Barb Drozdowich's Blog, page 49

November 30, 2013

Good Friday Results!

Looks like authors were busy on Black Friday buying books!

Go Global: Building An International Author Platform that Sells is now ranked #20 in Public Relations.


Go Global- Building An International Author Platform That Sells


 


 


 


 


 


 


 


 


 


And The Author’s Guide to Working with Book Bloggers is ranked #47 in Public Relations! Neither book will break the bank even after all the Black Friday shopping, and both are helpful for your career!


The_Authors_Guide_To_Working_With_Bookbloggers


Author informationBarb DrozdowichBarb DrozdowichOwner at Bakerview ConsultingSocial Media and Wordpress Consultant Barb Drozdowich has taught at Colleges, trained technical personnel in the banking industry and, most recently, used her expertise to help hundreds of authors develop the social media platform needed to succeed in today’s fast evolving publishing world. She owns Bakerview Consulting and manages the popular blog, Sugarbeat’s Books. Her first book is now available on Amazon - The Author's Guide to Working with Book BloggersTwitterFacebookGoogle+LinkedIn
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Published on November 30, 2013 09:20

November 25, 2013

Ways to link to your Book’s Sale Page

bigstock-Help-and-assistance-concept-45132868


Today we are going to talk about ways to link to your book’s sale page


As many of you know, I post to quite a few blogs each day. Getting what I call “buy links” seems to be a concern. The ability of the author to supply a link to a place where readers can purchase their book is of great importance.


Frequently I have authors sending me: 00FCJBBGG. This is one of my book’s ASIN. If I enter this set of letters and numbers into my browser window, I will get an error message.  This is not a link to a buy page. It is an identifying feature of my book, but not helpful for readers trying to purchase a copy of your book.


Next most commonly, I’ll get: http://www.amazon.com/Go-Global-Build...


Amazon has got to have the longest, ugliest urls possible. Do you really want that showing on someone’s post about your book? It’s nasty.


A long url like this can be shortened using a number of services.


Bit.ly will allow the creation of an account and will shorted the above link to look like: http://amzn.to/182MFc0. Much nicer. It will also keep track of how many times this link is clicked on.


Ow.ly is the link shortener that Twitter uses and will shorten the link to look like: http://ow.ly/rajvt


My favorite is Smarturl as it will produce not only interesting looking links, but also provide stats about how many time, and where from the link is clicked on.


My book, Go Global: Building an International Platform that Sells, has a Smarturl that looks like: http://smarturl.it/AuthorPlatformAmazon. I also know that this link has been clicked on 3 times so far today from my book blog. Handy to know.


All urls need to be embedded to create clickable links


Research shows that people who read an electronic source of material (a blog, or ebook, etc) have the attention span of a gnat. We need to pander to this. All links should be embedded to create a clickable link. Don’t make people copy and paste a link into a new browser window. Just have them click on it.


To do that, highlight your text….


click on the link button on your menu bar……


Insert the nasty long url and click on the insert button…..


and your link looks like this:  Buy this book at Amazon



Any questions? Don’t hesitate to ask!



Author informationBarb DrozdowichBarb DrozdowichOwner at Bakerview ConsultingSocial Media and Wordpress Consultant Barb Drozdowich has taught at Colleges, trained technical personnel in the banking industry and, most recently, used her expertise to help hundreds of authors develop the social media platform needed to succeed in today’s fast evolving publishing world. She owns Bakerview Consulting and manages the popular blog, Sugarbeat’s Books. Her first book is now available on Amazon - The Author's Guide to Working with Book BloggersTwitterFacebookGoogle+LinkedIn

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Published on November 25, 2013 10:08

October 20, 2013

18 Ways to Get Traffic to your Blog Post

I’m not a huge fan of infographics. I find them entertaining, but often not very informative. I ran across the one below this week and loved it. I’m passing it on.


Ways-To-Get-Blog-Post-Traffic Source: Lezal Marketing


Use the information above with some common sense thrown in. For example, the last slide, Create Outrage, this is always a dangerous prospect. One can be outrageous without starting a flame-war, but sometimes that is a difficult thing…


This graphic was created for all bloggers. I feel that it should be tailored to your specialty and your interests. If nothing else, this graphic should give you some ideas!


Have fun!


 


Author informationBarb DrozdowichBarb DrozdowichOwner at Bakerview ConsultingSocial Media and Wordpress Consultant Barb Drozdowich has taught at Colleges, trained technical personnel in the banking industry and, most recently, used her expertise to help hundreds of authors develop the social media platform needed to succeed in today’s fast evolving publishing world. She owns Bakerview Consulting and manages the popular blog, Sugarbeat’s Books. Her first book is now available on Amazon - The Author's Guide to Working with Book BloggersTwitterFacebookGoogle+LinkedIn
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Published on October 20, 2013 10:47

September 4, 2013

Announcing the upcoming release of my next book: Go Global: Building An International Author Platform That Sells

Blurb:
Creating buzz for your book – and your career as an author – just got easier. Go Global: Building an International Author Platform That Sells will help you decode the mystery behind building a powerful author brand and navigating the social media platforms essential to publishing success. Social Media and Wordpress Consultant Barb Drozdowich will steer you through the technology behind international marketing without all the techno-speak. She has helped many authors just like you build an author platform that engages readers and builds sales.

Go Global teaches you why you need the various facets of the author platform to build visibility. Barb uses a simple analogy, Operation Book, to help you understand the steps to successful book marketing in the media age. She covers:
- The Difference between a Website and a Blog
- What Your Blog Should Contain
- The Important Components of a Blog
- The Nine Essential Social Media Platforms
- Newsletters
- Amazon’s Author Central

With simple-to-follow steps, Barb will help you create and manage an Author Platform to support your career.
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Published on September 04, 2013 15:49 Tags: author-platform, book-promotion, marketing

August 29, 2013

How to customize your WordPress Dashboard

Did you know that you can change what you see when you log into your WordPress Dashboard?


Most people don’t!


Screen shot 2013-08-29 at 2.37.30 PM


Here’s what the average dashboard looks like. The menu is down the left side of the screen. The rest of the area is filled with boxes that contain information. On the screenshot above, you can see two complete boxes – on labeled Right Now and one Labeled Site Stats. I like it this way. I’ve organized it this way.


You can control which “boxes” of information show on the dashboard and you can change the placement of these boxes.


Screen shot 2013-08-29 at 2.37.30 PM


Here’s the screen shot again, but this time I’ve added a red arrow. The arrow points at a little tab called “Screen Options” Click on that tab and you will see the following:


Screen shot 2013-08-29 at 3.30.56 PM


A little screen will drop down. As you can see there are a collection of check boxes. This allows you to decide what you want to see on your dashboard. Play with the settings and see what happens when you un-check some of the items. Many of the authors that I work with have no interest in the WordPress Blog entries or “Other Wordpess News.”


Screen shot 2013-08-29 at 3.33.33 PM


Let’s look at the boxes of information that is available to you. The first one that most people see is the Right Now box. It serves as a snippet of what’s happening on your blog. It tells you how many posts, how many pages, how many tags and categories and some information about comments.


Although I like this box to be in the upper left of my dashboard. It can reside anywhere you want it. If you click on the bar at the top of the box and drag it, you can move it where ever you want it to go.


Screen shot 2013-08-29 at 3.38.16 PM


As you can see in the above graphic, I’ve moved it so that it is now in the upper right on my dashboard.


Your job now, is to log onto your WordPress blog and play with the look of your dashboard. Remove the information that you want removed, and re-order the boxes in the way that you want them viewed.


If you enjoyed this post, please signup for my tips feed and get these helpful tips delivered directly to your inbox.


I’ve published a book based on a survey of 215 book bloggers called The Author’s Guide to Working with Book Bloggers. It’s filled with little pearls of wisdom from book bloggers. Pick up a copy and learn how to access the free promotion available on book bloggers!


Author informationBarb DrozdowichBarb DrozdowichOwner at Bakerview ConsultingSocial Media and Wordpress Consultant Barb Drozdowich has taught at Colleges, trained technical personnel in the banking industry and, most recently, used her expertise to help hundreds of authors develop the social media platform needed to succeed in today’s fast evolving publishing world. She owns Bakerview Consulting and manages the popular blog, Sugarbeat’s Books. Her first book is now available on Amazon - The Author's Guide to Working with Book BloggersTwitterFacebookGoogle+LinkedIn
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Published on August 29, 2013 15:46

July 31, 2013

How to put a picture in a WordPress Post

Haven’t you wondered how other people manage to put pictures in their posts exactly where they want them?


Is manipulating pesky pictures not in your bag of tricks?  Let’s see if I can help you wrangle those pictures into place.



To initially place a picture in a post, click to place your cursor where you want the picture to appear. Click on the Upload/Insert words indicated by the arrow. The Add Media window will pop up (see graphic below)



As you can see the Add Media window gives you three choices of where to find the picture that you are inserting. You can find a picture on your computer’s hard drive, from a URL, or from your media library. For this exercise, we are going to assume you will be finding the picture on your hard drive. To do this, click on the Select Files button (or drop the file directly onto this window.)



Once you have chosen the graphic that you want to use and it has uploaded, your screen will look like the screenshot above. At this point you can choose the size of the picture and the orientation (left, center, right) or just click on the insert into post button.



 


Your picture will be inserted as you see above. Let’s say you now decide that the picture should be centered  or smaller, or you need to add a caption. The picture can be edited from this point. To do this, click once on the picture and the edit button will appear over the picture (looks like a mountain picture). click on it and the following graphic will appear:



As you can see in the graphic above – The red box shows where you can change the size of the picture by percentages (ie. make it 60% of it’s current size) This change will keep the width and height in proportion as it changes. The blue box in the graphic above shows where the alignment can be changed.


Pictures should all have Titles and Alternative Text, but that is the subject for another post. The yellow box indicates where that information as well as caption can be filled in. Let’s say you want someone to be able to click on the picture and they be taken somewhere – maybe Amazon because the graphic is of your book cover. If you remove the information that is in the Link URL field and enter the Amazon direct URL, the reader can be taken to Amazon when they click on the picture.



There are more things that you can do with the picture! If you look at the top of the above graphic you’ll notice that there are two tabs – “Edit Image” and “Advanced Settings”. The “Edit Image” tab comes up first, but you can click on the Advanced settings tab see the graphic above. You’ll notice that the changing the size of the picture by percentages is still visible, but you can also change the size of the picture in number of pixels. (see the blue box) This allows you to enter numbers for the width and height – keep in mind that the proportions will not be kept doing this, and you can easily distort the picture.



As you can see in the above graphic, much of the same information is available to be changed on this part of the edit screen. The one point that I want to draw your attention to is right down at the bottom of this graphic – indicated by the black arrow. If you want your readers to click on your picture and go to a different site, make sure that that site opens in a new window. This way your reader can easily navigate back to your site when they are finished buying your book  :)


The last step is to click on Update (see blue box) and your picture should look exactly like you want it to look!


 


Good luck and have fun with pictures!


Author informationadminadminSocial Media and Wordpress Consultant Barb Drozdowich has taught at Colleges, trained technical personnel in the banking industry and, most recently, used her expertise to help hundreds of authors develop the social media platform needed to succeed in today’s fast evolving publishing world. She owns Bakerview Consulting and manages the popular blog, Sugarbeat’s Books. Her first book is now available on Amazon - The Author's Guide to Working with Book BloggersTwitterFacebookGoogle+
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Published on July 31, 2013 18:48

September 9, 2012

OMG, Not My Frappucino

 


Frappuccinos & Blogs 2007

Frappuccinos & Blogs 2007 (Photo credit: Oscar J Baeza)


There you sit in your favorite chair pensively sipping on your Frappuccino, gazing out the window not noticing the people coming and going. You dream about your bestseller. Just as in years gone by, you imagine Casey Kasem announce, “and topping the charts this week is . . . your book.“ Then suddenly reality sets in: OMG, blogging, tweeting, article writing, advertising, etc., etc. All the things I need to do to expose my book to climb the charts. Sigh!


 


What was that you are telling yourself?


 


I don’t blog, I’m too old to twitter, I don’t know what to blog or tweet about, I don’t know about this SEO thing, I can’t afford to advertise, yada yada yada . . .


 


Let’s get real for a moment and jump out of the box. Don’t blog, don’t twitter, don’t advertise, don’t know SEO . . . as the terminator once said, “no problemo”. For little more than the cost of your Frappuccino you could:


 



Get a 400 – 500 word article (or blog post) written for you.

 



Have someone write 10 awesome tweets for you.

 



Have your promo message tweeted to 250,000 people 4x on twitter.

 



Have a Facebook Fan Page created.

 



Have your message posted for over 300,000 Facebook followers to see.

 



Submit a press release to 35+ press release sites.

 



Get a video made to promote your book or website.

 



And so much more.

 


Fiverr.com is it. You can find all sorts of services on Fiverr.com for a mere $5. Just a little more than the cost of Frappuccino each day, you can do book promotion. This site is nothing short of faaaaantastic! Don’t blog, don’t twitter, don’t advertise, don’t know SEO . . . “no problemo.”


 


Also, for a little more than the cost of your Frappuccino each day, you could do promo activities with a paid search or display network ad campaign.


 



Advertise your video on YouTube and get up to 500 views of your video from searches on YouTube.

 



Have your book seen each day thousands of times on a number of websites like FanFiction.net.

 



Get up to 30 clicks per day to your book page from organic searches.

 


Also, for little more than a couple Frappuccino’s you can get an author interview or do a guest post at @IndieBookPromos (indiebookpromo.com).


 


You are in a global marketplace. Whether you can or can’t do any of the above is of no consequence. It is so easy to find others who can do it for you, which will free you up to do what you want and like to do, write.


 


So, tomorrow as you sit in your favorite chair pensively sipping on your Frappuccino, gazing out the window and dreaming about your bestseller, that great coffee aroma swirling around you enticing the senses, the coffee slowly vanishing from your cup — remember, so too are vanishing readers.


 


No more excuses! You can do it all for little more than the cost of your Frappuccino. EXPOSE yourself, NOW!


 


 


Until next time…


 


“Keep your feet on the ground and keep reaching for the stars.” Casey Kasem


 


 



AdWords, as simple as 1-2-3. Get your ad campaign going in minutes! J.P. the AdWords Guy can help you with a task that will seem like you are in a cognitive learning experiment. If you are looking to GET EXPOSED and drive traffic to your Amazon page or book web site, the AdWords Guy can help you. Call, NOW!


949-431-3841


 


J.P. Thompson


TheAdWordsGuy.com


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Author informationadminadminSocial Media and Wordpress Consultant Barb Drozdowich has taught at Colleges, trained technical personnel in the banking industry and, most recently, used her expertise to help hundreds of authors develop the social media platform needed to succeed in today’s fast evolving publishing world. She owns Bakerview Consulting and manages the popular blog, Sugarbeat’s Books. Her first book is now available on Amazon - The Author's Guide to Working with Book BloggersTwitterFacebookGoogle+
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Published on September 09, 2012 22:00

September 3, 2012

Write It And They Will Come…NOT!




ebooks, ebook advertising, promotion, Amazon, KDP Select, indie authors, indie writers, social media, book, book promotion, indie book promo author resources If you are thinking that a bunch of ghosts of famous writers are going to show up on your site, and droves of readers are going to flock to see them to help promote your book…that’s not going to happen. Not by any stretch of the imagination.


If you search on Google for let’s say “romance novels,” it will return over 38 million results. There are about 10 results showing per page . . . well, let’s just say you are a penguin in a sea of penguins.


Let’s quickly do a reality check.



Google research indicates that there are approximately 130 million published books.
Amazon has approximately 1.7 million titles listed. Type in “romance novels” at Amazon/books and it will return approximately 38K results.
2011: about 3 million books published.
2012: is estimated to hit about 12 million books published.
Alison Flood of the Guardian points out that a DIY study suggests that self-published authors make less than $500.00 .

 


The hard reality . . . books are easy to find; buyers are not.


If you are interested in selling your book, it’s now time to take off your author hat. You need to think like a marketer. You now need buyers…so, how do you get buyers?



First and foremost is EXPOSURE
ENGAGE your potential buyer

Offer them interesting or helpful content



 


GOT FANS? Sometimes we are our own worst enemy when it comes to selling. I know; I am a master sales trainer of 34 years. What I hear from authors:


I don’t blog.


I’ll never guest post.


I don’t know what to blog about.


My book is not selling; can you recommend a top agent for me in NYC?


I will advertise when book sales are better.


I am too old to use twitter.


I hate Facebook.


I don’t want people to find me.


I won’t sell a book on twitter.


“Hello, McFly!” Where do you think your buyers are going to come from?




A search on Google? You’re 1 in 38M!
A search on Amazon? You’re 1 in 38K!


 


Get active! It’s all about getting your book or yourself out there as an author so potential buyers see you and what you write. There is a reason approximately $80B was spent last year on business to consumer advertising. EXPOSURE!


Here are 10 things you can do right NOW to EXPOSE YOURSELF:



Create a blog

70% of the millions surveyed buy due to reading a blog.


50% of those people read a blog once daily.



Then drive traffic to your blog:




Get Reviews
Guest Blogging
Twitter
Face Book Fan Page
Google +1
Pintest
LinkedIn
GoodReads
YouTube Video
Use a book promo service
Advertise



 



Create a book webpage

Create a book website with a blog (e.g., humanbodydetectives.com)
Create a blog with a link to a book webpage (e.g., rachelintheoc.com)
Make the book webpage visually interesting and enticing



 



Be sure to have a buying page or a link to where they can buy your book on your blog and book webpage with a strong call to action.

 



Set up a Facebook fan page

 



Set up a Twitter account

You can tweet about your blog posts or book subject matter (just learn how to use the site properly so you don’t spam or self-promo exclusively).



 



Reviews: Get beta readers to read your book.

Visit badredhedmedia.com for more information



Minimum of 10 reviews
Minimum 25 likes

 



Set up a Google+1 account, LinkedIn account, GoodReads, and Pintrest account

 



Set up a YouTube account.

Create a video






You can have a video created for as little as $5 on Fiverr.com (e,g., $45 video example at http://youtu.be/KHRj8kfbzRI)





You can also advertise your video on YouTube for as little as $.01 per view


 



Use a service to promote your book

BadRedHeadMedia.com
BookBuzzr.com
IndieBookPromo.com



 



Advertise

Use AdWords (Google)
or AdCentral (Bing and Yahoo)



 


Until next week, expose yourself!

J.P. Thompson


theadwordsguy.com


Also, visit my blog on selling at Salescafe


Author informationadminadminSocial Media and Wordpress Consultant Barb Drozdowich has taught at Colleges, trained technical personnel in the banking industry and, most recently, used her expertise to help hundreds of authors develop the social media platform needed to succeed in today’s fast evolving publishing world. She owns Bakerview Consulting and manages the popular blog, Sugarbeat’s Books. Her first book is now available on Amazon - The Author's Guide to Working with Book BloggersTwitterFacebookGoogle+
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Published on September 03, 2012 09:28

August 27, 2012

The Secret of Selecting Keywords for AdWords, REVISTED

Bakerview Consulting is happy to welcome back JP Thompson, aka the Adwords Guy, to the blog. JP has shared several posts with us about Google AdWords, and is back to share some more information. JP would love to help you with your AdWords Campaign. Please find his contact information at the end of this post!


 


 


For your final preparation before running off and setting up your AdWords campaign I wanted to revisit your keyword phrases you developed from the earlier post on The Secret of Selecting Keywords for AdWords.


 


When you finally setup your campaign, one of the final activities will be to choose and enter your keywords and phrases for your ad. Beyond that you will need to decide what search criteria (keywords and phrases) will actually trigger your ad. Not all search criteria are created equal!


 


The key question is:


 


How closely do you want a potential buyer’s search criteria to match your keyword phrase in order to trigger your ad?


 


This can be a challenging task. So, it is a good idea to think about it now. You will have a choice of the type of search criteria that could trigger your ad. You will need to decide if you want a “broad match,” “broad match with modifier,” “phrase match,” “exact match,” and/or a “negative match” for each keyword phrase. To keep it simple, below is an example of a term and the different types of attributes you can add to your keyword phrase to determine when a search term will trigger your ad to show. Keep in mind that as you move down the list, although you are using the same keyword phrase you narrow and make more specific as to what type of search criteria can trigger your ad to show.


 


For example: If you ad the keyword phrase:


 


Humorous Books


 


This is a broad match. Your ad can be triggered by synonyms or a search related to humorous books: E.g., Humorous books, funny stories, jokes funny stories, motivational stories, funny books, fun books.


 


+Humorous +Books – use of the +


 


This is a broad match with a modifier. Your ad can be triggered by close variants in any order of the words humorous books, just has to have those two words or variants of those two words in the search criteria. E.g., humorous books, best humorous 2012 books, humorous joke books, books on humor and jokes.


 


“Humorous Books” – use of “ ”


 


This is a phrase match. Your ad can be triggered by a search with the phrase humorous books in it. That means any term can come before or after this phrase. Will include close variant of each keyword. E.g., humorous books, jokes humorous books, motivational humorous books, humorous books of 2012, award winning humorous book.


 


(Humorous Books) – use of ( )


 


This is an exact match. Your ad can be triggered by an exact match for humorous books in it but will not show if someone adds words before or after the phrase. It will include close variant of each word. E.g., humorous books, humor books, humorous book.


 


Humorous Books – Jokes – use of the -


 


This is a negative keyword. Your ad will not be triggered if your keyword phrase is accompanied by the negative term in the search criteria. E.g., Humorous joke books, books on humor and jokes. This is very specific to the search criteria of humorous books.


 


There is an option to add a negative keyword globally. So, anytime that negative keyword is used with any of your keywords your ad will not be shown.


 


Typically if I use a broad match on a keyword, after a week I will check the “key word details” to see what the actual search criteria was that triggered the ad and received clicks. It can help to determine if there are any negative keywords that need adding or change a broad match to a more specific type of match. Also, it could give you additional keywords to use that you may not have thought to use and can add to your keyword list. The cons to this approach is that you can get a lot of non-target clicks and too specific search criteria can minimize your ad showing and a loss of potential targeted clicks.


 


So, it is a real art to managing your keyword phrases. You should review the “key word details” regularly and adjust keyword phrases accordingly to help you to manage and maximize your Clicks, Click Through Rate (CTR), and Cost Per Click (CPC) for your ad campaign.


 


You can also have a combination of the different types of matching options. Some of your keyword phrases might be broad matches where as others may be phrase matches and so forth. You decide.


 


This week, go through your keyword phrases and determine what type of matching option you want for each of your keyword phrases. Also, think about potential negative key words you might want to add. To make insertion into AdWords easy, I like to list them in note pad or textedit. Then just do a copy and paste when setting up the ad. Also, you can use an Excel Spread sheet and import the list to AdWords.


 


Next week, the campaign!


 


 


J.P. Thompson


theadwordsguy.com


 


Also, visit my blog on selling at Salescafe.


 


AdWords, as simple as 1-2-3. Get your ad campaign going in minutes! J.P. the AdWords Guy can help you with a task that will seem like you are in a cognitive learning experiment. If you are looking to GET EXPOSED fast and drive traffic to your Amazon page or book web site, J.P. the AdWords Guy can help you. Call, NOW!


949-431-3841


Enhanced by Zemanta
Author informationadminadminSocial Media and Wordpress Consultant Barb Drozdowich has taught at Colleges, trained technical personnel in the banking industry and, most recently, used her expertise to help hundreds of authors develop the social media platform needed to succeed in today’s fast evolving publishing world. She owns Bakerview Consulting and manages the popular blog, Sugarbeat’s Books. Her first book is now available on Amazon - The Author's Guide to Working with Book BloggersTwitterFacebookGoogle+
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Published on August 27, 2012 06:41

August 17, 2012

Is Your Landing Page a Killer Page?

Is Your Landing Page a Killer Page?


 


 


The landing page is where your potential buyer will end up (land) when they click on your ad. It can make or break you! A killer page or killer page.


 


It’s now time to take off your author hat. You need to think like a marketer. You are now selling a book, NOT writing one.


 


When running an AdWords ad campaign or any other online promotion, it is important that your landing page is optimized to SELL! Let me repeat that . . . is optimized to SELL!


 


As discussed in the previous two articles, The Secret to Selecting Keywords for AdWords and AdWords: How to Influence with 95 Characters or Less, it is important to think like a potential buyer of your book. You discovered your need to optimize your keyword phrases and your ads to increase the probability that the person who clicks on your ad is a potential buyer of your book. So, our final task before running off and setting up an AdWords ad campaign is to look very seriously at your landing page.


 


Think of your ad campaign this way: The ad is your cold call on a prospect to get the opportunity to get in front of them to persuade them. Your landing page is the actual sales call to sell them. You can get a lot of clicks on your ad and drive a lot of traffic to your landing page, but does your landing page sell them once they arrive?


 


Here are three key questions to answer:


 


1) Does my landing page deliver on what I promised?


 


Again, it is important that your keywords > ad > landing page are relevant and congruent to each other. You want to ensure that when a potential buyer lands on your page it is what they expected to find.


 


2) Why should I, as a potential buyer, buy your book?


 


You are in competition with other books and authors for a buyer’s book purchases. So, it is important to differentiate your book from other similar books in your categories. How is your book different or unique from other similar choices I have as a buyer?


People buy because of the benefit(s) (what it does for them) they will realize with the purchase. So, tell them the benefits of buying your book. What will your book do for me if I buy it? Will it make them laugh, feel good about themselves, help them solve a problem, to mention a few.


There are four decision factors that people use when making any decision. One or a combination of each decision factor can influence people to decide. They are: does the decision looks right, sound right, feel right, or seem right. Below are the four decision factors and a sample of the keywords (predicates) for appealing to each decision factor.


Does this book look right for me?




Use visual words in your description like see, look, view, or observe.


*These buyers are heavily influenced by the “look” of your landing page. How visually appealing it is.


 


Does this book sound right for me?




Use auditory words in your description like tell, hear,


 


Does this book feel right for me?




Use kinesthetic words in your description like feel, warm, cool, touch.


 


Does this book seem right for me?




Use auditory digital words in your description like think, fact, know, or make sense.


 


Since you don’t know a potential buyer’s decision factors, you should incorporate all four types of keywords (predicates) in your description.


 


Recommended resource: Make a Killing On Kindle


 


 


3) Does your landing page have a strong call to action?


 


There needs to be a strong call to action on your landing page.




Buy, Now!
Read this book!
Subscribe today!
Purchase your copy, Now!


 


Further, you can have calls to action throughout your description. For example:




As you read this book, you will . . .
When you buy this book, you can . . .
Purchase/Read this book to . . .
Buy/Read it to . . .


 


Always have a statement of what I, as a buyer, should do next after viewing your landing page content.


 


Remember, you can lead a buyer to your landing page, but you can’t make them buy. You can only entice and persuade them to do so. Does your landing page SELL?


 


J.P. Thompson


theadwordsguy.com


 


Also, visit my blog on selling at Salescafe.


AdWords, as simple as 1-2-3. Get your ad campaign going in minutes! J.P. the AdWords Guy can help you with a task that will seem like you are in a cognitive learning experiment. If you are looking to GET EXPOSED fast and drive traffic to your Amazon page or book web site, J.P. the AdWords Guy can help you. Call, NOW!


949-431-3841


 


Other Resources:


AdWords: landing page


AdWords: landing page Experience


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Author informationadminadminSocial Media and Wordpress Consultant Barb Drozdowich has taught at Colleges, trained technical personnel in the banking industry and, most recently, used her expertise to help hundreds of authors develop the social media platform needed to succeed in today’s fast evolving publishing world. She owns Bakerview Consulting and manages the popular blog, Sugarbeat’s Books. Her first book is now available on Amazon - The Author's Guide to Working with Book BloggersTwitterFacebookGoogle+
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Published on August 17, 2012 07:27