Becky Robinson's Blog, page 12

Episode 82: Reach Book Foreword with Whitney Johnson

Photo by: Colleen Schmidt Photography 

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Welcome to Season 3 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully. 

In this episode, Becky shares her experience recording the audiobook for Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. Then, Whitney Johnson – CEO of Disruption Advisors, Expert at Smart Growth Leadership, and Award-Winning Author – reads the foreword she wrote for the book.

Key Points From This Episode

[00:40] Becky talks about the journey of recording her audiobook, how much time she invested in it, and the joy she found in revisiting her work. 

[00:40] Becky introduces Whitney Johnson and shares how they have been involved in each other’s lives, as well as how they have inspired each other over the years.  

[07:39] Whitney reads the foreword she wrote for Reach.

[10:35] Discover various exciting upcoming opportunities to learn and grow with Becky. 

Action Steps:Sign up for Becky’s virtual launch party on April 19th at 11 AM (ET). It would be a great way for you to witness what’s possible in bringing people together to celebrate your launch in a virtual setting. Consider the possibility of narrating your own audiobook. Explore resources that reveal what that journey is like and what you might want to reflect on before you begin. Resources:Now available: Buy and listen to the audiobook of Reach.Pre-order Reach at:AmazonBarnes & NobleBerrett-KoehlerPenguin Random HouseBookshop.orgIf you pre-order a print copy of Reach from any online retailer, email paul@weavinginfluence.com for a code to get free access to the audiobook (while supplies last).Listen to Episode 53 of The Book Marketing Action Podcast where Becky interviews Tina Dietz – Founder and CEO of Twin Flames Studios – about the process of recording an audiobook. Tweetables and quotes:

If you choose to share on Twitter, don’t forget to tag @beckyrbnsn and @johnsonwhitney so they know you enjoyed this episode!

I would highly recommend that authors choose to narrate their audiobooks if they can carve out the time and possible expense associated with doing so. —Becky Robinson

It reminded me of how much I love the stories in the book, and it reminded me of the value that I hope to bring to the world. —Becky Robinson

As Becky taught me how to extend my reach, I watched as she expanded hers. —Whitney Johnson

One of the magical things about Becky Robinson is that she walks her talk. She consistently provides value related to online influence and has for ten years. —Whitney Johnson 

What I love most about Reach is that Becky isn’t hawking fame. —Whitney Johnson

If you want to reach the people who need to hear what only you can say, start reading, start highlighting, and start following Becky Robinson’s advice now. —Whitney Johnson 

If you found value in today’s episode, we hope you’ll take a moment to share it with someone else who might benefit from it. If you have any questions or topics you’d like us to cover, please email Becky Robinson here.

Click here for our free resources. 

Register for one of the “Reach More Readers” workshops.

If you enjoyed this episode, please leave us a review. 

Click here to tweet about this episode!

The post Episode 82: Reach Book Foreword with Whitney Johnson appeared first on Weaving Influence.

Episode 81: Exploring Book Trailers

Click here to listen on your device and subscribe! 

Welcome to Season 3 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully. 

This episode focuses on the process of creating a book trailer and how important they are to the book-marketing journey. Becky shares insights from her recent adventure—creating two types of trailers for her own book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause.

Key Points From This Episode

[00:09] Becky introduces herself and the topic of the episode: “Exploring Book Trailers for Authors.”

[03:20] Learn how to create a DIY book trailer, what goes into filming a professionally-produced trailer, how important wardrobe and other small details are for the final product, and the amount of time and money that must be invested for each trailer. 

[08:04] Becky provides action steps to help listeners through the book-trailer journey. 

Action Steps:Take the time to watch some book-trailer videos. Find some on YouTube and take notes about what you like, what you don’t like, and what you would like to create for yourself.Film a video with your own phone and post it on social media. It can be about any of your core topics. Consider emailing it to Becky so she can provide you with feedback!Resources:Read Becky’s blog post about book trailers for authors.If you want to learn more about Becky’s journey creating her book trailers, email her at becky@weavinginfluence.com  Watch Becky’s book trailers on YouTube. Pre-order Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause.Tweetables and quotes:

If you choose to share on Twitter, don’t forget to tag @beckyrbnsn so she knows you enjoyed this episode!

For the two types of trailers I created, I definitely felt more comfortable in front of the camera when I was in the studio because of the professional setup. —Becky Robinson

I really was pleased with the professional video, not only because of Carolyn’s amazing work and post-production, but also because of how they helped me feel comfortable behind the camera.—Becky Robinson 

I was able to make the DIY video in only about two hours at a cost of merely $200 for expenses.—Becky Robinson 

My total investment in the professional video ended up being about $2,500. —Becky Robinson

We did two different types of videos because we really wanted to get the experiences that authors might have if they are dealing with a limited budget. —Becky Robinson

If you found value in today’s episode, we hope you’ll take a moment to share it with someone else who might benefit from it. If you have any questions or topics you’d like us to cover, please email Becky Robinson here.

Click here for our free resources. 

Register for one of the “Reach More Readers” workshops.

If you enjoyed this episode, please leave us a review. 

Click here to tweet about this episode!

The post Episode 81: Exploring Book Trailers appeared first on Weaving Influence.

Episode 80: Embracing the Challenges of Book Marketing

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Welcome to Season 3 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully. In this episode, we are joined by Colin Hunter, Mentor, Coach, CEO of Potential Squared International Limited, and Author of Be More Wrong.

This episode focuses on how authors can embrace the challenges that come with book marketing and grow from the mistakes they make. Colin shares his experience creating a cinematic book trailer, the rigor and discipline he needed in order to market his book, and how he has adapted throughout the book marketing journey. He emphasizes that failure is an important part of becoming a better leader.

Key Points From This Episode

[01:17] Colin shares about his work at Potential Squared, his global team, and the work that he does with clients. 

[02:51] Colin talks about his latest book, Be More Wrong, and what inspired him to write it.

[04:47] Why did Colin choose to create a cinematic book trailer? He explains his decision.

[06:55] Colin provides an in-depth explanation of the process of creating his book trailer, including the cost, the time it took, and the challenges he faced.

[12:03] Be More Wrong launched in September 2021. Colin shares how far in advance he was creating his book trailer and how soon it was finished.

[13:02] Colin explains whether or not he would invest as much in a book trailer again.

[15:02] Colin reveals what has worked best for him in spreading the message of his book.

[18:13] Tying into the theme of his book, Colin describes the assumptions he once made about book marketing that he ended up being wrong about.

[21:20] Colin is launching Be More Wrong again in 2022, and he reveals what will be different about the second campaign. 

Action Steps:Create a storyboard for your book so that you can start to craft your message. Bring your message to life with a visual outline.Come up with a new campaign to bring more energy and attention to your book. There is always an opportunity to transform your book marketing strategy.Resources:Watch Colin’s breathtaking book trailer.Learn more about Colin and his book, Be More Wrong.Explore Colin’s business and the work they do.Follow Colin and Potential Squared on Instagram, Twitter, and Facebook.Connect with Colin on LinkedIn.Tweetables and quotes:

If you choose to share on Twitter, don’t forget to tag @bemorewrong so he knows you enjoyed this episode!

The purpose of my book was to make it a business card for my business. – Colin Hunter

What I found with podcasts is they allow me to hone my message and feel more confident. – Colin Hunter 

Ensure that everything else around your business is matched up to what you’re doing. – Colin Hunter

The skill of doing your own social media is massive. – Colin Hunter

Even if you don’t want to be a multi-million seller of a book, there is a rigor and discipline that you need to have in place. – Colin Hunter

If you think about the big leave that’s happening in our organizations at the moment, a lot of people are leaving to find more purpose. So why wouldn’t you tap into that in a good way to make a change? – Colin Hunter

If you found value in today’s episode, we hope you’ll take a moment to share it with someone else who might benefit from it. If you have any questions or topics you’d like us to cover, please email Becky Robinson here.

Click here for our free resources. 

Register for one of the “Reach More Readers” workshops.

If you enjoyed this episode, please leave us a review. 

Click here to tweet about this episode!

The post Episode 80: Embracing the Challenges of Book Marketing appeared first on Weaving Influence.

Episode 79: Marketing Your Book With Love

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Welcome to Season 3 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully. In this episode, we are joined by Jason Marc Campbell, Podcast Host and Author of Selling With Love.

This episode focuses on how authors can market and sell their books with love. Jason shares the five approaches to selling with love and explains how important it is for authors to really believe in the value that’s contained within their book, in addition to thinking about how it will impact the lives of readers. He emphasizes that the process of selling is not about manipulation, it’s about empathy.

Key Points From This Episode

[01:20] Jason shares about himself and his work in the world.

[03:02] How is Jason choosing to infuse his own book marketing with the idea of selling with love? He explains.

[07:23] Jason shares more of the strategies from Selling With Love that he is using to promote book sales.

[09:45] Hear more about the five approaches to selling with love that Jason writes about in his book.

[12:56] Jason explains how he is dealing with the vulnerability that comes with launching his book.

[17:17] Jason concludes by describing the first, and most important, strategy of selling with love: loving the impact.

Action Steps:If you’re an author feeling vulnerable about selling your book, get out a piece of paper and write down what some of your fears are. Look for ways to address the issues around the fears. Take the time to sit down and write about the impact that each copy of your book will make. How is your book going to make readers show up differently at work or with their families? What’s the impact that every copy will have on the world as a whole?Resources:You can buy Jason’s book, Selling With Love, listen to his podcast, and connect with him on social media through the Selling With Love website.Tweetables and quotes:

If you choose to share on Twitter, don’t forget to tag @jascampbell17 so he knows you enjoyed this episode!

There’s so much literature on book marketing that exists that shares techniques you can use. – Jason Marc Campbell

When it comes to loving the process of selling, you’re not talking about manipulation, you’re talking about empathy. – Jason Marc Campbell

It’s a personal growth experience to write a book and to market a book. – Jason Marc Campbell

Loving the self is all about recognizing that there are going to be fears, and there are going to be some rejections. – Jason Marc Campbell

There are self practices that you can embody that make you more resilient, more excited, more enthusiastic, more primed, and ready to go and do more sales activities. – Jason Marc Campbell

If you found value in today’s episode, we hope you’ll take a moment to share it with someone else who might benefit from it. If you have any questions or topics you’d like us to cover, please email Becky Robinson here.

Click here for our free resources. 

If you enjoyed this episode, please leave us a review. 

Click here to tweet about this episode!

The post Episode 79: Marketing Your Book With Love appeared first on Weaving Influence.

Episode 78: Showing Up As Your Authentic Self

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Welcome to Season 3 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully. In this episode, we are joined by Laura Gassner Otting, Executive Coach, Speaker, and Author of Limitless.

This episode focuses on the benefits of showing up as your authentic self when marketing your book. Laura reveals how her book, Limitless, became a bestseller and the strategies she used to achieve that success. She emphasizes the importance of being yourself, writing about what you know, and asking people for help throughout each step of your author journey.

Key Points From This Episode

[01:10] Laura shares about herself and her work in the world. 

[05:04] Discover Laura’s tactics for getting her book on the bestseller list.

[10:19] Laura reveals the benefits of asking for help and how to do it authentically. 

[12:48] When asking people for help, did Laura ask a collective group, or did she reach out to people one-on-one? She explains her strategy.

[15:17] Laura discusses the new book she has been working on, titled Wonderhell.

[19:38] Did Laura work with a Big House publisher or a hybrid publisher? She reveals the answer.

[21:50] Laura explains the benefits and limitations of choosing a Big House publisher or choosing a hybrid publisher. 

[24:53] Laura shares her belief that having a deeper connection with your publisher leads to greater success for your book.

[27:10] Discover the benefits of being your authentic self when marketing and launching your book. 

[30:22] Laura reveals the importance of writing about what you know and what you have experienced in your own life. 

Action Steps:Ask for what you want and ask people to help you. No matter where you are on your book marketing journey, there are always people who can support you.Show up more as your authentic self on social media. People want to be part of a world that’s more relatable to them, so create content that shows who you really are.Resources:Explore Laura’s website to learn more about her and her book, Limitless.Follow Laura on Twitter, Facebook, and Instagram.Tweetables and quotes:

If you choose to share on Twitter, don’t forget to tag @heylgo so she knows you enjoyed this episode!

The truth is that writing the book is so much easier than marketing the book. – Laura Gassner Otting

I think finding a publisher who’s going to actually pay attention to you and hold your hand and actually work with you through the questions that are so unique to you is the way to do it. – Laura Gassner Otting

Despite the fact that I did well with marking this book, it’s because I had a lot of really good partners along the way. – Laura Gassner Otting

My newsletter open rate went from like 15% to 40% basically overnight when I started actually being me and being real. – Laura Gassner Otting

I can only write about what I know. – Laura Gassner Otting

If you found value in today’s episode, we hope you’ll take a moment to share it with someone else who might benefit from it. If you have any questions or topics you’d like us to cover, please email Becky Robinson here.

Click here for our free resources. 

If you enjoyed this episode, please leave us a review. 

Click here to tweet about this episode!

The post Episode 78: Showing Up As Your Authentic Self appeared first on Weaving Influence.

February 2022 Leadership Development Carnival

Weaving Influence has the privilege of hosting the February 2022 Leadership Development Carnival! We’re excited to share posts from leadership experts from around the globe on the topics of communication, development, engagement, motivation, productivity, team building, and more.

Communication

Marcia Reynolds of Covisioning Transformational Leadership provided How to Influence Instead of Argue. Marcia shares: “No matter how right you know you are, the person you want to convince to think differently isn’t looking for facts or logic. These 3 steps will help influence a shift in their thinking instead of pushing them away.” Connect with Marcia on Twitter at @marciareynolds.

Dana Theus of InPower Coaching writes Job Crafting Tips: How to Negotiate With Your Boss for More Meaningful Work. Dana explains: “As more white-collar and blue-collar workers alike look to their jobs for more than a paycheck, many are wondering if it’s better to quit or try to shape their current job into something more meaningful. For the latter, a more self-directed career development strategy of job crafting the role you’re already in can be a terrific strategy if you still enjoy aspects of your work and the opportunities it creates for you.” Find Dana on Twitter at @DanaTheus. 

Ken Byler of Higher Ground Consulting Group contributed Silence Really is Golden. Ken writes: “Perhaps we all need to silence our cell phones, abandon our in-boxes, and disconnect from the frenzy of social media on a daily basis. Let’s reconnect to the human spirit by gathering with and really listening to each other.”

Diana Peterson-More shared 3 Tips to Implement Now to Improve Communication on the Job. Diana explains: “In these turbulent times, it’s more important than ever to make an effort each workday to improve communication, especially when meeting someone new. After all, first impressions are “easy to make, and hard to break.” Consider these initial encounters: How did we greet another; what was our focus – thee or me; and, did we really listen?” Find Diana on Twitter at @DianaPMAuthor.

David Grossman of The Grossman Group provided 6 Steps to Create Messages That Matter. David shares: “Development of clear, concise, credible, compelling and consistent messages is critical to communicating with employees effectively. Follow these steps for developing your core messages and you’ll have provided yourself and your team with the foundational building blocks for successful communications.” Follow David on Twitter at @ThoughtPartner.

Development

Julie Winkle Giulioni shared Career Planning in the Age of Uncertainty. Julie explains: “Career success today rests upon something less tangible – but more powerful – than the traditional ‘outcome’ or trappings of career development. It rests upon our intentions, motivations, and vision for our work.” Follow Julie on Twitter at @julie_wg.

Frank Sonnenberg contributed How An Expectation Drives Performance. Frank explains: “Expectations are everything. In fact, your expectations don’t just influence your destiny, they determine it. Follow Frank on Twitter at @fsonnenberg.

Jillian Miles provided Why Encounter Groups Work. Jillian summarizes: “When people allow themselves to be vulnerable (even when they feel forced into it), it’s like they unlock part of their brain. Vulnerability breeds growth.” Follow Jillian on Twitter at @jillian_miles. 

Jim Taggart of Changing Winds shared Constructive Conflict: Advice from the Mother of Modern Management. Jim considers: “When we look back to the 20th Century and reflect on great leaders, whether leading nations, organizations or social movements, there’s a tendency to produce a list with mostly male names. The irony behind this is that the individual who is recognized as what Peter Drucker called ‘The Prophet of Management’ was a woman.” Follow Jim on Twitter at @JlcTaggart.

Marcella Bremer of Positive Culture contributed Leading Mindfully for a Positive Culture. Marcella considers: “Positive leaders can engage the transformative potential of climate change for their people and organizations. A positive organizational culture contributes to solutions. Get yourself in the green, positive zone and lead your team mindfully to solutions.” Follow Marcella on Twitter at @MarcellaBremer.

Bill Treasurer of Giant Leap Consulting contributed The Wrong Leadership Question. Bill explains: “It is the most overused question in the history of business. I remember first hearing it over two decades ago during the recession of 2001, and at the time I knew there was something I didn’t like about it. So what’s the leadership question?” Follow Bill on Twitter at @btreasurer.

Henry Mukuti of Insakanet contributed 4 Things to Do This Year. Henry writes: “Every challenge comes with opportunities that are begging to be explored. Perhaps this is the best time to reposition yourself and prepare to face the changes and challenges that lie ahead.” Connect with Henry on Twitter at @HenryMukuti.

Karin Hurt and David Dye of Let’s Grow Leaders provided 101 Remote Team Communication Approaches for Stronger Teams. Karin and David share: “If you’re serious about becoming a better remote leader, you’re going to want to become a master in the art of remote team communication.” Follow Karin and David on Twitter at @letsgrowleaders.

S. Chris Edmonds of The Purposeful Culture Group provided Culture Leadership Charge: Learning from a Chiropractor. In this video post, Chris shares: “Just as muscles can become inflexible, organizations can become inflexible. Systems that made sense in the ’70s may not serve well today. Policies and procedures drafted decades ago may not enable the nimbleness needed to wow your customers now.” Follow Chris on Twitter at @scedmonds.

Brenda Yoho writes Farmers Help Us Grow Leaders. Brenda explains: “Let’s begin by thinking like a farmer! We can develop a growth plan, by following the farmer’s planting process. Planting seeds of learning helps us all get better.” Find Brenda on Twitter at @BrendaYoho. 

Priscilla Archangel of Archangel & Associates provided Are Your Organizational Values Still Relevant? Priscilla writes: “The primary question for you as a leader is whether your values continue to reflect how employees should behave given the changing current events and environment in which we are operating? While values should be enduring beliefs that are embedded in the organization, leaders need to periodically review them to ensure they meet the needs of and respond to the evolving issues faced by employees at all levels.” Follow Priscilla on Twitter at @PrisArchangel. 

Lisa Kohn of Chatsworth Consulting Group shared This Is the Most Important Decision You Can Make Right Now. Lisa shares: “We are suggesting that even with all of the difficulty and challenges, we can and do have the choice of how our moods keep us down or fuel us forward.” Connect with Lisa on Twitter at @ThoughtfulLdrs.

Creativity/Inspiration

Eileen McDargh contributed UnHappy New Year – Your Choice. Eileen explains: “There seems to be an onslaught of bad news that we hoped to leave behind in 2021. However, you can make a choice about how you look at it by choosing to change your perspective.” Connect with Eileen on Twitter at @macdarling.

Neal Burgis of Successful Solutions contributed Which Innovative Fork Will You Take? Neal explains: “The innovative path you take from start to finish helps your ideas become reality. In today’s uncertain world, the path or road needs you to be cautious as you complete your tasks toward success.” Follow Neal on Twitter at @exec_solutions.

And More…

Wally Bock of Three Star Leadership provided What Good Can We Make of This? Wally explains: “No matter what happened, my mother would ask, ‘What good can we make of this?’ It’s a call to action and a great way to approach life.” Connect with Wally on Twitter at @WallyBock.

Jennifer Nash writes Career Coaches and Michigan Ross Alumni Offer Advice for Job Seekers in 2022. Jennifer explains: “If you’re looking to make a job change in 2022, you may have some questions. What’s the job search climate like right now? What special challenges has the pandemic created? Which pitfalls should I try to avoid?” Follow Jennifer on Twitter at @NashCoaching. 

Thank you to everyone who submitted articles for this month’s carnival! If you would like to be added to the distribution list for submission calls, please fill out this form and we’ll be happy to add you to the list.

The post February 2022 Leadership Development Carnival appeared first on Weaving Influence.

Episode 77: Aligning Your Marketing With Your Message

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Click here to listen on your device and subscribe! 

Welcome to Season 3 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully. In this episode, we are joined by Pam Slim, Author, Speaker, and Small Business Strategist.

This episode focuses on how authors can authentically live their message and follow the values outlined in their book. Pam shares her unconventional approach to marketing her book, The Widest Net, and how she has used the book to guide her own life and her work. Pam emphasizes how important it is for authors to let the message of their book guide their marketing plan, and the positive results that come from truly putting values into practice.

Key Points From This Episode

[01:09] Pam reveals where she is located, the work she does with her clients, and discusses her latest book, The Widest Net.

[02:19] Pam shares the story behind her famous couch. 

[04:50] Pam talks about her book, The Widest Net, and shares what the book is about, her inspiration for writing it, and why it matters to her.

[08:20] Pam took an unconventional approach to her book tour. Find out what her approach was and why she did it.

[11:31] The idea for The Widest Net emerged in 2015, but it didn’t launch until 2021. Pam explains why it’s okay to take time to discover the value you have to offer.

[12:38] Pam explains what was different about the launch of The Widest Net compared to her past book launches.

[16:45] What part of Pam’s marketing campaign worked best for her? She reveals that and more. 

[19:15] Pam talks about the size of her launch group for The Widest Net.

[19:46] Pam discusses some of the things she tried during her book launch that didn’t work as well as she hoped.

[23:19] What does the future look like for Pam as it relates to marketing The Widest Net?

[25:37] Pam shares some of the most valuable lessons that she has learned about book marketing throughout her career. 

Action Steps:Leave an Amazon review for Pam’s book, The Widest Net. If you haven’t read it yet, buy a copy today!Have open hands as you approach people to support your book. Get in the mindset that some people will want to promote your book because it aligns with their audience, and other people won’t. Ask your connections and the people who support your message for help. What are their ideas for the best podcasts to be on, the best events to attend, or the best groups to work with?Try not to get attached to outcomes. Instead, track your progress based on the fact that you’ve taken actions to market your book, not based on what the response will be.Resources:Find out what Pam is up to by exploring her website.Reach out to Pam and connect with her on LinkedIn.Tweetables and quotes:

If you choose to share on Twitter, don’t forget to tag @pamslim so she knows you enjoyed this episode!

It’s really important to me to notice the kinds of things that my clients might be struggling with, and then to try to figure out: Is there anything that somebody has already written or a model they’ve already created that would be helpful? If not, then it begins to plant the seed for me in terms of working on something like a book. – Pam Slim

I really tried to choose activities that were naturally aligned with connections that I already had with people. – Pam Slim

When I can be connecting with a company that might have millions of customers – get them excited about the book and the ideas that they can then market to their customers – that’s when a real impact is made. – Pam Slim

You need more people in your network than you think. – Pam Slim

It is a philosophical shift to say, “I did it, I reached out to the 10 people on my list today that I needed to connect with for book marketing. I have done my job.” – Pam Slim

If you found value in today’s episode, we hope you’ll take a moment to share it with someone else who might benefit from it. If you have any questions or topics you’d like us to cover, please email Becky Robinson here.

Click here for our free resources. 

If you enjoyed this episode, please leave us a review. 

Click here to tweet about this episode!

The post Episode 77: Aligning Your Marketing With Your Message appeared first on Weaving Influence.

Episode 76: How Authors Can Use Cross-Promotion to Reach More Readers

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Welcome to Season 3 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully. In this episode, we are joined by Stephanie Landsem and Rachel McMillan, two fiction authors with years of experience in the publishing industry.

This episode focuses on what authors can do to utilize cross-promotion and reach a larger audience for their work. Stephanie and Rachel define cross-promotion and its benefits, outline the different forms of cross-promotion, provide examples of how they have used it for their own work, and describe the ways it can increase an author’s online presence. Both Stephanie and Rachel emphasize the importance of building a community of support, rather than competition, with other authors.

Key Points From This Episode

[01:22] Stephanie and Rachel introduce themselves and share about their work in the world.

[02:52] Cross-promotion is a great way for authors to reach new readers. Stephanie and Rachel define cross-promotion and its benefits. 

[03:54] Unlike many industries, there is no competition amongst authors. Stephanie and Rachel explain why.

[05:39] What does cross-promotion look like in its simplest forms, and its most complex forms? Stephanie and Rachel share examples of how they have invested in cross-promotion with other authors.

[12:19] Stephanie and Rachel explain the online growth an author might see when they cross-promote with other authors.

[15:02] Both authors discuss the benefits and limitations of more formalized opportunities for cross-promotion.

[17:31] Stephanie and Rachel share the potential downsides to promoting the work of other authors.

[19:29] How can you tell when your cross-promotion efforts are working? Stephanie and Rachel reveal the key signs.

Action Steps:Be a reader. Read a lot to discover the authors you love, then promote those authors through your social media accounts.Consider whether an event might be a great way for you to cross-promote other authors. If you’re interested, reach out to Becky, Stephanie, or Rachel to learn more about those opportunities.If you’re ready to jump into the publishing world, try reaching out to one of your favorite authors. Even the most popular authors love seeing a positive email about their work.Use the 80/20 rule on social media. Spend 80% of the time promoting other people’s books and 20% of the time promoting your own.Resources:Explore Stephanie’s website and her books.Follow Stephanie on Twitter, Instagram, and Facebook.Discover Rachel’s website and her work.Follow Rachel on Twitter, Instagram, and Facebook.Tweetables and quotes:

If you choose to share on Twitter, don’t forget to tag @stephlandsem and @rachkmc so they know you enjoyed this episode!

We’re not competing for the readership so much as we’re keeping people reading, and then supplying good reading for them when they’re not reading our books. – Stephanie Landsem

There really is room for everybody, and I think that’s such an important part of this world to remember. – Rachel McMillan

I think authors should be readers first and writers second, and then they automatically have the community thing going. – Rachel McMillan

I used endorsements for my last book launch, and I think it was really effective, almost as effective as having a launch team. – Stephanie Landsem

You need to have an authentic relationship with other authors before you can work on a marketing business endeavor together. – Stephanie Landsem

If you found value in today’s episode, we hope you’ll take a moment to share it with someone else who might benefit from it. If you have any questions or topics you’d like us to cover, please email Becky Robinson here.

Click here for our free resources. 

If you enjoyed this episode, please leave us a review. 

Click here to tweet about this episode!

The post Episode 76: How Authors Can Use Cross-Promotion to Reach More Readers appeared first on Weaving Influence.

Episode 75: Finding the Right Editor for Your Book

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Welcome to Season 2 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully. In this episode, we are joined by Kate Babbitt — Copy Editor of Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause, by Becky Robinson.

The final episode of Season 2 focuses on the different types of editors within the book publishing industry and the role each one serves. Kate shares advice for finding a great editor, what to look for in an editor, and how authors can move past their biases to form a deep connection with their editor. According to Kate, an editor is there to be an author’s strength and help them succeed in the best possible way. 

Key Points From This Episode

[01:48] Kate shares about her work in the world and her passion for editing. 

[06:20] What are the different types of editors that authors can work with on their journey? Kate outlines a few. 

[09:21] Kate explains how to differentiate between a developmental editor and a ghostwriter.

[10:01] Once you’re past the stage of developmental editing, there are other editors who join the process. Learn what these editors do.

[12:28] Kate describes the difference between a developmental editor and a copy editor and shares what a new author should expect to see in their edited manuscript. 

[16:50] What does Kate mean when she says that copy editors act as wing women to authors?

[17:38] Kate shares what she wishes authors knew about working with editors.

[19:04] Kate explains what authors can do to reframe their view of an editor’s role in the process of bringing their book to market. 

Action Steps:Love your editor. No matter what stage you are at in writing your book, get an editor involved. Remember that they are always there to make your work better. Share the love. When you find a good editor, you want to hang on to them! But most editors also appreciate it when you share the love, so be sure to pass on those recommendations and keep the work flowing their way.Resources:If you need help finding an editor, reach out to becky@weavinginfluence.comGet in touch with Kate via email at katebabbitt@gmail.comTweetables and quotes:

If you choose to share on Twitter, don’t forget to tag @beckyrbnsn and @weaveinfluence so we know you enjoyed this episode!

I found that I love working with language, and I love being in the background, and I love helping people say what they want to say. – Kate Babbitt

When I can hear an author speak, that helps me understand how to edit their text and how to craft their work for them. That’s the deepest level of connection. – Kate Babbitt

When you get a reader’s report, it’s important to remember your message and your purpose. Take everything they say through that lens. – Kate Babbitt

Whatever areas you don’t feel strong in, an editor is there to be your strength. – Kate Babbitt

An editor is a person who’s going to come and help you, this is a person who is really, really on your side, and wants you to succeed in the best possible way. – Kate Babbitt

I want my book to be as wonderful as it can be. I want to make sure the product that I bring to the world is the best it can be. What a gift to have someone alongside for that. – Becky Robinson

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The post Episode 75: Finding the Right Editor for Your Book appeared first on Weaving Influence.

Bonus Episode: The “Reach More Readers Workshop”

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Welcome to Season 2 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully. In this episode, we are joined by Brenda Yoho, Stephanie Landsem, and Chuck Grovenstein.

Today’s episode focuses on first-hand experiences and key takeaways from the very first “Reach More Readers Workshop.” Becky sits down with three attendees to discuss the work they do, the book marketing challenges they have struggled with, why they think authors or aspiring authors should attend the workshop, and the most valuable lessons they learned. 

Key Points From This Episode:

[00:09] Brenda, Stephanie, and Chuck introduce themselves and describe the work they do in the world.

[03:51] The attendees share why they think an author or aspiring author should attend—or consider attending—a “Reach More Readers Workshop.”

[07:59] What was the best value Brenda, Stephanie, and Chuck received from the workshop? They share.

Action Steps: Sign up for one of the upcoming “Reach More Readers” workshops. There will be one on December 2-3, 2021, and another opportunity on January 27-28, 2022.Listen to the podcast episode for a special coupon code! This will allow you to register at a discounted price.Tweetables and quotes:

If you choose to share on Twitter, don’t forget to tag @beckyrbnsn, @stephlandsem, and @BrendaYoho so they know you enjoyed this episode!

It’s just been a thrilling journey for me to start learning more about how to get it done, and how to make myself known and make my work known. – Chuck Grovenstein 

This is the best opportunity for a new writer to really be able to get into all the things needed to be able to write that first book. – Brenda Yoho

I just think it was a really great use of my time as an author who struggles between spending time writing my new books and marketing my old books. – Stephanie Landsem 

It was just unbelievable how many different topics were covered in those two days. – Chuck Grovenstein 

In a world that’s just overflowing with information, you have to know how to make your voice heard among the millions of voices out there. – Chuck Grovenstein 

You’re going to get an idea of the roadmap that you need to follow, from writing to marketing, to understanding how to brand yourself. What do you want to be known for? – Brenda Yoho 

If you found value in today’s episode, we hope you’ll take a moment to share it with someone else who might benefit from it. If you have any questions or topics you’d like us to cover, please email Becky Robinson here.

Click here for our free resources. 

If you enjoyed this episode, please leave us a review. 

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The post Bonus Episode: The “Reach More Readers Workshop” appeared first on Weaving Influence.