Becky Robinson's Blog, page 13
January 31, 2022
February 2022 Leadership Development Carnival
Weaving Influence has the privilege of hosting the February 2022 Leadership Development Carnival! We’re excited to share posts from leadership experts from around the globe on the topics of communication, development, engagement, motivation, productivity, team building, and more.
CommunicationMarcia Reynolds of Covisioning Transformational Leadership provided How to Influence Instead of Argue. Marcia shares: “No matter how right you know you are, the person you want to convince to think differently isn’t looking for facts or logic. These 3 steps will help influence a shift in their thinking instead of pushing them away.” Connect with Marcia on Twitter at @marciareynolds.
Dana Theus of InPower Coaching writes Job Crafting Tips: How to Negotiate With Your Boss for More Meaningful Work. Dana explains: “As more white-collar and blue-collar workers alike look to their jobs for more than a paycheck, many are wondering if it’s better to quit or try to shape their current job into something more meaningful. For the latter, a more self-directed career development strategy of job crafting the role you’re already in can be a terrific strategy if you still enjoy aspects of your work and the opportunities it creates for you.” Find Dana on Twitter at @DanaTheus.
Ken Byler of Higher Ground Consulting Group contributed Silence Really is Golden. Ken writes: “Perhaps we all need to silence our cell phones, abandon our in-boxes, and disconnect from the frenzy of social media on a daily basis. Let’s reconnect to the human spirit by gathering with and really listening to each other.”
Diana Peterson-More shared 3 Tips to Implement Now to Improve Communication on the Job. Diana explains: “In these turbulent times, it’s more important than ever to make an effort each workday to improve communication, especially when meeting someone new. After all, first impressions are “easy to make, and hard to break.” Consider these initial encounters: How did we greet another; what was our focus – thee or me; and, did we really listen?” Find Diana on Twitter at @DianaPMAuthor.
David Grossman of The Grossman Group provided 6 Steps to Create Messages That Matter. David shares: “Development of clear, concise, credible, compelling and consistent messages is critical to communicating with employees effectively. Follow these steps for developing your core messages and you’ll have provided yourself and your team with the foundational building blocks for successful communications.” Follow David on Twitter at @ThoughtPartner.
DevelopmentJulie Winkle Giulioni shared Career Planning in the Age of Uncertainty. Julie explains: “Career success today rests upon something less tangible – but more powerful – than the traditional ‘outcome’ or trappings of career development. It rests upon our intentions, motivations, and vision for our work.” Follow Julie on Twitter at @julie_wg.
Frank Sonnenberg contributed How An Expectation Drives Performance. Frank explains: “Expectations are everything. In fact, your expectations don’t just influence your destiny, they determine it. Follow Frank on Twitter at @fsonnenberg.
Jillian Miles provided Why Encounter Groups Work. Jillian summarizes: “When people allow themselves to be vulnerable (even when they feel forced into it), it’s like they unlock part of their brain. Vulnerability breeds growth.” Follow Jillian on Twitter at @jillian_miles.
Jim Taggart of Changing Winds shared Constructive Conflict: Advice from the Mother of Modern Management. Jim considers: “When we look back to the 20th Century and reflect on great leaders, whether leading nations, organizations or social movements, there’s a tendency to produce a list with mostly male names. The irony behind this is that the individual who is recognized as what Peter Drucker called ‘The Prophet of Management’ was a woman.” Follow Jim on Twitter at @JlcTaggart.
Marcella Bremer of Positive Culture contributed Leading Mindfully for a Positive Culture. Marcella considers: “Positive leaders can engage the transformative potential of climate change for their people and organizations. A positive organizational culture contributes to solutions. Get yourself in the green, positive zone and lead your team mindfully to solutions.” Follow Marcella on Twitter at @MarcellaBremer.
Bill Treasurer of Giant Leap Consulting contributed The Wrong Leadership Question. Bill explains: “It is the most overused question in the history of business. I remember first hearing it over two decades ago during the recession of 2001, and at the time I knew there was something I didn’t like about it. So what’s the leadership question?” Follow Bill on Twitter at @btreasurer.
Henry Mukuti of Insakanet contributed 4 Things to Do This Year. Henry writes: “Every challenge comes with opportunities that are begging to be explored. Perhaps this is the best time to reposition yourself and prepare to face the changes and challenges that lie ahead.” Connect with Henry on Twitter at @HenryMukuti.
Karin Hurt and David Dye of Let’s Grow Leaders provided 101 Remote Team Communication Approaches for Stronger Teams. Karin and David share: “If you’re serious about becoming a better remote leader, you’re going to want to become a master in the art of remote team communication.” Follow Karin and David on Twitter at @letsgrowleaders.
S. Chris Edmonds of The Purposeful Culture Group provided Culture Leadership Charge: Learning from a Chiropractor. In this video post, Chris shares: “Just as muscles can become inflexible, organizations can become inflexible. Systems that made sense in the ’70s may not serve well today. Policies and procedures drafted decades ago may not enable the nimbleness needed to wow your customers now.” Follow Chris on Twitter at @scedmonds.
Brenda Yoho writes Farmers Help Us Grow Leaders. Brenda explains: “Let’s begin by thinking like a farmer! We can develop a growth plan, by following the farmer’s planting process. Planting seeds of learning helps us all get better.” Find Brenda on Twitter at @BrendaYoho.
Priscilla Archangel of Archangel & Associates provided Are Your Organizational Values Still Relevant? Priscilla writes: “The primary question for you as a leader is whether your values continue to reflect how employees should behave given the changing current events and environment in which we are operating? While values should be enduring beliefs that are embedded in the organization, leaders need to periodically review them to ensure they meet the needs of and respond to the evolving issues faced by employees at all levels.” Follow Priscilla on Twitter at @PrisArchangel.
Lisa Kohn of Chatsworth Consulting Group shared This Is the Most Important Decision You Can Make Right Now. Lisa shares: “We are suggesting that even with all of the difficulty and challenges, we can and do have the choice of how our moods keep us down or fuel us forward.” Connect with Lisa on Twitter at @ThoughtfulLdrs.
Creativity/InspirationEileen McDargh contributed UnHappy New Year – Your Choice. Eileen explains: “There seems to be an onslaught of bad news that we hoped to leave behind in 2021. However, you can make a choice about how you look at it by choosing to change your perspective.” Connect with Eileen on Twitter at @macdarling.
Neal Burgis of Successful Solutions contributed Which Innovative Fork Will You Take? Neal explains: “The innovative path you take from start to finish helps your ideas become reality. In today’s uncertain world, the path or road needs you to be cautious as you complete your tasks toward success.” Follow Neal on Twitter at @exec_solutions.
And More…Wally Bock of Three Star Leadership provided What Good Can We Make of This? Wally explains: “No matter what happened, my mother would ask, ‘What good can we make of this?’ It’s a call to action and a great way to approach life.” Connect with Wally on Twitter at @WallyBock.
Jennifer Nash writes Career Coaches and Michigan Ross Alumni Offer Advice for Job Seekers in 2022. Jennifer explains: “If you’re looking to make a job change in 2022, you may have some questions. What’s the job search climate like right now? What special challenges has the pandemic created? Which pitfalls should I try to avoid?” Follow Jennifer on Twitter at @NashCoaching.
Thank you to everyone who submitted articles for this month’s carnival! If you would like to be added to the distribution list for submission calls, please fill out this form and we’ll be happy to add you to the list.
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January 18, 2022
Episode 77: Aligning Your Marketing With Your Message
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Welcome to Season 3 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully. In this episode, we are joined by Pam Slim, Author, Speaker, and Small Business Strategist.
This episode focuses on how authors can authentically live their message and follow the values outlined in their book. Pam shares her unconventional approach to marketing her book, The Widest Net, and how she has used the book to guide her own life and her work. Pam emphasizes how important it is for authors to let the message of their book guide their marketing plan, and the positive results that come from truly putting values into practice.
Key Points From This Episode[01:09] Pam reveals where she is located, the work she does with her clients, and discusses her latest book, The Widest Net.
[02:19] Pam shares the story behind her famous couch.
[04:50] Pam talks about her book, The Widest Net, and shares what the book is about, her inspiration for writing it, and why it matters to her.
[08:20] Pam took an unconventional approach to her book tour. Find out what her approach was and why she did it.
[11:31] The idea for The Widest Net emerged in 2015, but it didn’t launch until 2021. Pam explains why it’s okay to take time to discover the value you have to offer.
[12:38] Pam explains what was different about the launch of The Widest Net compared to her past book launches.
[16:45] What part of Pam’s marketing campaign worked best for her? She reveals that and more.
[19:15] Pam talks about the size of her launch group for The Widest Net.
[19:46] Pam discusses some of the things she tried during her book launch that didn’t work as well as she hoped.
[23:19] What does the future look like for Pam as it relates to marketing The Widest Net?
[25:37] Pam shares some of the most valuable lessons that she has learned about book marketing throughout her career.
Action Steps:Leave an Amazon review for Pam’s book, The Widest Net. If you haven’t read it yet, buy a copy today!Have open hands as you approach people to support your book. Get in the mindset that some people will want to promote your book because it aligns with their audience, and other people won’t. Ask your connections and the people who support your message for help. What are their ideas for the best podcasts to be on, the best events to attend, or the best groups to work with?Try not to get attached to outcomes. Instead, track your progress based on the fact that you’ve taken actions to market your book, not based on what the response will be.Resources:Find out what Pam is up to by exploring her website.Reach out to Pam and connect with her on LinkedIn.Tweetables and quotes:If you choose to share on Twitter, don’t forget to tag @pamslim so she knows you enjoyed this episode!
It’s really important to me to notice the kinds of things that my clients might be struggling with, and then to try to figure out: Is there anything that somebody has already written or a model they’ve already created that would be helpful? If not, then it begins to plant the seed for me in terms of working on something like a book. – Pam Slim
I really tried to choose activities that were naturally aligned with connections that I already had with people. – Pam Slim
When I can be connecting with a company that might have millions of customers – get them excited about the book and the ideas that they can then market to their customers – that’s when a real impact is made. – Pam Slim
You need more people in your network than you think. – Pam Slim
It is a philosophical shift to say, “I did it, I reached out to the 10 people on my list today that I needed to connect with for book marketing. I have done my job.” – Pam Slim
If you found value in today’s episode, we hope you’ll take a moment to share it with someone else who might benefit from it. If you have any questions or topics you’d like us to cover, please email Becky Robinson here.
Click here for our free resources.
If you enjoyed this episode, please leave us a review.
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January 4, 2022
Episode 76: How Authors Can Use Cross-Promotion to Reach More Readers
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Welcome to Season 3 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully. In this episode, we are joined by Stephanie Landsem and Rachel McMillan, two fiction authors with years of experience in the publishing industry.
This episode focuses on what authors can do to utilize cross-promotion and reach a larger audience for their work. Stephanie and Rachel define cross-promotion and its benefits, outline the different forms of cross-promotion, provide examples of how they have used it for their own work, and describe the ways it can increase an author’s online presence. Both Stephanie and Rachel emphasize the importance of building a community of support, rather than competition, with other authors.
Key Points From This Episode[01:22] Stephanie and Rachel introduce themselves and share about their work in the world.
[02:52] Cross-promotion is a great way for authors to reach new readers. Stephanie and Rachel define cross-promotion and its benefits.
[03:54] Unlike many industries, there is no competition amongst authors. Stephanie and Rachel explain why.
[05:39] What does cross-promotion look like in its simplest forms, and its most complex forms? Stephanie and Rachel share examples of how they have invested in cross-promotion with other authors.
[12:19] Stephanie and Rachel explain the online growth an author might see when they cross-promote with other authors.
[15:02] Both authors discuss the benefits and limitations of more formalized opportunities for cross-promotion.
[17:31] Stephanie and Rachel share the potential downsides to promoting the work of other authors.
[19:29] How can you tell when your cross-promotion efforts are working? Stephanie and Rachel reveal the key signs.
Action Steps:Be a reader. Read a lot to discover the authors you love, then promote those authors through your social media accounts.Consider whether an event might be a great way for you to cross-promote other authors. If you’re interested, reach out to Becky, Stephanie, or Rachel to learn more about those opportunities.If you’re ready to jump into the publishing world, try reaching out to one of your favorite authors. Even the most popular authors love seeing a positive email about their work.Use the 80/20 rule on social media. Spend 80% of the time promoting other people’s books and 20% of the time promoting your own.Resources:Explore Stephanie’s website and her books.Follow Stephanie on Twitter, Instagram, and Facebook.Discover Rachel’s website and her work.Follow Rachel on Twitter, Instagram, and Facebook.Tweetables and quotes:If you choose to share on Twitter, don’t forget to tag @stephlandsem and @rachkmc so they know you enjoyed this episode!
We’re not competing for the readership so much as we’re keeping people reading, and then supplying good reading for them when they’re not reading our books. – Stephanie Landsem
There really is room for everybody, and I think that’s such an important part of this world to remember. – Rachel McMillan
I think authors should be readers first and writers second, and then they automatically have the community thing going. – Rachel McMillan
I used endorsements for my last book launch, and I think it was really effective, almost as effective as having a launch team. – Stephanie Landsem
You need to have an authentic relationship with other authors before you can work on a marketing business endeavor together. – Stephanie Landsem
If you found value in today’s episode, we hope you’ll take a moment to share it with someone else who might benefit from it. If you have any questions or topics you’d like us to cover, please email Becky Robinson here.
Click here for our free resources.
If you enjoyed this episode, please leave us a review.
Click here to tweet about this episode!
The post Episode 76: How Authors Can Use Cross-Promotion to Reach More Readers appeared first on Weaving Influence.
December 14, 2021
Episode 75: Finding the Right Editor for Your Book
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Welcome to Season 2 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully. In this episode, we are joined by Kate Babbitt — Copy Editor of Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause, by Becky Robinson.
The final episode of Season 2 focuses on the different types of editors within the book publishing industry and the role each one serves. Kate shares advice for finding a great editor, what to look for in an editor, and how authors can move past their biases to form a deep connection with their editor. According to Kate, an editor is there to be an author’s strength and help them succeed in the best possible way.
Key Points From This Episode[01:48] Kate shares about her work in the world and her passion for editing.
[06:20] What are the different types of editors that authors can work with on their journey? Kate outlines a few.
[09:21] Kate explains how to differentiate between a developmental editor and a ghostwriter.
[10:01] Once you’re past the stage of developmental editing, there are other editors who join the process. Learn what these editors do.
[12:28] Kate describes the difference between a developmental editor and a copy editor and shares what a new author should expect to see in their edited manuscript.
[16:50] What does Kate mean when she says that copy editors act as wing women to authors?
[17:38] Kate shares what she wishes authors knew about working with editors.
[19:04] Kate explains what authors can do to reframe their view of an editor’s role in the process of bringing their book to market.
Action Steps:Love your editor. No matter what stage you are at in writing your book, get an editor involved. Remember that they are always there to make your work better. Share the love. When you find a good editor, you want to hang on to them! But most editors also appreciate it when you share the love, so be sure to pass on those recommendations and keep the work flowing their way.Resources:If you need help finding an editor, reach out to becky@weavinginfluence.comGet in touch with Kate via email at katebabbitt@gmail.comTweetables and quotes:If you choose to share on Twitter, don’t forget to tag @beckyrbnsn and @weaveinfluence so we know you enjoyed this episode!
I found that I love working with language, and I love being in the background, and I love helping people say what they want to say. – Kate Babbitt
When I can hear an author speak, that helps me understand how to edit their text and how to craft their work for them. That’s the deepest level of connection. – Kate Babbitt
When you get a reader’s report, it’s important to remember your message and your purpose. Take everything they say through that lens. – Kate Babbitt
Whatever areas you don’t feel strong in, an editor is there to be your strength. – Kate Babbitt
An editor is a person who’s going to come and help you, this is a person who is really, really on your side, and wants you to succeed in the best possible way. – Kate Babbitt
I want my book to be as wonderful as it can be. I want to make sure the product that I bring to the world is the best it can be. What a gift to have someone alongside for that. – Becky Robinson
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November 18, 2021
Bonus Episode: The “Reach More Readers Workshop”
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Welcome to Season 2 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully. In this episode, we are joined by Brenda Yoho, Stephanie Landsem, and Chuck Grovenstein.
Today’s episode focuses on first-hand experiences and key takeaways from the very first “Reach More Readers Workshop.” Becky sits down with three attendees to discuss the work they do, the book marketing challenges they have struggled with, why they think authors or aspiring authors should attend the workshop, and the most valuable lessons they learned.
Key Points From This Episode:[00:09] Brenda, Stephanie, and Chuck introduce themselves and describe the work they do in the world.
[03:51] The attendees share why they think an author or aspiring author should attend—or consider attending—a “Reach More Readers Workshop.”
[07:59] What was the best value Brenda, Stephanie, and Chuck received from the workshop? They share.
Action Steps: Sign up for one of the upcoming “Reach More Readers” workshops. There will be one on December 2-3, 2021, and another opportunity on January 27-28, 2022.Listen to the podcast episode for a special coupon code! This will allow you to register at a discounted price.Tweetables and quotes:If you choose to share on Twitter, don’t forget to tag @beckyrbnsn, @stephlandsem, and @BrendaYoho so they know you enjoyed this episode!
It’s just been a thrilling journey for me to start learning more about how to get it done, and how to make myself known and make my work known. – Chuck Grovenstein
This is the best opportunity for a new writer to really be able to get into all the things needed to be able to write that first book. – Brenda Yoho
I just think it was a really great use of my time as an author who struggles between spending time writing my new books and marketing my old books. – Stephanie Landsem
It was just unbelievable how many different topics were covered in those two days. – Chuck Grovenstein
In a world that’s just overflowing with information, you have to know how to make your voice heard among the millions of voices out there. – Chuck Grovenstein
You’re going to get an idea of the roadmap that you need to follow, from writing to marketing, to understanding how to brand yourself. What do you want to be known for? – Brenda Yoho
If you found value in today’s episode, we hope you’ll take a moment to share it with someone else who might benefit from it. If you have any questions or topics you’d like us to cover, please email Becky Robinson here.
Click here for our free resources.
If you enjoyed this episode, please leave us a review.
Click here to tweet about this episode!
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November 9, 2021
Episode 73: Measuring and Maintaining the Success of Your Book Post-Launch
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Welcome to Season 2 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully. In this episode, we are joined by Arthur Woods— social entrepreneur and co-author of Hiring for Diversity.
Today’s episode focuses on how to measure and maintain the success of your book after it has launched. According to Arthur, building a great team, great partnerships, and a great community around your book is a crucial part of the marketing journey. He shares his experience writing Hiring for Diversity on a tight schedule, the unique approach he and his co-author took to writing it, and how he has continued to share the book with the world.
Key Points From This Episode:[01:25] Arthur shares about himself, his work, and his book, Hiring for Diversity.
[02:39] Some of the questions you might be facing when writing a book are: Am I worth it? Am I qualified? Does anyone want to listen to me? Arthur discusses some of these psychological barriers that people face as they move toward a book project.
[04:16] Arthur explains the strategy he and his co-author used when writing Hiring for Diversity, called the waterfall approach.
[06:12] It can be helpful as an author to have an external deadline that you’re working toward. Arthur shares what he enjoyed about that part of the writing process.
[07:51] Arthur goes into detail about how he planned his launch and what his approach to the launch strategy was.
[09:40] How does Arthur measure the success of his launch? He explains.
[10:54] Arthur speaks about how he is continuing to build a community around his book post-launch.
[11:53] Arthur explains the importance of Amazon reviews and how they have been going since the launch of Hiring for Diversity.
Action Steps:Create a way to have ongoing community engagement with your book. Come up with a regular, virtual way to bring people together to talk about the topics in your book.If you’re second-guessing yourself as a writer, make a list of everything you believe could be impactful about your book. Take the time to think about how your writing can make the world better.If you’ve already written a book and are still struggling with imposter syndrome, make a list of the reasons why you wrote your book. Reflect on the value your book has brought, and could still bring, to the world. If you’re someone who has access to resources, like a publisher or marketing agency, share how you found them and what your journey has been like. There’s an equal distribution of ideas, but there isn’t an equal distribution of the ability to share those ideas, and you can help change that.Resources:Explore Arthur’s co-founded company, Mathison, focused on technology for helping companies build a more inclusive and representative workforce. Learn more about, and buy your own copy of, Arthur’s book, Hiring for Diversity .Connect with Arthur on LinkedIn.Tweetables and quotes:If you choose to share on Twitter, don’t forget to tag @ArthurWoods so he knows you enjoyed this episode!
At the end of the day, we have to ask ourselves, why? Why do we write a book? – Arthur Woods
It does take having a lot of great people around you, building a great team, and working with amazing partners, because you don’t have to shoulder all of this work by yourself. – Arthur Woods
Rather than trying to write end to end, we focused on one chapter at a time. – Arthur Woods
Build a lot of awareness, build community, and most importantly, use the book as a resource to continue leveraging your partnerships. – Arthur Woods
Optimizing Amazon was a major part of doing this work well. – Arthur Woods
It’s such an amazing feeling to realize this is bigger than just you, it’s about the people around you — the people rallying behind what your ideas really are — and seeing how everyone’s reacting to it. – Arthur Woods
If you found value in today’s episode, we hope you’ll take a moment to share it with someone else who might benefit from it. If you have any questions or topics you’d like us to cover, please email Becky Robinson here.
Click here for our free resources.
If you enjoyed this episode, please leave us a review.
Click here to tweet about this episode!
The post Episode 73: Measuring and Maintaining the Success of Your Book Post-Launch appeared first on Weaving Influence.
November 2, 2021
November 2021 Leadership Development Carnival
Weaving Influence has the privilege of hosting the November 2021 Leadership Development Carnival! We’re excited to share posts from leadership experts from around the globe on the topics of communication, development, engagement, motivation, productivity, team building, and more.
CommunicationLiz Weber of Weber Business Services provided Communicate Changes Before Implementing Changes. Liz writes: “Managing change has become a never-ending but essential part of every leader’s job. But are you intentional in effectively managing change?” Connect with Liz on Twitter at @lizwebercmc.
Diana Peterson-More shared “Less is More:” Four Communication Tips for Maximum Impact. Diana explains: “In today’s too fast-paced environment, it’s imperative to make a point quickly, succinctly, and with maximum impact. Our ‘lizard brains’ are impatient: if we don’t capture another’s attention within a short period of time, we’ve lost our ability to make the case.” Find Diana on Twitter at @DianaPMAuthor.
David Grossman of The Grossman Group provided The Art of Listening for What’s Not Being Said: Top 10 Tips. David shares: “We all know listening is a critical part of effective communications, but did you know listening also means hearing what’s NOT said? Check out some of my top tips for ensuring the unspoken doesn’t limit your ability to engage employees.” Follow David on Twitter at @ThoughtPartner.
Team BuildingJennifer V. Miller writes Leaders as Role Models – What the Research Tells Us. Jennifer summarizes: “Modeling appropriate behaviors is a key leadership attribute. This is what research tells us about leaders and being a role model.” Find Jennifer on Twitter at @JenniferVMiller.
Paula Kiger of Big Green Pen shared How Lessons from an Adventure Race Apply to Government Leaders. Paula writes: “We don’t all have to get through a jungle, but we have to get through bureaucracy and conflict, which can sometimes feel like the same thing.” Connect with Paula on Twitter @biggreenpen.
Ken Downer of Rapid Start Leadership provided Boosting Team Performance: 3 Ways to Make Your Team’s Engine More Powerful. Ken shares: “Work teams, like jet engines, will self-destruct if they generate too much heat. Aeronautical engineers found a surprising way to solve that problem with the jet; here are three ways to apply their thinking to boost the power of our teams.” Follow Ken on Twitter @RapidStartLdr.
Neal Burgis of Successful Solutions contributed Rival Companies Working Together for Innovative Ideas. Neal explains: “Inventing and building the next industrial era isn’t going to be easy. Yet, it can be done. Bringing together the smartest teams of the best companies and while combining the efforts of both companies to create new projects can be achieved through collaboration, co-creation, coordination, and the capability to generate projects goes well beyond open innovation.” Follow Neal on Twitter at @exec_solutions.
DevelopmentJim Taggart of Changing Winds shared Are You an Authentic Leader? Jim considers: “Each of us needs to see our personal quest for leadership as one that first starts with the discovery of who each of us really is.” Follow Jim on Twitter at @JlcTaggart.
Bill Treasurer of Giant Leap Consulting contributed The Fall Hike Effect. Bill explains: “When faced with a challenge, whether professionally or personally, it is often fear that holds us back. But the more you courageously face fear, the less intimidating it becomes. I call this the Fall Hike Effect.” Follow Bill on Twitter at @btreasurer.
Wally Bock of Three Star Leadership provided It Would Be Nice. Wally explains: “It would be nice if leadership was easy. It’s not. It’s hard but rewarding work.” Connect with Wally on Twitter at @WallyBock.
Dr. Bill Donahue writes The Discerning Leader. Bill shares: “Discernment helps us judge without judging, push without shoving, stop without getting stuck, and move forward without mowing others down. Discernment helps us keep our edge without careening over the edge.” Find Bill on Twitter @drbilldonahue.
Sean Glaze of Great Results Team Building shared Why Humility Makes You More Successful (And Coachable). Sean writes: “Most of the executives I have met have secured coaches. But not every one of those executives or athletes has benefited from the information and encouragement and suggestions that they received. Because too few of us actually STAY COACHABLE.” Find Sean on Twitter at @leadyourteam.
Ken Byler of Higher Ground Consulting Group contributed Optimism and Leadership. Ken writes: “What often separates the optimists from the pessimists in any workplace is the different ways they view success and failure.”
Priscilla Archangel of Archangel & Associates provided 10 Core Responsibilities for Leaders: Understanding Your Role. Priscilla writes: “At least ten core responsibilities of leaders play a significant role in how effectively they lead their teams and organizations. How they do it will vary based on the industry, products or services provided, financial positioning, business environment and culture, and their values and personality. But these factors must all be leveraged as part of their position.” Follow Priscilla on Twitter at @PrisArchangel.
Randy Conley of Leading with Trust shared Simple Truths of Leadership Turn Common Sense into Common Practice. Randy shares: “What if I told you the key to being a successful leader was to make common sense common practice, and to do that, you need to remember and follow some important simple truths?” Connect with Randy on Twitter at @RandyConley.
S. Chris Edmonds of The Purposeful Culture Group provided Good Comes First: Make Values Measurable and Socially Relevant. In this video post, Chris shares: “You have to get very, very specific, creating measurable behaviors that define what your values are.” Follow Chris on Twitter at @scedmonds.
Karin Hurt and David Dye of Let’s Grow Leaders provided How to Help Your Team Think Like an Entrepreneur. Karin and David share: “Back in her Verizon days, one of Karin’s favorite questions to ask a team member whom she was encouraging to think like an entrepreneur was: ‘If this was your company, would you _______ (make this decision, hold this meeting, spend money in this matter, invest in this project)?'” Follow them on Twitter at @letsgrowleaders.
ProductivityJohn Hunter writes Interview of Bill Hunter, Brian Joiner and Peter Scholtes on Better Management Practices. John explains: “Management by opinion is a poor way to run an organization. Management by experimenting often and done by those doing the job is much more effective. In order to bring about this chance the organization must drive decision making down the organization chart and provide training, support and leadership that promotes data based decision making by those doing the work.” Follow John on Twitter at @aJohnHunter.
Jon Verbeck provided Fourth and Final: Finish Strong and Be Ready. Jon writes: “The fourth quarter has started – the final quarter of the year. In this fourth-and-final quarter, there are four things you should do in your business to stay strong and successful.” Follow Jon on Twitter at @jonverbeck1.
Henry Mukuti of Insakanet contributed Why it is Important to Do What you Love for a Living. Henry writes: “When you love something you will do everything in your power to get it. When you get it you will be more careful in ensuring that you keep it for the longest period possible. It is much easier and better to achieve your goals by doing what you love.” Connect with Henry on Twitter at @HenryMukuti.
Creativity/InspirationMarcella Bremer of Positive Culture contributed A Positive Culture Cares for the Planet. Marcella considers: “The pandemic caused an unprecedented change and the IPCC reported accelerated climate change. A positive organizational culture helps to navigate the necessary transition. A positive culture IS a planet culture. Long-term success and return on investment aren’t possible without care for our climate. What’s your contribution?” Follow Marcella on Twitter at @MarcellaBremer.
Steve DiGioia contributed Should We Expect WOW Service? Steve writes: “Leaders, customer service gurus, trainers, and authors always talk about going above and beyond for the customer and finding ways to create an ‘experience.’ I too have said the same thing many times before. But are we wrong? Is it too much to expect a business to do more than we ask of them? I say no, it isn’t.” Find Steve on Twitter at @stevedigioia.
Eileen McDargh contributed Kenyan Women CRAFT Their Way to Safety and Security. Eileen explains: “One of the most marginalized women in Kenya are the Samburu. Instead of waiting for help they joined together for protection and enterprise.” Connect with Eileen on Twitter at @macdarling.
And More…Lisa Kohn of Chatsworth Consulting Group shared Why Self-Compassion is the Essential Thoughtful Leadership Practice. Lisa shares: “When we treat ourselves more compassionately, we calm our nerves and our body, which allows us to think more carefully and strategically and to navigate tough conversations, situations, and people more effectively.” Connect with Lisa on Twitter at @ThoughtfulLdrs.
Brenda Yoho writes Create the Roads, Clear the Path. Brenda explains: “Leadership is the deciding factor of accomplishing the work, goals, and delivery of success to every component in our chain of command. Make people feel important who work for you, with you, or come in contact with you. Leadership is about motivating others.” Find Brenda on Twitter at @BrendaYoho.
Thank you to everyone who submitted articles for this month’s carnival! If you would like to be added to the distribution list for submission calls, please fill out this form and we’ll be happy to add you to the list.
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October 26, 2021
Episode 72: Launching a Book as a Marketing Professional
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Welcome to Season 2 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully. In this episode, we are joined by Ronne Rock — marketing professional and author of One Woman Can Change The World.
Today’s episode focuses on how a marketing expert plans their book launch. According to Ronne, marketing helps to understand the value of something, and then allows your audience to see the value that they can contribute back to it. She shares her experience as an author and her work in the marketing industry, and she reveals how she formed a strong launch team for her book, One Woman Can Change The World.
Key Points From This Episode:[01:17] Ronne shares about herself, her book, and her work in the world.
[04:35] Ronne describes her author journey, her publishing choice, what inspired her to write her book, and what the experience has been like for her.
[11:47] Since Ronne is a marketing expert, does that mean she had a great marketing plan for her book? She reveals what she learned about marketing as a result of her journey as an author.
[19:27] Ronne talks about how she formed her launch team, what she requested from them, and what she recommends other authors do as it relates to gathering a launch team for their books.
[19:27] Learn how many people were actually on Ronne’s launch team.
[26:19] Ronne shares one final piece of advice for authors to implement into their book launch journey.
Action Steps:If you’re a business book author and you’re interested in finding out how Weaving Influence can support your launch team, email becky@weavinginfluence.com. We want to make sure you have all of the resources needed to set you up for success.If you’re planning for a book launch, take the time to explore the idea of launch teams. Showing up with resources for your launch team and connecting personally with them can make your plan so much more effective.Resources:Visit Ronne’s website and explore her stories.WAITING – NEED RESOURCE Follow Ronne on Instagram, Facebook, and Twitter.Connect with Ronne on LinkedIn.Tweetables and quotes:If you choose to share on Twitter, don’t forget to tag @RonneRock so she knows you enjoyed this episode!
My joy comes from telling a story, especially stories of hope, against a landscape of destruction or a landscape that feels very desolate. – Ronne Rock
To the people out there who think, “I want to write a book, but it seems scary.” The answer is, yes, it is. – Ronne Rock
No matter what comes of your book, it is a worthy book to be in the marketplace. And whether it is read by a million people or 100 people, those words are still worthy of being shared. – Ronne Rock
Have that group of people who will remind you that they are in it with you, that they are bragging about you, that they are coming along beside you, and that they are not going to walk away. – Ronne Rock
For you as a marketing person, whether you’re the author or you have a marketing firm, you must help contribute to the experience so that a reader will say, “Ah, I want to walk through the pages of that book.” – Ronne Rock
You want someone to walk out of your book changed. – Ronne Rock
If you found value in today’s episode, we hope you’ll take a moment to share it with someone else who might benefit from it. If you have any questions or topics you’d like us to cover, please email Becky Robinson here.
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If you enjoyed this episode, please leave us a review.
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October 12, 2021
Episode 71: Marketing Your Book as a New Author
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Welcome to Season 2 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully. In this episode, we are joined by Wendy Ryan — Author of Learn Lead Lift and CEO of Kadabra.
Today’s episode focuses on a new author’s perspective of the book marketing process. According to Wendy, it is a process that extends far beyond the book launch. She shares her experience as a new author and the lessons she learned while crafting and marketing her book, as well as how important it is for authors to be patient with themselves throughout each step of the journey.
Key Points From This Episode:[01:48] Wendy shares about herself, her work in the world, and how she came to write Learn Lead Lift.
[02:26] What has Wendy noticed about the book marketing journey as a first-time author?
[03:13] Wendy shares how she has been marketing her book since its publication, and what she envisions as she considers her future.
[06:14] Wendy reveals what marketing strategies have been the most impactful in terms of driving the results she’s most interested in.
[08:04] What’s better: an in-person launch party, or a virtual launch party?
[08:48] Wendy explains what has worked best for her in expanding her audience.
[10:34] There are always challenges that come with publishing a book, especially as a new author. Wendy shares some of the challenges she experienced that she didn’t expect.
[12:19] Wendy reveals some of the things she wishes she had known before she started her journey as an author.
[13:55] Wendy says that it can be helpful to make a patience list and an impatience list, and she gives listeners a glimpse into the items that might be found on each list.
[15:03] Wendy shares some final thoughts about book marketing and what she has learned as a first-time author.
Action Steps:Craft your own patience and impatience lists. As an author, what are the things you need to be patient about, and what are some things you truly need to be impatient about? Create a list of your own and share it with Becky at becky@weavinginfluence.com.Make a list of all your stakeholders for your book in order to engage in stakeholder analysis and mapping. Who are the people that you’re going to engage with in the process of marketing and selling your book? What do they need to see, hear, and understand from you and your team?Resources:Connect with Wendy on LinkedIn.Email Wendy directly at wendy@wearekadabra.com.Explore Kadabra’s website.Download a free excerpt of Learn Lead Lift and tools to help you put the content into action.Sign up for Kadabra’s newsletter through the homepage of their website.Tweetables and quotes:If you choose to share on Twitter, don’t forget to tag @ceo_wendy so she knows you enjoyed this episode!
It takes a lot more time than we think it might to go through the journey of publishing a book, and it doesn’t end with the book launch. – Wendy Ryan
It really helps to have some dedicated, bigger chunks of time to write. – Wendy Ryan
I really encourage people to start their social media strategy at least six months before their launch, instead of two months before…like I did. – Wendy Ryan
For content creators, whether you’re a book author or a writer elsewhere, you have to think about all the different ways that your content is going to be consumed. – Wendy Ryan
When we cultivate patience, it sets us up for much more success. – Wendy Ryan
I would strongly encourage everyone to think about building their support team early. – Wendy Ryan
If you found value in today’s episode, we hope you’ll take a moment to share it with someone else who might benefit from it. If you have any questions or topics you’d like us to cover, please email Becky Robinson here.
Click here for our free resources.
If you enjoyed this episode, please leave us a review.
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The post Episode 71: Marketing Your Book as a New Author appeared first on Weaving Influence.
September 28, 2021
Episode 70: Barb Roose’s Author Journey
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Welcome to Season 2 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully. In this episode, we are joined by Barb Roose — Speaker, Author, and Literary Agent.
Today’s episode is continuing the “Author Journey” series, based on Becky’s book, which is scheduled for release from Berrett Koehler Publishers in April 2022. The book is called Reach: Creating the Biggest Possible Audience for Your Message, Book, or Cause.
Key Points From This Episode:[02:16] Barb gives advice for submitting the first draft of a manuscript and how to handle edits.
[05:14] Why is “10,000 books sold in the first year” often the goal of an author? Barb explains.
[06:41] Barb reveals which of her books has sold the most copies, and if it will be surpassed.
[07:57] Barb shares her perspective about the difficulties that people from marginalized communities face in creating traction for their books, businesses, messages, or causes.
[10:12] There are four specific dials for BIPOC and other diverse writers, and Barb explains each one.
[14:10] Learn how to increase the visibility of diverse voices without causing the person to feel that they’re only being invited in order to create more diversity.
[15:34] Barb reveals what contributed to her being able to turn up the dial on her credibility and visibility, as well as what she sees other people struggling to overcome.
[18:10] Barb concludes with some final thoughts about how members of the majority can help elevate and amplify people with marginalized voices.
Action Steps:Follow 10 diverse voices on Instagram. Take whatever your area of interest is — business, self-help, memoirs, etc. — and make connections with diverse voices within that genre. Like and comment on their posts. Find out more about them.Buy the books of authors with marginalized voices. Buy three books and read them to begin expanding your own world and knowledge.Work with people of diverse voices. Find one person in the next six months and interview them for your podcast, write a blog post about them, or invite them to have a conversation on Zoom. Whatever it is, work with them.Resources:Explore Barb’s website and invite her to speak at your next event.Browse Barb’s books and Bible studies, and buy your own copy of her devotional, Surrendered .Listen to Barb’s podcast, Better Together.Get in touch with Barb by filling out this form.Follow Barb on Facebook, Twitter, and Instagram.Tweetables and quotes:If you choose to share on Twitter, don’t forget to tag @barbroose so she knows you enjoyed this episode!
The editing process is an invitation to allow our work to grow. – Barb Roose
BIPOC and diverse authors do not, by and large, have the access to connections or acquaintances that many other people have in publishing. When I show up at writers conferences, they are overwhelmingly, by and large, Caucasian. And what that means is that BIPOC and other diverse writers do not know about these conferences. They also are unable to take the time off or afford to attend them. And they also are not sure if they will feel welcomed. – Barb Roose
Diverse voices add to the flavor and texture of our lives. We’re all missing something from each other when we don’t get a chance to learn from each other. – Barb Roose
We can turn up the dial on visibility by making sure that diverse faces are in the spaces where they can be seen. – Barb Roose
A rising tide lifts all ships. We have to have an abundance mentality when we approach this. If you are a part of helping someone else, it’s going to help you as well. And it may not be dollar for dollar, follower for follower. It will create abundance in your heart, and in your content, and in your vision for what you do. – Barb Roose
If you found value in today’s episode, we hope you’ll take a moment to share it with someone else who might benefit from it. If you have any questions or topics you’d like us to cover, please email Becky Robinson here.
Click here for our free resources.
If you enjoyed this episode, please leave us a review.
Click here to tweet about this episode!
The post Episode 70: Barb Roose’s Author Journey appeared first on Weaving Influence.
