Étienne Garbugli's Blog, page 5
December 23, 2019
[ Interview ] Lean UX Co-Author Jeff Gothelf on How Product Teams Should Do Product Discovery in 2021
A few weeks back, I spoke to Lean UX co-author Jeff Gothelf for The Lean B2B Podcast. We talked about UX, product management, innovation, experiment design, and the importance of doing effective product discovery. You can watch the full interview below, or access it on iTunes or Spotify. Interview Transcript Etienne Garbugli: My guest today […]
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[ Interview ] Lean UX Co-Author Jeff Gothelf on How Product Teams Should Do Product Discovery in 2020
A few weeks back, I spoke to Lean UX co-author Jeff Gothelf for The Lean B2B Podcast. We talked about UX, product management, innovation, experiment design, and the importance of doing effective product discovery. You can watch the full interview below, or access it on iTunes, Google Play or Stitcher. Interview Transcript Etienne Garbugli: My […]
The post [ Interview ] Lean UX Co-Author Jeff Gothelf on How Product Teams Should Do Product Discovery in 2020 appeared first on Lean B2B: Build...
December 12, 2019
[ Interview ] Bestselling Author Nir Eyal on Using the Hook Model to Improve Product Engagement
A few weeks back, I spoke to bestselling author Nir Eyal for The Lean B2B Podcast. We talked about product design, retention, growth, and how the Hook Model can help improve product engagement. You can watch the full interview below, or access it on iTunes, Google Play or Stitcher. Interview Transcript Etienne Garbugli: So, my […]
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November 27, 2019
[ Interview ] 5x Founder David Cancel on Why All Businesses Will Become Customer Centric in the Next 10 Years
A few weeks back, I spoke to 5x entrepreneur and angel investor David Cancel for The Lean B2B Podcast. We talked about customer centricity, the commoditization of SaaS, growth, and various strategies to learn and iterate early business models. You can watch the full interview below, or access it on iTunes, Google Play or Stitcher. […]
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October 16, 2019
[ Interview ] Serial Entrepreneur Dan Martell on Learning From Early Product Engagement
A few weeks back, I spoke to 5x entrepreneur and angel investor Dan Martell for The Lean B2B Podcast. We talked about customer development, customer research, growth, and various strategies to learn from early product engagement. You can watch the full interview below, or access it on iTunes or Stitcher. Interview Transcript Etienne Garbugli: My […]
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October 11, 2019
[ Interview ] Sachin Rekhi on How to Get Actionable User Feedback for Your Product
A few weeks back, I spoke to product management and entrepreneurship thought leader Sachin Rekhi for The Lean B2B Podcast. We talked about customer development, customer research, and various strategies to collect (and learn from) user feedback. You can watch the full interview below. Interview Transcript Etienne Garbugli: Great. So, my guest today is Sachin […]
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September 8, 2019
How to Generate Valid Customer Insights From Customer Interviews (Complete Guide)
As you’re going through series of customer discovery interviews, it’s a good idea to write down your notes and impressions right after the interviews to make sure you’re not forgetting anything. Then, with the benefit of distance, listen to the interviews. By re-listening to the interviews, you’re able to: Objectively assess your performance as an […]
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How to Structure Customer Development Interviews to Get Valuable Insights
For each hour of customer development interviews, businesses tend to save 5 to 10 to 20 hours of wasted development time. — Cindy Alvarez, Lean Customer Development Author The biggest challenge when you’re starting out is making sure you’re getting valid data consistently to learn and, eventually, transition from customer discovery to confirmation and validation. […]
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How to Map the B2B Buying Process With Customer Interviews
Once you’re starting to have a clear picture of the pain points, the value businesses look for, and you’re able to confirm that a few organizations are willing to spend money to solve the problem your business solves, you’ll want to start understanding the B2B buying process in these organizations. Selling in B2B usually means […]
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