Étienne Garbugli's Blog, page 4
January 28, 2021
The 7 Best Books on Product Market Fit for Startups in 2021
What is Product-Market Fit and Why is It Important? Marc Andreessen of Andreessen Horowitz was one of the first people to suggest the Product-Market Fit (PMF) concept and he defined the term as being in a good market with a product that can satisfy that market. In other words, once you have successfully identified your […]
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January 22, 2021
Why You Should Consider Using No Code MVPs for Your B2B Startup
Imagine you have come up with an awesome business idea. You need to launch a Minimum Viable Product (MVP) as soon as possible, but you don’t have a technical background or access to a software developer. What do you do? The answer is simple: use a no code platform, such as Zapier, Webflow, or Airtable. […]
The post Why You Should Consider Using No Code MVPs for Your B2B Startup appeared first on Lean B2B: Build Products Businesses Want.
January 12, 2021
[ Interview ] Testimonial Hero Founder Sam Shepler on Building and Scaling a Service Business in B2B
A few weeks back, I spoke to Sam Shepler for The Lean B2B Podcast. We talked about entrepreneurship, customer development, service vs product businesses, and how to go about scaling a service business. You can watch the full interview below, or access it on iTunes, Google, or Spotify. Interview Transcript Etienne Garbugli: My guest today […]
The post [ Interview ] Testimonial Hero Founder Sam Shepler on Building and Scaling a Service Business in B2B appeared first on Lean B2B: Build Products Bus...
December 10, 2020
[ Interview ] Alex Berman on How to Evaluate B2B Market Segments With Cold Email Outreach
A few weeks back, I spoke to Alex Berman for The Lean B2B Podcast. We talked about entrepreneurship, sales, customer development, validating B2B market segments, cold email outreach, and acquisition entrepreneurship. You can watch the full interview below, or access it on iTunes or Spotify. Interview Transcript Etienne Garbugli: My guest today is Alex Berman. []
The post [ Interview ] Alex Berman on How to Evaluate B2B Market Segments With Cold Email Outreach appeared first on Lean B2B: Build...
October 14, 2020
[ Interview ] Alex Hillman on How a Sales Safari Can Help You Find a Business Opportunity in B2B
A few weeks back, I spoke to Alex Hillman for The Lean B2B Podcast. We talked about entrepreneurship, job creation, market selection, customer research, Sales Safaris, and finding the right business opportunity. You can watch the full interview below, or access it on iTunes, Google Play or Spotify. Interview Transcript Etienne Garbugli: My guest today […]
The post [ Interview ] Alex Hillman on How a Sales Safari Can Help You Find a Business Opportunity in B2B appeared first on Lean B2B: Build Pr...
August 26, 2020
🔥 New Book: Solving Product, a GPS for Entrepreneurs & Product Teams
If you’ve read Lean B2B, you could reasonably be wondering: “What happens once I reach product-market fit?” Is everything fine and dandy after? This, is one of the questions I aimed to answer when I began work on the book that would eventually become Solving Product. To find the answers, I… Spoke to some of […]
The post 🔥 New Book: Solving Product, a GPS for Entrepreneurs & Product Teams appeared first on Lean B2B: Build Products Businesses Want.
If youve read Lean B2B, you could reasonably be wondering: What happens once I reach product-market fit? Is everything fine and dandy after? This, is one of the questions I aimed to answer when I began work on the book that would eventually become Solving Product. To find the answers, I Spoke to some of []
If you’ve read Lean B2B, you could reasonably be wondering: “What happens once I reach product-market fit?” Is everything fine and dandy after? This, is one of the questions I aimed to answer when I began work on the book that would eventually become Solving Product. To find the answers, I… Spoke to some of […]
If you’ve read Lean B2B, you could reasonably be wondering: “What happens once I reach product-market fit?” Is everything fine and dandy after? This, is one of the questions I aimed to answer when I began work on the book that would eventually become Solving Product. To find the answers, I… Spoke to some of […]
June 29, 2020
[ Interview ] ProfitWell’s Patrick Campbell on the Pros & Cons of a Multi-Product Strategy in SaaS
A few weeks back, I spoke to Patrick Campbell for The Lean B2B Podcast. We talked about metrics, customer research, pricing, segmentation, and the pros and cons of having a multi-product strategy. You can watch the full interview below, or access it on iTunes, Google Play or Spotify. Interview Transcript Etienne Garbugli: My guest today […]
The post [ Interview ] ProfitWell’s Patrick Campbell on the Pros & Cons of a Multi-Product Strategy in SaaS appeared first on Lean B2B: Build Products Busine...
