Becky Robinson's Blog, page 8

Episode 121: Keeping Your Foot on the Gas

Photo by tomertu / 123rf.com

Click here to listen on your device and subscribe! 

Welcome to Season 4 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully. 

For this exclusive two-part interview, Becky is joined by attorney, New York Times bestselling author, podcaster, athlete, co-founder and CEO of The Ready State Inc, Juliet Starrett. In this second installment, Juliet discusses how PR firms help to maintain momentum after a book launch, lessons learned during her book marketing journey, and best practices for achieving long-term success. 

Key Points From This Episode:

[02:38] Juliet breaks down how she was able to proactively drive Amazon reviews for her books.   

[05.52] Every author has an individualized and unique approach to their book launch campaign. Juliet shares her process for sending advance publication copies before her releases.

[10:26] Using influencer boxes as part of book marketing is becoming increasingly popular amongst authors. Juliet explains the pros and cons of gifting influencer boxes.

[13:55] Juliet reveals mistakes and lessons learned during her book marketing journey. 

[17:25] It is very common for authors to hire PR firms to help market their books to a wider audience. Juliet discusses how she went about hiring a PR firm to help maintain momentum post-launch.

[18:30] Using her own personal experience, Juliet reflects on organic ways that books become successful over time. 

[21:04] Becky introduces her new Rebecca-mendations book recommendations segment idea, highlighting Built to Move as a book that everyone should read.  

[22:26] Juliet talks about the inspiration behind Built to Move and why she and her husband, Kelly Starrett, decided it was important to put this message out into the world.

[27:52] Many authors think of the launch week as the week their book launches, and they tend to focus most of their marketing energy on that short period of time. Juliet emphasizes the importance of marketing your book for an extended period of time. 

[31:33] Juliet speaks about her 21-Day Built To Move Challenge that is currently available for free on her website.

Action Steps:

Actively show up on a consistent basis to market your book. To achieve success, it is critically important to make a commitment to actively engage and spread the word about your book. Create a challenge to share the value of your book. A challenge is a great way to build your email list and let people know about the content in your book.

Resources:

Check out Juliet���s website to connect with her and her husband and co-author, Kelly Starrett.Join in on the 21-Day Built To Move Challenge.Connect with Juliet on LinkedIn, Instagram, and Facebook.Get your copy of Built To Move on Amazon and leave an honest review! 

Key Quotes:

You may not be able to tangibly measure the return on the investment of the [influencer] box, but you know that it connects you to the people who are receiving it.  ��� Juliet Starrett 

The big huge podcast with a big reach can really make a difference . ��� Juliet Starrett 

Outside PR firms and in-house publicists can work really well together, but that also can be a source of tension. ��� Juliet Starrett 

That two weeks after [book] launch is 100% not enough time to take your foot off the brake. ��� Juliet Starrett 

Word-of-mouth magic happens when you write a book that is so practical and accessible and helpful. ��� Becky Robinson

Learn what your audience responds to. ��� Juliet Starrett 

We’re super hands-on doing this stuff ourselves. And so there’s no reason anyone who’s listening to this can’t do the same thing .   ��� Juliet Starrett 

In many ways, the more you give away for free, the more books you’re gonna sell. ���Juliet StarrettTo connect with Becky Robinson, send her an email here!

The post Episode 121: Keeping Your Foot on the Gas appeared first on Weaving Influence.

August 2023 Leadership Development Carnival

Weaving Influence has the privilege of hosting the August 2023 Leadership Development Carnival! We���re excited to share posts from leadership experts from around the globe on the topics of communication, development, engagement, motivation, productivity, team building, and more.

Communication

Sean Glaze of Great Results Team Building shared How to Have More Effective 1:1 Meetings With Your Team. Sean writes: “One of the most powerful tools you have for developing your team are 1:1 meetings. Regular 1:1 meetings are an effective tool for building relationships, tracking progress and providing coaching insights that help team members achieve their goals. And they don���t have to be in-person���” Find Sean on Twitter at @leadyourteam.

Diana Peterson-More shared The Power of Silence. Diana explains: “‘The Sounds of Silence,’ a hauntingly beautiful song penned by Paul Simon was prescient, and dovetails nicely with one of my favorite communication adages ���Listening, asking and telling,��� with many of us doing more telling than listening or asking. This post is a primer – loaded with tips – on what I learned as a Zenger/Miller certified trainer/facilitator, with a focus on the important ideas that emerge from the team when leaders learn to live with silence.” Find Diana on Twitter at @DianaPMAuthor.

John Spence shared The Importance of Leading with Honesty: A Call to Action. John writes: “In a world where we are surrounded by half-truths and lies, it is critical for leaders to be a living examples of honesty and integrity.” Find John on Twitter at @AwesomelySimple. 

Robyn McLeod provided Are You a Talk-Thinker or a Quiet-Thinker? Robyn summarizes: ���Learn how understanding and valuing differences in the way we think can positively impact your team or partnership, leading to greater innovation, productivity, and collaboration.��� Find Robyn on Twitter at @ThoughtfulLdrs. 

Development

Marcia Reynolds of Covisioning Transformational Leadership provided The Greatest Block to Transformation. Marcia shares: “Your old patterns may have served you, but now is the time for transformation. These questions will help you shift from WHO YOU ARE TODAY to WHO YOU CAN BECOME.” Connect with Marcia on Twitter at @marciareynolds.

Dana Theus of InPower Coaching writes Personal Development Plan for Leadership: Get Out of the Weeds and Bring Out Your Best Self. Dana explains: ���When you move into management and leadership one of the hardest lessons to learn is that you now have two jobs you need to juggle. In addition to the job of doing the day-to-day work, you have a second job you must do in parallel, which is getting up above the day-to-day work and looking for trends, patterns and strategies to improve how to achieve outcomes and impact, which is not the same as all the activity in the work itself.��� Find Dana on Twitter at @DanaTheus. 

Bill Treasurer of Giant Leap Consulting contributed The Courage To Leap. Bill explains: “It takes courage to take a leap. Whether it’s a physical leap or stepping out of your comfort zone, everybody’s leap means something different to them, but the need for courage remains the same. The ability to become comfortable in an uncomfortable situation will help when taking a giant leap into the unknown.” Follow Bill on Twitter at @btreasurer.

Jon Verbeck provided Keep the Bathtub Full: Understand Your Numbers. Jon writes: ���Most business owners went into business to do what they love and do what they are good at ��� and they hoped to make a living and improve the business���s value while doing it. Most started their careers as employees, so they tend to carry an employee mindset vs. that of an owner, entrepreneur, or CEO. As a result, some business owners have created a high-stress job for themselves, not a business.��� Follow Jon on Twitter at @jonverbeck1. 

S. Chris Edmonds of The Purposeful Culture Group provided The Secrets of an NBA Coach’s Success. In this post, Chris shares: “The benefits of an uncompromising work culture are undeniable. The challenge is that most senior leaders have never experienced a successful culture change ��� much less led one.” Follow Chris on Twitter at @scedmonds.

Marcella Bremer of Positive Culture contributed Leaders as Positive Warriors for the Future. Marcella considers: “Here���s a case about a positive executive team and their CEO. This company wants to become future-proof. They care about nature, social issues and future generations. They start with what is positive to fix what is negative and act as positive warriors.” Follow Marcella on Twitter at @MarcellaBremer.

Jon Lokhorst of Lokhorst Consulting shared Can ChatGPT Make You a Better Leader? Jon explains: ���After testing out a few challenges, I can confidently say that I���ll be adding ChatGPT to my leadership toolbox���and you should too! But in doing so, treat it as a brainstorming and research partner, not the ultimate authority.��� Find Jon on Twitter at @jonlokhorst.

Ken Byler of Higher Ground Consulting Group contributed Becoming an Authentic Leader. Ken writes: “Authentic leaders align what they think, say, feel, and do by humbly admitting mistakes or acknowledging what they don���t know.” Connect with Ken on Twitter at @kenbyler.

ENGAGEMENT

Julie Winkle Giulioni shared Forging Stronger Careers: Turning Challenges into Growth Opportunities. Julie explains: “If there���s any truth to the adage, ‘The strongest steel is forged in the hottest fire,’ we must be cultivating the greatest careers imaginable ��� because, let���s face it, it���s pretty hot out there. In her regular column for Training Industry, Julie shares four strategies to help employees forge stronger careers.” Follow Julie on Twitter at @julie_wg.

Art Petty provided It���s Time to Get Rid of S.M.A.R.T. Goals. Here���s Why & How. Art shares: ���The research is unambiguous: fewer, larger goals promote growth and performance. Unfortunately, our preoccupation with S.M.A.R.T. goals tends to filter out the larger ideas, and our corporate approach to setting goals is often an exercise in compliance. Instead, consider a S.L.I.M. approach to your goals along with the guidance here to turbocharge your growth.��� Follow Art on Twitter at @artpetty.

Sara Canaday of Sara Canaday & Associates contributed Situational Fluency: The Secret Sauce of Leadership. Sara writes: “In the world of leadership, situational fluency is a competitive advantage that separates good leaders from great ones. Leaders who are situationally fluent know how to analyze the needs and preferences of those around them and respond accordingly. They aren���t afraid to abandon their own agendas if they recognize an opportunity to achieve more productive and meaningful results. Learn how to enhance your social fluency.” Connect with Sara on Twitter at @saracanaday.

team building

Priscilla Archangel of Archangel & Associates provided Is Your Team Murmuring? Priscilla writes: “A murmuration is a phenomenon among starlings when they move in elaborate shapes through the sky. They set an example for a massive team, coordinated and supportive in their activities. As a group, they perform better than the sum of individual birds. And in that context, we can learn something from their murmuration.” Follow Priscilla on Twitter at @PrisArchangel. 

Steve DiGioia contributed Are You Having Trouble Finding Qualified Service Employees? Try This. Steve writes: “Interviewing potential new employees is a chore. Most people don���t enjoy it. We���re not sure if they���re qualified for the position as they say or simply telling us what they think we want to hear. Will they fit into our ‘company culture’ and be a valued member of our team or someone who disrupts our morale? How will they serve our valued customers? Try asking all future applicants these 4 questions.” Find Steve on Twitter at @stevedigioia.

Jennifer V. Miller writes Fostering a Trustworthy Work Environment: 5 Key Steps for Leaders. Jennifer summarizes: ���Leaders build a trusting work environment by being the first to trust. Here are 5 ways to get started creating a culture of trust.��� Find Jennifer on Twitter at @JenniferVMiller. 

Randy Conley of Leading with Trust shared 4 Strategies for Building Trust Within Senior Leadership Teams. Randy shares: “Trust starts at the top with senior leaders. When they authentically embrace and embody trustworthy behavior, it sets the tone for the rest of the organization to follow suit.” Connect with Randy on Twitter at @RandyConley.

David Grossman of The Grossman Group provided 6 Benefits of Delegation and Why Most Leaders Under-Delegate. David shares: “What���s often missed when a leader fails to delegate is the simple fact that effective delegation is a cornerstone of great leadership. When leaders fully embrace the many benefits of delegation, they hold the keys to unlocking much more potential and greatness from their teams.” Follow David on Twitter at @ThoughtPartner.

Creativity/Inspiration

Brenda Yoho shared Are You a Leader People Want? Brenda explains: ���Are you a leader people want? This question is not just a thought-provoking statement; it serves as a reminder of the importance of asking questions daily and often, just like we did as curious children seeking to learn and understand the world around us. Unfortunately, as we grow into adulthood and take on leadership roles, we often forget the power of questioning and understanding others.��� Find Brenda on Twitter at @BrendaYoho. 

Mary Ila Ward of Horizon Point Consulting shared 3 Lessons in Effective Training from Inmates. Mary writes: “At HPC, we frequently send two trainers, so that one person can learn from a more seasoned trainer or two styles or levels of expertise can be shared. Each person brings different experiences, learning styles, and personalities to the group, and with two trainers it is more likely for a diverse audience to be reached effectively with a team approach.” Find Mary on Twitter at @maryilaward.

Neal Burgis of Successful Solutions contributed Fear as a Tool for Taking Action. Neal explains: “The biggest obstacle that stands in the way of anyone working on any task, project, or idea is fear. Do you ever feel like fear is holding you back? Fear has the power to hold you back from taking action.” Follow Neal on Twitter at @exec_solutions.

Thank you to everyone who submitted articles for this month’s carnival! If you would like to be added to the distribution list for submission calls, please fill out this form and we’ll be happy to add you to the list.

The post August 2023 Leadership Development Carnival appeared first on Weaving Influence.

Episode 120: Unveiling The Secrets of Successful Authors

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Welcome to Season 4 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully. 

For this exclusive two-part interview, Becky is joined by attorney, New York Times bestselling author, podcaster, athlete, co-founder and CEO of The Ready State Inc, Juliet Starrett. Juliet reveals effective ways to pitch your book to publishing companies, efficient book marketing strategies and techniques, and insights from her journey to becoming a bestselling author.

Key Points From This Episode:

[01:10] Juliet shares her background in the wellness industry and how she started her journey as an author along with her husband, Kelly Starrett. 

[02:59] Juliet���s latest book, Built To Move, was released in April of 2023. She talks about the success of the book, including making several major bestseller lists.

[05:00] For authors, it is not an easy task to achieve Juliet���s level of success. Juliet recounts how her first book publishing deal came about, and how her Mobility Project helped to catapult her brand and garner the support she needed.

[06:39] It is very common for first-time authors to make mistakes along the way. Juliet reveals what missteps she made at the beginning of her journey as an author.

[08:08] Juliet lets us in on marketing techniques she used for her Becoming a Supple Leopard book. 

[12:49] There are many benefits to having a network of supporters and followers. Juliet breaks down how her first book was instrumental in growing her fanbase and sheds light on the groundwork required for maximum brand visibility.

[16:53] Publishing companies play a very specific role in the overall success of a book, but the author has an important role too. Juliet reveals what authors need to do in order to have the best chance of achieving high levels of success. 

[22:49] Juliet shares some insight on how she developed her book proposal and marketing plan.

[27:13] Contests and sweepstakes are great tools for incentivizing people to take action. Juliet expounds on how she utilizes these methods to mobilize her network. 

[31:11] Juliet explains how she grew her email list and pinpoints the email cadence and frequency that worked for her.

[32:10] Authors who spend a lot of time, energy, and resources on book marketing often expect to see a return on every investment they make. Juliet breaks down how and why this mindset can negatively impact the overall trajectory of your book.

[33:22] Juliet talks about ways she uses various social media channels to market her book.

Action Steps:

Consider utilizing an umbrella brand instead of a book brand. If you intend to write more books, it���s not going to be beneficial in the long run to create a new set of channels every single time you write a new book. By operating under an umbrella brand, you���ll be able to leverage the audience you���ve worked so hard to build with every new release.Write a detailed marketing plan. Before you pitch your book to publishing companies, write a detailed proposal outlining your entire marketing plan to give yourself the best possible chance at landing a book deal.

Resources:

Check out Juliet���s website to connect with her and find out more about The Mobility Project.Connect with Juliet on LinkedIn, Instagram, and Facebook.Get your copy of Built To Move on Amazon and be sure to leave an honest review! 

Key Quotes:

The key��� is that we’ve created an ecosystem, and the book is only one part of our ecosystem.  ��� Juliet Starrett 

When it comes to digital marketing, we [authors] are the experts. And we know our audience, and we know how to sell to our audience. ��� Juliet Starrett 

Publishers are well aware that they’re a bit out of their depth when it comes to hardcore digital marketing. ��� Juliet Starrett 

There are certain things publishers can do really well. They can edit and print your book, they can do all this distribution. They can help with publicity, and some digital marketing and paid media, but for a book to blow up��� it cannot happen without a massive marketing effort from the author. ��� Juliet Starrett 

We really take the philosophy that people need to see something six times before they’re going to buy it. ��� Juliet Starrett 

If authors expect to be paid for every hour, every video they make, everything they’re doing, and everything always has to have an obvious return on investment, I think that’s a mistake.  ���Juliet Starrett 

To connect with Becky Robinson, send her an email here!

The post Episode 120: Unveiling The Secrets of Successful Authors appeared first on Weaving Influence.

Episode 119: Building a dynamic launch team

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Click here to listen on your device and subscribe! 

Welcome to Season 4 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully. 

During this episode, Becky is joined by virtual event design consultant and executive Zoom producer, Robbie Samuels. Robbie gives insight into methods authors can use to establish effective launch teams, the importance of garnering authentic book reviews, and the best ways to maximize network connections.

Key Points From This Episode:

[03:16] Robbie lets us in on his career journey, starting as a networking expert with a specialty in networking events and then later becoming a virtual event design consultant and executive Zoom producer. 

[03:48] When an author receives authentic Amazon reviews, it helps build trust and create credibility for potential readers interested in their book. Robbie shares how he garnered over 200 Amazon reviews for each of his books: Break Out of Boredom, Small List Big Results, and Croissants vs. Bagels. 

[08:00] Having a launch team is necessary to build awareness around a book launch. Robbie explains his process for setting up an effective launch team. 

[10:37] It is widely believed that experience is the best teacher. Robbie tells a story of working with a friend on a virtual launch party, and the knowledge he gained from that experience. 

[14:34] Robbie gives some advice on how to get supporters that send reviews via form or email to transition to leaving a review on Amazon or Goodreads.

[17:31] There are a number of book formats that authors use to distribute their books to their launch teams. Robbie uses his own experience to provide insight into the pros and cons of sending books in print, PDF, or advance reader copies.

[20:24] Robbie sheds light on the difference between a verified and unverified book purchase. 

[25:16] There are times when members of a launch team are not able to leave book reviews by the deadline set by an author. Robbie reminds everyone why it���s never too late to leave a review. 

[26:46] Robbie explains how he is able to differentiate book reviews by his launch team from organic reviews. 

[29:54] To maximize your network connections, it���s important to know who is most likely to lend you a helping hand. Robbie gives some insight on methods you can use to connect with the right people to garner the support you need. 

Action Steps:

Ask and ask again. Never be afraid to ask for help. You may feel that people are helping you by becoming part of your launch team or by leaving a review, but if you believe in your book and the message you���re putting out into the world, you���re helping them, too!Get the right people on your launch team. To start, focus on contacts within your network that would be happy to hear from you.

Resources:

Visit Robbie���s website to connect with him and find out more about networking and growing your audience.Connect with Robbie on LinkedIn, Facebook and Instagram.Follow Robbie on Amazon to discover his books and be notified first of new releases.

Key Quotes:

Funnel all those lovely offers of support to one place���make a landing page. ��� Robbie Samuels 

One of the things I learned early on is that my best friends and my family weren’t gonna be the people who write reviews right away. ��� Robbie Samuels

Friends who are professional speakers and trainers and emcees beyond the team ��� are the doorways with lots of opportunities. ��� Robbie Samuels

The best way to sell your first book is to write a second. ��� Robbie Samuels

You wrote a great book, right? And you believe in the value of the book, so not telling people about the book would be a shame. ��� Robbie Samuels

I see reviews as social proof on a sales page. ��� Robbie Samuels

Use the Dunbar principle, if you get the right 150 people, magic will happen. It won’t just be about the reviews about the invitations, it’ll be about the connections. The book should lead to something and the book launch should help that happen. ���Robbie Samuels

To connect with Becky Robinson, send her an email here!

The post Episode 119: Building a dynamic launch team appeared first on Weaving Influence.

Making Space for the Good Parts of Social Media

Two weeks ago, I deleted my social media apps from my phone. 

Entering my twelfth year in business as a digital marketing agency owner, I find myself depleted for various reasons. 

Increasingly, as a result, creating and posting content on social media has become a lower priority on my list. 

I firmly believe in the power of social media for good: to share meaningful messages, as a place to build genuine connections, and as a place to be generous to others as I amplify their work. 

I believe that when you choose to engage in online spaces, you create possibilities to reach more people with your work. I���ve seen the amazing opportunities sharing content online has created in my life and the lives of my clients. I know that investing time online in a focused, consistent way can create results. 

I���ve preached, time and time again, that it���s important to keep showing up. 

But, at times, for those of us who have showed up for years, it might be important to take a step back. 

I am slowing my online activity so I can be present more meaningfully in the offline world, with fewer distractions.I���ve been the kind of person who picks up my phone to mindlessly scroll through social media channels, justifying it as part of my job, as research, when really it���s just a waste of time. 

By reducing my meaningless social media time, I am creating space for the best parts of social media: sharing value, connecting, and supporting others and their messages. 

For me and most likely others who are very active on social media, if showing up online is a choice, not showing up is also a choice. 

After two weeks of minimal exposure to social media, I feel more free and less depleted. I���ve looked at social channels, sparingly, on my laptop. I���ve considered resuming posting, but decided to give myself a bit more time and space. I���m still sharing value on my podcast and through my newsletter, but I���m hesitant to resume social media posting until I can commit to being consistent again. 

I know that this is a break and not an exit. But I hope that my willingness to step back in order to re-enter social spaces more mindfully gives my clients, potential clients, and others who may be burned out or disillusioned with social media the freedom to make a similar choice. The upside is that when I do choose to re-engage, it will be with a renewed commitment to use social media for good, while leaving the less healthy parts behind.

The post Making Space for the Good Parts of Social Media appeared first on Weaving Influence.

Episode 118: How to Gain Exposure for Your Book

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Click here to listen on your device and subscribe! 

Welcome to Season 4 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully. 

During this episode, Becky is joined by Ben Fox, Founder of Shepherd. Ben discusses how authors can gain increased exposure, the power of newsletter writing, and the importance of personal branding and showing up authentically online.

Key Points From This Episode:

[03:14] Ben talks about how and why he started his company, Shepherd.

[06:28] For authors, building an online presence is critical for reaching a larger audience. Ben breaks down methods authors can use to promote their books. He also talks about methods his company uses to help authors with book marketing.  

[10:24] New authors face a myriad of challenges when promoting their books. Ben delves into the challenges he sees new authors face on their book marketing journeys. 

[12:35] Ben discusses book sites that have recently emerged and the impact they are having on the book industry. 

[14:02] It���s always good practice to identify what is working well during your book marketing journey. Ben identifies methods that have proven to be successful for authors promoting their books. 

[16:00] Although necessary, having and maintaining multiple social channels can be daunting. Ben gives advice on how to best manage your online presence across multiple platforms.  

[17:25] Sending newsletters to your network is a great way to amplify your message and keep your followers engaged. Ben gives tips for producing consistent newsletters and growing your email list.

[18:38] Ben shares how authors can find out more about his company, Shepherd, and explore methods for achieving increased exposure.

[20:57] Ben talks about why it���s important for authors to show up authentically online and in their personal brands.

Action Steps:

Take a step today to do something on social media to drive more interest to your email newsletter list. If you can think through and implement strategies for growing your email list and committing to producing a consistent newsletter, you���ll be sure to achieve your book marketing goals.Expose yourself and be authentic. People connect with you on a greater level when they are able to see you as a human being.

Resources:

Visit Ben���s website to connect with him and discover the best new books.Check out Ben���s platform for authors looking to gain increased exposure and sell more books.Connect with Ben on Twitter and Facebook.

Key Quotes:

The biggest problem is that the book landscape online is relatively barren of natural ways to meet your audience. ��� Ben Fox

You have to keep delivering great content.   ��� Ben Fox

Explore using Shepard to help you overcome that winner take all mentality. ��� Becky Robinson

If the email list is the outcome that you’re trying to drive, then having a presence on more social channels might potentially drive a few more people to find out about you. ��� Becky Robinson

Take a step today to do something on social media. ��� Becky Robinson

Expose yourself and be authentic . ��� Ben Fox

People love it when they can see you as a more authentic and complete human being. ��� Ben Fox

There’s a tendency with anything in the online world that once you get famous, you dominate. ��� Ben Fox

To connect with Becky Robinson, send her an email here!

The post Episode 118: How to Gain Exposure for Your Book appeared first on Weaving Influence.

Episode 117: Expectations Versus the Reality of Book Marketing

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Click here to listen on your device and subscribe! 

Welcome to Season 4 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully. 

During this episode, Becky is joined by author and leadership consultant Shanna Hocking. Shanna talks about the challenges of the book marketing journey, knowing when to re-strategize your book plan, and how to move boldly, based on concepts from her book, One Bold Move a Day: Meaningful Actions Women Can Take to Fulfill Their Leadership and Career Potential.

Key Points From This Episode:

[02:06] Shanna talks about her work as a leadership consultant and philanthropic strategist. 

[03:09 ] The expectation of book marketing often differs from reality. Shanna shares her aspirations as a first-time author, how she finds joy in the journey, and why it���s important to remain focused on sharing the message of your book with the world.

[05:16] Shanna reveals the challenges she faced on her journey to market her book. 

[06:27] Investing in your book launch is a great way to maximize your reach to a larger community of readers. Shanna lets us in on her process for choosing a PR firm to support her book marketing. 

[08:30] There are times when authors decide to go in a different direction with their book marketing. Shanna shares how she shifted her strategy to reignite her book journey.

[10:06] Shanna shares the surprises she experienced along her book journey.

[11:06] It is rewarding to authors when readers express that they found value in a book���s message. Becky recalls fond messages from readers. 

[12:02] Although book marketing can be challenging, many authors still find joy throughout the process. Shanna describes her most joyous moments. 

[13:51] Shanna offers some guidance to aspiring authors looking to market their books. 

[15:23] Entrepreneurs and leaders tend to move boldly, paving the way and setting examples for others. Shanna shares how she follows the message of her book by making one bold move every day.

Action Step:

Identify one bold move for your book today. Email Becky here and let her know what bold move you���ll be making to propel your book marketing forward.

Resources:

Visit Shanna���s website and be sure to reach out and connect with her!Get your copy of Shanna���s book, One Bold Move a Day: Meaningful Actions Women Can Take to Fulfill Their Leadership and Career Potential. available at all major online retailers.Connect with Shanna on LinkedIn, Instagram, Twitter, and YouTube. Listen to Shanna���s One Bold Move a Day Podcast. 

Quotes:

It’s my best advice truly, to just focus on the message and why you’re doing this in the first place. ��� Shanna Hocking

You can’t make other people do things, you can only put yourself out there and let the world be ready for your message. ��� Shanna Hocking

Surprises come in two different sizes and forms. There are super exciting, joyful surprises. And then there’s the ���Oh my gosh, did this just happen?���   ��� Shanna Hocking

Practice your strength and resilience strategies, practice them before you need them. ��� Shanna Hocking

Making a genuine connection is as important of a bold move as making an ask. ��� Shanna Hocking

There are so many great people out there who can be a part of your team professionally, and just find who feels right for you. ��� Shanna Hocking

When you make your bold moves, they don’t always go as hoped or planned. But you have a sense of the framework to help you keep going. ��� Shanna Hocking

You have to keep investing in it well beyond launch because your job is to keep sharing this message. ��� Shanna Hocking

We are influencing and making a difference to people that we might never know. ��� Becky Robinson

The post Episode 117: Expectations Versus the Reality of Book Marketing appeared first on Weaving Influence.

Episode 116: Sustaining Your Health and Well-being

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Click here to listen on your device and subscribe! 

Welcome to Season 4 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully. 

During this episode, Becky is joined by author and Chief Medical Director of Employee Health and Well-being at Johns Hopkins Medicine, Richard Safeer. Becky and Richard discuss overcoming the challenges of marketing your book and tips for first-time authors looking to identify their target audience. Richard also breaks down ways to maintain your health and well-being based on his book, A Cure for the Common Company: A Well-Being Prescription for a Happier, Healthier, and More Resilient Workforce, 

Key Points From This Episode:

[02:03] Richard talks about living in Maryland with his family, being a first-time author of A Cure for the Common Company, and his role as Chief Medical Director of Employee Health and Well-being at Johns Hopkins Medicine. 

[02:36 ] Becky recalls the moment she met Richard and the discussions they had around his book marketing plan.

[05:32] Book marketing can be extremely challenging. Richard lets us in on some of the hurdles he���s had to overcome during his book marketing journey. 

[07:15] Richard explains how he balanced getting his message to different audiences. 

[08:47] There are numerous actions that can be taken to make the book marketing process easier. Richard shares some methods that he used. 

[11:22] Many authors experience something unexpected at any given stage of their book marketing journey. Richard recalls a recent surprise that helped to amplify his message in the world. 

[14:11] Richard offers guidance to authors who may feel overwhelmed and overloaded with the process.

[15:31] Having the support of your peers goes a long way. Richard breaks down how his support system helped him sustain his emotional health and well-being. 

[17:46] Although the process of book marketing comes with a unique set of challenges, there are also moments of joy. Richard reflects on some of his most joyous moments. 

[19:02 ] Richard gives first-time authors tips on how to maintain their well-being throughout the entire process of writing and marketing their books.

Action Steps:

Write down the names of some people who can join your journey and provide support as you write and market your book. You are not in this alone. If there is someone in your network who wants to see you succeed, don���t be afraid to ask them for a helping hand.Get ahead. It���s a great practice to plan your book marketing strategy well in advance. In doing so, you can better sustain your well-being throughout the process. 

Resources:

Visit Richard���s website and be sure to reach out and connect with him! Get your copy of Richard���s book, A Cure for the Common Company: A Well-Being Prescription for a Happier, Healthier, and More Resilient Workforce, available at all major online retailers.Connect with Richard on !

Tweetables and quotes:

If you choose to share on Twitter, don’t forget to tag @beckyrbnsn so she knows you enjoyed this episode!

Any new book author has to do the research to figure out who they’re comfortable with. ���Richard Safeer

I didn’t have a challenge with identifying the audience for the book as much as I had a challenge balancing the audiences for the book . ���Richard Safeer

Regardless of who the message primarily was for, I made it relatable to the other audiences in the marketing plan. I’m more targeted to which audiences I’m speaking to. ���Richard Safeer

The people we work with can really help us with our healthy habits and our emotions, or they can actually harm us. ���Richard Safeer

If you’re trying to get more activity or exercise in your life, then think about who in your workplace or who in your work day could work with you.   ���Richard Safeer

The catharsis and the sense of calm and peace at the end were really quite unparalleled. ���Richard Safeer

I know that you’ve been working along the way but I probably would plan on working a little bit harder now. Because the end will be harder than you think. ���Richard Safeer

Wherever you are on your journey, I would encourage you to take some steps to make progress today.  ���Becky Robinson

To connect with Becky Robinson, send her an email here!

Click here to tweet about this episode!

The post Episode 116: Sustaining Your Health and Well-being appeared first on Weaving Influence.

Episode 115: Creating a gateway into your world

Photo by��choochart����/ 123rf.com��

Click here to listen on your device and subscribe! 

Welcome to Season 4 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully.��

During this episode, Becky is joined by Dan Blank, who is the author of Be the Gateway: A Practical Guide to Sharing Your Creative Work and Engaging an Audience, and founder of WeGrowMedia. Becky and Dan share ways to sustain energy through your book marketing journey, methods for growing your audience, and tips for showing up authentically on social media.

Key Points From This Episode:

[01:26] Becky recounts how she came to find Dan and how she discovered his book, Be The Gateway.

[01:47] Dan expounds on the work that he does to help authors write, launch, and market their books. 

[03:50] Maintaining momentum for a book for years to come can be challenging for most authors. Dan speaks to methods he uses to sustain his energy since the release of his book in 2017.

[06:19] Writing newsletters is a great way to connect with your audience, increase brand visibility, and spread awareness for your message. Dan shares how writing newsletters helped him to start and sustain his career. 

[09:32] Sharing captivating Reels on Instagram is the most effective, organic method for reaching a wide audience on the platform. Dan sheds light on the success of his latest Instagram Reel experiment.

[14:47] Dan breaks down the meaning and inspiration behind his book, Be The Gateway. 

[17:18] Oftentimes, creators have non-traditional markers for measuring success. Dan weighs in on this ideology as outlined in his book.

[21:58] In this new social media-driven world, many people share their most personal and vulnerable moments online, while others keep their private lives to themselves. Dan explains how important it is for him to establish clear boundaries that separate his private life from his work in the world. 

[24:49] Dan weighs in on barriers that authors face when attempting to grow their audience.

Action Steps:

Reach out to an author or podcaster that resonates with you via email. It���s a great opportunity to connect and let someone know that you enjoy their work. A kind message or gratitude email goes a long way.Create an Instagram Reel and post it on your page. Reels are a great way to use your voice to find your audience and solidify yourself as an experienced thought leader in your industry. 

Resources:

Visit Dan���s website and be sure to reach out and connect with him! Get your copy of Dan���s book, Be the Gateway: A Practical Guide to Sharing Your Creative Work and Engaging an Audience , available at all major online retailers.Connect with Dan on Instagram, LinkedIn, Facebook, and Twitter.Subscribe to Dan���s newsletter to learn more about book marketing and platform development.

Tweetables and quotes:

If you choose to share on Twitter, don’t forget to tag @DanBlank and @beckyrbnsn so they know you enjoyed this episode!

I love that people create, I love that they write . ���Dan Blank

Every week I���m creating, I’m writing, and I’m publishing makes me feel alive. ���Dan Blank

There are no rules, do what you’re comfortable with. ���Dan Blank

There’s the emotion of joy, the joy that I felt in holding the book, for the first time. There’s fear. I’m terrified of what it means to put this story out in the world. There’s excitement. There’s embarrassment. There are all these different things that when you share the process, you’re tapping into different emotions. ���Dan Blank

I am a huge believer in boundaries. And I think that every single person needs to define their own boundaries. Those boundaries can be personal, private, children, mental health, physical health, safety, all of that is so critical.   ���Dan Blank

What you do want to show up with, what you write about, why you write about it, your professional process, your professional connections, that’s where I think that I would encourage you to really go deep… ���Dan Blank

Everything that I share, I try to share very authentically. I try to share what I really deeply believe in, I try to share the work that I do. ���Dan Blank

You can find safe, measured ways of building relationships and being social, that will really push your career forward.  ���Dan Blank

Email Becky Robinson here for a chance to receive a free copy of Dan���s book!

Click here to tweet about this episode!

The post Episode 115: Creating a gateway into your world appeared first on Weaving Influence.

May 2023 Leadership Development Carnival

Weaving Influence has the privilege of hosting the May 2023 Leadership Development Carnival! We���re excited to share posts from leadership experts from around the globe on the topics of communication, development, engagement, motivation, productivity, team building, and more.

Communication

Sean Glaze of Great Results Team Building shared How to Improve Team Communication and Morale by NOT Being a Conversational Narcissist. Sean writes: ���As a leader, you may not realize the impact your communication style has on your team���s morale and productivity. Conversational narcissism, a term coined by sociologist Charles Derber, is a common behavior that can significantly hinder effective communication and teamwork. Conversational narcissists tend to steer conversations toward themselves and dismiss others��� opinions, which can lead to frustration, resentment, and disengagement among team members.��� Find Sean on Twitter at @leadyourteam.

Art Petty provided The Culture, Strategy, and Performance Killing Spiral of Poor or No Feedback. Art shares: ���While we regularly focus on feedback as an individual performance tool, it���s also a critical communication tool for driving improvement across groups and for processes and initiatives. Yet, this important, honest communication is in short supply in too many organizations. Here are six things leaders must do to strengthen the feedback culture on their team.��� Follow Art on Twitter at @artpetty

Diana Peterson-More shared Two Vital Communication Musts: The No Surprises Rule & The Power of Apology. Diana explains: “One might ask what ‘The No Surprises Rule,’ and ‘The Power of Apology’ have in common. The unifying thread is yours truly ��� the author of this post. I’ve made a lot of mistakes as an employee, supervisor, and manager; the good news is that I learned from my mistakes. The better news? I’m willing to share them so you won’t make the same mistakes!” Find Diana on Twitter at @DianaPMAuthor.

Development

Frank Sonnenberg contributed Are You Selfless or Selfish? Frank explains: “Just think what the world would be like if everyone cared as much about their neighbor���s happiness as they did their own. Are you selfless or selfish?” Follow Frank on Twitter at @fsonnenberg.

Bev Kaye shared Mindset Matters: How Attitude Animates Aptitude. Bev explains: ���A mindset is that underlying attitude that shapes the way employees approach their work. As such, mindsets help determine success or failure because they impact how an employee thinks, feels, and behaves while performing a given task or job. Think about it. Talent leaders will identify and acquire employee skill sets every day. They will then invest in upskilling or reskilling them. But while it���s undeniable that these are critical management activities, I believe it would be equally beneficial to seek out the right employee ‘mindsets’ as well.��� Find Bev on Twitter at @BeverlyLKaye. 

Dana Theus of InPower Coaching writes How to Prove Yourself Without Working Twice as Hard (for Half the Credit) When You Have Reduced Privilege. Dana explains: ���It���s both a trope and a truth that working twice as hard will help you get ahead in your career. It���s also, not surprisingly, a key assumption that under-represented leaders assume they must overwork in order to prove themselves in order to advance their careers. I believe there is truth in these assumptions, but I also think that too many under-represented leaders use these truths as an excuse to overwork and burnout.��� Find Dana on Twitter at @DanaTheus. 

Bill Treasurer of Giant Leap Consulting contributed The Pressure to Deliver Results. Bill explains: “Are you feeling the pressure to deliver results in your leadership role? You’re not alone. As old as leadership itself, the pressure to achieve results can feel like a sword hanging over your head.” Follow Bill on Twitter at @btreasurer.

Julie Winkle Giulioni shared How Workers Can Harness ‘AI-xiety’ to Embrace the Impending Tech Tsunami. Julie explains: “Is your team expressing concern or anxiety around AI? In this Fast Company article, Julie offers strategies that leaders can tailor to coach employees through their ai-xiety.” Follow Julie on Twitter at @julie_wg.

Jon Verbeck provided Eliminate Waste, Improve Profit. Jon writes: ���Today���s business environment is competitive. Companies are constantly looking for ways to improve efficiency, reduce costs, and increase profitability. One way to achieve these goals is to implement lean accounting practices, which help businesses identify and eliminate waste in their processes.��� Follow Jon on Twitter at @jonverbeck1. 

S. Chris Edmonds of The Purposeful Culture Group provided Senior Leaders’ Top 5 Culture Concerns. In this video post, Chris shares: “Senior leaders are increasingly aware that their lousy work culture could drive talented players out of their organization. Here are their top concerns.” Follow Chris on Twitter at @scedmonds.

David Grossman of The Grossman Group provided 100 Day Plan for Leaders New in Role (Examples + Template). David shares: “With the right preparation and thoughtful approach, leaders can make their first weeks and months in a new role ones that recharge, inspire, motivate and chart the path to accomplish company goals and strengthen its future. Set yourself up for success with the help of a purposeful and strategic 100 Day Plan framework.” Follow David on Twitter at @ThoughtPartner.

ENGAGEMENT

Steve DiGioia contributed At Least Acknowledge Me Before You Ghost Me. Steve writes: “Servers passed the host station and none thought of acknowledging us patient customers. They probably thought that wasn���t their job. The waiting customers were the responsibility of someone else, I guess. ‘Please don���t take my business for granted. Many other restaurants would be happy to take my money. And give me a big smile while saying welcome at the same time.'” Find Steve on Twitter at @stevedigioia.

Marcella Bremer of Positive Culture contributed Sustainable Development Goals for Positive Organizations. Marcella considers: “We need organizations with a positive purpose that solve ecological and social challenges. Check how the UN Sustainable Development Goals (SDGs) can inspire your culture, decisions, and actions:” Follow Marcella on Twitter at @MarcellaBremer.

Angela Hummel of Angela Hummel Consulting shares Cupcake Moments. Angela writes: ���As leaders, we are often faced with dilemmas, where we are moving the organization forward yet met with questions and even ridicule from others. Moving recruitment and retention strategies forward in a challenging labor market is more challenging than ever before. Instead of avoiding difficult discussions or becoming frustrated, leaders should lean into conversations about current issues and ways to address them. Doing so will increase the likelihood of problems being solved.��� Follow Angela on Twitter at @AngelaJHummel. 

Randy Conley of Leading with Trust shared 6 Principles to Consider Before Electronically Monitoring Remote Employees. Randy writes: “Working virtually is here to stay and many leaders are suspicious if remote employees are putting in a full-day’s work. Before you do anything drastic, Randy Conley shares 6 Principles to Consider Before Electronically Monitoring Remote Employees.” Connect with Randy on Twitter at @RandyConley.

Neal Burgis of Successful Solutions contributed Leading Your Company Through This Time of Crisis. Neal explains: “Being a leader during times of crisis requires you to be prepared for any situation. Whether you have a crisis/emergency binder or you quickly know what to do, don���t panic. This is an opportunity for you to get things done and create new ideas.” Follow Neal on Twitter at @exec_solutions.

Ken Byler of Higher Ground Consulting Group contributed Seeing WIth New Eyes. Ken writes: “We tend to trust our senses more than our instincts. If we can see it, smell it, hear it, touch it, or taste it then “it” must be real. But in our quest for reality, we may be missing the more subtle truths that guide human behavior and relationships.”

team building

Priscilla Archangel of Archangel & Associates provided 7 Essential Steps to Team Health. Priscilla writes: “Team health includes ensuring cohesive relationships between the members of the team; talking not only about strategy and execution, but also about how those discussions take place, and paying attention to team strengths and developmental needs. There are seven essential steps that support the ability of teams to function effectively.” Follow Priscilla on Twitter at @PrisArchangel. 

Robyn McLeod provided Tips for Handling Toxic Team Members. Robyn summarizes: ���Toxic team members can spell disaster for any team. Taking the time upfront to launch and orient the team properly, set ground rules and team agreements, and define roles and responsibilities will help ensure a successful outcome.��� Find Robyn on Twitter at @ThoughtfulLdrs. 

Jon Lokhorst of Lokhorst Consulting shared 5 Tips for Creating an Impactful Off-Site Team Retreat. Jon explains: ���When was the last time you pulled your team away from the daily grind to work on the team, not just as a team? The best leaders recognize the need to get off the hamster wheel of never-ending operational tasks to focus on building a cohesive, high-performing team. An off-site retreat is one of the best ways to do just that.��� Find Jon on Twitter at @jonlokhorst.

Creativity/Inspiration

Eileen McDargh contributed From Sick To Well. Sea Lions Return Home. Eileen explains: “We take care of animals on land and in the ocean. What would it take for us to care for those among us who are wounded, malnourished, and scared?” Connect with Eileen on Twitter at @macdarling.

Brenda Yoho shared Gardens We Plant Hold More… Brenda explains: ���I always have one chance to make a great choice as I lead the way. It is in my heart to strengthen me by lifting others with what I do and say.��� Find Brenda on Twitter at @BrendaYoho. 

Productivity

Marcia Reynolds of Covisioning Transformational Leadership provided Quit Feeling Guilty About Not Being Present: How to Effectively Let Your Mind Wander. Marcia shares: “Don’t judge yourself for reliving past events and worrying about the future. This post shares how to listen to your wandering thoughts to find clues about what to do next.” Connect with Marcia on Twitter at @marciareynolds.

And more!

Mary Ila Ward of Horizon Point Consulting shared 4 Lessons in Personality from Hamilton. Mary writes: “What would things look like if we could see the future instead of reflect on it? No one knows ‘who lives, who dies, who tells your story,’ but if we can learn about how our situations, experiences, and personalities shape us and those around us, maybe we can at least ‘stay alive’ to write a better history where people work together instead of tearing each other apart.” Find Mary on Twitter at @maryilaward.

Jennifer V. Miller writes Are You a Toxic Aware Leader? Jennifer summarizes: ���How ‘toxic aware’ are you? Leaders need to be aware of what���s going on with themselves, their teams and the organization as a whole so they can eradicate the creep of virulence before employees ���quiet quit��� ��� or walk away entirely.��� Find Jennifer on Twitter at @JenniferVMiller. 

Thank you to everyone who submitted articles for this month’s carnival! If you would like to be added to the distribution list for submission calls, please fill out this form and we’ll be happy to add you to the list.

The post May 2023 Leadership Development Carnival appeared first on Weaving Influence.