Étienne Garbugli's Blog, page 6
June 3, 2019
How to Use Customer Discovery to Build a Startup: The Definitive Guide
How do you uncover unmet needs in the market? How do you discover what your customers want? How do you decide what to build? How do you find out what businesses will pay for? Does it start at the drawing board? Is it about listing thoughts and ideas in Excel? Throwing spaghettis at the wall, […]
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May 9, 2019
How to Raise a Seed Round in B2B
This is a guest post by Tim Chaves. Tim is CEO at ZipBooks, online accounting software for small businesses. Tim previously founded and sold two small businesses, and holds an MBA from Harvard Business School. – – Whether you’re a solopreneur or a team of founders, odds are, you’ll need funding if you want to grow […]
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January 10, 2019
13+ B2B Conferences & Events to Accelerate Your Startup’s Growth in 2019
Startup founders often have difficulty seeing the forest for the trees. They get stuck on a business problem and can’t seem to find a solution. B2B conferences are a great way to find inspiration. Interacting with other founders and executives can help generate new ideas and uncover strategies that truly move the needle. Sometimes, a […]
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January 8, 2019
Substitute Products: What Solution is Your B2B Product Really Replacing?
Though rarely perceived as a competitor, Microsoft Excel is almost always an actual competitor for software startups. – Joshua Porter, Ex-HubSpot Director of User Experience In large companies, the core business functions are well served by technology vendors. There’s Intuit for finance, Taleo for recruitment, Salesforce for CRM, and Microsoft for almost everything else. But, […]
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December 21, 2018
What Can B2B Entrepreneurs Learn From Solopreneurs in 2019?
For the longest time, there were only two major paths for tech entrepreneurs: A. You raise capital, and you’re expected to grow fast; B. You self-fund your business and can grow at your own pace. These paths weren’t mutually exclusive, and they both had advantages over one another but, overall, those were the options for […]
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December 19, 2018
B2B Consulting: Can Consulting Help You Build and Validate a Business Faster?
Maybe the most challenging part of the customer development process is being able to get enough face time with prospective buyers. It’s challenging because it means: Identifying the right roles and stakeholders to connect to within organizations; Building sufficient credibility to get them to talk to you; Getting them to share privileged information and their […]
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December 12, 2018
Risk Identification: How Much Risk Are You Really Taking on With Your Startup?
“Startups are risky.” This sentence may be one of the most dangerous in the business founder’s lexicon… Each year, similar statements lead smart founders to create startups taking on absurd (or unexpected) levels of risk. Although as many as 90% of startups fail according to certain studies, that number can be hugely misleading. Risk levels […]
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November 29, 2018
211 Startup Tools, Posts & Resources for B2B Entrepreneurs in 2019
There are thousands of startup tools and resources out there, with more coming online every week. As a B2B founder trying to save startup runway and minimize time to product-market fit, it’s sometimes difficult to differentiate what will help from the things that will distract you from your goals. To help founders get set up […]
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November 15, 2018
14 Ways B2B Entrepreneurs Can Extend their Startup Runway to Go the Distance
I’ve never seen a B2B company get to anything much under 18 months. — Steve Wood, B2B Serial Entrepreneur Startups are difficult. It can take anywhere between 6 months and 3 years to get a business off the ground. To succeed, founders have to be ready to go the distance. This means shortening your time to product […]
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October 29, 2018
User Segmentation: How to Find Your Product’s Best Customers Using Data
Entrepreneur and investor Jason Lemkin says that if you have 1 customer in a segment, you can get 10. With user segmentation and a bit of data, you can find your business’s best customers to double down and find more. In this post, we look at how entrepreneurs can use data to find their product’s […]
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