Solving Product Quotes

“This is also what you’re trying to do with products: Find people (a market segment); Understand their goals (the Job they’re trying to get done); Identify gaps you could deliver value on (differentiation); Provide the services (the product); Iterate until clients are satisfied with your work (PMF); Productize the offering (scale).”
― Étienne Garbugli, Solving Product: Reveal Gaps, Ignite Growth, and Accelerate Any Tech Product with Customer Research