Becky Robinson's Blog, page 8

Episode 118: How to Gain Exposure for Your Book

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Click here to listen on your device and subscribe! 

Welcome to Season 4 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully. 

During this episode, Becky is joined by Ben Fox, Founder of Shepherd. Ben discusses how authors can gain increased exposure, the power of newsletter writing, and the importance of personal branding and showing up authentically online.

Key Points From This Episode:

[03:14] Ben talks about how and why he started his company, Shepherd.

[06:28] For authors, building an online presence is critical for reaching a larger audience. Ben breaks down methods authors can use to promote their books. He also talks about methods his company uses to help authors with book marketing.  

[10:24] New authors face a myriad of challenges when promoting their books. Ben delves into the challenges he sees new authors face on their book marketing journeys. 

[12:35] Ben discusses book sites that have recently emerged and the impact they are having on the book industry. 

[14:02] It���s always good practice to identify what is working well during your book marketing journey. Ben identifies methods that have proven to be successful for authors promoting their books. 

[16:00] Although necessary, having and maintaining multiple social channels can be daunting. Ben gives advice on how to best manage your online presence across multiple platforms.  

[17:25] Sending newsletters to your network is a great way to amplify your message and keep your followers engaged. Ben gives tips for producing consistent newsletters and growing your email list.

[18:38] Ben shares how authors can find out more about his company, Shepherd, and explore methods for achieving increased exposure.

[20:57] Ben talks about why it���s important for authors to show up authentically online and in their personal brands.

Action Steps:

Take a step today to do something on social media to drive more interest to your email newsletter list. If you can think through and implement strategies for growing your email list and committing to producing a consistent newsletter, you���ll be sure to achieve your book marketing goals.Expose yourself and be authentic. People connect with you on a greater level when they are able to see you as a human being.

Resources:

Visit Ben���s website to connect with him and discover the best new books.Check out Ben���s platform for authors looking to gain increased exposure and sell more books.Connect with Ben on Twitter and Facebook.

Key Quotes:

The biggest problem is that the book landscape online is relatively barren of natural ways to meet your audience. ��� Ben Fox

You have to keep delivering great content.   ��� Ben Fox

Explore using Shepard to help you overcome that winner take all mentality. ��� Becky Robinson

If the email list is the outcome that you’re trying to drive, then having a presence on more social channels might potentially drive a few more people to find out about you. ��� Becky Robinson

Take a step today to do something on social media. ��� Becky Robinson

Expose yourself and be authentic . ��� Ben Fox

People love it when they can see you as a more authentic and complete human being. ��� Ben Fox

There’s a tendency with anything in the online world that once you get famous, you dominate. ��� Ben Fox

To connect with Becky Robinson, send her an email here!

The post Episode 118: How to Gain Exposure for Your Book appeared first on Weaving Influence.

Episode 117: Expectations Versus the Reality of Book Marketing

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Click here to listen on your device and subscribe! 

Welcome to Season 4 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully. 

During this episode, Becky is joined by author and leadership consultant Shanna Hocking. Shanna talks about the challenges of the book marketing journey, knowing when to re-strategize your book plan, and how to move boldly, based on concepts from her book, One Bold Move a Day: Meaningful Actions Women Can Take to Fulfill Their Leadership and Career Potential.

Key Points From This Episode:

[02:06] Shanna talks about her work as a leadership consultant and philanthropic strategist. 

[03:09 ] The expectation of book marketing often differs from reality. Shanna shares her aspirations as a first-time author, how she finds joy in the journey, and why it���s important to remain focused on sharing the message of your book with the world.

[05:16] Shanna reveals the challenges she faced on her journey to market her book. 

[06:27] Investing in your book launch is a great way to maximize your reach to a larger community of readers. Shanna lets us in on her process for choosing a PR firm to support her book marketing. 

[08:30] There are times when authors decide to go in a different direction with their book marketing. Shanna shares how she shifted her strategy to reignite her book journey.

[10:06] Shanna shares the surprises she experienced along her book journey.

[11:06] It is rewarding to authors when readers express that they found value in a book���s message. Becky recalls fond messages from readers. 

[12:02] Although book marketing can be challenging, many authors still find joy throughout the process. Shanna describes her most joyous moments. 

[13:51] Shanna offers some guidance to aspiring authors looking to market their books. 

[15:23] Entrepreneurs and leaders tend to move boldly, paving the way and setting examples for others. Shanna shares how she follows the message of her book by making one bold move every day.

Action Step:

Identify one bold move for your book today. Email Becky here and let her know what bold move you���ll be making to propel your book marketing forward.

Resources:

Visit Shanna���s website and be sure to reach out and connect with her!Get your copy of Shanna���s book, One Bold Move a Day: Meaningful Actions Women Can Take to Fulfill Their Leadership and Career Potential. available at all major online retailers.Connect with Shanna on LinkedIn, Instagram, Twitter, and YouTube. Listen to Shanna���s One Bold Move a Day Podcast. 

Quotes:

It’s my best advice truly, to just focus on the message and why you’re doing this in the first place. ��� Shanna Hocking

You can’t make other people do things, you can only put yourself out there and let the world be ready for your message. ��� Shanna Hocking

Surprises come in two different sizes and forms. There are super exciting, joyful surprises. And then there’s the ���Oh my gosh, did this just happen?���   ��� Shanna Hocking

Practice your strength and resilience strategies, practice them before you need them. ��� Shanna Hocking

Making a genuine connection is as important of a bold move as making an ask. ��� Shanna Hocking

There are so many great people out there who can be a part of your team professionally, and just find who feels right for you. ��� Shanna Hocking

When you make your bold moves, they don’t always go as hoped or planned. But you have a sense of the framework to help you keep going. ��� Shanna Hocking

You have to keep investing in it well beyond launch because your job is to keep sharing this message. ��� Shanna Hocking

We are influencing and making a difference to people that we might never know. ��� Becky Robinson

The post Episode 117: Expectations Versus the Reality of Book Marketing appeared first on Weaving Influence.

Episode 116: Sustaining Your Health and Well-being

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Click here to listen on your device and subscribe! 

Welcome to Season 4 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully. 

During this episode, Becky is joined by author and Chief Medical Director of Employee Health and Well-being at Johns Hopkins Medicine, Richard Safeer. Becky and Richard discuss overcoming the challenges of marketing your book and tips for first-time authors looking to identify their target audience. Richard also breaks down ways to maintain your health and well-being based on his book, A Cure for the Common Company: A Well-Being Prescription for a Happier, Healthier, and More Resilient Workforce, 

Key Points From This Episode:

[02:03] Richard talks about living in Maryland with his family, being a first-time author of A Cure for the Common Company, and his role as Chief Medical Director of Employee Health and Well-being at Johns Hopkins Medicine. 

[02:36 ] Becky recalls the moment she met Richard and the discussions they had around his book marketing plan.

[05:32] Book marketing can be extremely challenging. Richard lets us in on some of the hurdles he���s had to overcome during his book marketing journey. 

[07:15] Richard explains how he balanced getting his message to different audiences. 

[08:47] There are numerous actions that can be taken to make the book marketing process easier. Richard shares some methods that he used. 

[11:22] Many authors experience something unexpected at any given stage of their book marketing journey. Richard recalls a recent surprise that helped to amplify his message in the world. 

[14:11] Richard offers guidance to authors who may feel overwhelmed and overloaded with the process.

[15:31] Having the support of your peers goes a long way. Richard breaks down how his support system helped him sustain his emotional health and well-being. 

[17:46] Although the process of book marketing comes with a unique set of challenges, there are also moments of joy. Richard reflects on some of his most joyous moments. 

[19:02 ] Richard gives first-time authors tips on how to maintain their well-being throughout the entire process of writing and marketing their books.

Action Steps:

Write down the names of some people who can join your journey and provide support as you write and market your book. You are not in this alone. If there is someone in your network who wants to see you succeed, don���t be afraid to ask them for a helping hand.Get ahead. It���s a great practice to plan your book marketing strategy well in advance. In doing so, you can better sustain your well-being throughout the process. 

Resources:

Visit Richard���s website and be sure to reach out and connect with him! Get your copy of Richard���s book, A Cure for the Common Company: A Well-Being Prescription for a Happier, Healthier, and More Resilient Workforce, available at all major online retailers.Connect with Richard on !

Tweetables and quotes:

If you choose to share on Twitter, don’t forget to tag @beckyrbnsn so she knows you enjoyed this episode!

Any new book author has to do the research to figure out who they’re comfortable with. ���Richard Safeer

I didn’t have a challenge with identifying the audience for the book as much as I had a challenge balancing the audiences for the book . ���Richard Safeer

Regardless of who the message primarily was for, I made it relatable to the other audiences in the marketing plan. I’m more targeted to which audiences I’m speaking to. ���Richard Safeer

The people we work with can really help us with our healthy habits and our emotions, or they can actually harm us. ���Richard Safeer

If you’re trying to get more activity or exercise in your life, then think about who in your workplace or who in your work day could work with you.   ���Richard Safeer

The catharsis and the sense of calm and peace at the end were really quite unparalleled. ���Richard Safeer

I know that you’ve been working along the way but I probably would plan on working a little bit harder now. Because the end will be harder than you think. ���Richard Safeer

Wherever you are on your journey, I would encourage you to take some steps to make progress today.  ���Becky Robinson

To connect with Becky Robinson, send her an email here!

Click here to tweet about this episode!

The post Episode 116: Sustaining Your Health and Well-being appeared first on Weaving Influence.

Episode 115: Creating a gateway into your world

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Click here to listen on your device and subscribe! 

Welcome to Season 4 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully.��

During this episode, Becky is joined by Dan Blank, who is the author of Be the Gateway: A Practical Guide to Sharing Your Creative Work and Engaging an Audience, and founder of WeGrowMedia. Becky and Dan share ways to sustain energy through your book marketing journey, methods for growing your audience, and tips for showing up authentically on social media.

Key Points From This Episode:

[01:26] Becky recounts how she came to find Dan and how she discovered his book, Be The Gateway.

[01:47] Dan expounds on the work that he does to help authors write, launch, and market their books. 

[03:50] Maintaining momentum for a book for years to come can be challenging for most authors. Dan speaks to methods he uses to sustain his energy since the release of his book in 2017.

[06:19] Writing newsletters is a great way to connect with your audience, increase brand visibility, and spread awareness for your message. Dan shares how writing newsletters helped him to start and sustain his career. 

[09:32] Sharing captivating Reels on Instagram is the most effective, organic method for reaching a wide audience on the platform. Dan sheds light on the success of his latest Instagram Reel experiment.

[14:47] Dan breaks down the meaning and inspiration behind his book, Be The Gateway. 

[17:18] Oftentimes, creators have non-traditional markers for measuring success. Dan weighs in on this ideology as outlined in his book.

[21:58] In this new social media-driven world, many people share their most personal and vulnerable moments online, while others keep their private lives to themselves. Dan explains how important it is for him to establish clear boundaries that separate his private life from his work in the world. 

[24:49] Dan weighs in on barriers that authors face when attempting to grow their audience.

Action Steps:

Reach out to an author or podcaster that resonates with you via email. It���s a great opportunity to connect and let someone know that you enjoy their work. A kind message or gratitude email goes a long way.Create an Instagram Reel and post it on your page. Reels are a great way to use your voice to find your audience and solidify yourself as an experienced thought leader in your industry. 

Resources:

Visit Dan���s website and be sure to reach out and connect with him! Get your copy of Dan���s book, Be the Gateway: A Practical Guide to Sharing Your Creative Work and Engaging an Audience , available at all major online retailers.Connect with Dan on Instagram, LinkedIn, Facebook, and Twitter.Subscribe to Dan���s newsletter to learn more about book marketing and platform development.

Tweetables and quotes:

If you choose to share on Twitter, don’t forget to tag @DanBlank and @beckyrbnsn so they know you enjoyed this episode!

I love that people create, I love that they write . ���Dan Blank

Every week I���m creating, I’m writing, and I’m publishing makes me feel alive. ���Dan Blank

There are no rules, do what you’re comfortable with. ���Dan Blank

There’s the emotion of joy, the joy that I felt in holding the book, for the first time. There’s fear. I’m terrified of what it means to put this story out in the world. There’s excitement. There’s embarrassment. There are all these different things that when you share the process, you’re tapping into different emotions. ���Dan Blank

I am a huge believer in boundaries. And I think that every single person needs to define their own boundaries. Those boundaries can be personal, private, children, mental health, physical health, safety, all of that is so critical.   ���Dan Blank

What you do want to show up with, what you write about, why you write about it, your professional process, your professional connections, that’s where I think that I would encourage you to really go deep… ���Dan Blank

Everything that I share, I try to share very authentically. I try to share what I really deeply believe in, I try to share the work that I do. ���Dan Blank

You can find safe, measured ways of building relationships and being social, that will really push your career forward.  ���Dan Blank

Email Becky Robinson here for a chance to receive a free copy of Dan���s book!

Click here to tweet about this episode!

The post Episode 115: Creating a gateway into your world appeared first on Weaving Influence.

May 2023 Leadership Development Carnival

Weaving Influence has the privilege of hosting the May 2023 Leadership Development Carnival! We���re excited to share posts from leadership experts from around the globe on the topics of communication, development, engagement, motivation, productivity, team building, and more.

Communication

Sean Glaze of Great Results Team Building shared How to Improve Team Communication and Morale by NOT Being a Conversational Narcissist. Sean writes: ���As a leader, you may not realize the impact your communication style has on your team���s morale and productivity. Conversational narcissism, a term coined by sociologist Charles Derber, is a common behavior that can significantly hinder effective communication and teamwork. Conversational narcissists tend to steer conversations toward themselves and dismiss others��� opinions, which can lead to frustration, resentment, and disengagement among team members.��� Find Sean on Twitter at @leadyourteam.

Art Petty provided The Culture, Strategy, and Performance Killing Spiral of Poor or No Feedback. Art shares: ���While we regularly focus on feedback as an individual performance tool, it���s also a critical communication tool for driving improvement across groups and for processes and initiatives. Yet, this important, honest communication is in short supply in too many organizations. Here are six things leaders must do to strengthen the feedback culture on their team.��� Follow Art on Twitter at @artpetty

Diana Peterson-More shared Two Vital Communication Musts: The No Surprises Rule & The Power of Apology. Diana explains: “One might ask what ‘The No Surprises Rule,’ and ‘The Power of Apology’ have in common. The unifying thread is yours truly ��� the author of this post. I’ve made a lot of mistakes as an employee, supervisor, and manager; the good news is that I learned from my mistakes. The better news? I’m willing to share them so you won’t make the same mistakes!” Find Diana on Twitter at @DianaPMAuthor.

Development

Frank Sonnenberg contributed Are You Selfless or Selfish? Frank explains: “Just think what the world would be like if everyone cared as much about their neighbor���s happiness as they did their own. Are you selfless or selfish?” Follow Frank on Twitter at @fsonnenberg.

Bev Kaye shared Mindset Matters: How Attitude Animates Aptitude. Bev explains: ���A mindset is that underlying attitude that shapes the way employees approach their work. As such, mindsets help determine success or failure because they impact how an employee thinks, feels, and behaves while performing a given task or job. Think about it. Talent leaders will identify and acquire employee skill sets every day. They will then invest in upskilling or reskilling them. But while it���s undeniable that these are critical management activities, I believe it would be equally beneficial to seek out the right employee ‘mindsets’ as well.��� Find Bev on Twitter at @BeverlyLKaye. 

Dana Theus of InPower Coaching writes How to Prove Yourself Without Working Twice as Hard (for Half the Credit) When You Have Reduced Privilege. Dana explains: ���It���s both a trope and a truth that working twice as hard will help you get ahead in your career. It���s also, not surprisingly, a key assumption that under-represented leaders assume they must overwork in order to prove themselves in order to advance their careers. I believe there is truth in these assumptions, but I also think that too many under-represented leaders use these truths as an excuse to overwork and burnout.��� Find Dana on Twitter at @DanaTheus. 

Bill Treasurer of Giant Leap Consulting contributed The Pressure to Deliver Results. Bill explains: “Are you feeling the pressure to deliver results in your leadership role? You’re not alone. As old as leadership itself, the pressure to achieve results can feel like a sword hanging over your head.” Follow Bill on Twitter at @btreasurer.

Julie Winkle Giulioni shared How Workers Can Harness ‘AI-xiety’ to Embrace the Impending Tech Tsunami. Julie explains: “Is your team expressing concern or anxiety around AI? In this Fast Company article, Julie offers strategies that leaders can tailor to coach employees through their ai-xiety.” Follow Julie on Twitter at @julie_wg.

Jon Verbeck provided Eliminate Waste, Improve Profit. Jon writes: ���Today���s business environment is competitive. Companies are constantly looking for ways to improve efficiency, reduce costs, and increase profitability. One way to achieve these goals is to implement lean accounting practices, which help businesses identify and eliminate waste in their processes.��� Follow Jon on Twitter at @jonverbeck1. 

S. Chris Edmonds of The Purposeful Culture Group provided Senior Leaders’ Top 5 Culture Concerns. In this video post, Chris shares: “Senior leaders are increasingly aware that their lousy work culture could drive talented players out of their organization. Here are their top concerns.” Follow Chris on Twitter at @scedmonds.

David Grossman of The Grossman Group provided 100 Day Plan for Leaders New in Role (Examples + Template). David shares: “With the right preparation and thoughtful approach, leaders can make their first weeks and months in a new role ones that recharge, inspire, motivate and chart the path to accomplish company goals and strengthen its future. Set yourself up for success with the help of a purposeful and strategic 100 Day Plan framework.” Follow David on Twitter at @ThoughtPartner.

ENGAGEMENT

Steve DiGioia contributed At Least Acknowledge Me Before You Ghost Me. Steve writes: “Servers passed the host station and none thought of acknowledging us patient customers. They probably thought that wasn���t their job. The waiting customers were the responsibility of someone else, I guess. ‘Please don���t take my business for granted. Many other restaurants would be happy to take my money. And give me a big smile while saying welcome at the same time.'” Find Steve on Twitter at @stevedigioia.

Marcella Bremer of Positive Culture contributed Sustainable Development Goals for Positive Organizations. Marcella considers: “We need organizations with a positive purpose that solve ecological and social challenges. Check how the UN Sustainable Development Goals (SDGs) can inspire your culture, decisions, and actions:” Follow Marcella on Twitter at @MarcellaBremer.

Angela Hummel of Angela Hummel Consulting shares Cupcake Moments. Angela writes: ���As leaders, we are often faced with dilemmas, where we are moving the organization forward yet met with questions and even ridicule from others. Moving recruitment and retention strategies forward in a challenging labor market is more challenging than ever before. Instead of avoiding difficult discussions or becoming frustrated, leaders should lean into conversations about current issues and ways to address them. Doing so will increase the likelihood of problems being solved.��� Follow Angela on Twitter at @AngelaJHummel. 

Randy Conley of Leading with Trust shared 6 Principles to Consider Before Electronically Monitoring Remote Employees. Randy writes: “Working virtually is here to stay and many leaders are suspicious if remote employees are putting in a full-day’s work. Before you do anything drastic, Randy Conley shares 6 Principles to Consider Before Electronically Monitoring Remote Employees.” Connect with Randy on Twitter at @RandyConley.

Neal Burgis of Successful Solutions contributed Leading Your Company Through This Time of Crisis. Neal explains: “Being a leader during times of crisis requires you to be prepared for any situation. Whether you have a crisis/emergency binder or you quickly know what to do, don���t panic. This is an opportunity for you to get things done and create new ideas.” Follow Neal on Twitter at @exec_solutions.

Ken Byler of Higher Ground Consulting Group contributed Seeing WIth New Eyes. Ken writes: “We tend to trust our senses more than our instincts. If we can see it, smell it, hear it, touch it, or taste it then “it” must be real. But in our quest for reality, we may be missing the more subtle truths that guide human behavior and relationships.”

team building

Priscilla Archangel of Archangel & Associates provided 7 Essential Steps to Team Health. Priscilla writes: “Team health includes ensuring cohesive relationships between the members of the team; talking not only about strategy and execution, but also about how those discussions take place, and paying attention to team strengths and developmental needs. There are seven essential steps that support the ability of teams to function effectively.” Follow Priscilla on Twitter at @PrisArchangel. 

Robyn McLeod provided Tips for Handling Toxic Team Members. Robyn summarizes: ���Toxic team members can spell disaster for any team. Taking the time upfront to launch and orient the team properly, set ground rules and team agreements, and define roles and responsibilities will help ensure a successful outcome.��� Find Robyn on Twitter at @ThoughtfulLdrs. 

Jon Lokhorst of Lokhorst Consulting shared 5 Tips for Creating an Impactful Off-Site Team Retreat. Jon explains: ���When was the last time you pulled your team away from the daily grind to work on the team, not just as a team? The best leaders recognize the need to get off the hamster wheel of never-ending operational tasks to focus on building a cohesive, high-performing team. An off-site retreat is one of the best ways to do just that.��� Find Jon on Twitter at @jonlokhorst.

Creativity/Inspiration

Eileen McDargh contributed From Sick To Well. Sea Lions Return Home. Eileen explains: “We take care of animals on land and in the ocean. What would it take for us to care for those among us who are wounded, malnourished, and scared?” Connect with Eileen on Twitter at @macdarling.

Brenda Yoho shared Gardens We Plant Hold More… Brenda explains: ���I always have one chance to make a great choice as I lead the way. It is in my heart to strengthen me by lifting others with what I do and say.��� Find Brenda on Twitter at @BrendaYoho. 

Productivity

Marcia Reynolds of Covisioning Transformational Leadership provided Quit Feeling Guilty About Not Being Present: How to Effectively Let Your Mind Wander. Marcia shares: “Don’t judge yourself for reliving past events and worrying about the future. This post shares how to listen to your wandering thoughts to find clues about what to do next.” Connect with Marcia on Twitter at @marciareynolds.

And more!

Mary Ila Ward of Horizon Point Consulting shared 4 Lessons in Personality from Hamilton. Mary writes: “What would things look like if we could see the future instead of reflect on it? No one knows ‘who lives, who dies, who tells your story,’ but if we can learn about how our situations, experiences, and personalities shape us and those around us, maybe we can at least ‘stay alive’ to write a better history where people work together instead of tearing each other apart.” Find Mary on Twitter at @maryilaward.

Jennifer V. Miller writes Are You a Toxic Aware Leader? Jennifer summarizes: ���How ‘toxic aware’ are you? Leaders need to be aware of what���s going on with themselves, their teams and the organization as a whole so they can eradicate the creep of virulence before employees ���quiet quit��� ��� or walk away entirely.��� Find Jennifer on Twitter at @JenniferVMiller. 

Thank you to everyone who submitted articles for this month’s carnival! If you would like to be added to the distribution list for submission calls, please fill out this form and we’ll be happy to add you to the list.

The post May 2023 Leadership Development Carnival appeared first on Weaving Influence.

Episode 114: How to build a Thriving Online Community

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Click here to listen on your device and subscribe! 

Welcome to Season 4 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully. 

This episode celebrates the 1-year anniversary of Becky���s book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. Becky discusses the importance of using milestones as an opportunity to continue sharing your message with the world. She also reflects on lessons learned throughout her book marketing journey and the power of sowing seeds with your message. 

Key Points From This Episode:

[01:48] Becky discusses the importance of finding new opportunities to share your message with the world.

[01:58] Becky mentions how her friend, colleague, and award-winning Author, Gena Cox, used the six-month anniversary of her book to market her message in new ways.   

[02:36] It���s always great to take a moment to celebrate pivotal milestones of your journey. Becky revealed that by the end of the month, the Weaving Influence team will be passing a milestone of 200 books launched since the start of the company in 2012. 

[03:02] Experience is the best teacher. Becky reflects on some critical lessons she learned while on her book marketing journey. 

[04:26] Becky talks about her goals in partnering with authors and thought leaders for their book marketing process.

[05:05] There is immense value in sowing seeds with your message. Becky explains the benefit of gifting your books to add value to other people���s journeys.    

[08:39] Becky calls out the impact of incorporating your book into your ongoing business development.

[09:12] Writing books allows authors to share the work of their business with the world. Becky identifies how putting your ideas into a book leaves you with a new level of confidence, expertise, and clarity.

[11:23] Becky announces the launch of a new group coaching initiative called Reach More Readers Mastermind Groups. If you are looking to create more reach for your message in the world, sign up here. The first workshop will begin in May 2023.  

Action Steps:

Celebrate important milestones throughout the life of your book. Reignite your message around the world by utilizing milestones as opportunities to connect with potential readers in exciting new ways. Reflect on both the highs and lows of your book marketing journey. Once you have had some experience with marketing your book, think about what went well and what you think you can do better. It���s never too late to re-strategize and find new avenues to reach more people with your message.Share the work of your business with the world. When you put your ideas into a book, not only will you reach a new level of confidence and expertise, but you will have the opportunity to share a piece of yourself with the world. 

Resources:

Visit Becky���s website and reach out to connect with her. Gift a copy of Becky���s book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause to a friend or colleague that may find value in her powerful message. Connect with Becky on Instagram, LinkedIn, Facebook.

Tweetables and quotes:

If you choose to share on Twitter, don’t forget to tag @beckyrbnsn so she knows you enjoyed this episode!

Any milestone of your book’s release, like six months, one year, two years, and on from there is a great time for you to revisit sharing your book with others. ���Becky Robinson

One of my goals in partnering with authors is to help relieve some of that stress and overwhelm. ���Becky Robinson

If you are an author, you are the Chief Marketing Officer of your own book. ���Becky Robinson

I knew that marketing my own book would be challenging. I knew that it would be expensive. I knew it would take a lot of focus. And it was just about exactly as hard as I expected it to be. ���Becky Robinson

Any chance we have to get my book in front of people for whom it will add value, we want to take that opportunity .   ���Becky Robinson

I don’t think that people should write books to be expensive business cards. I think it’s important to write the best book you can. ���Becky Robinson

Books are seeds. ���Becky Robinson

Giving away a book that costs me about $10 is one of the least expensive marketing tools I have, but also the most powerful one . ���Becky Robinson

If you found value in today’s episode, we hope you’ll take a moment to share it with someone else who might benefit from it. If you have any questions or topics you���d like us to cover, please email Becky Robinson here.

If you enjoyed this episode, please leave us a review. 

Click here to download our new, free resource, Spend This First. 

Check out our website and follow us on Twitter, Instagram, LinkedIn, and Facebook. 

Buy a copy of Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause, and don���t forget to leave an Amazon review.

Click here to tweet about this episode!

The post Episode 114: How to build a Thriving Online Community appeared first on Weaving Influence.

Episode 113: Celebrating Milestones Reached and Reflecting on Lessons Learned

Photo by nialowwa / 123rf.com 

Click here to listen on your device and subscribe! 

Welcome to Season 4 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully. 

This episode celebrates the 1-year anniversary of Becky’s book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. Becky discusses the importance of using milestones as an opportunity to continue sharing your message with the world. She also reflects on lessons learned throughout her book marketing journey and the power of sowing seeds with your message. 

Key Points From This Episode:

[01:48] Becky discusses the importance of finding new opportunities to share your message with the world.

[01:58] Becky mentions how her friend, colleague, and award-winning Author, Gena Cox, used the six-month anniversary of her book to market her message in new ways.   

[02:36] It’s always great to take a moment to celebrate pivotal milestones of your journey. Becky revealed that by the end of the month, the Weaving Influence team will be passing a milestone of 200 books launched since the start of the company in 2012. 

[03:02] Experience is the best teacher. Becky reflects on some critical lessons she learned while on her book marketing journey. 

[04:26] Becky talks about her goals in partnering with authors and thought leaders for their book marketing process.

[05:05] There is immense value in sowing seeds with your message. Becky explains the benefit of gifting your books to add value to other people’s journeys.    

[08:39] Becky calls out the impact of incorporating your book into your ongoing business development.

[09:12] Writing books allows authors to share the work of their business with the world. Becky identifies how putting your ideas into a book leaves you with a new level of confidence, expertise, and clarity.

[11:23] Becky announces the launch of a new group coaching initiative called Reach More Readers Mastermind Groups. If you are looking to create more reach for your message in the world, sign up here. The first workshop will begin in May 2023.  

Action Steps:

Celebrate important milestones throughout the life of your book. Reignite your message around the world by utilizing milestones as opportunities to connect with potential readers in exciting new ways. Reflect on both the highs and lows of your book marketing journey. Once you have had some experience with marketing your book, think about what went well and what you think you can do better. It’s never too late to re-strategize and find new avenues to reach more people with your message.Share the work of your business with the world. When you put your ideas into a book, not only will you reach a new level of confidence and expertise, but you will have the opportunity to share a piece of yourself with the world. 

Resources:

Visit Becky’s website and reach out to connect with her. Gift a copy of Becky’s book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause to a friend or colleague that may find value in her powerful message. Connect with Becky on Instagram, LinkedIn, Facebook.

Tweetables and quotes:

If you choose to share on Twitter, don’t forget to tag @beckyrbnsn so she knows you enjoyed this episode!

Any milestone of your book’s release, like six months, one year, two years, and on from there is a great time for you to revisit sharing your book with others. —Becky Robinson

One of my goals in partnering with authors is to help relieve some of that stress and overwhelm. —Becky Robinson

If you are an author, you are the Chief Marketing Officer of your own book. —Becky Robinson

I knew that marketing my own book would be challenging. I knew that it would be expensive. I knew it would take a lot of focus. And it was just about exactly as hard as I expected it to be. —Becky Robinson

Any chance we have to get my book in front of people for whom it will add value, we want to take that opportunity .   —Becky Robinson

I don’t think that people should write books to be expensive business cards. I think it’s important to write the best book you can. —Becky Robinson

Books are seeds. —Becky Robinson

Giving away a book that costs me about $10 is one of the least expensive marketing tools I have, but also the most powerful one . —Becky Robinson

If you found value in today’s episode, we hope you’ll take a moment to share it with someone else who might benefit from it. If you have any questions or topics you’d like us to cover, please email Becky Robinson here.

If you enjoyed this episode, please leave us a review. 

Click here to download our new, free resource, Spend This First. 

Check out our website and follow us on Twitter, Instagram, LinkedIn, and Facebook. 

Buy a copy of Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause, and don’t forget to leave an Amazon review.

Click here to tweet about this episode!

The post Episode 113: Celebrating Milestones Reached and Reflecting on Lessons Learned appeared first on Weaving Influence.

Episode 112: How To Mobilize Your Network

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Click here to listen on your device and subscribe! 

Welcome to Season 4 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully. 

This episode is about exciting new ways to utilize strategy, creativity, and personal interactions to mobilize your network. Becky is joined by Clint Pulver—Emmy Award-winning keynote speaker, musician, workforce expert, and author of I Love It Here: How Great Leaders Create Organizations Their People Never Want to Leave. Becky and Clint discuss the importance of setting goals, fascinating methods to spread awareness of your book, and recommendations for authors looking for increased exposure. 

Key Points From This Episode:

[01:54] Clint introduces himself and talks about his journey as a keynote speaker, undercover researcher, and professional drummer.

[04:32] Clint discusses his book, I Love It Here: How Great Leaders Create Organizations Their People Never Want to Leave, and how he was able to mobilize his network during his book marketing process. 

[07:08] Finding new ways to get potential readers excited about your book can be a challenging process. Clint reveals several interesting and creative methods that he utilized to gain some traction. 

[10:00] Many people use email campaigns as a way to spread awareness about their book, brand, or cause. Clint breaks down the pros and cons of email drip marketing campaigns. 

[11:26] Individualized communications are a great way to reach people on a more personal level. Clint talks about this method and how effective it was for marketing his book.

[13:59] Having support through the mobilization process can really help to get the job done. Clint sheds light on how he and his small support team were able to have individualized communications with over 10,000 people.  

[16:11] Clint discusses positive outcomes and additional opportunities derived from influencer marketing. 

[23:00] Authors often seek reliable insight in hopes of having a successful book launch. Clint gives some great recommendations on what they can do for exposure at different stages of their mobilization journey. 

[25:53] With the knowledge gained through his own personal book marketing journey, Clint opens up about what he would do differently the next time around. 

Action Steps:

Think about what you want your outcome to be. Knowing what your goals are is a critical step to helping you reach them.Develop a detailed plan. Once you have a plan, review it with mentors or other authors to fine-tune it and expedite your success rate.Celebrate your efforts along the way. Although the book marketing process can be difficult, find moments of enjoyment and be proud of the work that you have accomplished. 

Resources:

Check out Clint’s website and reach out to connect with him. Grab your copy of Clint’s book, I Love It Here: How Great Leaders Create Organizations Their People Never Want to Leave . Connect with Clint on Instagram, LinkedIn, Facebook.

Tweetables and quotes:

If you choose to share on Twitter, don’t forget to tag @beckyrbnsn & @clintpulver so they know you enjoyed this episode!

I wanted to create a management classic, something that was perennial, something that five years from now it would still hold weight, it would still be relevant…I wrote it in a way that it could have a sense of timelessness. —Clint Pulver

The focus was to get the book out into the world and to get feedback on what was working, what people love, what they didn’t love, and how the book was received. —Clint Pulver

My biggest pet peeve as a speaker is, I go in, I do my thing. We have this great experience, the standing ovation, everybody’s jazzed. And then a week after or two weeks after life sets in, the stress, the routine of things, and sometimes the message is forgotten. —Clint Pulver

Quality, quality, quality, quality, I think always wins. —Clint Pulver 

Figure out what you want to happen and get really specific on that. —Clint Pulver 

It will be something at the end of all of this, that you can look back on and say, I’m proud of my efforts. I’m proud of what I did, not just what I wrote. —Clint Pulver 

We’ve just tried to put our heads down and go to work.   —Clint Pulver 

I always want to help authors be grounded in what success looks like. —Becky Robinson

If you found value in today’s episode, we hope you’ll take a moment to share it with someone else who might benefit from it. If you have any questions or topics you’d like us to cover, please email Becky Robinson here.

If you enjoyed this episode, please leave us a review. 

Click here to download our new, free resource, Spend This First. 

Check out our website and follow us on Twitter, Instagram, LinkedIn, and Facebook. 

Buy a copy of Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause, and don’t forget to leave an Amazon review.

Click here to tweet about this episode!

The post Episode 112: How To Mobilize Your Network appeared first on Weaving Influence.

Episode 111: Work Innovation in the New Virtual World

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Click here to listen on your device and subscribe! 

Welcome to Season 4 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully. 

This episode is about finding creative and innovative ways to work, connect with others, and manage your energy in the new virtual world. Becky is joined by Ali Greene—Co-Founder of Remote Works and Co-Author of Remote Works: Managing for Freedom, Flexibility, and Focus. Becky and Ali discuss the new normal of remote work, navigating human connections virtually, and energy management tools to prevent burnout.

Key Points From This Episode

[01:51] Ali introduces herself and talks about her journey working remotely while traveling the world.

[03:13] Ali discusses meeting friend and fellow remote worker Tamara Sanderson in Cape Town, South Africa, and how the two of them came together to write their new book, Remote Works: Managing for Freedom, Flexibility, and Focus. 

[04:46] Interested in learning creative and innovative ways to facilitate your virtual events? Ali talks about making them more casual, more fun, and more celebratory.

[08:50] There are various platforms that can be used for hosting virtual events. Ali lets us in on some of her favorites.

[15:30] Ali talks about new ways to interact and communicate with virtual event participants.

[16:17] First-time authors often face many challenges. Ali shares some important lessons she learned as a new author. 

[20:12] The activities around book marketing can be strenuous. Ali pinpoints how she fuels her energy through the process.

[21:30] Ali discusses the rewards and surprises realized while on her unique journey.

[25:39] Is it your desire to become more effective at marketing? Find out how. 

Action Steps:If you are looking for ways to better manage your energy at work, write down your ideas along with any corresponding tasks. Doing so will allow you to prioritize your activities and streamline your process.Think about outsourcing tasks either through friends volunteering or paid freelance work. Delegating work can be extremely beneficial for regulating energy and overall productivity. You will also be able to better identify activities that you may no longer need. Apply project management techniques to the work you produce and create for yourself or for your company. Implementing project management strategies will help you become more effective and more efficient in your day-to-day activities.Resources:Listen and subscribe to Ali’s Remote Work Podcast .Explore Ali’s website and reach out to her if you want to connect. Get a copy of Ali’s book, Remote Works: Managing for Freedom, Flexibility, and Focus .Connect with Ali on LinkedIn.Tweetables and quotes:

If you choose to share on Twitter, don’t forget to tag @beckyrbnsn so she knows you enjoyed this episode!

A virtual event needs to be uniquely special for people to want to show up live or purposefully asynchronous so that people can digest the information in their own time. —Ali Greene

The more you can set those expectations with attendees beforehand, the more successful your event will be. —Ali Greene

There are so many points in the author journey, if we’re honest, that we want something more than what we actually get. —Becky Robinson

As a first-time author, I was just going with the flow and learning that writing a book is not that different than managing a project, even though I thought it was . —Ali Green 

It’s about learning what boosts your energy and what drains your energy. —Ali Greene

If you’re an author, you’re managing the project of your book in the same way that if you’re a knowledge worker, you’re managing the work of what you’re trying to produce and create for yourself or for your company. —Ali Greene

Project management, to me, is the key for life.   —Ali Greene

The constant reframe I always give authors is book promotion is not self-promotion, it is message and value promotion. —Becky Robinson

If you found value in today’s episode, we hope you’ll take a moment to share it with someone else who might benefit from it. If you have any questions or topics you’d like us to cover, please email Becky Robinson here.

If you enjoyed this episode, please leave us a review. 

Click here to download our new, free resource, Spend This First.

Check out our website and follow us on Twitter, Instagram, LinkedIn, and Facebook. 

Buy a copy of Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause, and don’t forget to leave an Amazon review.

Click here to tweet about this episode!

The post Episode 111: Work Innovation in the New Virtual World appeared first on Weaving Influence.

Episode 110: Leveraging Virtual Events to Market Your Book

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Click here to listen on your device and subscribe! 

Welcome to Season 4 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully. 

This episode is about the positive impact of virtual events when marketing your book. Becky is joined by Wendy Haan—Marketing Services Manager at Weaving Influence—and Reiner Lomb—Founder of BoomerangCoach and Author of ASPIRE: Seven Essential Emotions for Leading Positive Change, No Matter Where You Are. Wendy and Reiner discuss the reach that comes from hosting webinars and virtual launch parties, what goes into facilitating them, and how their impact lasts beyond the day of the event.

Key Points From This Episode

[02:22] Reiner introduces himself and talks about his book marketing journey so far.

[05:00] There are two types of virtual events that we run at Weaving Influence. Wendy starts by discussing webinars, what their purpose is, and how we work with authors to organize them. 

[09:36] Wendy reveals what she has seen to be good timing for an author for a webinar. 

[10:00] At Weaving Influence, we have recently been doing some webinar series’ with authors. Wendy shares what she thinks about the approach to doing more than one webinar.

[10:07] Reiner discusses his experience coordinating his webinar with our team at Weaving Influence. 

[15:45] Wendy talks about the process of how we do virtual launch parties.

[16:55] Reiner reveals how meaningful a virtual launch party can be.

[19:44] What would Reiner say to an author who doesn’t want to be the center of attention or have a party to celebrate their book launch? Discover the answer.

[23:25] Wendy shares some final thoughts about what makes a virtual launch party so special for the author. 

Action Steps:If you’re an author preparing for the launch of your book, figure out a way to do some virtual events to bring people together for the launch. You can choose to do a webinar, which is more focused on the content of your book, or you can choose to do a virtual launch party, which is more focused on celebration.Write down the name of someone you think might be able to partner with you in virtual events to get the word out about your book. Having a host or facilitator who isn’t you can be really powerful. Watch some of our past webinars or Reiner’s Virtual Launch Party to get an idea of what might be possible. You can find them here and here. Resources:Watch Reiner’s webinar and virtual launch party. Explore Reiner’s website and reach out to him if you want to connect. Get a copy of Reiner’s book, ASPIRE: Seven Essential Emotions for Leading Positive Change, No Matter Where You Are.Connect with Wendy on LinkedIn and check out her bio on our website. Tweetables and quotes:

If you choose to share on Twitter, don’t forget to tag @beckyrbnsn and @ReinerLomb so they know you enjoyed this episode!

The people who are signing up for your webinar want to hear from you and they’re interested in what you have to say. So this is a prime opportunity for you to really get those messages out—to really teach people what your book is about and what they can learn from it. —Wendy Haan

Webinars give you a way to connect with your audience. —Wendy Haan

Unlike a webinar, which is more educational, a virtual launch party is truly a celebration. —Wendy Haan

A virtual launch party is a meaningful time for the author to connect with their network and celebrate the launch of their book. —Wendy Haan

The big difference between a webinar and a virtual launch party is the face-to-face interaction you get at the virtual launch party. —Reiner Lomb

I felt so at ease during my webinar. I felt so connected to the audience because we could follow and engage with them in the chat.  —Reiner Lomb

If you found value in today’s episode, we hope you’ll take a moment to share it with someone else who might benefit from it. If you have any questions or topics you’d like us to cover, please email Becky Robinson here.

If you enjoyed this episode, please leave us a review. 

Click here to download our new, free resource, Spend This First, or download our Ebook, Go Virtual: Your Checklist to Engaging Online Events to learn more about leveraging virtual events. 

Check out our website and follow us on Twitter, Instagram, LinkedIn, and Facebook. 

Buy a copy of Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause, and don’t forget to leave an Amazon review.

Click here to tweet about this episode!

The post Episode 110: Leveraging Virtual Events to Market Your Book appeared first on Weaving Influence.