances the purchase of a unique is advised: it provides a more targeted online presence. These are inexpensive and should be within the reach of most pockets.

Now to consider some basic design principles for a website.

Purpose/Aim

As with any project, the first consideration must be what the intended purposes and aims are for the end product.

As usual, this discussion will take the perspective of an indie author though, of course, many aspects will apply equally to others.

Is the website intended for:

Author promotion (e.g. about them as an individual, especially their writing skills);
Publicising book(s) (make known). (Different to marketing and selling.);
Sharing experiences;
Interacting with fellow authors;
Building relationships (readers; book clubs; retailers; etc.);
Marketing book(s);
Direct selling. (In this instance a self-hosted or managed site will be required.);
The media/press.

Naturally, there are other possibilities. The above simply provides some conceivable ideas.

Template/Theme

Hosted sites e.g. WordPress; Blogger; etc. provide a series of readymade templates/themes. The decision, regarding which to use, is very much personal one though, of course, the purpose/aim for the website needs to continually be born in mind. The benefit with the templates/themes offered is, they have been tested and meet all necessary system requirements. In addition, they have built in security features.

The choice, in some systems, can be mind-boggling. It is therefore advisable the user researches the possibilities before deciding. Care should be taken as it is easy to become distracted by the multiple options. Though, in essence, as already mentioned, the design of a website is a personal matter, there are some points that should always be taken into account.

To emphasis: the purposes and aims for the website need to be continually born in mind as are the following points.

Colouring

The templates/themes offered by host systems come with ready installed colour pallets and/or acceptable options. This, naturally, has a limiting effect nevertheless, it is usually possible for the user to find a pallet or scheme that goes someway toward what they would like.

There are two principle matters to take into account when choosing a colour scheme:

How professional it will look;

For example: A fluorescent ‘princess’ pink will hardly encourage a visitor to take the site seriously. This may be fine for an entertainment based website but not for one that wishes to present a professional persona.

How the colour choice will impact upon the eyes.

For example: A subdued parchment background with a small, dark, font or a dark-mid blue and green background with blue writing (these are examples of some come across by the writer) will, for many, prove difficult to read. Readers may be easily lost as a consequence of poor visibility.

This website: ’T. R. Robinson Publications’ is a hosted website consequently, the choice of template was restricted (though, in fairness, it must be acknowledged there are many choices). The colour pallets/schemes within the theme were also limited. Several were considered too dark or too light/bright (these may also be a problem for some). The choice made is considered to be the most appropriate for purpose. Admittedly, it may not have been the website owner’s first choice but, as far as the writer is able to determine, it appears to work.

Background

Keep it simple. Avoid intricate or mobile (constantly moving) backgrounds. The aim is to get visitors to read the content. If there is too much distraction they may not be able to take the text in or, and more than likely, will give up and move on to something else. Not desirable!

Fonts

It is best to keep to a fairly ‘normal’ font. Anything too quirky, squiggly, etc. may make the text difficult to read or may prove distracting which, is the last thing wanted. The aim is to engage the reader not put them off.

The font colour should be tested before making a decision to ensure it sits well upon the background. Of course, some templates/themes come with ready made font style and colour that may not be changed. If these are considered problematic the person setting up the website should look at alternative templates.

Images

When first establishing a website, there is, frequently, a temptation to make it highly visual. After all this is primarily a visual age. However, that is not always the best option. Again, purpose and aim are paramount. If the website is for a photographer, artist or other visual creative, then yes, of course, it should be as visual as possible. Authors on the other hand should be considering the presentation of their writing skills. Naturally, book cover images need to be added but not so as to completely dominate, assuming the author also intends to add informative, interesting, helpful, etc. content for their readers.

Any images/photographs used should be relevant to the website’s purpose and aim. Just because an image is a favourite it does not follow it should be utilised. Naturally, the owner will wish to portray some of their character and personality in what is chosen but should ensure this does not end up counterproductive by being too busy, confusing, distracting or irrelevant.

Pages/Columns

All templates/themes come with the option to add multiple ‘pages’ e.g. ‘About’, ‘Contact’, ‘Blog’, etc. Some also come with the option of having columns to the right, left or both, of the main presentation.

Pages: Naturally, there are some pages which an author should always consider including e.g. ‘About’, ‘Books’ and ‘Blog’ (if they intend to share regular information with their readers). With most templates there is no limit to how many pages a user may add however, the author should avoid making the site too busy. An excessive number of pages tends to a dizzy presentation. Many people have limited time and will be put off if they feel they have to plough through numerous pages for information. In addition, probably due to ready availability of information on the internet and modern visual society, many suffer from reduced attention spans. The number of pages should therefore be limited to what is essential and relevant. As has been mentioned in other articles, users are advised to ensure the website has a ‘static’ Home page in which the overall purpose and aim for the website is defined. This will be the page a visitor will first encounter when coming to the website by means of its unique URL (Uniform Resource Locator).

Columns: Again, a clean, non-busy, presentation should be to the forefront of the author’s mind. Besides the option of having columns, most templates/themes also enable a full-width presentation that omits columns all together. Columns can be useful for adding information the author would like to be constantly displayed no matter where in the website a visitor is looking e.g. social media links, blog post history, categories, etc. nevertheless, if utilised, these should also be kept ‘clean’ and non-distracting. It should be noted; it is not necessary to have a column in which to add such things as social media links. Most templates/themes enable for these to be added to top or bottom rows. Many websites utilise this unfussy yet clear option.

Roundup

A website should be designed to be clean, unfussy and relevant.

Purpose and aim must constantly be born in mind when selecting style, layout, colour, font, images, etc.

Templates/themes should be tested before final decision. (Most systems enable a change of template/theme but it does not look good if, once made available to the public, the presentation is frequently altered.)

As implied by the topic heading, this has just been a consideration of top-level basics. Obviously, there is much more that could have been discussed but the aim was simply to cover fundamentals. What should or should not be included in a website is entirely another topic to be considered and discussed separately.

Writing Reviews

[image error]Though this discussion will concentrate upon the writing of book reviews, many of the principles will apply equally to the writing of reviews for other products.

Who reviews are for and what readers would like to gain from them has been previously discussed in Reviews – What Wanted? This discussion is intended to enlarge upon the theme, especially with regard to the elements of a review.

It must be acknowledged, for many, particularly those not accustomed to writing, preparing a review may prove a daunting prospect. Some may also find the degree of responsibility that comes with writing a review (to get the facts right and to represent the work fairly) uncomfortable.

There are three parts to this discussion: Why some readers do not write reviews; What a review should include; The presentation of a review.

Why do readers NOT write a review?

Prior to considering the possible contents for a review it may help to understand why some people chose not to review a book or product. (In truth and sadly, it is the majority.)

Fear: A while ago an author commented that their family and friends told them they were afraid to attempt the writing of a review. Some did not consider they were competent to do so while others were afraid of possibly causing offence.

Laziness: Many in modern society appear to suffer from an indolent attitude and are not prepared to put themselves out to the least degree. There is also the issue of apathy that many also appear to suffer with. These are sad conditions which frequently emulate the individual’s dissatisfaction with their lot in life. However, this is not the place for a psychological dissertation on the topic.

Educational insecurity: Over several years governments and social observers/surveyors have expressed serious concern about decreasing literacy levels. Even those who have some reading ability may find they are not really capable of putting their thoughts, opinions and observations into written form.

Lack of Respect: (Another sad reflection upon modern society.) There now appears to be a general lack of respect both for others and for self. Someone (the author) has put a lot of effort and work into producing something the reader has, hopefully, benefited from or at least enjoyed. Even if they have not, the creator merits some respect for all the time and energy they put into their creation. It is only fair their efforts should be rewarded with a few comments besides, it is simply a matter of good manners.

What to include in a review?

The following simply incorporates a few ideas and suggestions and is not intended to be an exhaustive list.

It should be born in mind; unless the reader is a professional reviewer for a newspaper, magazine, publisher or an online equivalent, a review will be primarily subjective (professionals are expected to be objective). The review should reflect how the book impacted the individual rather than upon how they think the professional world will view it.

Overview: Without repeating the complete published synopsis, a brief idea of the story whether factual or fictional. Of course, if it is a technical/scientific book this should reflect the subject matter. Care must be taken not to mar a potential reader’s experience by including ‘spoilers’.
Style: Whether the ‘Point of View’ (1st, 2nd, 3rd person) worked. Whether the text flowed or hiccuped. Whether it easily, or not, carried the reader through the tale.
Character development: Though most will automatically think of fictional characters this also applies to some non-fiction books e.g. memoir, history, etc. Were the characters realistic and believable, or were they stilted and like cardboard cut-outs. Did the reader ‘connect’ with the character, even if they did not like them.
Plot: How it unfolded. Did it make sense or did it fail. Did it confuse or effectively carry the story forward. Were there any surprising twists (without specifying them). Etc. Whether there any explicit sexual scenes or gratuitous violence not warned about. Again, even with the possibility of having to include negative observations, care must be taken not to include any ‘spoilers’.
Settings (World Building): Whether these were real and relevant. Did they create an image in the reader’s mind. If an actual location, did it make the reader feel they would like to visit the place or, if they have visited it, did it ring true.
Language/Dialogue: Were these accurate for the tale as well as the placing. Was there any inappropriate terminology (graphic/bad language) that the reader was not warned about e.g. book not identified as containing ‘Adult Content’.
Likes/Dislikes: Bearing in mind most reviews are created from a reader’s subjective (personal) view point, it is appropriate to include statements about what they liked or did not like. These may assist potential readers in determining whether the book is for them (a primary purpose for a review).
Supporting quotes: Consider the inclusion of quotes from the tale to support various comments, observations and opinions.Again, ensure no spoilers are included.
Rating: Most sites utilise a star rating system. Unfortunately, how these are defined varies between sites; sometimes there is a noticeable difference. This can make it difficult for the reader to come to a conclusion. Assessing Book Review Ratings discusses the point in more detail.

Despite the above, reviews do not have to be lengthy. They simply need to encompass the reader’s thoughts, observations and opinions. A few sentences may be sufficient.

Review Presentation

As already stated, reviews do not have to be long. A few sentences encapsulating an overview of the book and the reader’s experience and opinions would suffice.

To have any value, a review needs to be honest. Accepted, most prefer not to be over critical and no one likes to have their work criticised and, of course, no one enjoys the potential of not being liked by writing something negative. Nevertheless, the reviewer has a responsibility to present the facts as they find them. They should try and subdue their insecurity issues to provide those who will be reading the review with an accurate reflection of the book. Again, it is only fair to both potential readers and to authors (no one ever stops learning and a different viewpoint, if the author bothers to listen, may prove helpful).

The language utilised in a review should be polite and considerate. There have been reports of some reviewers being extremely rude and vitriolic and of even ‘attacking’ an author personally, even though they have never met them. There is absolutely no excuse or need for such behaviour. How would they like to be ‘attacked’ similarly. Besides, a review is about the book not the author as an individual. As already mentioned, the author has put a lot of energy, time and effort into their book and, no matter what, they should be treated with respect. Of course, where merited, negative critical observations and concerns should be included in a review but in a respectful manner. This is respect for both the people who will read the review and for the author. It should also be born in mind elderly ladies and children may read it. Using inappropriate language reflects more upon the reviewer than the book.

It should also be born in mind each person is a unique individual with varying tastes, likes and dislikes. ‘One man’s meat is another man’s poison.” as the saying goes.

Conclusion

Reviews are valuable to potential readers. They help them decide: Whether a book is for them; Whether it falls within a genre, subject or topic they are interested in; Whether it is up to the quality they would appreciate; etc.

By writing a review, the reader is simply assisting fellow readers and, though not really intended for authors, it is a way of rewarding them of their hard work or pointing out issues that may help them improve their art.

There are elements it would be nice to see in a review, as outlined above, nevertheless, a review does not have to be a lengthy treatise. A few short sentences encompassing the readers thoughts, observations and opinions is all that is really required.

Respect and politeness is simply a matter of good manners and not just in a review. Even negative, critical comments should be phrased sensitively and with consideration for those who are going to read them. ‘Do unto others as you would have done unto you.’ An old saying but one that still holds water.

Finding the Right Audience

[image error]This discussion will focus upon authors finding an appropriate audience/readership for their book(s). Generally, though not exclusively, most authors, unless the genre for their book is very specific and fits into a niche market, are unsure of the type of reader to aim for. Many simply consider their book is for the ‘general’ public. However, such an approach has consequences when it comes to effective publicising and marketing. Whether liked or not, market research, of which finding the right audience is just part, is a necessity. A large percentage of authors admit to finding the whole aspect of marketing difficult and a bore. Nevertheless, unless they are able to simply write for their own pleasure without the need to sell their books (lucky them), it has to be faced.

Note: As stated the subject is being viewed from an author’s perspective. Consequently, most of what is shared or suggested will not apply to entrepreneurs etc. who sell definable products. Markets for such things are usually more easily identifiable. Nevertheless, it is possible they may find something to inspire them within the article.

Identifying the right audience

Any search of the subject will bring back multiple results, mostly to blog posts by both professional and lay personnel. In the majority of instances the advice tends to be ‘top level’ e.g. without specific guidelines as to who the individual reader actually is (as a person). Many will concentrate on the genre and topic of the book or will simply suggest trying to identify where the author’s audience spend their online time. Naturally, both will be appropriate in the longterm but in the meantime it is necessary to identify who these individuals are. Throughout their research and subsequently, author’s should always bear in mind, readers are individuals and not a conglomerate. Trying to sell to a broad unidentifiable mass will rarely work. Just to be fair: some advice does go a bit further but, in general, most remain at the high level.

So how may an author zero in on their ideal reader? How can they start to identify who would be interested? This is where their imagination, that they presumably are already using in their writing, comes into play. They need to visualise the ideal reader. The suggestion is, rather than look at the broad spectrum of potential readers, they drill down into an individual character and personality. A few examples of what may be considered:

Are they an old lady or a modern, working mother?
Are they a thirty something upcoming business man?
Are they a young adult just starting out on their life path?
Are they married with children?
Are they widowed without any offspring?
Are they divorced?
Are they an abused woman or man?
What is their likely income?
Which genre are they likely to prefer?
Where do they spend their time?

The list can be endless; the above are just intended to get the reader’s mind turning.

In some senses these still only form a higher level viewpoint. It is now time for the author to visualise an actual reader. The temptation remains to try and identify multiple potential readers but, yet again, this would more than likely prove counterproductive. It is here the author needs to discipline themselves to view an actual individual, perhaps two but, at this stage, no more. For example:

Using a retired lady of sixty plus as an ideal reader (remember this is using the imagination to visualise an individual):

Does she live alone?
Is she shy and retiring by nature or an extrovert?
Is she pragmatic or ethereal in her approach to life?
Does she like tea or coffee?
Does she enjoy a little tipple?
How often does she go shopping?
What is her dress style?
How does she wear her hair?
Does she belong to a day club?
Does she enjoy bingo?
Which television programmes does she watch?
Does she prefer physical or digital books or a mixture?
Which genre does she prefer: Romance; Memoir; Action; Detective; etc.?

The questions to ask may, again be endless. Initially, some may not appear to be relevant to reading however, it is a real person the author is attempting to identify. The idea is to try and visualise an actual person.

What is the purpose behind these exercises?

To be able to effectively connect with potential audiences/readers:

Marketing materials, written and pictorial, need to be in a format and style that appeal to the identified individual. By visualising them an author should be able to understand what would work and, just as important, what would not.
Communications should suit and fit the accepted formats for the sites and places where the identified reader potentially spends their time. These are frequently online but physical locations should not be forgotten. If not actually utilising physical marketing material the tone and style that would have been adopted should be born in mind as it may easily impact upon how the reader likes to communicate e.g. terminology, format, etc.

Where to find them?

There will be no point in trying to connect with the identified individual where they do not spend time. It will take a little research to ascertain facts e.g. by searching social media demographics, but will be time well spent. Here are a few statistics the writer has found:

Facebook: Used almost equally by men and women.

Age range: 18-29 = 88%; 30-49 = 70%; 50-64 = 61%; 65 + = 36%

Twitter: Used equally by women and men.

Age range: 18-29 = 36%; 30-49 = 22%; 50-64 = 18%; 65 + = 6%

LinkedIn: Small disparity between male and female users (Male 28% Female 23%).

Age range: 18-29 = 34%; 30-49 = 31%; 50-64 = 21%; 65 + = 11%

Pinterest: Far more women users (38%) Men (15%).

Age range: 18-29 = 36%; 30-49 = 32%; 50-64 = 24%; 65 + = 9%

Instagram: More women users (32%) Men (23%)

Age range: 18-29 = 59%; 30-49 = 31%; 50-64 = 13%; 65 + = 5%

Goodreads: A site authors should always take into consideration but for some reason many of the statistical reports found did not include it. However, the writer understands stay at home mothers of young children who are also avid readers form the bulk of users.

Age ranges: As is readily obvious some sites e.g. Pinterest and Instagram appeal more to the younger user. While older people (65 +) tend to gravitate more to Facebook than any other site.

Additional information e.g. regarding income; location; etc. may also be found.

Disclaimer: The accuracy of the above statistics cannot be guaranteed. They have simply been compiled from information found on the internet for which the writer has no confirmation of accuracy.

Finding further readers

Initially authors should restrict themselves to connecting with the type of reader they have identified and monitor response and effect. Without forgetting these, they may then go on to slowly identify other potential readers, again restricting themselves to one or two types. Marketing may then be enhanced and broadened to also appeal to these in the places where they spend their time.

Understandably, authors may become frustrated because conducting effect market research takes time. Identifying readers one or two at a time is a slow process but they should understand it will usually prove more effective in the longterm. As in all aspects of life, building relationships takes time but once achieved are reasonably easy to maintain provided everyone treats each other with respect and consideration.

Conclusion

Effective marketing requires the identification of potential audiences. Best done by identifying the individual rather than the conglomerate.

Time invested in marketing research (e.g. identifying an individual reader) is NOT wasted time.

The terminology and format of publicity and marketing material needs to appeal to the individual and adhere to styles normally used within the sites where these individuals spend time.

To slowly build publicity and marketing processes and campaigns normally produces the best results.

Drowning in Memories (Bitter Memories Book 2) by Sue Julsen

[image error]This is the second book in the author’s ‘Bitter Memories’ memoir series. It distinctly shows how some people appear destined (doomed some may say) to lead uncompromisingly difficult, cruel, bitter lives. It seems unfair, and in fact is, but, as the writer may attest from personal experience, it is not as unique experience as some may think. Why? Well that is completely another question that would be inappropriate to discuss within this book review.

The book principally comprises two parts, though there is a bonus story at the end. To facilitate reader’s understanding, each part will be remarked upon separately. Regrettably, there is no index/contents list in the book that a reader may utilise to reach the relevant book section.

Part One – Bitter Tasting Memories

This is well written, depicting personalities and circumstances in a manner readers are able to imagine and feel a part of. It is written in an effective story style that carries the reader along with ease. Principally, this part deals with the bigoted behaviour of the author’s aunt. How, while the author is still a child, and in need of compassion and love, this aunt treats her cruelly and without compassion. To some extent, it is hard to comprehend but at the same time, as the author points out, this aunt attributed, unjustly it has to be said, the girl’s father’s failing personality straits, to have been inherited by the author, though there is no evidence. In fact, there is evidence in favour of the opposite.

Though the uncle is far more aware and understanding, he, weakly it must be said, had given up upon trying to control his wife’s excesses. He avoids any possible conflict by remaining out until late each evening and leaving early each morning. Very sad, especially considering he is a police official.

The tale describes how each day effectively became a battle, or at least a potential battle. The slightest misunderstanding frequently lead to unjustified corporal punishment administered in a very vindictive, unwarranted manner. The young girl suffered terribly as a result.

The readers is also given insight into how desperate the young child was for companionship and how, to some extent, this was found at school though there were also problems there.

It must be pointed out, there appears to be an underlying assumption, the reader will have read the first book in the series. Some of the author’s reactions will prove difficult to comprehend, for those who have not read the first book e.g. the issue of multiple personalities (these were dealt with in the review of the first book). It is not until part two of this book these are referred to; too late for the now possibly confused reader.

Part Two – After Midnight

The style and presentation of information in this part is so radically different to part one that it is essentially a different book. It would have been better if the story style of part one had been continued. Nevertheless, it does depict the continuing difficulties the author experienced in her life. It does make for sad reading: most readers by now, will have hoped she would experience something better in her life after all she had been through in childhood. But, as already said, it seems some are destined to never find peace or happiness.

The accounts in this part are a bit of a mishmash. The author moves back and forth through time which, it must be acknowledged, is not detrimental in itself. However, the reader may feel a little lost at times. The reader is informed, and experiences, along with the author, the idiosyncrasies of poor relationship choices, though the reason for them is made clear. The reader will sympathise with her: sometimes it is necessary to grasp the slimmest of opportunities to escape from an existing hardship.

The situations are described in detail enabling the reader to imagine the events and circumstances. These also enable a comprehension of the fears and frustrations that accompany the author throughout.

It is also in this part that the reader is provided with some understanding of what the author suffered as a result of her childhood abuse. The effects and impact will make the most hardened of readers cringe. Why anyone should be allowed to suffer so much defies understanding. Nevertheless, a reader cannot help but admire the fact the author has survived: it is doubtful many would. If they did not become suicidal it is probable most will have failed under the depression that must occur from such experiences.

Bonus Story – ‘One in a Million (A True Story of Friendship)’

This is a moving story of friendship and loss. It is very touching and serves to show how a true friendship should be valued and embraced. Life can be very cruel but the memories left behind are valuable and to be treasured. They grant some reassurance, especially to people who have suffered as the author, that there is goodness in life even if they are not privileged to enjoy or benefit from it.

~~~~~~~~~~~~

Rating this memoir proved difficult. The different styles between the three parts as well as the content challenges the mind. As with the first book in the series, the author has openly shared, not only what they experienced but also, to some degree, their own failings: it is honest and real. Three or four stars? Overall, principally due to the content and the honesty:

Four Stars (4*).

The book is available in paperback, digital (e-book) and audio formats.

Amazon.com           Amazon.co.uk

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First book in this series. Review.

 

 

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Author interview.

Websites – Hosted v Self-Hosted

[image error]Understandably, in these technologically orientated days, the topic of websites frequently arises. It therefore merits some discussion. Undoubtedly, many readers will already have knowledge of the following nevertheless, as one of the aims for this website it to assist fellow authors, especially those new to the craft, the differences between facilities and services is worth highlighting.

What is a website?

‘A location on the internet that maintains one or more web pages.’ (Oxford English Dictionary)

‘A connected group of pages on the World Wide Web regarded as a single entity, usually maintained by one person or organisation and devoted to a single topic or several closely resulted topics.’ (Dictionary.com)

‘A set of pages of information on the internet about a particular subject, published by a single person or organisation.’ (Cambridge Dictionary)

‘A website is a set of data and information about a particular subject which is available on the internet.’ (Collins English Dictionary)

Website Hosting

No matter the type of, or purpose of, a website, a ‘web host’ or ‘web hosting service provider’ will have been engaged. These provide the technology and services that enable a website or web page to be built and to be viewed in the internet. This applies to both hosted and self-hosted websites as described below. All websites are stored (hosted) on servers (special computers designed for the purpose).

There are four principle types of hosting service: Website Builder; Shared Hosting; Dedicated Hosting; Collocated Hosting. These may be referred to by different names but essentially the facility is the same. There is also something called ‘Managed Hosting’ that will be discussed later.

For the sake of relevance, and to keep on topic, this discussion will now focus upon the differences, advantages and disadvantages of self-hosted or hosted websites.

For those who may be interested, resumes of the principle hosting types, referred to above, are provided at the end of this discussion.

Hosted Websites

A hosted website is one that utilises a readymade service such as WordPress, Blogger, etc. The user is limited to the facilities already in existence and provided to them. These are ideal for those new to website technology and those who do not have the technical skills or knowledge to build a site for themselves. The ‘web hosting service provider’ (WordPress, Blogger, etc.) provides a simple, easy to use, online system for the user to construct their website. They also host the website without the user having to undertake any additional work.

If the website address (URL (Uniform Resource Locator)) contains ‘wordpress.com’, ‘blogspot.com‘ or the name of another service used, the website is hosted. It is being operated under the name of the web hosting provider and in essence belongs to them.

Note: It is possible for a website not containing the providers’s name in the address to still be a ‘hosted’ website. This occurs where the user has obtained a unique they have then requested be utilised. By having the provider name omitted the site appears more relevant and unique to visitors and users of the website. This is not in any way dishonest, it is just a means of trying to making the website stand out more.

Advantages

The provider is responsible for security; backups; functionality; and management of the website.
The provider supplies the software and building tools for the website to be constructed. This includes a selection, usually a wide selection, of readymade/ready formatted templates from which the user may select one that suits the aim and purpose for their website.
The user requires no technical or programming knowledge, understanding or expertise.
The user does not have to concern themselves unduly when there is a system failure. The provider is responsible for troubleshooting any problems.
Hosted websites are frequently free to use or are available for a minimum monthly fee.

Disadvantages

The user does not own or have any control over how the website actually works.
The functions available are limited and may be changed at any time. Often without notice.
The domain site under which the website is operating (WordPress, Blogger, etc.) may be taken down at any time. Unlikely, though not impossible, with the large ones but could easily occur with smaller companies. The user has no recourse should this happen. In this instance it is probable all their website files will be lost.
Additional applications or functionality, usually referred to as ‘plugins’ cannot be added. They are restricted to those the provider has enabled and/or are comprised within the chosen template.

Self-Hosted Websites

Though a ‘web hosting provider’ is still used, primarily for the purpose of having the website hosted on a server, the website is owned by the user. The website address will be unique; the user will have obtained their own .

Advantages

The website owner has full control over design: Fonts; Colours; Template; Style; etc. They are able to make it truly unique. Uniqueness helps a website to stand out amidst the millions now in existence.
Any desired plugin (application or extended functionality) may be added.
Analytical tools, to determine and understand website traffic and audience, may be incorporated.
Enables, for those who wish to sell products (books) direct from the website, robust advertising and selling tools e.g. credit card detail capture and individual landing pages.
Easier incorporation of e-mail newsletter signup.
Freedom for the owner to do what they wish, when they wish.

Disadvantages

Security: The owner has complete responsibility. They need to have taken appropriate steps to include security software.
Backup: The owner is responsible for doing. Required to cover if the website crashes, is hacked or there is a problematic update.
Management: If it goes down, for any reason, the website owner will have to sort out the problem, whether caused by a bug or something else.
Cost: Monthly host fees; employment of a programmer (either for design or to sort a problem); paid plugins (some are free but many are not); etc. There are estimates of $6,000 per annum to maintain a fairly straight forward website. Of course, the cost could be more or less depending upon what is being done.

Managed Hosting

For those who do not consider a ‘hosted’ website will meet their requirements but do not have the knowledge or experience to ‘self-host’ there is the option to find a company that provides ‘managed hosting’.
The user will have the advantages of a self-hosted site but without the worry of having to deal with: security; management; backup; function; troubleshooting; etc. themselves. The only thing to ensure is the company provides high level, readily accessible, support.
Naturally, there will be a monthly fee, though, it is not always extortionate. The website owner should carefully search for an appropriate company that will meet their requirements and for whom they are able to locate some reliable recommendations and/or genuine reviews.

Conclusion

Prior to deciding upon the type of hosting required, a user needs to consider to what use their website will be put. Do they simply want to share with others? Are they just looking for a place to show off their writing or knowledge? Do they wish to sell from it;?Will they have a high volume of visitors? Do they need in-depth analytics of activity and audience? Does their activity (e.g. publishing books) provide their main income? etc.

Most will recommend a self-hosted website, primarily because of the control the user has over it. However, for many authors, at least in the earlier stages of their career, a hosted website may be sufficient. It has the advantage of allowing them to become accustomed to running a website and to see what they may or may not achieve through it. These usually also has the advantage of being free.

Self-hosted websites carry a lot of responsibility for the owner which, many may find difficult, especially if they lack technical knowhow.

Managed hosting may be the answer for those who want the advantages but not the responsibilities of a self-hosted website.

For many, the costs of self-hosted and managed hosted websites will be a limiting issue.

With a little thought and creativity, a hosted website may be manipulated to meet requirements. In this instance it would help if the user obtains a unique : most are available for a minimal annual fee of around $10 – $15 – $30.

Types of Web Hosting Services

As promised above, for those interested, here is a resume of the primary types of website hosting services. To comprehend the following: websites are stored (hosted) on servers (special computers designed for the purpose).

Website Builder: Cater for beginners who have no technical skills or knowledge. This enables them to build a website themselves using browser based interfaces. All the necessary tools and software are provided. WordPress and Blogger are such.

Shared Hosting: The server is shared with other hosts including the physical server and the software. Makes the hosting more affordable as costs are shared with the other users. However, due to being shared, there is limited storage and the systems are slower.

Dedicated Hosting: The server belongs to the host in entirety. Provides faster communication but does mean they are responsible for the total costs, security, operation, etc. Good for those who require a lot of system resources and higher level security and run very popular websites. This type of hosting is expensive.

Collocated Hosting: The host purchases the server though it is housed in a web hosts facility (collocated). Along with everything else they are also responsible for the server itself. Advantage: full control and able to install whatever scripts and applications desired. Again this is expensive and may only be appropriate to large companies with substantial turnovers.

Lucinda E Clarke – Interview

[image error]Welcome Lucinda E Clarke

Author of several books in multiple genre. These include Lucinda’s memoir ‘Walking Over Eggshells’ and the ‘Amie’ series.

(Links to where books may be found are at the end of this interview.)

Please tell us a little about yourself.

I am a very ordinary person who had the stuffing knocked out of her by an abusive mother, went on to marry a psychopath and was faced with some appalling and amazing events in life in 8 different countries. Somehow, I survived and lived to write the tale.

What first inspired you to write?

Reading Enid Blyton before I was old enough to go to school, I remember thinking ‘I could do this!’ I was in my mid 30s before I got the opportunity to write professionally and within two years I had given up my teaching job. Even now, after retirement, I get twitchy if I don’t write for a couple of days.

In what genre(s) do you prefer to write?

All my pre-book writing, that is the radio and TV scripts, wherever possible I wrote as comic dramas, on the premise you can teach best through edutainment. The memoirs were easy to write, the story was already there and I just had to make it fun. The novels were a whole new challenge. Could I write 110 thousand words, develop the characters and plot, keep up the suspense, a hectic pace and add in the twists and turns? If I accomplished it in book one could I keep it going throughout the series. From kind readers’ feedback I understand the answer is yes and that’s been very rewarding. The stupid thing is Amie has a very limited sense of humour – I have no idea why!

How/Where do you get the ideas for your stories?

Nowhere! A lot of my books are set in Africa, so I am drawing on real life experiences. But ideas just pop into my head when I least expect it, like in the shower, as I’m going to sleep, (and can’t remember it in the morning) an odd sentence overheard in a café, or on TV or radio and it rolls on from there.

Are you working on another book?

I published the 4th Amie book at the beginning of this month (October 2017) and just finished the second part of my free novella which will be for my newsletter readers only. (Part 1 is free on Amazon – myBook.to/WRS so people can see if they like the way I write. Now, I’m tossing up whether to return to Fairyland since Cinderella got her divorce, give Amie another heart attack, or drag out the children’s book I wrote and had partly broadcast 30 years ago.

If your books have required research: What do you consider the best resources?

The internet, but I’m on somebody’s watch list by now as I troll looking for guns, bombs, semtex, terrorists and FGM. If I was a famous name they would probably understand but the Gaurdia in Spain are tough!

Do you consider your books convey messages to readers?

Oh dear, I guess novels are not supposed to educate are they? Somehow I

can’t help it, maybe it’s the teacher in me. I’m very keen to share what I learned living for decades in Africa and the totally different mindset of many of its peoples. It’s not what is pushed out by the western media and those returning from a 2 day fact finding tour. I wanted to create a better understanding, plus, in my last book Amie Cut for Life I have highlighted the cruel practice of female genital mutilation. I want people to know that over 2 million women are in danger of this practice which has no religious or health benefits whatsoever. From the feedback from my first memoir Walking over Eggshells, I highlight Narcissism and I’ve had a lot of feedback from readers as I shared my experiences of recovering from mental abuse which lasted for over 60 years.

What advice would you give to authors who are just starting out?

Read, read then read some more. Then write, stop talking about writing and write. Then get an expert to edit it and make it the best it can be.

Biographies, autobiographies, memoirs: What advice would you give, about using real names and descriptions, to authors who write in these genre? I ask because many raise concerns about the issue.

I’ve heard it said that if you have nothing to hide, you don’t mind people writing about you. I’m not sure, but I changed all the names in my memoirs, published under a pen name and included in the front that the events were as I remembered them and might be viewed differently by other people in the story.

Do you self-edit or do you think a book should only be professionally edited?

Once upon a time I was paid to proof and edit a national magazine so I knew I could edit my own books. I couldn’t and I can’t. I cringe now when I look at the first edition of my first book. Fashions in writing change, reviewers can be brutal, and I can only urge writers to get someone very knowledgeable, more than one if necessary. But make sure, in getting your work grammatically correct that your voice is not lost. It’s your book and you have the final decision.

How you go about finding an editor?

The best way to find an editor is to ask around in the writing groups for suggestions. Then read a couple of books edited by those names to see if the style suits you. Don’t always go solely by price, more expensive is not always better. You can check out my answers here for typos, there’s bound to be one or two!

How do you go about marketing your books?

Nightmare time! I didn’t advertise at all for the first year and sold 35 copies. BookBub has to be king, and the follow on from your one day in the spotlight is amazing. I think awards can help and blog posts too, your own and as a guest. But, word of mouth is the more reliable long term source, whether it be through social media or face to face. I am on Facebook a lot, and Twitter most days and I keep meaning to dive into Pinterest, Linkedin and the rest of them – but there’s never enough time.

How important do you think reviews are?

Up to the first 100 I think reviews are important, after that not so much. Some really famous books have very few reviews. The more you get the lower the average because not everyone is going to like your book. At the back of every book I ask – no I grovel – to readers to write a review. There are site like Readers Favorite which will give you a (free or paid) review, but you can only post those under your book blurb.

Do you have a preferred genre for when you read?

I like spy stories, thrillers and books about corporate fraud and hierarchical infighting and family sagas that are not in the Chick Lit genre. I also adore historical books.

This is an age old question but one I consider of interest. If you were stranded on a desert island, which three books would you like to have with you?

I would have to include War and Peace as that would keep me going for a while! Can I cheat and ask for the complete works of Jean Plaidy and the complete works of Harrison Ainsworth? The last author was a historical novelist writing over 200 years ago and I read ‘Old St Pauls’ when I was only nine years old and fell in love with history.

Please share with us links to where readers may obtain more information and insight into who you are.

Blog: http://lucindaeclarke.wordpress.com

Website: http://lucindaeclarkeauthor.com

Amazon Author Page

Goodreads Author Page

Facebook

Twitter (@LucindaEClarke)

Thank you Lucinda for sharing your knowledge and experience with us.

Three of Lucinda’s books have been reviewed in this website.

Click on cover image to read review.

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Why have a Website?

[image error]There is no question social media and blogging are, in these internet orientated days, the most popular avenues of communication. It has to be said, probably to the detriment of face to face interaction. As a result many do not bother with, or question the need for, a website. They do not consider there is anything further to be gained from having one. Of course, it very much depends upon what the individual, group, organisation or company hopes to achieve in their online presence.

Note: This topic is, primarily, being considered from the perspective of independent (indie) authors though many, if not most, of the aspects mentioned will undoubtedly apply equally to any business or entrepreneur. References to ‘business’ include authors (authorship is a business, especially with all the peripheral requirements of publishing, marketing, etc.).

In order to fully comprehend the subject, it will help to first consider the recognised differences between a website and a blog. Social media will be considered later.

Websites

A website is defined as being a collection of related web pages under a common . The language is usually professional/formal (rather than chatty) and the information and data is primarily static (i.e. the majority does not frequently change.)

Benefits of a website:

Provides a professional online presence.
Promotes legitimacy to the person or business.
Clear presentation of the Brand. (An author is ‘A Brand’.)
Awareness of available products/services.
Provides quality samples (e.g. for authors, could be a short, written, extract).
Enables easier integration of an e-mail subscription system.
Creates a virtual store (for those who sell direct to clients/customers).
Place to announce new products/services.
Ideal platform for self/product promotion and advertising.

Undoubtedly some will argue much of the above could be achieved in a blog and through social media. Of course it could but the aspects of perception and expectation must be considered. These are discussed later.

Drawbacks in a website:

No interactivity. (Communication is one-way).
Not a place to build a ‘personal’ contact list.
Not a place to build relationships.
Poor SEO (Search Engine Optimisation). (Search Engines look for regular updates.)

Some will consider these limited drawbacks are valid reason for not bothering with a website however, there is much more to the matter than first appears. Please read on.

Blogs

Before continuing it will help to also consider the benefits and drawbacks of a blog on its own.

A blog is a type of website or rather one type of web page. The name is derived from ‘Web Log”. The language is usually informal/chatty and the content is, or should be, continually updated.

Benefits of a blog:

Interactive, (Communications may be both ways.)
Casual, laid-back approach.
Place to build relationships/trust (e.g. commenting, online discussion, etc.).
Provides for constant addition of informative/educational/entertaining content.
For some: A place to have fun.
Enables informal sharing (e.g. shares, likes, retweets, G+, etc.).
Principally about the individual behind a business. (Website principally about the business.)
Visitors/users may interact without feeling pressured to buy anything.
Enables visitors/users to subscribe for regular updates.

Drawbacks in a blog:

Generally unprofessional.
May (rightly or wrongly) present an impression of immaturity.
Not intended to be place for self/product promotion or advertising.

Principal Differences between a website and a blog

There is no doubt modern usage, particularly of blogs, has distorted traditional acceptances and understandings of the principles behind a website and blog. Though this must be recognised, and to some degree accepted, it is still sensible to further consider the differences. This is especially so for anyone running a business (to repeat: authorship is a business).

Website: A static site that presents a clear, concise, professional overview of the business, organisation or person (as someone running a business, organisation or event).

Agents; publishers; bookstores/retailers; librarians; reviewers; media personnel; potential clients; etc., if they become interested in a product (book), will expect to see a professional website. They will wish to find all relevant information clearly and concisely presented. Most are very busy and will not have time to plough though multiple pages to find what they want. In fact, they will very quickly abandon the project if this happens. The website is the place to provide a comprehensive overview of a business and its products.

Blog: Primarily seen as a place to provide helpful, valuable, informative and interesting content that helps others and that they find interesting. This is the place to build trust; to allow people to get to know the ‘author’ (meant in all senses of the word). Though many do use them for such purposes, blogs are not really intended to be the place for advertising or hard selling.

As already implied, blogs are designed to be friendly areas where individuals may connect with and discover more about, the author; the business individual; etc. It is likely, if they decide to become involved: agents; publishers; book retailers; etc. will want to confirm their potential client already has a valid presence where they readily interact with their readers, fans, followers, etc. A blog is generally where such ‘personal’ interaction takes place. The agent etc. will be able to assess validity for any ‘potential’ business from the volume and quality of existing interactions.

Best Practice

Best practice is considered a website with an integrated blog. By this means there is provision for both static (generally unchanging) web pages (e.g. ‘About’, ‘Contact’, etc.) and ever changing, interactive, (regularly updated) pages (i.e. blog). Care should be taken not to intermix the two. A ‘static’ front page for the website element is strongly advised. This method also enables some of the drawbacks mentioned above to be counteracted, for example: by having an e-mail subscription service in a side column that appears with both static and interactive pages.

Social Media

Some internet users consider social media alone fulfils their requirements (Facebook; Twitter; Instagram; etc.). It rather depends upon what they hope to achieve. If they simply wish to interact with family and friends then fine but for any serious author or entrepreneur, only having a social media presence will probably be a mistake. Of course social media may be utilised, and may be effective in gaining attention and interest. However, there are serious drawbacks in that the user has no control over these or any other third party sites. For them a dedicated, managed, presence is recommended.

If someone hears about a product (book) and wishes to know more, they will more than likely search the internet. What results will they receive?/What will be revealed? For anyone who is serious about their business this is important. Having a website has a noticeable impact upon discoverability. For example: A search of ‘T. R. Robinson Publications’, this website, will immediately bring up the website’s ‘Home’ page where the user is able to find relevant information about the ‘business’. Having social media alone does not present the searcher with a professional profile. Of course, links to social media accounts may be included within a website but should not be relied upon alone.

Legitimacy has been previously mentioned: When looking for a book or product, people expect to easily find information and details. Apparently, if they only come across social media accounts and not a website, conscious/sub-conscious concern automatically arises. They may speculate: Is there something wrong with the product?; Can the person, organisation, company be trusted?; Is it a scam?; etc. A website does generate a sense of legitimacy.

Conclusion

Anyone who is serious about their business should have a website.

Best practice is to have a website with an integrated blog (continually updated and maintained).

For those who do not like blogging and have no wish to burden themselves with the necessity of keeping a blog up to date, it is fine not to have one. It is better not to have one than to have one that is poorly maintained and consequently presents a poor image. Nevertheless, they should have a website (being primarily static it does not require constant maintenance).

A social media presence alone is not advised. The sites frequently change their operating algorithms meaning account holders cannot guarantee who is going to see their posted material. It is also possible the company/site may cease to exist with the consequent loss of all content.

A high percentage of people now use the internet for all aspects of their lives: interconnectivity; information; reading; discovery; fun; and so on. They expect to find almost anything they look for without too much hassle. Therefore, not to have a valid, robust internet presence (a website) may very well prove counterproductive especially as more and more people shop online.

Setting up a website is now a fairly easy process with many free options (e.g. WordPress; Blogger; etc.). However, those who wish to sell direct from their website will need to consider a self-hosted or managed site. This will be discussed in a subsequent article ‘Websites – Hosted v Self-Hosted’ (a link will be provided once it is available).

It is fairly easy for those who currently only have a blog to update it to a full website. (Most providers enable such upgrades.) As previously stated a blog is essentially a website. Basically, to upgrade a blog, it simply requires the designation of a ‘static’ ‘Home’ page. The ‘pages’ element of a site should provide for this option. If this cannot be done, it is normally possible to set up a new website and transfer data from the existing blog to it. The help/support group of a blog host provider should be able to assist either with information on how to do it or with actual transfer.

A website does not have to be complicated; even a one page one is worth having.

A Less Than Golden Life by Jason Golden

[image error]The author’s stated intent is to look at his ‘average’ life to see what beauty, inspiration and motivation may be found within his experiences. This is neither a memoir or autobiography per se but more of an eclectic collection of events and experiences. Through these he considers whether life has to be accepted ‘as is’ or whether it is possible to aspire to, and achieve, a coordinated and purposeful outcome.

The simple accounts of some of the author’s life experiences throw light upon everyday situations, events and circumstances. Unremarkable in themselves but revealing in the author’s contemplations of them. With humour, self-deprecation and realistic observation, though never derogatory, the author considers events of love, loss, career, etc. and what they reveal about him and sometimes others.

This is a gentle, quiet, relaxing read, probably because it is so ‘normal’. That is not to say it is uninteresting. It would probably be advantageous for most to follow this author’s example and set time aside to contemplate past, and present, experiences and to see what may be gleaned and learned from them.

The edition read would benefit from some re-formatting. The displayed page count implies the book is far longer than it is: there are several blank pages between each chapter/section. The book is in fact fairly short at 26,600 words. In addition though not particularly distracting, the last paragraph in several of the earlier chapters has a far smaller font size than the rest. This can happen with some pre-formatted templates but is easily remedied.

Three stars (3*): As already stated, though interesting, this is not a remarkable book. Readers should note: three stars is not considered a poor rating in this website. See ‘Assessing Book Review Ratings’ to understand how ratings are assessed.

Available in both paperback and e-book formats.

Amazon.com       Amazon.co.uk       Smashwords (In various formats to suit all devises.)

Facebook – Profile or Page?

[image error]The decision primarily depends upon intended purposes, aims and goals for the account. The topic will be principally considered from the perspective of an independent (indie) author and their use of Facebook for promotional/marketing purposes. Nevertheless, there will be elements that would apply equally to entrepreneurs of any type of business.

Principle difference

Profile: Essentially a ‘personal’ account. It is from here users share with family and personal friends. Posts, it is envisioned, will be of private events and occurrences: day to day activity; children events; new births; weddings; anniversaries; birthdays; family; holiday photographs; etc.

Page: These used to be referred to as ‘Fan’ pages but are now known, by Facebook at least, as ‘official’ pages. Users also frequently refer to them as ‘business’ pages. In principle these are intend to be a little more formal and orientated to offering/selling a product or service. Consistent advice recommends, to be seen as viable, small business’s have a page. (Self-publishing authoring is recognised by many as being a small business but for the indie author there are further considerations that will be discussed hereafter.)

Pages: Drawbacks – Benefits

When first looking into the aspect of having a page, many will find it tempting to automatically set one up. However, though there are recognisable benefits there are also drawbacks for the individual indie author:

Drawbacks

Time: Pages are usually created under a profile resulting in the user having two accounts to manage. (The ability to change a profile into a page will be considered in a moment.)
Getting ‘Likes’: Users have to actively seek out people to ‘like’ their page: the ‘friending’ facility of profiles is not available for pages. Many authors are reclusive introverts and the mere suggestion of having to approach people ‘cold’ is off-putting. There is also the time issue as most requests will have to be made on a one-to-one basis.
Family and friends: Naturally, these will be asked to ‘like’ the page. However, they may not be interested in the ‘business’ side of things and will more than likely become fed up with the commercially orientated posts that will inevitably turn up in their newsfeed.
Interaction: Pages may not comment on profiles. Comments may only be made on other pages.

Benefits

Of course, it is not all negative. There are recognisable benefits to a page:

Analytics: Automatically included with page accounts providing insight into: post views; demographics; audience; etc.
Robust Advertising: Pages enable users to set up adverts that may be included in peoples timelines as well as elsewhere within the Facebook community. (Originally profiles had no advertising option but though this has been changed it is a far more limited facility to that enjoyed by pages.)
Scheduling: In pages posts may be scheduled, freeing the user from the need to have to be permanently at their computer.
Contests: Users may run contests/giveaways within their page account providing for greater engagement with fans, customers, etc.
Newsletters: Pages provide for users to add a newsletter signup form.
Unlimited followers: Profiles have a set limit of five thousand ‘friends’ whereas there is no limit as to how many people may ‘Like’ a page.

Profiles: Positives – Negatives

The majority of Facebook users will be familiar with profiles: by default, Facebook establishes a profile when users first setup an account. As already mentioned, profiles are seen as being ‘personal’.

Positives

Interaction: Profiles are able to engage with and comment on all accounts whether profile; page or group (groups are outside the scope of this discussion and will therefore not be considered here).
Visibility: Apparently the Facebook newsfeed algorithm displays more posts from profiles than from pages.
Unlimited Followers: A recent change now enables a profile user to allow others to ‘follow’ them. (This brings the facility in line with that offered with pages.)
Familiarity: All Facebook users know how profiles operate and are usually happy to engage with them.

Negatives

As this discussion is focusing on the use of Facebook accounts for business/commercial purposes the following negative aspects will be judged from that perspective.

Privacy: As a ‘personal’ account, users will usually share a high level of private, family and friend orientated, content. Using a profile for business/commercial promotion will inevitably expose the private information to fans, followers, customers, etc.
Limited numbers: Profile accounts only permit a maximum of five thousand friends. Once this number is reached either some have to be ‘unfriended’ or the user simply has to accept the limit.
Statistics: There are no analytics regarding posts views, audiences etc. for profiles.
Functionality: Profile users cannot run contests, giveaways or integrate newsletter signup forms. Neither are they able to schedule posts.
Blocking: Some ‘friends’, bearing in mind this includes those who are not actual personal friends but those encountered online, may become so bored with business/commercial content that they block further posts. They may even report them as spam. Facebook will note such actions with possible detrimental results; see ‘Facebook – Engagement Algorithm – Changes’.
Professionalism: Some may see the use of a personal profile for business purposes as unprofessional with consequent results.
Facebook Terms and Conditions: These prohibit profiles being used for business purposes. Misuse could result in an account being permanently deleted. (This point will be discussed further under ‘Conclusion’ below.)

Changing a profile into a page

Though the facility exists, most will recommend users do not avail themselves of it.

Existing username will become name of page – existing links to profile will automatically pass to new page making it less ‘personal’ and more ‘formal’.
Page will not show in friends/followers interest lists.
Updates and photographs will not transfer.
Personal messages from profile will not be visible.
User will no longer be a member of any groups previously joined.

Conclusion

For the majority of indie authors a profile should prove sufficient provided:

They do not use it for ‘hard’ selling e.g. do not consistently and overtly publish ‘Buy’ etc. posts especially in detriment to ‘normal’ ones. To do so may breach Facebook’s Terms and Conditions and could result in the account being shutdown.
They do not have any privacy concerns: the majority of posts, unless privacy settings are altered will be visible to all. Adjusting privacy settings will severely limit who may see posts.
Authors have the option of setting up a page (under their profile), or if they really wish, converting their profile to a page account if:
They find books sells and/or readership/fans/followers increase markedly.
They feel the need to publish marketing posts more aggressively.

Note!: Some may be tempted to set up separate profile and page accounts however, under Facebook’s terms and conditions users are not permitted to have two accounts. Facebook will delete one or both. In these days of advanced monitoring systems it is undoubted they will detect if both have been registered. Of course an individual and a company they are involved with may have totally different legal identities. In that instance it may be acceptable to have both. The content (there should be no cross-pollination), name and ID photograph/image/logo must be different. It is not wise to try and game the system.

New to T. R. Robinson Publications?

[image error]Whether you are a new visitor to this website or already a regular reader/follower you are very welcome. It is hoped you will find all available, and subsequent, content of interest and help. If you have a particular area of interest, relevant articles and posts may be located either from the ‘Categories’ list to the right or by carrying out a keyword search.

The initial concept for this website commenced in 2013 when newly discovered information, ideas and thoughts were shared by means of a blog. In the intervening years matters have progressed through a couple of metamorphose leading to the establishment of this website in October 2016.

As indicated on the ‘Home’ page and elsewhere, the primary purpose and aim is to assist authors and readers alike. Authors with tips and ideas on publishing, marketing and writing. Readers with details of interesting and entertaining books and authors.

Would you like to be kept up to date?

If you would like to be kept up to date, you may signup for e-mail notifications of new articles and posts as and when they occur. Simply enter your e-mail address in the panel located near the bottom of the column to the right. You need NOT be concerned about receiving unsolicited mail or spam as the signup process in not a per se e-mail capture facility; it just provides for automated update notifications.

Questions, enquiries, etc.

If you have any questions, enquiries or observations please utilise the website Contact Form by following this link or by going to the ‘Contact’ page. Naturally, should you have any observations or enquiries about a particular article or post, you may utilise the comments section for that article or post.

Prefer to read in a different language?

A translation service, for those who prefer to read in an alternative language, is available in the footnotes to this website.