Nir Eyal's Blog, page 29
May 13, 2016
How to Win Your Competition’s Customers
About a year ago, I wrote an essay about how to win your competition’s customers habits. Today, I’d like to share a quick video of the ideas in that article. Let me know what you think about this format and if you’d like to see more videos like this one…
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March 28, 2016
Hooked for Good: How Habit-Forming Products Improve Lives
Last week’s Habit Summit was amazing! It was wonderful to see so many blog readers and friends enjoying the keynotes — not to mention the Stanford sunshine. Below is my opening presentation highlighting examples of companies changing user behavior for good. Let me know if you can think of more examples in the comments section below. BTW – […]
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March 17, 2016
Good Products Start With Good Questions
Nir’s Note: My friend Jake Knapp just published a fantastic book titled, Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days. The book details a process he and his colleagues at Google Ventures use to quickly go from idea, to prototype, to live test. Jake put together an exclusive excerpt from the book for NirAndFar.com […]
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March 5, 2016
Why People Check Their Tech at the Wrong Times (and the Simple Trick to Stop It)
Chances are you’ve experienced the following: You’re with a small group of friends at a nice restaurant. Everyone is enjoying the food and conversation when someone decides to take out his phone — not for an urgent call, but to check email, Instagram, and Facebook. Maybe you’ve witnessed this behavior and found it unsettling. So […]
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Why People Check Their Phones at the Wrong Times and the Simple Trick to Stop It
Chances are you’ve experienced the following: You’re with a small group of friends at a nice restaurant. Everyone is enjoying the food and conversation when someone decides to take out his phone — not for an urgent call, but to check email, Instagram, and Facebook. Maybe you’ve witnessed this behavior and found it unsettling. So […]
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February 16, 2016
Happiness Hack: This One Ritual Made Me Much Happier
When my wife and I moved to New York City in 2001, recently graduated from college and newly wed, we were eager to find friends. We knew nearly no one but were sure we’d soon find a fun-loving group like the 20- and 30-something New Yorkers who spontaneously dropped in on one another on TV […]
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February 2, 2016
Who’s Really Addicting You to Technology?
“Nearly everyone I know is addicted in some measure to the Internet,” wrote Tony Schwartz in a recent essay in The New York Times. It’s a common complaint these days. A steady stream of similar headlines accuse the Net and its offspring apps, social media sites and online games of addicting us to distraction. There’s little […]
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January 28, 2016
How to Clear Your Computer of Focus-Draining Distraction
By the looks of his laptop, Robbert Van Els could be mistaken for a secret agent. His screen is an explosion of urgent files — a master control center for managing clandestine operatives. The man of mystery persona is typified by a side-sliding sports car winding through an onslaught of Word docs and Jpeg files. […]
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January 11, 2016
The Strange (But Effective) Way I Stick to Hard Goals
There’s a saying that you should never trust a skinny chef. By that logic, you should never trust an out of shape behavioral designer. Over the past four years, I’ve discovered many incredible ways to hack my habits and improve my life. I have taught myself to love running, dramatically improved my diet and found […]
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November 6, 2015
3 Quick Updates from Nir
Dear Loyal NirAndFar Reader, Sorry I haven’t written in a while. Here’s why as well as a few quick updates … 1 – Why haven’t I written much recently? Writing on this blog is one of the most enriching experiences of my career. I love connecting with readers and seeing how behavioral design can improve lives. […]
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