Étienne Garbugli's Blog, page 9

12+ Conferences for B2B Entrepreneurs Looking to Grow Faster in 2018

It’s often difficult for B2B entrepreneurs to see the forest for the trees. They get consumed by a business problem and can’t seem to find a solution. Conferences provide a great opportunity to take a step back. Interacting with other B2B entrepreneurs or seasoned executives can help generate fresh ideas, opportunities and a renewed mindset […]

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Introducing the Lean B2B Course

I’ve been thinking about creating a 2nd edition of Lean B2B for years. The content’s there. The learnings are there. But I’ve been afraid of breaking it; breaking something that’s already working. I think I came up with a solution. Today marks the launch of the Lean B2B Course; 5 hours of high-quality video lessons expanding […]

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How to Get Customer Interviews with Cold Emails

You managed to find early adopters for your startup, now what? You can use the good ol’ telephone to reach out, connect via InMail (LinkedIn), direct messages (Twitter) or through Quora’s messaging system, but chances are, email will be your best bet. Depending on how much research you do, the quality of your email template […]

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How to Find Good Business Ideas in B2B

It’s hard to find good business ideas in B2B. You want an opportunity you can execute on, a problem you can be passionate about and that, over time, can lead to a sustainable competitive advantage. It’s not a decision you want to rush. To help you, I put together a list of 5 ways to […]

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21 Lessons Entrepreneurs Need to Learn to Make Their Business Successful

If Startup = Growth then Entrepreneurship = Self-Growth. As businesses scale, grow and mature, their founders need to grow and adapt their skillsets. The skills and knowledge that got them to product-market fit, won’t necessarily get them through scale and beyond. To keep up and stay ahead of the game, entrepreneurs need to constantly be […]

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How to Find B2B Business Ideas in Your Workplace

I often meet aspiring entrepreneurs working for a company looking for the right idea in order to launch their business. What they don’t know, is that they’re probably already aware of the problem their startup should be solving; they just haven’t figured it out. The experience and expertise you have is a great starting point […]

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How to Know Which Title to Contact to Find B2B Customers

Suppose you’ve signed up a few early adopters as customers. You’re starting to get a sense of who your ideal customer should be. You want to expand and find B2B customers. How do you know who to reach out to? The first thing to do is to figure out what budget is paying for your […]

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How to Know Which Title to Contact in B2B

Suppose you’ve signed up a few early adopters as customers. You’re starting to get a sense of who your ideal customer should be. You want to expand and land more customers. How do you know who to reach out to? The first thing to do is to figure out what budget is paying for your […]

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How to Find Early Adopters in B2B – The Complete Guide

If you can’t find early adopters, you can’t build a business. – Trevor Owens, Lean Startup Machine CEO In previous posts, we talked about how to spot early adopters and covered a few tactics to find them: Using Your Personal Network Using Social Media Now, let’s talk about how we can use expressed needs – problems […]

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Innovation Expert Frederik Mohrmann on Prioritizing Innovation Projects in B2B

Frederik Mohrmann is Business Developer and Lean Innovation Coach at the Netherlands Aerospace Centre (NLR). NLR is an applied research institute. Their work covers different fields ranging from systems design and electronics to avionics. They’re a nonprofit organization – currently 80% contract-based for the private sector and 20% strategic financing from the Dutch government. They do […]

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