Étienne Garbugli's Blog, page 11
October 10, 2017
Innovation Consultant Rene Bastijans on Uncovering Your Product’s True Competition
Innovation consultant Rene Bastijans had his dream job. In 2011, he was working in the small corporate R&D team of the largest education company in the world researching emerging technologies, developing prototypes for next-generation learning products and running workshops with intrapreneurs. The company, Pearson, had been hit hard by the arrival of the iPad and […]
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October 3, 2017
How Cobrainer Used Consulting to Bootstrap and Validate an Enterprise Product
Cobrainer is a machine-learning data analytics company focused on the analysis and visualization of expertises in organizations. What started out as a project for academia in Munich, Germany soon found traction in project management, product collaboration and innovation management. Now, their clients range from Deutsche Bank to Boehringer Ingelheim. Although Cobrainer co-founder Amelie Spath had […]
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September 28, 2017
How Jupl Creates Better Healthcare by Building Products for their Customers’ End Users
I first became aware of Alan Brannigan’s work a year and half ago. At the time, his business was called Vigil Monitoring. Late last year, the company rebranded as Jupl. Jupl provides independent living solutions for elderly people. It enables care from family members and professional carers through data analytics using triggers, looking for trends […]
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September 18, 2017
13+ Conferences for B2B Startup Founders Seeking Growth in 2017
It’s sometimes hard for B2B startup founders to see the forest for the trees. They get consumed by a business problem and can’t seem to find the solution. Conferences are a great way to take a step back. Interacting with other founders, specialists and experienced entrepreneurs can lead to fresh insights, new opportunities and a […]
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13+ Conferences for B2B Startup Founders Pushing for Growth in 2017
It’s sometimes hard for B2B startup founders to see the forest for the trees. They get consumed by a business problem and can’t seem to find the solution. Conferences are a great way to take a step back. Interacting with other founders, specialists and experienced entrepreneurs can lead to fresh insights, new opportunities and a […]
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September 11, 2017
53 VC Firms and Angel Investors to Fund Your B2B Startup
If you want money, ask for advice, and if you want advice, ask for money. – Unknown When raising money for your B2B startup, it’s important to realize that, beyond terms, investors don’t all bring the same value to your business. Some investors will be very involved while others will not. Some will open gates […]
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September 5, 2017
Why B2B Startups Should Target SMBs First, Not Big Enterprises
Through Lean B2B: Build Products Businesses Want, I get to talk with a lot of smart and ambitious founders. They’ve either begun by building a MVP or by doing customer discovery within their relevant network, and because their end-game is enterprise, the opportunity only seems to make sense to large organizations or they’re hoping to […]
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August 31, 2017
How Much Time Do You Need to Get to Product-Market Fit in B2B?
This is a post about a missing part in Lean B2B: Build Products Businesses Want. I stumbled on this concept a little after book publication and would have loved to include it to explain Product-Market Fit. I’ve never seen a (B2B) company get to anything much under 18 months. – Steve Wood, B2B Serial Entrepreneur Imagine […]
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