Becky Robinson's Blog, page 5

Cutting Through the Noise:��How to Get Media Attention for Your Book

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Information in this article is pulled from Episode 135 of The Book Marketing Action Podcast featuring Leah Paulos. 

Getting media attention can be challenging for authors, especially during an election year like 2024. With the news cycle dominated by political coverage and people’s attention scattered, it’s important to have a strategic approach to cut through the noise.

As a result, authors need to be proactive and focused in their outreach efforts. By identifying where their target audience gets their information and tailoring their messaging accordingly, authors can increase their chances of getting noticed.

Find Your Target Audience

One of the most important steps in getting media attention for your book is understanding your target audience. By identifying the specific interests and preferences of your potential readers, you can determine the best channels and outlets to reach them.

Look beyond traditional review venues like The New York Times Book Review and spend time exploring niche podcasts, online outlets, and social media communities that cater to your target audience. By focusing on these specific channels, you will increase the likelihood of reaching the readers who are most likely to engage with your book.

Craft Compelling Messaging

In a crowded media landscape, it’s crucial for authors to craft captivating messaging as they begin to send potential pitches for their book and ask people to support their launch. For that reason, it���s important to distill your book’s hook into a concise and attention-grabbing subject line and email pitch.

Authors should think about how to describe their book in the most compelling way possible, focusing on the unique story or angle that sets it apart. Try experimenting with different subject lines and even scheduling emails to be sent to yourself at a later time to evaluate their effectiveness.

The Connection Between Publicity and Book Sales

While publicity can certainly help drive book sales, it’s important to recognize that it’s just one piece of the puzzle. Getting great publicity doesn’t guarantee immediate sales; other factors like distribution, advertising, and the publisher’s marketing efforts also play a role.

However, publicity can have a significant impact on an author’s career beyond book sales. It can help establish thought leadership, secure speaking engagements, attract agents for future books, and enhance an author’s overall reputation and visibility.

The Changing Landscape of Publicity

Over the past two decades, the media and publishing industries have undergone significant changes. Traditional review venues have dwindled, while newer outlets like podcasts are dominating the landscape. The shrinking staffs at various publications have also made it more challenging for authors to secure media coverage.

Despite these changes, the fundamental desire for authors to share their stories and reach readers remains unchanged. Authors must adapt to the evolving landscape by staying nimble and paying attention to successful campaigns in their space. By studying similar authors, their books, and how they are landing in the media, an author can gain insights into effective strategies and tactics. 

Tip: Go to another author’s website and look at their media page where they have a list of the media hits they have earned. It���s a great window into some possible outlets that could be a good fit for your book.

The Key Takeaway 

Getting media attention for your book in an election year requires a strategic and proactive approach. By understanding your target audience, crafting compelling messaging, and staying adaptable in a changing media landscape, you can increase your chances of breaking through the noise and reaching your readers.

Leah Paulos , the Founder of Press Shop PR and Book Publicity School , has worked at the intersection of books and media for over 20 years. Twice named a top PR firm by the Observer, Press Shop has worked on a wide range of titles, including MARCH by Rep. John Lewis, ON TYRANNY by Timothy Snyder, and on books by Ruth Bader Ginsburg, Neil deGrasse Tyson, James Kirchick, and Pulitzer-finalists Samuel Freedman and Louise Aronson. Leah began her career as a magazine editor at Cond�� Nast, then worked as a freelance writer for dozens of national magazines before moving into book publicity in 2006 and launching Press Shop in 2012. She graduated from Cornell University in 1998, and lives in Brooklyn with her husband and 2 boys.

The post Cutting Through the Noise:��How to Get Media Attention for Your Book appeared first on Weaving Influence.

Episode 135: Navigating Book Publicity

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Click here to listen on your device and subscribe! 

Welcome to Season 5 of The Book Marketing Action Podcast with Becky Robinson, where we give you information you can immediately implement to increase your influence and market your books more successfully. 

In this episode, Becky talks to Leah Paulos���Founder of Press Shop PR and Book Publicity School. Listen as Leah shares her advice for navigating book publicity, explains how authors can find their audiences, and outlines strategies for breaking through the noise to get as much media attention for a book as possible.

Key Points From This Episode:

[01:16] Leah introduces herself and talks about her work in the world. 

[02:15] Leah elaborates on the types of authors she supports and works with at Press Shop PR and Book Publicity School.

[03:45] Is it possible to tell whether or not a book is going to be a big success in the media? Leah explains. 

[06:22] Discover how authors can navigate a book launch during an election year like 2024. 

[09:55] Leah explains what she might avoid or seek out when it comes time to decide on a release date for a book that���s being published during an election year.

[12:07] Leah shares some tips for authors to break through the noise of the media when everyone���s attention is scattered. 

[15:44] What kind of promotion can an author expect from a publisher? Leah describes what an author should prepare for. 

[17:53] (AD) Learn about our Book Marketing Strategy Live Course.

[21:07] Leah talks about the connection between publicity and book sales. 

[24:21] PR can help people with more than just selling books. Learn how. 

[25:53] Leah reflects on how she has seen PR shift over the years and what has remained the same. 

[28:48] Leah reveals why authors should be paying attention to other experts and books in their field. 

[33:28] Leah shares an exercise for crafting a good email subject line.

Action Steps:

In the next week, as you���re sending out potential pitches for your book or reaching out to someone to support your book, look at your subject line a little closer. See if you can experiment with different subject lines to increase the traction of your messages.If you���re curious about how to get more traction for your book, look at what other successful authors in your space are doing. Check out the conversations they���re having and the media they are earning. 

Resources:

Learn more about Press Shop PR and Book Publicity School.Connect with Leah on LinkedIn.Follow Press Shop PR/Book Publicity School on LinkedIn.Follow Press Shop PR on X (formerly Twitter) and Facebook. 

Key Quotes:

With the media, nothing is guaranteed. ���Leah Paulos

When it’s an election year, it’s just more intense. It’s more fast-paced, there’s more noise, and people’s attention is limited. ���Leah Paulos

You have to really get specific and niche down���really think about the people that are going to respond to your work. ���Leah Paulos

You have to come up with really compelling language to get somebody to bite on your book. ���Leah Paulos

Every author is the Chief Marketing Officer for their book. ���Becky Robinson

People are thirsty for information, and they’re thirsty for stories. ���Leah Paulos

You want to pay a lot of attention to similar books in your space, how they’re landing in the media, and what has led to their success. ���Leah Paulos

Sign up for the weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation. 

Read our latest article based on key takeaways from this episode.��

Explore our archives! Listen to Becky���s five favorite episodes:

Episode 125 with Michael Bungay StanierEpisode 121 with Juliet StarrettEpisode 112 with Clint Pulver Episode 108 with  AJ HarperEpisode 106 with Jane Friedman

The post Episode 135: Navigating Book Publicity appeared first on Weaving Influence.

Seeking Book Endorsements: Expert Tips and Advice

Information in this article is pulled from Episode 134 of The Book Marketing Action Podcast featuring Glen Van Peski and Jeevan Sivasubramaniam.

In the world of book marketing, endorsements play a crucial role in attracting readers and establishing credibility for authors and their work. But what exactly are endorsements, and why do they matter? Let���s delve into the topic.

The Value of Endorsements

Book endorsements are short blurbs that appear on the back cover of a book or in the editorial reviews section on Amazon. They are written by notable individuals who vouch for the quality and value of the book, and they serve as a form of social proof, giving potential readers a reason to trust and invest in your work. However, quality is more important than quantity when it comes to endorsements. Instead of seeking numerous endorsements, authors should focus on securing a few strong ones that are short, impactful, and come from well-known experts in their field.

Example Endorsement for Glen Van Peski���s new book, take less. do more.

Seeking the Right Endorsers

When deciding who to ask for endorsements, authors should aim for endorsers who are well-known and respected in their field. It���s important, though, for authors to consider the thematic connection between the endorser and the book. While A-listers may have more influence, their expertise should align with the book’s subject matter. If you are seeking out a big-name endorser but don���t have a personal relationship with any, chances are that someone in your life is connected to one. Ask around, reach out to your network of supporters, and don���t let self-doubt stand in your way. 

Crafting Effective Endorsements

To make the endorsement process smoother, authors can provide a pre-written endorsement for endorsers to review and edit as needed. Keep the endorsements short and emphatic, focusing on a single impactful statement that captures the essence of the book. There is still a chance that people will choose to write their endorsement from scratch, but it���s good to provide a template for those who might not have time to craft something themselves. Be mindful of who you are asking and seek diversity in your endorsements to appeal to a broader audience.

The Impact of Endorsements

While endorsements can grab initial attention and add credibility to a book, they are not the sole determining factor of a book’s success. Endorsements are like window dressing, providing a positive first impression but not necessarily driving significant sales. They won���t make or break the success of your book, but they are a great source of social proof and credibility. Ultimately, the quality of the book and its ability to resonate with readers is more important than endorsements alone. 

Key Takeaways:

1. Quality is more important than quantity when it comes to endorsements. Focus on getting a few strong endorsements from well-known individuals.

2. Seek endorsements from people who are connected thematically or directly to your book’s content.

3. When requesting endorsements, consider providing a pre-written endorsement as a suggestion to make it easier for endorsers to say yes.

4. Keep endorsements short and emphatic, focusing on a single impactful statement that captures the essence of the book.

5. Although endorsements may not make or break the success of your book, they are a great source of social proof and credibility for your work. 

6. Remember to prioritize the quality of their book and its ability to resonate with readers as the ultimate factors for success.

Glen Van Peski is the founder of Gossamer Gear and author of ��� take less. do more. ��� He is known by the trail name ���Legend��� for his legendary contributions to the backpacking community and has hiked most of the Pacific Crest Trail, has wandered the backcountry in Japan and Europe, and backpacked on the Great Divide. Van Peski is also an internationally sought-after speaker known for his inspiring, humorous, information-packed presentations. 

Jeevan Sivasubramaniam currently serves as the managing director for the editorial department at Berrett-Koehler Publishers , an independent publishing house based in the San Francisco bay area. His specialities include publishing ventures focusing on economics, social justice, business and management, current affairs, and personal growth.

The post Seeking Book Endorsements: Expert Tips and Advice appeared first on Weaving Influence.

Episode 134: Book Endorsement Insights From an Author and a Publishing Expert��

Click here to listen on your device and subscribe! 

Welcome to Season 5 of The Book Marketing Action Podcast with Becky Robinson, where we give you information you can immediately implement to increase your influence and market your books more successfully. 

In this episode, Becky talks to Glen Van Peski���Ultralight Backpacker, Founder of Gossamer Gear, and Author of take less. do more.���and Jeevan Sivasubramaniam���Managing Director of Editorial at Berrett-Koehler Publishers. Listen as Glen and Jeevan share their insights on who to ask for book endorsements, the impact of endorsements on book sales, how to ask for endorsements, and the ideal number of endorsements an author should strive for. 

Key Points From This Episode:

[01:33] Glen and Jeevan introduce themselves and share about their work in the world. 

[03:41] Jeevan reveals the meaning behind his nickname, ���The Cranky Editor.��� 

[05:55] Learn some of the basics about endorsements and why they are critical for anyone who is preparing to launch a book. 

[10:00] Glen and Jeevan talk about how an author can decide who they should ask for endorsements.

[14:35] What if you���re an author who wants to have a big-name endorser but doesn���t have a personal relationship with any? Glen and Jeevan share their advice. 

[16:43] Jeevan explains why endorsements don���t necessarily make or break a book. 

[21:40] Find out whether or not there is a right number of endorsements an author should be aiming for and if there is danger in getting too many. 

[25:13] (AD) Learn about our Book Marketing Strategy Live Course.

[26:54] Jeevan shares his thoughts on whether endorsers should represent the demographics of a book���s target audience, or if it���s better for authors to represent a diverse audience in their endorsements. 

[30:02] Should authors write sample endorsements that potential endorsers can edit? Jeevan discusses this approach, and Glen talks about his own experience of asking for endorsements. 

[35:03] Both Glen and Jeevan share their final thoughts and advice about the power of endorsements. 

Action Steps:

If your book has been out for a while but you haven���t recently brought attention to your endorsements, craft some social media content to highlight them. This will give your book some credibility and remind people of the value it can add for them. Download our free ebook, Making the Ask . It contains practical guidance for obtaining great endorsements for your book.

Resources:

To connect with Jeevan, send him an email at jsiva@bkpub.com or follow him on LinkedIn. Read Jeevan���s LinkedIn post about book endorsements. Explore Glen���s website and connect with him on LinkedIn, Instagram, and X (formerly Twitter). Get a copy of Glen���s new book, take less. do more . 

Key Quotes:

I see endorsements as a way for people who are briefly browsing to understand why they should buy a book. ���Glen Van Peski 

An endorsement is that blurb that might go on the back cover of the book or under editorial reviews on Amazon, where people are giving a reason why others should read the book. ���Becky Robinson 

I think it’s good to have A-listers, but they should be A-listers who are in some way connected thematically or directly to your book. ���Jeevan Sivasubramaniam 

I did lend Matthew McConaughey all of my personal backpacking gear for our trip in Buckskin Gulch, and he very graciously gave me an endorsement.  ���Glen Van Peski

That’s the other thing about endorsements. I think they’re nice, but I have honestly not seen one make or break a book in any way. They’re just very nice window-dressing. ���Jeevan Sivasubramaniam 

Think of your book like a pebble thrown into still water. That first ripple is what determines every ripple afterward. And that first ripple is your core audience. And then, if it has a big enough impact, it automatically goes into other audiences elsewhere. ���Jeevan Sivasubramaniam 

Sign up for the weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation. 

Read our latest article based on key takeaways from this episode.��

Explore our archives! Listen to Becky���s five favorite episodes:

Episode 125 with Michael Bungay StanierEpisode 121 with Juliet StarrettEpisode 112 with Clint Pulver Episode 108 with  AJ HarperEpisode 106 with Jane Friedman

The post Episode 134: Book Endorsement Insights From an Author and a Publishing Expert�� appeared first on Weaving Influence.

Episode 133: The Value of Writers Conferences & Communities

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Click here to listen on your device and subscribe! 

Welcome to Season 5 of The Book Marketing Action Podcast with Becky Robinson, where we give you information you can immediately implement to increase your influence and market your books more successfully. 

In this episode, Becky talks to Becky Antkowiak���Writer, Editor, Founder/Chief Encouragement Officer of the 540 Writers Community, and Serial Extrovert. Listen as Becky explores the value of writers being in community with each other and the benefits of attending writers conferences. She shares her experiences attending conferences and the importance of camaraderie, learning the culture of publishing, making connections, receiving coaching, finding a cohort, and continuing to write.

Key Points From This Episode:

[02:09] Becky introduces herself and talks about her work in the world.

[04:56] Becky discusses the benefits for writers who choose to connect in person or online at writers events. 

[08:39] Discover some of the ways that authors can learn from each other to help reach their goals.

[10:58] Becky shares her recommendations for how an author can find a writers group or conference to attend. 

[12:48] Learn more about Becky���s writers group, why she started it, and what she was hoping to achieve. 

[18:39] Becky reveals some of the secrets behind growing and sustaining a community of authors. 

[19:54] (AD) Learn about our Book Marketing Strategy Live Course.

[21:47] Becky dives into the 6 Cs of writers conferences and outlines them throughout the rest of the episode. 

Action Steps:

Find a group of writers to support you on your journey. Whether it���s a writers community or an upcoming conference, tap into a group to find the camaraderie you might need to continue writing. Sign up for the Write To Publish Conference . It���s taking place in Wheaton, IL, from June 11 to 14, and you could meet both Beckys there! Listen to this episode for a special discount code.If you choose to self-publish, make sure your book is polished and professional. If you sell a number of books as a self-published author and then later want to publish traditionally, the publisher will look at the number of books that you’ve sold. So, if you can sell your book on Amazon in a self-published format, that’s going to be a huge benefit in your favor. It’s really important to do your very best to ensure things are done professionally.

Resources:

Discover the story behind Becky���s blue hair. Learn more about the 540 Writers Community, started by Becky. Join the Weaving Influence Community on LinkedIn. Explore Becky���s website and connect with her on LinkedIn. Join the Facebook page for the 540 Writers Community.

Key Quotes:

My biggest reason for going to conferences is to connect with people. ���Becky Antkowiak

I think it’s wise to ask friends for recommendations about which conferences to attend. ���Becky Antkowiak

It just feels like home when you get together with other people who understand what’s going on. ���Becky Antkowiak

Whether you pursue traditional publishing or whether you self-publish, writing conferences and writing groups are great places to learn what’s expected. ���Becky Antkowiak

Agents and publishers often give priority to people that they meet at a conference. ���Becky Antkowiak

The level of education at a good conference can just catapult you to the next level.  ���Becky Antkowiak

No matter how great your book is, every book needs editing. ���Becky Antkowiak

Success doesn’t mean getting published; success is doing the thing that we are meant to do.  ���Becky Antkowiak

Sign up for the weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation. 

Read our latest article based on key takeaways from this episode.��

Explore our archives! Listen to Becky���s five favorite episodes:

Episode 125 with Michael Bungay StanierEpisode 121 with Juliet StarrettEpisode 112 with Clint Pulver Episode 108 with  AJ HarperEpisode 106 with Jane Friedman

The post Episode 133: The Value of Writers Conferences & Communities appeared first on Weaving Influence.

Benefits of Writers Conferences: The 6 Cs

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Information in this article is pulled from Episode 133 of The Book Marketing Action Podcast featuring Becky Antkowiak.

Writers often find themselves on a lonely journey, struggling to pursue their goals and navigate the challenges of the publishing industry. This is why it���s important for writers to be in community with each other by attending writers conferences. With unity and mutual support, solitary writing becomes a collective force. 

There is unparalleled value in attending writers conferences, and we want to share some of the benefits you���ll experience when you sign up for one, illustrated through the 6 Cs: Camaraderie, Culture, Connections, Coaching, Cohort, and Continuing. 

Camaraderie: Finding Your People

Attending a writers conference provides an opportunity to connect with like-minded individuals who understand the joys and challenges of the writing journey. Writers often feel isolated, but being in a community of fellow writers can provide a sense of belonging and support. It’s important to find people who “get” you and speak your language. Conferences offer a space where writers can feel understood and appreciated.

Learning the Culture of the Publishing Industry

Conferences offer valuable insights into the culture of the publishing industry. Writers can learn about the expectations of publishers and agents, which is crucial for anyone who wants to succeed in the industry. By attending conferences, writers gain knowledge and insights that will help them navigate the publishing world more effectively.

Making Connections: Agents, Publishers, and Peers

One of the significant benefits of attending a writers conference is the opportunity to make connections with agents, publishers, and other writers. These connections can open doors and provide opportunities for publication. Agents and publishers often give priority to writers they meet at conferences because it shows a commitment to the writing journey. It’s important to follow up on any requests for submissions and to send the materials within the requested time frame. Additionally, connecting with other writers can lead to valuable advice, resources, and support.

Coaching and Feedback

Writers conferences offer opportunities for coaching and feedback from professionals in the industry. Some conferences provide writing critiques, where writers can receive one-on-one feedback on their work. This feedback can be invaluable in improving the quality of the writing and identifying areas for growth. It’s essential to be open to constructive criticism and to implement the suggestions provided. Additionally, conferences are a great place to find editors and writing coaches who can help refine your work and take it to the next level.

Finding a Cohort: Your Writing BFFs

A cohort refers to a small group of writers who support and encourage each other on their writing journeys. These are the people who become your writing BFFs���your go-to group for advice, feedback, and motivation. Finding a cohort is crucial for writers who want to stay committed to their writing and continue honing their skills. These groups provide a sense of community and accountability, helping writers stay on track and overcome obstacles.

Continuing to Write: The Key to Success

The ability to continue writing is essential for writers who want to succeed in the industry. Many writers start a book but never finish it, and even fewer go on to be published. Attending conferences can provide the motivation and resources needed to stay committed to the writing journey. It’s important to remember that success is not just about getting published, but about finishing the book that you were meant to write. 

Next Steps

Attending writers conferences can have a profound impact on a writer’s journey. By finding your people and tapping into the resources and support available, you can navigate the challenges of the industry and find success on your own terms. Take action to connect with a writing community and unlock the full potential of your writing journey.

Looking for an upcoming writers conference to attend? The Write To Publish Conference is taking place in Wheaton, IL, from June 11 to 14, and you could meet both Becky Robinson and Becky Antkowiak there! Learn more here.

Becky Antkowiak is a Writer, Editor, Founder/Chief Encouragement Officer of the 540 Writers Community, and Serial Extrovert. Discover the powerful story behind her blue hair, learn more about the 540 Writers Community , and explore her website for blog posts and other guidance. 

The post Benefits of Writers Conferences: The 6 Cs appeared first on Weaving Influence.

Everything you need to know about pre-order campaigns for traditionally published authors��

If you���re a traditionally published author, your book will likely be set up for pre-orders nine to 12 months in advance. This means that anyone will be able to find your book through online retailers and place an order but the person ordering your book will not receive it until it ships on your publication date.

Pre-orders are important because they signal to retailers that there is interest in your book, so that retailers bring your book into the warehouse. In most cases, your publisher will establish an initial print run of your book, and books will be printed and distributed to retailers. 

A good goal for most first-time authors is to get a minimum of 100 pre-orders on Amazon. 

If your book has very few pre-orders, retailers may not stock your book���or stock enough of your book, which can cause issues during launch week. You���ll need to communicate with your publisher to get information about your progress with pre-orders because your Amazon Author Central account will not show that data. You will, however, be able to see the progress of your sales rank in Author Central during the pre-order period, which can tell you what early promotion drives orders.

If you���re hoping to land on a major bestseller list, you���ll need to drive as many pre-orders as possible to various retailers (not just Amazon). 

To fuel interest and excitement, we recommend that you:

Focus on one-to-one outreach with your closest connections who may be willing to pre-order. Encourage them to share your message with their connections to expand reach.Add all possible retailer links to your book page on your website to promote all paths to purchase. Share various retailer links through emails and social media posts to help distribute your sales to various retailers. Include excerpts or key findings from the book to build excitement around the messaging. Partner with independent bookstores or send sales to Bookshop.org. This may increase your likelihood of landing on the USA Today bestseller list, which favors independent bookstores. 

For Amazon specifically, you���ll be able to rank as a bestseller from the time your book is available for pre-order through your launch week and beyond. Orders on Amazon influence your Amazon sales rank at the time the order is placed, so your rank will go up and down over time depending upon how many books you sell compared to all books on Amazon and all books in your category. 

For this reason, it���s helpful, if you are doing a major push for pre-orders, either through email or an event, to look at your book page on Amazon intermittently, as the bestseller banner may appear briefly.

Because your book may be offered for pre-orders in several editions at once (print, ebook, and hardcover), any pre-orders affect Amazon sales rank for each edition. You may want to focus your pre-order campaign primarily on print pre-orders, which are most important as it relates to retailers ordering physical stock into their warehouses. Also, most bestseller lists focus on print books. 

You can also prioritize bulk pre-orders, which most authors begin outreach to organizations for six to nine months in advance of launch. If you���re working on bulk pre-orders, we recommend partnering with a bulk retailer like Porchlight Books, BookPal, or Bulk Buy, as these retailers offer discounts for your orders and report your sales to Bookscan. 

As an added bonus, Porchlight has a monthly bestseller list, so if you send a large number of pre-orders to Porchlight, you may make their list, providing additional exposure for your title. The Porchlight Bestseller list is derived from books that have been ordered and shipped, so if you secure a large number of bulk pre-orders, you could land on the Porchlight list during the month your book is released. 

If you plan to work with a bulk retailer, it can be helpful to reach out to coordinate with them, as they may be able to provide unique approaches based on your campaign and goals, including creating a custom landing page for your potential bulk sale customers. 

You can entice bulk orders by:

Creating incentives for individual and bulk pre-orders to attract early orders. These incentives can be outlined on your website, or shared in a PDF. Craft custom offers for specific customers.Fold in a bulk order to another business or speaking opportunity. 

Note: If you expect to generate large quantities of bulk pre-orders, you���ll want to keep your publishing team updated to ensure that the initial print run is sufficient to fulfill those early orders. 

In all, prioritizing pre-orders for traditionally published books is a crucial step in your launch plan. Find opportunities to engage your network and push bulk orders to ensure optimal success come launch day.

The post Everything you need to know about pre-order campaigns for traditionally published authors�� appeared first on Weaving Influence.

Episode 132: Building an Online Presence to Achieve Book Marketing Success

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Click here to listen on your device and subscribe! 

Welcome to Season 5 of The Book Marketing Action Podcast with Becky Robinson, where we give you information you can immediately implement to increase your influence and market your books more successfully. In this episode, Becky talks to Jesse J. Anderson���Author, Speaker, Creator, and ADHD Advocate. Listen as Jesse talks about his personal journey of being diagnosed with ADHD, the impact of finding his niche and building an online community around it, and how nurturing that community led to book marketing success, selling 10,000 copies of his debut book in the first three months.  

Key Points From This Episode:

[01:40] Jesse introduces himself and shares about his work in the world, his journey with ADHD, and the motivation behind writing his book, Extra Focus. 

[04:49] Jesse discusses the rapid growth of his online presence and community. 

[6:30] Learn how Jesse chose to show up with valuable content that made complex knowledge about ADHD more accessible.

[8:50] Jesse talks about how he prioritizes his energy and attention, especially while creating content and juggling a full-time job.

[12:08] Jesse reveals the strategies he has used to grow his newsletter and how important it has been in driving book sales. 

[14:55] Discover the value of committed audience members resharing and amplifying your content, including other top voices in your industry. 

[19:29] Jesse shares which social media channels he has chosen to focus on, how those have shifted over the years, and how he chooses to show up on those channels.

[22:56] (AD) Learn about our Book Marketing Strategy Live Course.

[24:37] Jesse reflects on when he decided to write his book and his thought process. 

[26:31] Hear about the success Jesse has experienced since Extra Focus came out in September 2023 and what contributed to that success.

[32:45] Jesse talks about the bonuses he has offered with his book in order to boost sales. 

[36:13] Jesse outlines more of the book marketing initiatives that have contributed to his book’s ongoing success. 

Action Steps:

Consider the value of investing in building your community before you launch a book. Jesse put a great deal of thoughtful work into adding value in online spaces for three years. When his book came out, he experienced tremendous success because of the value that he was already contributing.Take the time to be kind and amplify others who are sharing content on topics that are similar to yours. Don���t think of them as competition. It really makes a difference when you are able to reach out, connect with, and uplift others in your community. 

Resources:

Purchase a copy of Jesse���s debut book, Extra Focus , which has now reached more than 14,500 sales. Check out this book recommended by Jesse: Write Useful Books by Rob Fitzpatrick. Sign up for Jesse���s weekly newsletter. Find Jesse on Instagram, X (formerly Twitter), LinkedIn, Threads, and YouTube.

Key Quotes:

This is the book that I wish the doctor had handed me when I went in and said, ���Hey, I think I have ADHD.��� ���Jesse J. Anderson 

I think I have done a good job of reading complex stuff and then making it bite-sized and something that’s easy to digest. ���Jesse J. Anderson 

The reason my book has sold as well as it has is because of the newsletter. I give most of the credit to that because it really gives me that direct connection with my audience. ���Jesse J. Anderson 

The ADHD community has been so welcoming and helpful. Everyone’s on the same side, just trying to encourage each other. ���Jesse J. Anderson 

It was just about three months from launch when I was able to hit 10,000 books sold. ���Jesse J. Anderson 

Write a book that is going to be highly recommendable because that is what gives books lasting success. ���Jesse J. Anderson 

Sign up for the weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation. 

Read our latest article based on key takeaways from this episode.��

Explore our archives! Listen to Becky���s five favorite episodes:

Episode 125 with Michael Bungay StanierEpisode 121 with Juliet StarrettEpisode 112 with Clint Pulver Episode 108 with  AJ HarperEpisode 106 with Jane Friedman

The post Episode 132: Building an Online Presence to Achieve Book Marketing Success appeared first on Weaving Influence.

Book Marketing Success: The Value of Building a Supportive Online Community

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Information in this article is pulled from Episode 132 of The Book Marketing Action Podcast featuring Jesse J. Anderson���Author, Speaker, Creator, and ADHD Advocate. 

Building a robust online presence can lead to remarkable success in book marketing. When you take the time to cultivate a supportive online community, develop direct connections with your audience, and amplify other authors and thought leaders in your field, you will be well-equipped when it comes time to launch your book. 

Here are some proven strategies to consider implementing as you start sharing your message with the world:

Build an Engaged Online Community

It���s crucial to build an engaged community around your content. Focus on providing valuable information and resources for people within your niche���your target audience���that resonates with them. Remember to actively engage with your audience by responding to their comments or questions to foster a sense of community and trust. 

Add Value Before Launching Your Book

If you have the time to nurture your online community before writing your book, it opens up the opportunity to have a strong, supportive network once the book launches. By sharing your personal experiences, insights, advice, and expertise, you will establish yourself as a trusted resource and will attract a community of engaged followers who will be eager to support your book once it is released. 

The Power of a Newsletter

Having a direct connection with your audience and using a newsletter to provide regular updates, share valuable insights, and promote your book is incredibly impactful. By consistently delivering high-quality content, you can build a loyal subscriber base beyond social media. Newsletter subscribers may convert into book buyers and supporters, further fueling your book marketing success.

Support Others in Your Field

Be kind and supportive of others who are in the same space as you. By amplifying content from other authors and thought leaders, you not only build strong relationships, but you also gain the support of influential individuals within your community. A collaborative approach can help you grow your own audience and create a positive and supportive environment for everyone involved.

Leverage Book Ambassadors

Another benefit of building relationships with influential individuals and trusted experts in your field is that they may be willing to promote your book. If they are willing, provide them with early copies of your book to generate buzz and gain social proof of how valuable your message is. This can lead to increased book sales and exposure. Actively engaging with your peers and amplifying their work pays off once it comes time to promote your book.

Form a Launch Team

Garner the support of your online community by forming a launch team and providing them with early versions of your ebook. A launch team plays a crucial role in generating early reviews, which are essential for book marketing success. Early reviews establish your credibility and increase your book’s visibility. By encouraging readers to leave reviews, authors can leverage social proof to attract new readers and enhance their book’s reputation. 

Offer a Bonus

Another way to attract book reviews is by incentivizing readers. Provide a bonus that includes additional resources related to your book���s content and make it available for a limited time only (for example, only during launch week). This will motivate readers to take action, engage with the work, and share their thoughts in a review. 

Conclusion

Building an online presence and achieving success in book marketing requires a strategic approach. By focusing on your audience’s needs and consistently delivering high-quality content, you can enhance your online presence and increase your book’s visibility. 

Remember, success in book marketing is not just about promoting your own work but also about engaging with and supporting others in your community. By fostering a collaborative and supportive environment, you can create a network that amplifies your message and helps you reach a wider audience.

Jesse J. Anderson is a writer, designer, developer, and maker of things. He was diagnosed with ADHD at the age of 36 and has made it his mission to help others better understand what ADHD really is. Check out his bestselling book, Extra Focus: The Quick Start Guide to Adult ADHD . 

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Success on Substack: A Platform for Writers

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Information in this article is pulled from Episode 131 of The Book Marketing Action Podcast featuring Sarah Fay, a private Substack consultant.��

Substack is a platform that provides writers with the opportunity to reach a wider audience, build a community, and earn an income. 

While it has gained popularity as a platform for independent writers to practice free speech, it has also faced criticism. Some writers have raised concerns about the platform���s handling of controversial content and its potential to amplify harmful voices. However, Substack has taken steps to address these concerns and ensure that the platform remains a space for free speech while also maintaining a safe and inclusive environment. 

For many writers, Substack is a positive platform that can be instrumental in reaching a wider audience and building a community of readers. It provides a unique opportunity for writers to earn an income and share their work directly with subscribers, as well as connect with readers who are genuinely interested in their writing. 

Here���s what you need to know about Substack: 

– It presents an opportunity to serialize your work. To serialize means to publish a story in multiple installments. If you choose to take this approach, make sure your content is bite-sized and that each installment feels like a complete experience. Not everyone is going to sit down at their computer and read a full-length chapter every week, and they may not have time to read every single installment. This is why it���s important to hold their attention with digestible content that feels complete, despite being part of a larger story. 

– While there is a lot of long-form content on Substack, people���s attention spans are short, especially online. Consider presenting your content in multiple formats. Your subscribers have invited you into their lives���into their inbox���so how will you make your work stand out? One idea is to record an audio version of each piece of writing you share so your audience can listen and remain engaged, even when life gets busy. 

– Substack wants everyone to succeed on the platform. Users don���t pay a monthly fee but instead pay a percentage of each paid subscriber they get. This means that Substack wants you to succeed and grow a large audience because it���s how they make their money. People subscribe to you, the writer, not the platform itself.

– Other writers want to see you succeed on the platform. The belief is that there are plenty of subscribers to go around, so why not amplify other people in your field? It is a highly supportive environment.  

– Substack gives you a reason to write. When you publish on Substack, you are creating content for people���for the audience you have established and have developed a relationship with. Writing is not a solitary experience when you have a real, engaged audience cheering you on throughout the journey. 

– It opens up an opportunity to sell your books off of the backlist (a publisher���s list of older books that are still in print). If your book has been out for a while and you want to take another approach to boosting sales, create a Substack. Don���t let your work fade out. Amplify your message by growing a Substack audience. Subscribers are the people who are going to buy your book and champion your work. 

– It���s about quality, not quantity. You do not need to post new content on the platform every single day. 

– If you���re a writer who wants to earn an income on Substack, use a service model in order to increase your chances of making money. If you already have a Substack for your writing, consider creating another one focused on your specific area of expertise. This is where people will pay to learn from you. You can grow as both a writer and an expert, but sharing your expertise will help you grow faster. 

– Set your Substack up with a goal in mind. You need a strategy for each goal you want to achieve, such as promoting an upcoming book, offering workshops to earn money, or establishing a platform to attract an agent. Substack has opened up a more achievable way for writers to earn an income, but you must take a focused approach if you want to experience success. 

Substack is one of the best platforms for writers, but it requires hard work and focused efforts. How will you choose to show up?

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