Nir Eyal's Blog, page 28
August 31, 2016
How to Conquer Tech Distractions With This Simple Chart
Is the world more distracting? Sometimes it seems that way. With our digital devices buzzing, world events demanding our attention, and more things to entertain us than ever before, it certainly seems harder to focus on what’s really important. And yet, focus is exactly what it takes to get things done and get ahead. Distraction […]
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August 23, 2016
Should We Worry About the World Becoming More Addictive? Q&A with Nir Eyal
Nir’s Note: This Q&A recently appeared on the 15five.com blog and it pulled out some thoughts I’ve been chewing on regarding technology, addiction, and our relationship with the products we use. I’ve edited it slightly and hope you find it interesting. Question: Pokémon GO is all the rage right now. Can you talk about that […]
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August 15, 2016
How to Hook Users in 3 Steps: An Intro to Habit Testing
Changing user habits isn’t easy — but understanding how to conduct Habit Testing will increase your odds of success. In this video, I provide a brief introduction to the three steps of Habit Testing. I explain how product designers use these steps to identify their devotees, codify what makes the product habit-forming, and modify the user experience accordingly. Let […]
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August 2, 2016
The Four People Addicting You to Technology
Recently, the Pokemon Go phenomenon has reigniting the question of technology’s role in changing behavior. To put things in perspective, I wanted to share the main points of an article I published on the topic titled, Who’s Really Addicting Us to Technology?, in a slide presentation below. It’ll give you a quick rundown of the “suspects” responsible for our tech addiction. […]
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August 1, 2016
Die Dashboards, Die! Why Conversations Will Reinvent Software
In years to come, conversations will breathe new life into software—particularly the boring enterprise tools millions of knowledge workers begrudgingly use every day. Conversational user interfaces (CUIs) work because of our familiarity with messaging. Even the most technically complex interactions can look as simple as getting an SMS text when presented as a conversation. There […]
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Die Dashboards Die! Why Conversations Will Reinvent Software
In years to come, conversations will breathe new life into software—particularly the boring enterprise tools millions of knowledge workers begrudgingly use every day. Conversational user interfaces (CUIs) work because of our familiarity with messaging. Even the most technically complex interactions can look as simple as getting an SMS text when presented as a conversation. There […]
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July 28, 2016
“Think Different” is Bad Advice
Nir’s Note: This guest post is an excerpt from the new book Invisible Influence: The Hidden Factors that Shape Behavior, written by my friend and Wharton School professor, Jonah Berger. Being different, the notion goes, is the route to success. Think different was even Apple’s motto for a period. And Apple is often held up as a […]
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July 20, 2016
The Secret to Sending Emails and Notifications That Work
In this video I discuss the psychology of sending good triggers. The video is based on an earlier post written with Ximena Vengoechea. What do you think? What are some examples of well-timed triggers? Let me know in the comments.
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July 13, 2016
Three Steps To Get Up To Speed On Any Subject Quickly
You have just a few days to learn everything there is to know about a subject you know nothing about. Now what? “Don’t boil the ocean,” Terry said as he slapped a tall stack of papers on my desk. “Just tell us what we need to know.” I was staring at a serious problem. To […]
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July 6, 2016
It’s How You React to Failure that Matters: Why Ego is the Enemy
Nir’s Note: This guest post is an excerpt from my friend Ryan Holiday’s new book, Ego Is the Enemy. Ryan is the author of three other books and his monthly reading recommendations, which go out to 50,000+ subscribers, can be found here. It can ruin your life only if it ruins your character. —Marcus Aurelius John DeLorean ran his car […]
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