Étienne Garbugli

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in Montreal, Canada
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Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder (Highlights, Flagback and HireVoice), a five-time entrepreneur, and a recognized Usability and UX research expert.

B2B Case Studies: How to Create Case Studies that Help You Land Your Ideal Customers

Documenting successful projects and sharing them can be helpful for any business. That’s why B2B case studies are so important for both selling and content marketing. Case studies are stories that describe successful customer relationships, about how your company managed to correctly identify your clients’ problems, proposed solutions, and finally how you solved these problems. […]

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Published on April 06, 2021 12:41
Average rating: 4.23 · 157 ratings · 10 reviews · 3 distinct worksSimilar authors
Lean B2B: Build Products Bu...

4.19 avg rating — 145 ratings — published 2014 — 3 editions
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Solving Product: Reveal Gap...

4.83 avg rating — 6 ratings — published 2020 — 3 editions
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The SaaS Email Marketing Pl...

4.50 avg rating — 6 ratings — published 2020 — 2 editions
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Voyage au bout de...
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The Book of Disquiet
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Voyage au bout de la nuit by Louis-Ferdinand Céline
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Talking to Humans by Giff Constable
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The Beautiful Mess by John Cutler
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Nathan Rose is 19% done with Sapiens
The Beautiful Mess by John Cutler
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Say Nothing by Patrick Radden Keefe
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The Making of the Atomic Bomb by Richard Rhodes
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Thinking, Fast and Slow by Daniel Kahneman
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From Third World to First by Lee Kuan Yew
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The Beautiful Mess by John Cutler
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More of Étienne's books…
“Problems worth solving are typically invisible from the outside. Your task will be to get inside the enterprise, understand how the company thinks and find the real problems.”
Etienne Garbugli, Lean B2B: Build Products Businesses Want

“Prospects should purchase the solution for the value it provides, not its bells and whistles. There’s a reason why so many B2B solutions have large market shares in spite of terrible user experience. B2B buyers buy an ROI, not an interesting feature set.”
Etienne Garbugli, Lean B2B: Build Products Businesses Want

“Experts are going to know a lot about how an industry operates, but the moment you disrupt that industry, they typically don’t know if that disruption is going to work.”
Etienne Garbugli, Lean B2B: Build Products Businesses Want

“Consumers love novelty; businesses just call it risk”
Ben Yoskovitz

“You don’t learn through sales calls, it’s not customer validation.”
Jason Cohen

“Instead of wondering when your next vacation is, maybe you should set up a life you don't need to escape from.”
Seth Godin

“If everything seems under control, you're not going fast enough.”
Mario Andretti

“for many people “twenty years of experience” is really one year of experience repeated twenty times.”
Reid Hoffman, The Start-Up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career

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