Cassey Ho's Blog, page 28
March 29, 2023
10 Cute, Non-Candy Easter Basket Ideas For Your Little
*This list of non-candy Easter basket ideas may contain referral links for products we love, and all opinions are our own. Blogilates.com earns a small commission from these links, at no additional cost to you.
Easter baskets are a treat for chicks tall and small – from the fun of crafting them together with ample festive accents to watching your little tear them open. 
But, when the Easter Bunny drops off your kiddo’s favorite sweets, they devour it…and you (attempt to) ration it.
These 9 Easter basket additions are ideal for tiny tots and big kids alike, steering away from sugar but keeping the gifts a sweet surprise.
1. For the lounging little
Image: Kyte Baby
Get egg-cited to dress your favorite snuggle buddy in ultra cozy loungewear. These buttery soft bamboo jammies come in seasonal bunny, egg and lamb prints, available in footie, bodysuit, romper and other stylish silhouettes. Here’s the best part: you and your mini can match with Kyte Baby’s Easter Collection v-necks made for mamas.
2. For the snuggle bunny
Image: Jellycat
Jellycat is well-known by parents everywhere for their super soft and snuggly lovies. You can find almost any animal friend you kiddo loves, but what better than a cuddly, floppy-eared bunny for Easter?!
These come in a variety of colors and sizes from super tiny to giant, and you can even get them personalized. Pair this non-candy Easter basket idea with a book all about their new friend too.
3. For the gardening enthusiast
Image: Melissa and Doug
Let them pot plants year-round – without digging in the dirt. 
This gardening set equips your little with everything they need to grow their very own spring flowers in a matter of minutes. Once built, simply spray the flowers’ leaves with water and watch them “bloom” while changing color.
4. For the ‘Top Chef’
Image: Amazon
Treat your tot to a nutritious mommy-and-me bake off using these festive cookie cutters. From oatmeal bars to healthy banana pancakes there are endless options to cook and cut something sweet to eat in fun, kid-friendly shapes.
5. For the book wiz
Image: Amazon
Build upon their book collection with the Springtime edition of ‘Little Blue Truck.’ This board book can withstand wear and tear for years (and kiddos) to come – meaning lots of learning lessons and animal spotting as this childhood hero goes “beep beep beep!”.
6. For the budding artist
Image: Lalo
Your little creator can color in or outside the lines with these mess-free coloring sheets. Designed to give kids room to express their artistic side, they’re a perfect addition to any Easter basket. Choose from 5 imaginative themes, from food and dinosaurs to safari and farm shapes. 
These spring-themed pencils are made from recycled newspapers and scented with fun flavors like bubblegum and cotton candy!
8. For the egg-cellent engineer
Image: Amazon
Calling all builders! Their little hands usually have big plans, which is why this 3-in-1 LEGO set that can be made from a bunny into a parrot or seal is ideal for keeping imaginative young minds engaged. It’s portable, too, so your animal-loving little can bring their furry friend on your next family trip as a playtime activity.
9. For the sensory savant
Image: Amazon
Bring the beach inside with sand that sticks together. 
Your kids get the sensation of molding, pulling apart and building sand castles without making a mess! Opt for a natural hue or Spring inspired colors like pink, purple, green or blue.
10. For the bubble-obsessed
Image: Tubby Todd
Get ready to turn bath time into an Easter party! Let your kids toss one of these spring-themed bath bombs into the tub and they’ll be wowed by how much it fizzes and swirls. The best part? You’ll LOVE how good it smells. These bombs are made with plant-based ingredients and only a touch of food-grade food coloring (read: no staining your tub!).
Tubby Todd is all about good, clean fun. Their bath items for kids (adults can use them too) not only smell heavenly, but they’re made with clean, non-irritating ingredients.
So, what are you filling your little’s basket with from this list?
9 Cute, Non-Candy Easter Basket Ideas For Your Little
*This list of non-candy Easter basket ideas may contain referral links for products we love, and all opinions are our own. Blogilates.com earns a small commission from these links, at no additional cost to you.
Easter baskets are a treat for chicks tall and small – from the fun of crafting them together with ample festive accents to watching your little tear them open. But, when the Easter Bunny drops off your kiddo’s favorite sweets, they devour it…and you (attempt to) ration it.
These 9 Easter basket additions are ideal for tiny tots and big kids alike, steering away from sugar but keeping the gifts a sweet surprise.
1. For the lounging little
Image: Kyte Baby
Get egg-cited to dress your favorite snuggle buddy in ultra cozy loungewear. These buttery soft bamboo jammies come in seasonal bunny, egg and lamb prints, available in footie, bodysuit, romper and other stylish silhouettes. Here’s the best part: you and your mini can match with Kyte Baby’s Easter Collection v-necks made for mamas.
2. For the snuggle bunny
Image: Jellycat
Jellycat is well-known by parents everywhere for their super soft and snuggly lovies. You can find almost any animal friend you kiddo loves, but what better than a cuddly, floppy-eared bunny for Easter?!
These come in a variety of colors and sizes from super tiny to giant, and you can even get them personalized. Pair this non-candy Easter basket idea with a book all about their new friend too.
3. For the gardening enthusiast
Image: Melissa and Doug
Let them pot plants year-round – without digging in the dirt. This gardening set equips your little with everything they need to grow their very own spring flowers in a matter of minutes. Once built, simply spray the flowers’ leaves with water and watch them “bloom” while changing color.
4. For the ‘Top Chef’
Image: Target
Treat your tot to a nutritious mommy-and-me bake off using these festive cookie cutters. From oatmeal bars to healthy banana pancakes there are endless options to cook and cut something sweet to eat in fun, kid-friendly shapes.
5. For the book wiz
Image: Target
Build upon their book collection with the Springtime edition of ‘Little Blue Truck.’ This board book can withstand wear and tear for years (and kiddos) to come – meaning lots of learning lessons and animal spotting as this childhood hero goes “beep beep beep!”.
6. For the budding artist
Image: Lalo
Your little creator can color in or outside the lines with these mess-free coloring sheets. Designed to give kids room to express their artistic side, they’re a perfect addition to any Easter basket. Choose from 5 imaginative themes, from food and dinosaurs to safari and farm shapes.
7. For the egg-cellent engineer
Image: Amazon
Calling all builders! Their little hands usually have big plans, which is why this 3-in-1 LEGO set that can be made from a bunny into a parrot or seal is ideal for keeping imaginative young minds engaged. It’s portable, too, so your animal-loving little can bring their furry friend on your next family trip as a playtime activity.
8. For the sensory savant
Image: Amazon
Bring the beach inside with sand that sticks together. Your kids get the sensation of molding, pulling apart and building sand castles without making a mess! Opt for a natural hue or Spring inspired colors like pink, purple, green or blue.
9. For the bubble-obsessed
Image: Tubby Todd
Get ready to turn bath time into an Easter party! Let your kids toss one of these spring-themed bath bombs into the tub and they’ll be wowed by how much it fizzes and swirls. The best part? You’ll LOVE how good it smells. These bombs are made with plant-based ingredients and only a touch of food-grade food coloring (read: no staining your tub!).
Tubby Todd is all about good, clean fun. Their bath items for kids (adults can use them too) not only smell heavenly, but they’re made with clean, non-irritating ingredients.
So, what are you filling your little’s basket with from this list?
March 28, 2023
70s Chic: Your Groovy Wardrobe Inspired by Daisy Jones & the Six
The release of the hit show Daisy Jones & the Six has showcased some serious 70s rockstar style. While retro-chic has been in for a few years now, the Fleetwood Mac-inspired miniseries is bringing 70s fashion into the mainstream.
View this post on Instagram
A post shared by Daisy Jones and the Six (@daisyjonesandthesix)
The Show
Based on the book by Taylor Jenkins Reid, Daisy Jones & the Six is about the rise and fall of a fictitious 70s rock band and the drama that ensues as they journey towards fame. Starring Sam Claflin and Riley Keough (Elvis Presley’s granddaughter), the show aims to recreate the music scene of 1970s California. This is obviously shown through music, but also through the stunning hair, makeup, and outfits put together for the characters.
The grungy, care-free looks from the show are already taking over social media, with already having 737k views and counting on TikTok.
If you’re curious about 70s fashion and want to incorporate some of these vintage elements into your own personal style, look no further. We’ve gathered a comprehensive guide to dressing like Daisy Jones & the Six.
View this post on Instagram
A post shared by Daisy Jones and the Six (@daisyjonesandthesix)
The History
The fashions of the 1970s reflected the themes of the decade: freedom, youth, and rebellion. From hippies to rockers, it was all about pushing the boundaries of what was “proper” and encouraging individuality. Achieving self-expression through rejecting norms and showing off your authentic self (often through your clothing choices) was in. This focus on unique style is still an important element of fashion today.
The Elements
The decade of the 70s is a huge time period with a lot of fashion change. However, there are some key pieces that bring the energy and aesthetic of this time period into the modern world. We’ve included a list of our favorite items to wear if you want to achieve the hippie-chic look.
Flared Pants
Even if you’re not completely on board with hip-hugging bell-bottoms, trading out your skinny jeans for wide or flare-leg pants achieves that retro silhouette. Vintage denim and corduroy materials complete the aesthetic appeal.
Bright, vintage-inspired floralsA quick search can show you exactly what types of floral prints were trending during the decade. The good news is that a lot of these are being recreated and sold in stores with a bohemian aesthetic, like Free People or Urban Outfitters.
Long skirts and dressesThe maxi skirt is a staple piece in a hippie closet. The long, flowy silhouette brings about a loose and carefree energy, the core component of any 70s look.
Crochet, suede, leather, & fringeThese embellishments brought an over-the-top, never-before-seen uniqueness to streetwear. Adding a fringed jacket or crocheted bag to your look can completely change an outfit and make it something all your own.
Loose, buttery button-downsA slightly unbuttoned silk shirt can give you that effortlessly cool, slightly disheveled look that the rockstars of the 70s were especially known for. Loose tie-front tops with flared sleeves can also achieve that carefree look.
Headscarves, hoops & banglesComplement your clothes with the accessories that were trending in decades past.
Platform shoes & ankle bootsChunky heeled mules and mid-rise go-go boots are statement pieces of the 70s that still make a splash today.
Wavy, textured hairstylesA huge part of that wild child rockstar image were the loose, untamed curly hairstyles. If you don’t have naturally wavy hair, try this heatless curls hair tutorial!
70s Fashion Looks From My Closet
This is where we put it all together! Mix and match different elements to pull off a 70s-chic ensemble. Here are some of my favorite outfit combos for inspiration!
Which 70s Fashion Look is Your Fave?
Remember, one of the best parts of this trend is there’s no need to shop for new stuff! Use what you’ve got, go thrifting, or raid your mom’s closet.
March 27, 2023
I put myself in your shoes (read: boobs) to design this bra…
Hey guys!
I am genuinely so sorry it’s taken me THIS LONG to create a higher impact bra especially for my big boobed girlies.
As someone who has had small A cup sized boobs my whole life, my only view on boobs was that I’ve only ever wanted bigger ones. I always hated my small ones (could never fill out a dress) but also never appreciated that I could wear dainty bras or even no bra and still go for a run without feeling a thing.
To better understand your plight, I gave myself an enhancement by filling up balloons with water and ended up with “32H’s” according to the boob weight size chart! I have no clue if that’s actually accurate (like is boob tissue lighter than water so technically should my boob volume be bigger!?) but anyway, it’s a basis for something!
@blogilates I am genuinely so sorry it’s taken me THIS LONG to create a higher impact bra esp for my big girlies. As someone who has had small A cup sized my whole life, my only view on was that I’ve only ever wanted bigger ones. I always hated my small ones (could never fill out a dress) but also never appreciated that I could wear dainty bras or even no bra and still go for a run without feeling a thing. To better understand your plight, I gave myself an enhancement by filling up balloons with water and ended up with 32H’s according to the weight size chart! I have no clue if that’s actually accurate (like is tissue lighter than water so technically should my boob volume be bigger!?) but anyway, it’s a basis for something! When I first tried my new “H’s” in my fave low cut bra (the yellow) I immediately realized how ignored you larger chested girlies must have felt this whole time. I’m so sorry! The balloon experiment helped me live out your issues briefly, so here’s what I addressed with the new @popflexactive Ambition Bra: higher neckline for more coverage supportive and adjustable band (3 settings so great for bigsmall waisted ladies) easy to remove (no more wiggle dance) sewn in nip coverage (no removable pads) thicc, comfy and adjustable straps keyhole on back for breathability clean finished edges bc it’s sleek XS-3X I’m wearing the size XS here as a real 32A and fake “32H”. Keep in mind that as the sizes go up, the coverage increases everywhere as well! Please check popflexactive(dot)com to see it on a few other REAL (non balloon) cup sizes. This is just my first foray into the highER impact bra arena! I’m curious for your thoughts as I work to get better and more technical in this category. I kept it simpler design wise this first round, but please let me know what other issues I need to be thinking about!
Cassey #fashiondesigner #femaleceo #sportsbra ♬ Woman (Made Popular By Doja Cat) [Instrumental Version] – Party Tyme Karaoke
When I first tried my new “H’s” in my fave low cut bra (the yellow) I immediately realized how ignored you larger chested girlies must have felt this whole time. I’m so sorry!
Ambition Bra Design FeaturesThe balloon experiment helped me live out your issues briefly, so here’s what I addressed with the new POPFLEX Ambition Bra
.
higher neckline for more coverage
supportive and adjustable band (3 settings so great for big boobed small waisted ladies)
easy to remove (no more wiggle dance)
sewn in nip coverage (no removable pads)
thicc, comfy and adjustable straps
keyhole on back for breathability
clean finished edges bc it’s sleek
XS-3X
I’m wearing the size XS here as a real 32A and fake “32H”. Keep in mind that as the sizes go up, the coverage increases everywhere as well! Please check popflexactive.com to see it on a few other REAL (non balloon) cup sizes.
This is just my first foray into the highER impact bra arena! I’m curious for your thoughts as I work to get better, more technical, and more high impact in this category. I kept with a simpler design this first round, but please let me know what other issues and features I need to be thinking about!
This Retro Pickleball Set Made Me Feel Like Queen of the Court
This story features my personal opinion on the Pickleball Gift Set from POPFLEX, Blogilates’ sister brand. All thoughts are based on my honest individual experience with the product, including what I love and didn’t love.
The Association of Pickleball Professionals recently reported that more than 36.5 million people played pickleball between August 2021 and August 2022. While I may have fought the fad for a while, I proudly count myself among that 36.5 million stat. And despite my initial resistance, I’m here to say it: pickleball is fun.
I tested out the trendy sport during an outing with coworkers a few months back, and after some trial and error (hand-eye coordination isn’t my strongest suit!), I was hooked. It was fun, lightly competitive and made me sweat. What else could I want in a new hobby?
As I started to explore ways to make this playful hobby appear more in my planner, I knew I needed the gear that would motivate me to get out on the court and practice.
When I saw POPFLEX release a new all-in-one Pickleball Gift Set, I was stoked.
The First SwingFirst things first: the pickleball set arrived in an eco-friendly, plant-based bag that decomposes in just 180 days. I was excited to see that the brand aligned with my personal journey to avoid fast fashion and unnecessary plastics.
Just when I thought I couldn’t get more excited, I actually opened up the bag. The gift set was enclosed in the cutest retro canvas carrying bag, with stylish kelly green accents. The logo on the exterior of the bag made me feel like I was part of an original tennis club, which I have no complaints about. When I opened up the bag, I was pleasantly surprised to see a gorgeous silky green and pink printed lining versus a standard plain canvas lining. It’s all about the small details that spark joy, right?
The paddles were zippered up in the bag’s front pocket and feature the same logo and green and pink patterned design as the bag. We love a matching aesthetic.
And, I can’t forget about the actual pickleball balls. I thought I would have to head to Amazon or Target to actually snag a set of balls for gameplay, but the POPFLEX Pickleball Set left no detail untouched. The bag included a trio of balls in a special mesh pouch.
The Real DillI knew I loved the look of the set, but I wanted to see how it performed during a test run, so I took it along during my next practice session.
Before I left the house, I stuffed the canvas bag with my essentials. The bag features four interior pockets (one of which is zippered for security), which was perfect for staying organized on the move. I was impressed with the amount of storage in the small bag as I was able to fit a handful of snacks (always!), a headband and hat, a light jacket, my wallet and keys and a few other odds and ends. The bag offers handles, but I opted to attach the extra strap for an easy crossbody carry. Despite how much I stuffed into the bag, it still felt light!
After I arrived at the local court, it was game time — and the set’s essentials were the stars of the show. The mesh net enclosing the balls was not only useful for transportation, but it was incredibly handy to keep the balls from running loose around the court. Meanwhile, the paddles were premium. Often, cute sports equipment doesn’t always do the job, but these racquets are the exception. The vegan leather wrapping on the handles felt extremely comfortable on my hands and helped me easily turn my wrist without any pain or friction, and the paddles didn’t scuff at all during playtime.
When I was ready to head home, it was easy to pack up all my belongings into their proper place rather than trying to balance and carry different items back to my car. Again, the product was super cute — and functional. Win-win.
Things to Love…Super cute retro look that will stand the test of time Comfy and easy-to-use paddles that feature the perfect vegan leather padding for your hands and wrists Comes with everything you need in one set Includes a mesh net so your pickleball balls don’t get in the way of other items The interior features a variety of pockets for all odds and ends Paddle shaped front pocket fits paddles perfectly Includes a carrying strap for versatility and easy transportation Water-resistant material for accidental spills and splashes Things to Improve On…The light color can get scuffed and dirty quickly (but can easily be wiped down for a fresh look!)It’s missing a handy water bottle side pocket for post-game refreshments
As a pickleball newbie, I have quite a ways to go in terms of skill, but at least I know I’m arriving to the court in style. This Pickleball Set has motivated me (whatever it takes!) to practice and play, and I’m excited to continue showing it off to my opponents.
Have you tried the POPFLEX Pickleball Set yet?What about pickleball? Do you love it? Tell us your thoughts!
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Shop This Post
Pickleball Gift Set
$ 185
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Matchpoint Workout Dress with Zipper – Dusty Mauve
$ 90
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Matchpoint Workout Dress with Zipper – Black
$ 90
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Ambition Bra Y Back Adjustable Bra – Periwinkle
$ 56
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Pirouette Tiered Skort – Peppercorn
$ 60
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Pirouette Tiered Skort – Cool White
$ 60
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March 22, 2023
Are You Ready To Meet The Perfect Running Shorts?!
Hey guys!
Ok I’m trying this running short thing again. The first few times I wasn’t quite there but guys, I think THIS is it! Meet the Cadence Run Shorts.
It’s giving sporty. It’s giving elegance. It’s giving…I need to make these in more colors.
My Problem With Running ShortsI love running shorts bc they’re flowy and usually comfy, but there are some problems:
inner panties give me inner thigh rashes (ugh, the worst!)
restrictive fabric is too tight for plies
too open so it’s flash city, USA
Cadence Run Short FeaturesView this post on Instagram
A post shared by Cassey Ho (@blogilates)
Soooo here’s what’s cool about the new POPFLEX Cadence Run Short.
Built-in shorts so you can kick as high as you want without worrying!
Stretchy, breathable outer mesh for extra coverage (squat proof) plus it’s so elegant
upside down tulip 
cut on outer short for ultimate plié-ability and no restriction
2 modes: high waist or low waist (just roll it over!) light heart booty bc it’s cute 
I’ve been wearing these on repeat. They are literally the perf outfit for my WFH’ing treadmill walks and morning gym sessions.
These shorts comes in sizes XS – 3X! And as a reference I’m wearing a size S! I’m wearing my normal size here BUT if you want more of a flowy fit and more room to do the rollover waistband, I’d recommend sizing up!
Whether your cardio of the day involves running or running errands, level up your strides with these ultra-flowy, flattering + lightweight run shorts. My favorite feature? The high-adjustable waistband is designed to support your body’s movement.
Tell me in the comments… what color is your fave?!
p.s. to any of you who are XXS, I am working on making extended sizing for these!! The truth is I’ve actually been designing these shorts for over 2 years (they had to be perfect!!), so they started before we offered XXS in the POPFLEX size range.
Is Gen Z Disrupting Beauty Standards and Fashion?
If the thought of bell bottom jeans and ballet flats making a fashion return stresses you out, chances are you’re a millennial.
Jokes aside, the demographic cohort born between 1997 and 2012, are known as Generation Z (or Gen Z), and they are taking the fashion and beauty industry by storm. They have already made a significant impact on the industry by breaking down the conventional norms of fashion and beauty standards, and creating a new era of individualism and inclusivity. Here’s what that means.
Image: Charli Damelio
Millennials built a highlight reelIn a now viral TikTok, London-based sociologist and content creator Rukiat Ashawe dug deeper into the ways in which Gen Z is transforming how fashion and beauty is perceived (and sold) to mass audiences.
@iamrukiat I came out of my break to share my thoughts on the generational shift between gen z and millennials! It’s currently gen z’s world and we’re just living in it.. and I love that. I love how they have established their own identity and are the current taste makers and trendsetters when it comes to youth culture. Brands and companies also target gen z now because of how influential and important they have become. Millennials now assimilate to them rather than the other way round. I’m still on my break btw, just tryna get through final year! Will be properly back when in done! #fyp #foryoupage #genz #millennialsoftiktok #millennialsvsgenz #millennialpause #genzshake #y2kfashion #blackwomen #fashiontiktok #popculture #tumblr2014 #kyliejenner #kyliecosmetics #kimkardashian #cleangirlaesthetic #trendanalysis #sociology ♬ Lo-Fi analog beat – Gloveity
According to Ashawe, social media first exploded in the early 2010s, attracting a large volume of millennial users who created “formal” content.
These videos and photos (often shot by professional cameras) only portrayed the highlight reels of their best moments or photos. In other words, this was the era where cosmetic surgery, including lip fillers and brazilian butt lifts, glam makeup, facetune filters and a general “perfection” aesthetic thrived.
Millennials emphasized creating a sense of jealousy from their following, while still maintaining a professional sense, in the event that prospective employers found their profiles. For them, the way they presented themselves had to conform to a certain societal standard.
@lorenrosko GUILTY but learning#millenial #outofstyle ♬ original sound – Loren Schaffer Rosko
Gen Z is about “curated imperfection”
As someone who works in advertising and marketing, Ashawe personally witnessed how advertisers look at sales through the gaze of youth culture and cultural shifts on the Internet. Additionally, as someone who has always been active online, she understands how social media has forced the evolution of the beauty and fashion spaces, and will continue to do so.
For instance, unlike millennials, Gen Z rejects this level of curation in a rebellious manner.Instead, they are creating a separate identity, which is now influencing what is trendy and what is not.
Welcome the era of “clean girl” aesthetic, photo dumps, blurry photos and TikTok videos where the creator is not afraid to film without a full face of makeup or with messy hair and clothes.
“Millennials are all about curated perfection, whereas Gen Z are about curated imperfection. Millennials had their time to dictate what’s “cool” and what’s not, and now it’s Gen Z’s turn. Even brands and advertising are marketing the preferences of Gen Z. It’s a cycle,” she tells Blogilates.
Image: Emma Chamberlain
The first generation not motivated by consumerismGen Z is all about authenticity, individuality, and inclusivity, and they are more interested in celebrating imperfections than meeting impossible standards. This has impacted the way social media tools are being used and brands are increasingly paying attention. In fact, brands are no longer concerned about what millennials prefer or endorse, but instead are focusing their marketing energy when it comes to beauty and fashion brands towards the likes and dislikes of Gen Z.
“Gen Z is disrupting the fashion and beauty standards in all ways, but they are one of the first generations that are not motivated by pure consumerism. Gen Z is a different type of consumer and they are really pushing into self presentation and a level of realness that is unseen before,” explains Deirdre Clemente, cultural historian and Director of Public History at University of Nevada Las Vegas.
Tiktok broadcasts the generational shift in beauty standards in real timeHistorically speaking, this pattern of invention and reinvention is common. Clemente agrees that Ashawe’s TikTok video accurately portrays the cyclical nature of changing fashion and beauty standards and how it’s Gen Z’s time to disrupt these trends.
According to Clemente, cohorts of generations look at those before them to forge their own identities and to either modify, or add onto, what comes before them; similarly, Gen Z has reacted to what millennials have done and as a result, they reject what millennials found “sexy” or “beauty” and are forcing how social media is being used.
“For instance, millennials love the pouty face filter. Gen Z doesn’t use this filter and I view this rejection of millennial makeup as typical of social change, but also symbolic of how Gen Z define consumerism on their own terms because their consumption is based on the types of companies they support, that do or do not support their political or social views,” Clemente adds.
@nogood.io OUT: polished feeds
Brands need to keep up with shifting trends
Through the power of social media, it is becoming incredibly obvious that Gen Z are using Instagram and TikTok to their advantage and become trendsetters in their own right. This means that brands need to catch up on the ways Gen Z demands authenticity and transparency and to also value sustainability.
This awareness is especially significant and likely to shape the industry for years to come. If brands want to appeal to Gen Z, they need to be willing to adapt and to prioritize the values that are important to this generation, and not millennials or any generations below them.
For instance, Gen Z are renting other people’s clothes or putting their own up on rental platforms and even upcycling hand me downs and thrifted items. Some examples include the ways in which they are taking a break from popularized fast fashion brands, and instead digging into their closets to transform old pieces into newer items they can wear. Best part? They’re recording all of these changes and tagging them as “fit the flip” or “upcycling.”
Don’t worry, MillennialsMillennials everywhere may feel concerned that what they once deemed cool or interesting may not be the case for longer. As someone who falls within this age range, I often feel a disconnect when speaking to family members or mentees that are Gen Z and find an inability to find mutual grounding in the ways we dress, speak, or think.
However, despite these differences, millennials don’t need to be worried by the changing beauty and fashion standards. Just like the Generation X above millennials conformed to the changes millennials influenced, the current changes that the newer generation are making should inspire millennials to catch up and be aware of what’s happening around them.
Though the future is still to be seen, both Clemente and Ashwate predict that the next buzzing trends will largely follow the cycle of invention and reinvention that has been previously seen. However, this time around, it will be Gen Z spearheading the change.
March 20, 2023
An Expert Breakdown on Hormones and Acne
Thanks to my obsession with teen magazines in my youth (Hi Sassy and YM!), the early catalysts to my eventual career in journalism, I learned about the importance of skincare at 16: never leave the house without an SPF, never sleep with makeup on, and stay far away from tanning beds.
What these magazines did not prep me for, and I had to learn on my own, was that as you age, your skin will go through some radical hormonal changes—and you can definitely thank your menstrual cycle for that. (In the last 10 years or so, every week my own skin is one of the following: oily, dry, extra sensitive, or full-on acne-prone. Rinse, repeat. What’s going on?!)
Here’s a professional breakdown on hormones and acne. We’ll talk about how our skin changes throughout our menstrual cycle, and as we age gradually towards menopause. (!!!) Buckle up, it’s a wild ride—but a skincare journey you can handle if you’ve got a fantastic dermatologist and esthetician to guide you.
Hormones
acneIn the days leading up to our period, and while actually on it, how can we best care for our skin? According to Rochester, New York-based dermatologist Dr. Allison Holm, your premenstrual flare-ups are thanks to your hormonal fluctuations.
“The hormonal changes can lead to more sebum (oil) production which tends to cause flares in acne.”
Steps that can be taken to calm your skin down include using daily acne treatment to keep acne under control (“not just treating when it flares” clarifies Dr. Holm), and using both over the counter and prescription products—this is when you should probably see a derm.
“Good over-the-counter treatments include benzoyl peroxide (both lotions and cleansers), topical retinoids—such as Differin and prescription tretinoin–and on the spot treatments such as pimple patches like Dalmation, which can speed up a pimple to resolve much more quickly,” says Dr. Holm. “Another approach is to treat hormonally using oral birth control pills and/or hormonal therapy such as Spironolactone.”
@teawithmd #hormonalacne is one of the conditions that I really like treating because we have a lot of tools at our disposal to help patients. #spironolactone is a gamechanger #acne #acnetreatment #acneskin #acnescars #acnetips #dermbypark #greenscreen ♬ original sound – Dr. Joyce Dermatologist
How to manage acne on your period
If you tend to break out around your period, nutrition and hydration could help tame your skin.
Fill your water bottleAccording to skincare expert and registered nurse practitioner Kris Adair, co-owner of Adair MedSpa, there’s a connection between hydration and breakouts. So, drink your water! “Focus on hydration about a week before your cycle. Also, reduce the amount of sugary foods and dairy in your diet as these foods can directly contribute to skin irritation and breakouts.”
Food and your moodYes, there are certain types of foods that can cause breakouts.
According to Adair, triggers for some people may include
Fried foods or foods high in saturated fatFoods high in sugar such as sweets, sodas, and fruit juiceCoffee drinksDairy–especially processed or high fat dairy
@kaylaseah After a year of skin issues… #iud #acne #skincaretips #greenscreen #greenscreenvideo ♬ original sound –
IUDs and acne
In lieu of pills and injections, many women are turning to IUDs as a form of birth control. What’s the connection between IUDs and your skin?
According to Dr. Holm, many IUDs (intrauterine devices are a form of birth control that an OB-GYN inserts into your uterus) can trigger flare ups of acne, primarily those that contain hormones (progesterone). “This can flare pre-existing acne or trigger acne in women who never had acne before.”
It typically starts a few months after the IUD is placed and tends to improve within a few months of removal of the IUD.
Adds Dr. Holm: “One alternative would include a hormone-free IUD which would not impact the skin.”
If your cycle is irregular—meaning, you do not get your period every 28 days or so—how does that affect your skin currently, and as you age?
“An irregular menstrual cycle either means there is a ‘glitch’ in your menstrual cycle causing overall dysfunction or your body is producing more of certain hormones and less of others making your cycle irregular,” explains Adair. “This directly affects the skin dynamic, causing worsening symptoms like skin congestion, hyperpigmentation, rosacea, irritation, acne, especially cystic acne and even hair growth in some cases.”
This is something you can—and should—discuss with your dermatologist or licensed esthetician.
What about adult onset acne?I’ve felt better about my own acne bouts knowing friends my age are also dealing with adult-onset acne—even those of us with clear skin in high school.
Dr. Holm says adult female acne is very common, affecting 50% of women in their 20s, 30% of women in their 30s and 25% of women in their 40s.
“For some women it’s hormonally triggered, due to excess male hormones, for other women the cause is unknown,” explains Dr. Holm. “Some women develop acne peri-menopausally (so, around menopause) but the exact trigger is unknown. For most women acne will resolve by menopause.”
@dermguru Episode 1 | skincare steps like a dermatologist #SkinCare #FaceWash #SkinCareTips #Dermguru #SkinTok #DermTok #SkinCareTikTok ♬ Super Freaky Girl – Nicki Minaj
Does makeup trigger acne?
In general, makeup is not a huge trigger for acne, explains Dr. Holm, “but it is helpful to wash at least twice a day to remove excess dirt and sebum. Most makeup is water-based and not a major issue for acne, but it is best to avoid heavy pancake makeup; such as stage makeup which is oil-based.”
She adds: “If wearing makeup while working out and sweating it’s probably best to wash off the makeup as soon as possible after working out.”
When it’s okay to pop a pimpleAccording to Dr. Holm, the answer is NEVER. (But you already knew this!) “Even though the temptation is there and it’s a common habit for many people, squeezing and popping a pimple tends to leave an inflamed mark and a much higher chance of a scar.”
Alternatives to popping a pimple include applying a pimple patch—which are helpful for resolving a pimple quickly, “but also serve as a barrier to avoiding the temptation to pick at the spot.”
Other options, says Dr. Holm, would be applying hot compresses, spot treating with an acne cream such as a benzoyl peroxide, retinoid, or topical antibiotic.
To keep your skin healthy and happy at any age, Adair’s basic advice is the:
No touching or wiping your face with your handsClean your cellphone or ear buds regularlyClean your makeup brushes and sponges before use
“Also, change your pillowcase weekly and correctly prep your skin before full makeup application,” adds Adair. “Other acne triggers can be not properly removing makeup when cleansing and sleeping in your makeup.”
Time for a checkupAre you wondering: After years of decent skin, why am I breaking out like crazy lately? It can’t just be stress, right?
Honestly—your breakouts could be a sign it’s time for a full-body physical.
“I often say your skin’s a reflection of what is happening on the inside, so if your skin suddenly develops an acne breakout or changes out of nowhere, then there is likely something internally happening,” says Adair. “Potential causes could be digestive dysfunction, cortisol/stress-related hormone dysfunction, and endocrine disruptions such as thyroid or perimenopausal hormone changes or new onset of a medical condition.”
According to Adair–Seeing your primary care MD first and then a dermatologist can help evaluate and treat this issue properly. You may have some gut health issues, or need to have your thyroid checked; and a bout of acne could be some type of medical “warning sign.” So, think of acne, as annoying as it can be, as a reminder to not neglect your mind, soul, AND body.
March 17, 2023
Get ready with me to speak at SXSW!
My makeup routine is really not that sophisticated (contouring scares me I dunno why) but wanted to show you what I do because maybe you can teach me a few things!
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Here I am getting ready in the hotel room for my first time speaking at SXSW in Austin! I love doing panels, especially about business, entrepreneurship, and my journey as a creator (it’s been since 2009, can you believe!?) so these are always fun. I love a deep, focused conversation with people who know what they’re talking about.
My jumpsuit is from Free People and my makeup is honestly from all over the place.
Make-Up I Buy on RepeatI don’t really have any loyalty towards any makeup brand but here are a few standouts that have been bought on repeat:
Stila Stay All Day Waterproof Liquid Eyeliner – Super solid. Makes my wings perf every time.
Thrive Causemetics Liquid Lash Extensions Mascara – The tubes build on each other and make my nothing lashes so long! I love it!
NYX High Definition Finishing Powder – makes your face matte instantly!
Maybelline Dream Pure BB® Cream – so creamy, and just the right amount of coverage!
K that’s it. Any questions!?
Thanks, Kajabi and Inc Magazine for having me at SXSW! Thank you to Sam for making sure I get to everything on time.
Thank you to the local Austin BlogiFam who came out to see me speak and then spent the whole next day shooting ridiculous content with me! I can’t wait for you guys to see it!!
March 16, 2023
Our first glimpse of Summer ’23: The Coastal Cowgirl
Another day, another trend, amirite? The Coastal Cowgirl aesthetic comes hot of the press just in time really as Spring is sweeping in and Summer is on our minds.
It’s like if Clean Girl and Cottagecore had a baby on a farm. It gives laid back, effortless, but also cool without trying, you know?
@lexilunde And @paigelorenze is the blue print#coastalcowgirl #coastalcowboy #summer2023 #summer2023trends ♬ Texas Sun – Khruangbin & Leon Bridges
But listen, i really love this one. In fact, the whole team is kind of digging this vibe, our Creative Brand Director (and just overall incredible human), Brittney, is the first one who shared it and she may actually be the original Coastal Cowgirl. From being the first person to inspire me to get my cowboy boots, to her just being the queen of a casual denim look.
So let’s get down to it, what makes a Coastal Cowgirl…. the key elements:
Crisp whites and neutralsCowboy boots + hats (duh)Subtle floral details (like a crochet moment, yes please!)Denim, all the denim.Nothing too tight fitting, think airy + breezy
I think the part of the trend that fascinates me is that it plays on a tightrope of design balance. Go too far into the effortless and neutrals and you could end up looking like a potato sack that fell off the truck on I-80.
I think when (not if!) this becomes a mainstream style, I think this delicate balance will be what creates a barrier to participation.
Fitted, but comfortable.
The jeans, look like you could eat a hearty bowl of chilli (is that what cowboys eat?) and still have a little breathing room, and the shirts that have enough room for the wind to play with but still are flattering.
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Worn in, but not ragged.
Like the denim, the reclaimed wood, the soft wrinkles in the cowboy boots. It all feels very intentional and in a weird way, comforting? But never dirty or scraggly.
Effortless, but not lazy.
I think the face of the Cowgirl Aesthetic is like a blonde girl somewhere out on the prairie, wind in her hair, jeans, linen top with statement cowboy boots. It looks so breezy and effortless, but yet so cohesive.
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Detailed, but still subtle.
From a little crochet moment on your top to a frill on your sleeve or a bold pattern on your boots… There are little hints of detail in the sea of whites, denim and warm browns. The true coastal cowgirls know how to pair details without the chaos… give each detail it’s moment to shine.
Cowboy boots are the new statement piece.
The core of the aesthetic unsurprisingly is the boots. But, this is where the details
come in, I feel like the cowboy boot is the new handbag. It’s a moment to show off a little flair, it’s an accessory where you can show the world a taste of flavor. Spice it up if you will.
Like excuse me Dolce Vita, okkk I see you. Look how cute these ones are?
@madelinebajczyk Its giving coastal cowgirlon my LTK!! RUN #coastalcowboy #coastalcowgirl #dolcevita #dolcevitashoes #dvpartner #dolcevitapartner #westernboots #coastalgranddaughter ♬ Her x Promiscuous – Hunny Bee
But really my favorite cowboy boots I think I’ve seen to date (don’t tell 
), is the ones wore to South By Southwest this weekend in Austin. I thought about not mentioning them because I dont even think Free People sells them anymore, but they deserved their moment in the spotlight.
I mean… how cute! That’s what I’m talking about it’s that little flair of detail that just makes the outfit perfect.
From Fashion to Home
While fashion is definitely the heart of this trend, the same elements play into the home as well. From breezy open windows, to reclaimed wood furniture, soft tones and crisp linen sheets.
@havenlystudio Welcome to my little safe haven… #fyp #studio #apartmenttour #coastal #cowgirl #coastalcowgirl #thrifted ♬ Linger – The Cranberries
Is the Coastal Cowgirl aesthetic for everyone?
I’ll be honest, when I was looking at the beautiful feeds of the girls posting about it. I feel like it does have a “look,” I could see Coastal Cowgirl getting some of the backlash that the Clean Girl aesthetic had with the blonde, skinny, tall stereotype. I mean it’s hard for someone like me to pull off effortless baggy jeans when I have a 25″ inseam and a more curvy hip area.
But if the question is, can anyone be a Coastal Cowgirl?? The answer is: yes.
And maybe that’s the real reason I was so drawn to this trend. Sure, it’s a fashion trend, but more… it’s like a feeling of letting go, being a bit more carefree, letting your hair down (but like maybe half-down, and wear a cute straw cowboy hat). Where it differs from the Clean Girl is it allows you to get a little messier and more playful? It’s allowing us to stop and pick the non-metaphorical flowers on the side of the road. It gives me hope for a Summer ’23 that is more lighthearted, sunlit and dare I say.. joyful?
So go on, have fun with it… pull out that old denim, crochet top and linen shirts that you’ve held onto for a decade. And plus, what better excuse to buy yourself some cute cowboy boots?!
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