Becky Robinson's Blog, page 12
May 31, 2022
Episode 91: Staying Consistent with David Dye
Photo by Syaheir Azizan / 123rf.com
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Welcome to Season 3 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully.
This episode is part of a series where Becky will be taking an in-depth look at the four commitments of her new book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. Today Becky is joined by David Dye – Author and President of Let’s Grow Leaders. During the episode, David and Becky discuss the third commitment of Reach: Consistency. David shares about the impact of creating small bites of content–taking a moment at the end of each day to write something down–that will add up over time. He emphasizes the importance of finding someone who needs your content and writing to them consistently. This will help you identify an audience and continue showing up with value.
Key Points From This Episode[01:23] David shares about himself, his books, and his work in the world.
[01:57] Learn about David’s most recent book, Courageous Cultures.
[02:42] David reveals why consistency is so important when it comes to building a business, building thought leadership, and marketing books.
[03:37] How did David get started with growing an online presence? He shares his journey.
[04:59] Discover how long David has been blogging and how he has grown his influence from there.
[06:20] Find out what year David wrote his first book, as well as the title of it.
[06:53] David explains what he has done consistently to keep his first book in online spaces so that it continues to sell.
[07:56] David talks about what he consistently does to reach people with his books, business, and thought leadership.
[10:31] If you want to begin the journey of content marketing and thought leadership, David shares how you can get started with building a platform and having consistent online relationships. Also, learn what it means to “Find your Jennifer.”
[13:59] David has been able to sustain his energy for consistency over time. He reveals how he maintains that energy.
[15:55] David talks about his upcoming book.
[17:01] David talks about some of the outcomes that he has experienced as a result of being consistent over time.
Action Steps:“Find your Jennifer.” David indicates that we should think of someone in our world who needs the content that we create and then write or produce content that directly speaks to that individual.Pick a social media lane wherever your “Jennifer” hangs out. Finding someone online is the easiest way to get started. Create your content and write your copy to address a need that your “Jennifer” has.Resources:Explore David’s books.Connect with David on LinkedIn.Check out the website for Let’s Grow Leaders, the company David founded with his wife, Karin.Listen to David’s podcast, Leadership Without Losing Your Soul.Tweetables and quotes:If you choose to share on Twitter, don’t forget to tag @davidmdye and @beckyrbnsn so they know you enjoyed this episode!
Any kind of relationship takes consistency if there’s going to be an understanding of knowledge. —David Dye
Consistency takes lots of different forms. —David Dye
Find someone who needs your content–who values what you have to say–and write to them. Shut everybody else out. —David Dye
Give me a good, honest question from my core audience. That’s gold. It’s the best thing in the world. —David Dye
The work of maintaining my physical health directly impacts the energy that I have to write, to market, to do all of that work. —David Dye
Consistency isn’t just online, it’s also showing up in the real, physical world and talking with people about what’s there. —David Dye
If you found value in today’s episode, we hope you’ll take a moment to share it with someone else who might benefit from it. If you have any questions or topics you’d like us to cover, please email Becky Robinson here.
Click here for our free resources.
Register for one of the “Reach More Readers” workshops.
If you enjoyed this episode, please leave us a review.
Click here to tweet about this episode!
The post Episode 91: Staying Consistent with David Dye first appeared on Weaving Influence.
The post Episode 91: Staying Consistent with David Dye appeared first on Weaving Influence.
May 17, 2022
Episode 90: Giving to Others Through Your Online Presence with Bob Burg
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Click here to listen on your device and subscribe!
Welcome to Season 3 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully.
This episode is part of a series where Becky will be taking an in-depth look at the four commitments of her new book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. Today Becky is joined by Bob Burg – Hall of Fame Keynote Speaker and Bestselling Coauthor of The Go-Giver. During the episode, Bob and Becky discuss the second commitment of Reach: Generosity. Bob shares about the importance of giving value to others and why there’s nothing manipulative or self-sacrificial about it. Being generous is simply a fulfilling and profitable way of doing business.
Key Points From This Episode[01:30] Bob shares about himself, his work in the world, and his books.
[03:09] Bob reveals his definition of giving.
[05:19] Authors can provide immense value through their online presence. Bob points out some of the people he admires.
[07:33] Over the years, Bob has been generous to others through his online presence. He explains how.
[09:47] Bob reveals the impact he has seen from giving value to others as it relates to creating reach for his books and his business.
[11:06] Bob gives an in-depth explanation of the title of his book, The Go-Giver.
[15:58] Some people have a resistance to giving, but Bob shares why they should embrace it.
Action Steps:Consider what your strength zone is in terms of the value you can add to people’s lives. Try as best as you can to match up your strength zone with what your prospective customers, buyers, and readers are interested in. Be personable. Respond to people, create conversation, create relationships, and create community. Resources:Explore Bob’s website.Connect with Bob on LinkedIn.Tweetables and quotes:If you choose to share on Twitter, don’t forget to tag @BobBurg and @beckyrbnsn so they know you enjoyed this episode!
Giving means providing immense value to others. —Bob Burg
The idea is to engage others, bring value to others, create conversation, and create a community with what we’re doing. —Bob Burg
There are all sorts of ways we can give value, we just need to look for them. —Bob Burg
I’m known for responding to all comments on social media when someone responds to one of my posts or someone mentions me or my book. —Bob Burg
There’s a big difference between the “how-to” information and the actual application of it, which is really where your expertise and your help come into play. —Bob Burg
If you found value in today’s episode, we hope you’ll take a moment to share it with someone else who might benefit from it. If you have any questions or topics you’d like us to cover, please email Becky Robinson here.
Click here for our free resources.
Register for one of the “Reach More Readers” workshops.
If you enjoyed this episode, please leave us a review.
Click here to tweet about this episode!
The post Episode 90: Giving to Others Through Your Online Presence with Bob Burg appeared first on Weaving Influence.
May 3, 2022
Episode 89: Identifying Value with Susan Friedmann
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Click here to listen on your device and subscribe!
Welcome to Season 3 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully.
This episode is part of a series where Becky will be taking an in-depth look at the four commitments of her new book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. Today Becky is joined by Susan Friedmann – Author, Marketing Mentor, Podcast Host, and Founder of Aviva Publishing. During the episode, Susan and Becky discuss the first commitment of Reach: Value. Susan shares how she helps authors identify their niche market and how they can bring value to their target audience. Make sure to listen to the end of the episode for a special surprise!
Key Points From This Episode[01:32] Susan talks about herself, her work in the world, and congratulates Becky on the launch of Reach.
[03:51] How does Susan define value? She shares her definition as it relates to identifying a niche market.
[05:09] Susan reveals how often she works with authors who lack clarity about their core topics, the value they hope to bring, and the target audiences they hope to reach.
[06:38] Why is having a niche so important? Susan explains.
[09:13] Susan elaborates on Becky’s point: If you can be clear about what your niche is, then you can be clear about the publications or the places where you need to show up.
[10:39] Authors often face challenges when they don’t have clarity about the value they want to bring. Susan provides examples of what she has witnessed.
[13:45] If you’re curious about how an author or thought leader can determine whether or not their work is valuable, Susan shares her advice.
[15:15] Susan reveals the criteria for how she evaluates manuscripts and the value they offer.
Action Steps:Think about these two questions: Do you know what the message is that you want to share with the world? Do you know who you want to share it with? Be as specific as possible when identifying that audience.Make sure to register for the 2022 BK Nonfiction Book Marketing Workshop! The early bird discount ends on May 16.
Resources:Explore episodes of Susan’s podcast, and keep an eye out for an upcoming episode featuring Becky! Set up a 20-minute brainstorming session with Susan to identify your niche and your message. Learn more about Susan’s publishing company, Aviva Publishing. Tweetables and quotes:If you choose to share on Twitter, don’t forget to tag @nichepreneur and @beckyrbnsn so they know you enjoyed this episode!
When everybody’s zigging, I want to zag. —Susan Friedmann
Where is your target audience? Because that’s where you need to show up. —Susan Friedmann
When it comes to identifying that niche market, even if you want to run a million miles away from it, there’s still some aspect of it where you could definitely share your experience and your message. —Susan Friedmann
Go out there and just ask. Find out if what you are sharing is of real value to your audience. —Susan Friedmann
There are two questions that I ask: What is the message that you want to share? And who needs what you have to offer? —Susan Friedmann
If you found value in today’s episode, we hope you’ll take a moment to share it with someone else who might benefit from it. If you have any questions or topics you’d like us to cover, please email Becky Robinson here.
Click here for our free resources.
Register for one of the “Reach More Readers” workshops.
If you enjoyed this episode, please leave us a review.
Click here to tweet about this episode!
The post Episode 89: Identifying Value with Susan Friedmann appeared first on Weaving Influence.
April 5, 2022
Episode 83: The Four Commitments of Reach
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Welcome to Season 3 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully.
In this episode, Becky is joined by Tanmay Vora – Founder of QAspire, a company that combines leadership and capability development with visual thinking. During the episode, Tanmay shares about his journey to build online influence and make a difference through his ideas, as well as how he has incorporated the four commitments of Becky’s book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause, into that journey.
Key Points From This Episode[01:17] Tanmay introduces himself and talks about his work in the world.
[02:20] How did Tanmay begin building his online influence? He shares his journey.
[04:20] Tanmay discusses the strategies and approaches he took when building relationships and an audience online.
[10:32] Discover what consistency means to Tanmay and how frequently he creates and shares content.
[17:09] Tanmay reveals the various ways in which he has practiced and received generosity.
[20:43] Longevity has also made an impact on Tanmay’s success. He explains how.
[24:04] Tanmay shares his advice for people who are just beginning the journey to creating reach.
Action Steps:Think about whether there is somebody you have been connected with through social media channels who you could build a deeper relationship with. Call them on the phone, send them an email, or do something that will help bring your online relationship offline. Write down the core topics and the core values that you hope to bring to the world. Take one minute to consider what the content is that you want to share with the world and how it will be of service to others.Resources:Get in touch with Tanmay by exploring his website. Follow Tanmay on Twitter and Instagram, and connect with him on LinkedIn. Tweetables and quotes:If you choose to share on Twitter, don’t forget to tag @tnvora and @beckyrbnsn so they know you enjoyed this episode!
I use my blog as a hub for all the content that I create. And then I use social media as the spokes. —Tanmay Vora
Sometimes it takes time to find and discover your unique area of contribution. —Becky Robinson
Consistency is important when you know what value you’re delivering out to the world. —Tanmay Vora
When you’re consistent, when you’re authentic, when you show up with ideas that resonate with others, I think magic starts to happen, serendipity starts to happen, opportunities start to happen, and impact starts to happen. —Tanmay Vora
Generosity has been a core value that I have lived for the last 16 years, probably more. —Tanmay Vora
Focus on the long game. —Tanmay Vora
If you found value in today’s episode, we hope you’ll take a moment to share it with someone else who might benefit from it. If you have any questions or topics you’d like us to cover, please email Becky Robinson here.
Click here for our free resources.
Register for one of the “Reach More Readers” workshops.
If you enjoyed this episode, please leave us a review.
Click here to tweet about this episode!
The post Episode 83: The Four Commitments of Reach appeared first on Weaving Influence.
April 4, 2022
April 2022 Leadership Development Carnival
Weaving Influence has the privilege of hosting the April 2022 Leadership Development Carnival! We’re excited to share posts from leadership experts from around the globe on the topics of communication, development, engagement, motivation, productivity, team building, and more.
CommunicationPriscilla Archangel of Archangel & Associates provided Three Inches of Doubt. Priscilla writes: “When starting and leading a business, project, or initiative of any size, it’s important for leaders to practice behaviors that avoid creating three inches of doubt..” Follow Priscilla on Twitter at @PrisArchangel.
David Grossman of The Grossman Group provided 7 Critical Traits for Building Trust Inside Companies. David shares: “Get key traits leaders should focus on to become more trustworthy (with new data) as we examine the trust problem and offer leaders a go-to playbook for how to build a powerful new level of trust within their company culture. See how building more trust in your organization leads to better business outcomes.” Follow David on Twitter at @ThoughtPartner.
Jennifer V. Miller writes Beyond Your Ears: The Many Ways Leaders Can Listen to Employees. Jennifer summarizes: “Leadership listening isn’t just for one’s ears. Change ‘agility’ requires leaders to listen in multiple ways.” Find Jennifer on Twitter at @JenniferVMiller.
DevelopmentJulie Winkle Giulioni shared Bespoke Development: From Cocktails to Couture to Careers. Julie explains: “The range of bespoke creations available today got me thinking: Might this sort of ‘just-for-me’ mindset be exactly what organizations need right now to elevate engagement, make development relevant, and stem the current tide of resignations? Bespoke career development.” Julie on Twitter at @julie_wg.
Frank Sonnenberg contributed Critical Lessons That They Fail to Teach You in School. Frank explains: “Most people learn life’s most valuable lessons too late in life. Here are 31 facts that will radically improve your life if you embrace them.” Follow Frank on Twitter at @fsonnenberg.
Marcella Bremer of Positive Culture contributed Positive Organizations Care for Positive Impact. Marcella considers: “The pandemic caused an unprecedented change and the IPCC reported accelerated climate change. A positive organizational culture helps to navigate the necessary transition. A positive culture IS a planet culture. Long-term success and return on investment aren’t possible without care for our climate. What’s your impact?” Follow Marcella on Twitter at @MarcellaBremer.
Paula Kiger of Big Green Pen shared A Customer Service Rep’s Unusual Route to Success. Paula writes: “Craig Newmark probably could have stayed CEO of craigslist forever. However, he recognized that he wasn’t the best person for the high-stakes decisions involved and he handed the reins over to someone else. He returned to being a ‘customer service rep’ (and a generous philanthropist.” Connect with Paula on Twitter @biggreenpen.
David Dye of Let’s Grow Leaders provided The Most Challenging Person for a Human-Centered Leader. David shares: “If you’re serious about becoming a more human-centered leader, it’s vital to master one specific relationship: the one with yourself.” Follow David on Twitter at @davidmdye.
Karin Hurt of Let’s Grow Leaders provided The Simplest Way to Get Better Results from Your Team. Karin shares: “If you want to empower your team to find more creative ways to get better results, start by defining success.” Follow Karin on Twitter at @letsgrowleaders.
Wally Bock of Three Star Leadership provided Willie Mays and “The Catch:” Rules for Performance. Wally explains: “There’s more to ‘The Catch’ than just the catch.” Connect with Wally on Twitter at @WallyBock.
S. Chris Edmonds of The Purposeful Culture Group provided Culture Leadership Charge: Preconceived Notions May Steer You Wrong. In this video post, Chris shares: “Business leaders today have a lot on their minds – and on their plates. They juggle hiring challenges. Mask mandates. Retaining talented players. Vaccine guidelines. Supply chain issues. Generating revenue. All these tasks are demanding, requiring attention and intention every minute.” Follow Chris on Twitter at @scedmonds.
Jon Verbeck provided How CEOs Can Transform Financial Stress Into Success. Jon writes: “It is said that the bigger your business, the bigger your problems. But effective leaders can handle the challenges, if they are prepared. The key is to notice potential problems early enough to let you develop a plan and be ready to execute early to avoid or soften the impact.” Follow Jon on Twitter at @jonverbeck1.
Randy Conley of Leading with Trust shared It’s Time to Turn Your Leadership Inside Out and Upside Down. Randy shares: “Life has been turned inside out and upside down the last few years, hasn’t it? You may not want to hear this, but your leadership needs to be turned inside out and upside down, too. In this post, I share why leaders need to abandon outdated models of leadership and embrace new ways of leading to meet the needs of today’s workforce.” Connect with Randy on Twitter at @RandyConley.
ENGAGEMENTKen Byler of Higher Ground Consulting Group contributed March Madness Leadership Lessons. Ken writes: “Success in business and life isn’t always about winning. In most cases it’s more about playing the game well, giving it your very best, and learning from every experience. You may not be mad about March, in a basketball sense, but you can still learn something from this annual celebration of college sportsmanship.”
Braden Kelley provided A Guide to Organizing Innovation. Braden shares: “I recently read a couple of excellent articles by Nick Skillicorn, and Prof. Rita McGrath where both discuss the challenges and intricacies involved in structuring and governing innovation within a large organization. This is a classic topic that every corporate innovator has without a doubt come across, and it’s also one where “the right approach” is often quite elusive.” Follow Braden on Twitter at @innovate.
team buildingSean Glaze of Great Results Team Building shared The Secret to Reduce Turnover in the Great Resignation is Recruiting the Team That You Have. Sean writes: “Onboarding and recruitment are exciting – and most organizations take time and make effort to ensure their NEW people feel appreciated and valued and special. But sometimes in our pursuit of quality new teammates to grow our organization, we neglect to remind those who are already there – the ones putting in work each day – that they are still tremendously valued and appreciated.” Find Sean on Twitter at @leadyourteam.
Jim Taggart of Changing Winds shared Lessons in Teamwork: Winning Despite Trenchfoot, Leeches and Hunger. Jim considers: “Leadership in a well functioning team is not a dictatorship. Leadership must be shared. And when placed under pressure it is remarkable from where leadership often emerges from a team’s members.” Follow Jim on Twitter at @JlcTaggart.
Bill Treasurer of Giant Leap Consulting contributed The Impact of Organizational Culture. Bill explains: “No matter how you define it, your organizational culture is clear to everyone who walks through the front door. And in the current staffing environment, it also determines who walks out.” Follow Bill on Twitter at @btreasurer.
Diana Peterson-More shared Teamwork: The Whole is Greater than the Sum of Its Parts. Diana explains: “Teamwork is a much over-used and frequently misunderstood workplace style. Teams often start with energy, purpose, and optimism and then fail, leaving team members discouraged, disappointed, and even some with hurt feelings? Why? This post focuses on the five critical elements shared by successful teams and how to achieve them. It also answers the question “why do teams fail?” offering tips on how to achieve success.” Find Diana on Twitter at @DianaPMAuthor.
Steve DiGioia contributed I Talk About People Behind Their Back. Steve writes: “I don’t gossip or finger-point. I don’t assign blame or give putdowns. I don’t accuse or assume faults. No, I don’t. But I do talk about people behind their back. I don’t spy on them, but I do pay attention. I see what they’ve been doing. I notice. I observe. I take notes. I remember. I talk about people behind their back. They may not know it, but I do. And I try to do it often. And you should do it too!” Find Steve on Twitter at @stevedigioia.
Ken Downer of Rapid Start Leadership provided The 18th Mile – It’s Not the Finish Line Leaders Should Focus On. Ken shares: “Whether you are running a marathon, or leading a marathon project of some other kind, the key to getting to the end isn’t focusing on the finish line, but on what happens in the 18th mile. Here are seven ways we can prepare for that moment, and lead our teams successfully through it.” Follow Ken on Twitter @RapidStartLdr.
Creativity/InspirationBrenda Yoho writes You have Potential. Brenda explains: “To truly know your potential, you have to know where you want to go! Like Alice in Wonderland, you really can’t trust to ask someone else which direction to go. Turning to yourself and understanding who you are, what you want to do, and who you want to become are all questions you can answer. Read on to discover your full potential.” Find Brenda on Twitter at @BrendaYoho.
Lisa Kohn of Chatsworth Consulting Group shared Do What Makes You Come Alive. Lisa shares: “When we spend time doing what makes us come alive, we have more to give; we have more excitement for our work, and we have greater results.” Connect with Lisa on Twitter at @ThoughtfulLdrs.
And More…Laura Schroeder of Working Girl provided Finding Your Flow in the Post-Pandemic World of Work. Laura shares: “This article spotlights the hidden costs of flow killers at work in terms of mental health and organizational performance, and how to minimize distractions and improve flow across the business.” Connect with Laura on Twitter at @workgal.
Dana Theus of InPower Coaching writes Women’s History Month: Do We Need Power to Make A Difference? Dana explains: “Like many women, I’ve often felt I don’t need the trappings of power to feel powerful and I don’t need to be recognized to make a difference. I still believe this. But on looking more deeply at the dynamics of power and leadership, and the legacy wisdoms about them that have been bequeathed to us by history, I’ve shifted my views a bit. Today I feel more comfortable believing that women need to wield power to make a difference.” Find Dana on Twitter at @DanaTheus.
Thank you to everyone who submitted articles for this month’s carnival! If you would like to be added to the distribution list for submission calls, please fill out this form and we’ll be happy to add you to the list.
The post April 2022 Leadership Development Carnival appeared first on Weaving Influence.
March 29, 2022
Episode 82: Reach Book Foreword with Whitney Johnson
Photo by: Colleen Schmidt Photography
Click here to listen on your device and subscribe!
Welcome to Season 3 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully.
In this episode, Becky shares her experience recording the audiobook for Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. Then, Whitney Johnson – CEO of Disruption Advisors, Expert at Smart Growth Leadership, and Award-Winning Author – reads the foreword she wrote for the book.
Key Points From This Episode[00:40] Becky talks about the journey of recording her audiobook, how much time she invested in it, and the joy she found in revisiting her work.
[00:40] Becky introduces Whitney Johnson and shares how they have been involved in each other’s lives, as well as how they have inspired each other over the years.
[07:39] Whitney reads the foreword she wrote for Reach.
[10:35] Discover various exciting upcoming opportunities to learn and grow with Becky.
Action Steps:Sign up for Becky’s virtual launch party on April 19th at 11 AM (ET). It would be a great way for you to witness what’s possible in bringing people together to celebrate your launch in a virtual setting. Consider the possibility of narrating your own audiobook. Explore resources that reveal what that journey is like and what you might want to reflect on before you begin. Resources:Now available: Buy and listen to the audiobook of Reach.Pre-order Reach at:AmazonBarnes & NobleBerrett-KoehlerPenguin Random HouseBookshop.orgIf you pre-order a print copy of Reach from any online retailer, email paul@weavinginfluence.com for a code to get free access to the audiobook (while supplies last).Listen to Episode 53 of The Book Marketing Action Podcast where Becky interviews Tina Dietz – Founder and CEO of Twin Flames Studios – about the process of recording an audiobook. Tweetables and quotes:If you choose to share on Twitter, don’t forget to tag @beckyrbnsn and @johnsonwhitney so they know you enjoyed this episode!
I would highly recommend that authors choose to narrate their audiobooks if they can carve out the time and possible expense associated with doing so. —Becky Robinson
It reminded me of how much I love the stories in the book, and it reminded me of the value that I hope to bring to the world. —Becky Robinson
As Becky taught me how to extend my reach, I watched as she expanded hers. —Whitney Johnson
One of the magical things about Becky Robinson is that she walks her talk. She consistently provides value related to online influence and has for ten years. —Whitney Johnson
What I love most about Reach is that Becky isn’t hawking fame. —Whitney Johnson
If you want to reach the people who need to hear what only you can say, start reading, start highlighting, and start following Becky Robinson’s advice now. —Whitney Johnson
If you found value in today’s episode, we hope you’ll take a moment to share it with someone else who might benefit from it. If you have any questions or topics you’d like us to cover, please email Becky Robinson here.
Click here for our free resources.
Register for one of the “Reach More Readers” workshops.
If you enjoyed this episode, please leave us a review.
Click here to tweet about this episode!
The post Episode 82: Reach Book Foreword with Whitney Johnson appeared first on Weaving Influence.
March 15, 2022
Episode 81: Exploring Book Trailers
Click here to listen on your device and subscribe!
Welcome to Season 3 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully.
This episode focuses on the process of creating a book trailer and how important they are to the book-marketing journey. Becky shares insights from her recent adventure—creating two types of trailers for her own book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause.
Key Points From This Episode[00:09] Becky introduces herself and the topic of the episode: “Exploring Book Trailers for Authors.”
[03:20] Learn how to create a DIY book trailer, what goes into filming a professionally-produced trailer, how important wardrobe and other small details are for the final product, and the amount of time and money that must be invested for each trailer.
[08:04] Becky provides action steps to help listeners through the book-trailer journey.
Action Steps:Take the time to watch some book-trailer videos. Find some on YouTube and take notes about what you like, what you don’t like, and what you would like to create for yourself.Film a video with your own phone and post it on social media. It can be about any of your core topics. Consider emailing it to Becky so she can provide you with feedback!Resources:Read Becky’s blog post about book trailers for authors.If you want to learn more about Becky’s journey creating her book trailers, email her at becky@weavinginfluence.com Watch Becky’s book trailers on YouTube. Pre-order Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause.Tweetables and quotes:If you choose to share on Twitter, don’t forget to tag @beckyrbnsn so she knows you enjoyed this episode!
For the two types of trailers I created, I definitely felt more comfortable in front of the camera when I was in the studio because of the professional setup. —Becky Robinson
I really was pleased with the professional video, not only because of Carolyn’s amazing work and post-production, but also because of how they helped me feel comfortable behind the camera.—Becky Robinson
I was able to make the DIY video in only about two hours at a cost of merely $200 for expenses.—Becky Robinson
My total investment in the professional video ended up being about $2,500. —Becky Robinson
We did two different types of videos because we really wanted to get the experiences that authors might have if they are dealing with a limited budget. —Becky Robinson
If you found value in today’s episode, we hope you’ll take a moment to share it with someone else who might benefit from it. If you have any questions or topics you’d like us to cover, please email Becky Robinson here.
Click here for our free resources.
Register for one of the “Reach More Readers” workshops.
If you enjoyed this episode, please leave us a review.
Click here to tweet about this episode!
The post Episode 81: Exploring Book Trailers appeared first on Weaving Influence.
March 1, 2022
Episode 80: Embracing the Challenges of Book Marketing
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Welcome to Season 3 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully. In this episode, we are joined by Colin Hunter, Mentor, Coach, CEO of Potential Squared International Limited, and Author of Be More Wrong.
This episode focuses on how authors can embrace the challenges that come with book marketing and grow from the mistakes they make. Colin shares his experience creating a cinematic book trailer, the rigor and discipline he needed in order to market his book, and how he has adapted throughout the book marketing journey. He emphasizes that failure is an important part of becoming a better leader.
Key Points From This Episode[01:17] Colin shares about his work at Potential Squared, his global team, and the work that he does with clients.
[02:51] Colin talks about his latest book, Be More Wrong, and what inspired him to write it.
[04:47] Why did Colin choose to create a cinematic book trailer? He explains his decision.
[06:55] Colin provides an in-depth explanation of the process of creating his book trailer, including the cost, the time it took, and the challenges he faced.
[12:03] Be More Wrong launched in September 2021. Colin shares how far in advance he was creating his book trailer and how soon it was finished.
[13:02] Colin explains whether or not he would invest as much in a book trailer again.
[15:02] Colin reveals what has worked best for him in spreading the message of his book.
[18:13] Tying into the theme of his book, Colin describes the assumptions he once made about book marketing that he ended up being wrong about.
[21:20] Colin is launching Be More Wrong again in 2022, and he reveals what will be different about the second campaign.
Action Steps:Create a storyboard for your book so that you can start to craft your message. Bring your message to life with a visual outline.Come up with a new campaign to bring more energy and attention to your book. There is always an opportunity to transform your book marketing strategy.Resources:Watch Colin’s breathtaking book trailer.Learn more about Colin and his book, Be More Wrong.Explore Colin’s business and the work they do.Follow Colin and Potential Squared on Instagram, Twitter, and Facebook.Connect with Colin on LinkedIn.Tweetables and quotes:If you choose to share on Twitter, don’t forget to tag @bemorewrong so he knows you enjoyed this episode!
The purpose of my book was to make it a business card for my business. – Colin Hunter
What I found with podcasts is they allow me to hone my message and feel more confident. – Colin Hunter
Ensure that everything else around your business is matched up to what you’re doing. – Colin Hunter
The skill of doing your own social media is massive. – Colin Hunter
Even if you don’t want to be a multi-million seller of a book, there is a rigor and discipline that you need to have in place. – Colin Hunter
If you think about the big leave that’s happening in our organizations at the moment, a lot of people are leaving to find more purpose. So why wouldn’t you tap into that in a good way to make a change? – Colin Hunter
If you found value in today’s episode, we hope you’ll take a moment to share it with someone else who might benefit from it. If you have any questions or topics you’d like us to cover, please email Becky Robinson here.
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Register for one of the “Reach More Readers” workshops.
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The post Episode 80: Embracing the Challenges of Book Marketing appeared first on Weaving Influence.
February 15, 2022
Episode 79: Marketing Your Book With Love
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Welcome to Season 3 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully. In this episode, we are joined by Jason Marc Campbell, Podcast Host and Author of Selling With Love.
This episode focuses on how authors can market and sell their books with love. Jason shares the five approaches to selling with love and explains how important it is for authors to really believe in the value that’s contained within their book, in addition to thinking about how it will impact the lives of readers. He emphasizes that the process of selling is not about manipulation, it’s about empathy.
Key Points From This Episode[01:20] Jason shares about himself and his work in the world.
[03:02] How is Jason choosing to infuse his own book marketing with the idea of selling with love? He explains.
[07:23] Jason shares more of the strategies from Selling With Love that he is using to promote book sales.
[09:45] Hear more about the five approaches to selling with love that Jason writes about in his book.
[12:56] Jason explains how he is dealing with the vulnerability that comes with launching his book.
[17:17] Jason concludes by describing the first, and most important, strategy of selling with love: loving the impact.
Action Steps:If you’re an author feeling vulnerable about selling your book, get out a piece of paper and write down what some of your fears are. Look for ways to address the issues around the fears. Take the time to sit down and write about the impact that each copy of your book will make. How is your book going to make readers show up differently at work or with their families? What’s the impact that every copy will have on the world as a whole?Resources:You can buy Jason’s book, Selling With Love, listen to his podcast, and connect with him on social media through the Selling With Love website.Tweetables and quotes:If you choose to share on Twitter, don’t forget to tag @jascampbell17 so he knows you enjoyed this episode!
There’s so much literature on book marketing that exists that shares techniques you can use. – Jason Marc Campbell
When it comes to loving the process of selling, you’re not talking about manipulation, you’re talking about empathy. – Jason Marc Campbell
It’s a personal growth experience to write a book and to market a book. – Jason Marc Campbell
Loving the self is all about recognizing that there are going to be fears, and there are going to be some rejections. – Jason Marc Campbell
There are self practices that you can embody that make you more resilient, more excited, more enthusiastic, more primed, and ready to go and do more sales activities. – Jason Marc Campbell
If you found value in today’s episode, we hope you’ll take a moment to share it with someone else who might benefit from it. If you have any questions or topics you’d like us to cover, please email Becky Robinson here.
Click here for our free resources.
If you enjoyed this episode, please leave us a review.
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The post Episode 79: Marketing Your Book With Love appeared first on Weaving Influence.
February 1, 2022
Episode 78: Showing Up As Your Authentic Self
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Welcome to Season 3 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully. In this episode, we are joined by Laura Gassner Otting, Executive Coach, Speaker, and Author of Limitless.
This episode focuses on the benefits of showing up as your authentic self when marketing your book. Laura reveals how her book, Limitless, became a bestseller and the strategies she used to achieve that success. She emphasizes the importance of being yourself, writing about what you know, and asking people for help throughout each step of your author journey.
Key Points From This Episode[01:10] Laura shares about herself and her work in the world.
[05:04] Discover Laura’s tactics for getting her book on the bestseller list.
[10:19] Laura reveals the benefits of asking for help and how to do it authentically.
[12:48] When asking people for help, did Laura ask a collective group, or did she reach out to people one-on-one? She explains her strategy.
[15:17] Laura discusses the new book she has been working on, titled Wonderhell.
[19:38] Did Laura work with a Big House publisher or a hybrid publisher? She reveals the answer.
[21:50] Laura explains the benefits and limitations of choosing a Big House publisher or choosing a hybrid publisher.
[24:53] Laura shares her belief that having a deeper connection with your publisher leads to greater success for your book.
[27:10] Discover the benefits of being your authentic self when marketing and launching your book.
[30:22] Laura reveals the importance of writing about what you know and what you have experienced in your own life.
Action Steps:Ask for what you want and ask people to help you. No matter where you are on your book marketing journey, there are always people who can support you.Show up more as your authentic self on social media. People want to be part of a world that’s more relatable to them, so create content that shows who you really are.Resources:Explore Laura’s website to learn more about her and her book, Limitless.Follow Laura on Twitter, Facebook, and Instagram.Tweetables and quotes:If you choose to share on Twitter, don’t forget to tag @heylgo so she knows you enjoyed this episode!
The truth is that writing the book is so much easier than marketing the book. – Laura Gassner Otting
I think finding a publisher who’s going to actually pay attention to you and hold your hand and actually work with you through the questions that are so unique to you is the way to do it. – Laura Gassner Otting
Despite the fact that I did well with marking this book, it’s because I had a lot of really good partners along the way. – Laura Gassner Otting
My newsletter open rate went from like 15% to 40% basically overnight when I started actually being me and being real. – Laura Gassner Otting
I can only write about what I know. – Laura Gassner Otting
If you found value in today’s episode, we hope you’ll take a moment to share it with someone else who might benefit from it. If you have any questions or topics you’d like us to cover, please email Becky Robinson here.
Click here for our free resources.
If you enjoyed this episode, please leave us a review.
Click here to tweet about this episode!
The post Episode 78: Showing Up As Your Authentic Self appeared first on Weaving Influence.
