Becky Robinson's Blog, page 11
July 14, 2022
Episode 94: Longevity with Dorie Clark
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Click here to listen on your device and subscribe!
Welcome to Season 3 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully.
This episode is part of a series where Becky will be taking an in-depth look at the four commitments of her new book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. Today Becky is joined by Dorie Clark – a recognized communication coach and Wall Street Journal bestselling author of The Long Game, Entrepreneurial You, Reinventing You, and Stand Out.
During the episode, Dorie and Becky discuss the fourth commitment of Reach: Longevity.
Dorie shares about the impact of earning your success, which is a road with no shortcuts or magic wands. She emphasizes that if we want to make an impact with our ideas, then we need to be prepared to do what is necessary to make those things happen – put in the time and energy.
Key Points From This Episode[03:01] Dorie shares her approach to marketing The Long Game and the different techniques she used when marketing her previous books.
[05:25] Learn more about how Dorie prioritized the marketing of all her books.
[07:16] Dorie reveals how to realistically make a bestseller list, including how long her book was on the Wall Street Journal Bestseller list.
[11:33] What advice for first-time authors does Dorie have for authors to build longevity and make a list? She shares her biggest learning moments.
[13:32] Discover Dorie’s retrospective insights about launching her previous books.
[15:56] Dorie shares her belief in “playing the long game” and her deep realization that there is a balance between patience and proactiveness.
[15:56] Dorie explains her journey doing TEDx talks and how long it took her to have one talk reach 1 million views currently.
[19:59] Dorie lays the foundation for a concept called “strategic patience” and how those who value longevity will see the fruits of their labor.
[22:34] Listen to hear Dorie expound on setting expectations on time, how many years it can take to build influence, and why the consistent effort of sharing your ideas is paramount.
[28:32] Dorie talks about how anyone wanting to make an impact has to “play the long game.” There might be detours but no shortcuts.
[30:58] Dorie closes out the interview with important resources to help listeners become long-term thinkers in their lives and careers.
Action Steps:Read The Long Game . In her book, Dorie shares principles and frameworks guiding readers through doing small things over time to achieve our goals—and being willing to keep at them, even when they seem pointless, boring, or hard.Download Free Assessment. You can find Dorie’s 42- page Stand Out Self-Assessment Workbook on her website.Listen to Dorie’s TEDx Talk. With over 1 million views currently, Dorie’s TedX talk shares three hidden reasons people fall into an endless loop of feeling constantly busy, and invites you to question what really motivates how you spend your time.Resources:Explore Dorie’s other books. Follow Dorie on LinkedIn, Twitter, Facebook, Instagram, and YouTube. Tweetables and quotes:If you choose to share on Twitter, don’t forget to tag @dorieclark and @beckyrbnsn so they know you enjoyed this episode!
If you keep working the process, if you do keep doing the right things, good, good things will happen. — Dorie Clark
Success is something that we work for, and we work for it over time. — Dorie Clark
Success is a process, and it is a process that does not necessarily look like a straight line. — Dorie Clark
Everybody would like for success to come rapidly… it just almost always takes a lot longer than you want it to. — Dorie Clark
There is virtue in plugging away…because you have been doing the work. — Dorie Clark
So much positive comes when you just keep chopping the wood and carrying the water. — Dorie Clark
If you found value in today’s episode, we hope you’ll take a moment to share it with someone else who might benefit from it. If you have any questions or topics you’d like us to cover, please email Becky Robinson here.
Click here for our free resources.
Register for one of the “Reach More Readers” workshops.
If you enjoyed this episode, please leave us a review.
Click here to tweet about this episode!
The post Episode 94: Longevity with Dorie Clark appeared first on Weaving Influence.
June 28, 2022
Episode 93: The Book Launch Process: Katherine Golub Interviews Becky Robinson
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Click here to listen on your device and subscribe!
Welcome to Season 3 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully.
This episode is part of a mini-series where Katherine Golub–Career, Leadership, and Executive Coach for Nonprofit Leaders and People Committed to Social Justice–interviews Becky about the book launch process. Katherine, who is working on her first book, asks Becky all of her most pressing questions about the time, effort, resources, and connections needed to successfully launch a book and reach the biggest possible audience.
Key Points From This Episode[01:30] Katherine shares about herself and her work.
[05:17] Becky shares some of the necessary steps that can be taken in order to cultivate an effective launch team.
[08:22] Learn how an author can find small, but impactful ways to create new content related to their book.
[12:12] How can an author cultivate and maintain relationships with people on their launch team? Becky reveals the answer.
[17:52] Becky discusses who an author should reach out to for book endorsements and how many endorsements are needed.
[22:14] Learn about the “working phase” of the book launch process.
[25:42] Becky shares her advice for how an author can create exclusive offers, events, or connections to something they care about that their launch team can engage with.
[30:37] Discover more of Becky’s advice for keeping connections engaged in a book launch and making it meaningful for each individual.
[33:56] Becky reveals her thoughts about launch events.
[38:55] Interested in virtual launch events? Becky shares some helpful ideas.
Action Steps:If you’re an author who has not secured endorsements for your book yet, take a few moments to jot down a list of people you might ask to endorse your book.Write down some words that you hope people will say about your future book and tuck them away for when you are ready to ask for endorsements.Resources:Explore Katherine’s website and sign up for her email newsletter.Follow Katherine on Instagram. Order Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause.Tweetables and quotes:If you choose to share on Twitter, don’t forget to tag @katherine_golub and @beckyrbnsn so they know you enjoyed this episode!
Anywhere longer than six months before your book comes out, I call the building phase. And what you want to do during that phase is add as many connections and contacts as you can. —Becky Robinson
If you’re thinking about doing a foreword to a book, I would say go with someone who knows you–who you expect to get a yes from–more than going for a bigger name. —Becky Robinson
Don’t overlook the importance of having diversity represented amongst the people you ask to endorse your book. —Becky Robinson
You want to make your outreach to your launch team as personal as possible and as individualized as possible. —Becky Robinson
Adding a donation component to a book marketing plan can certainly engage people in different ways and also help you stay connected to what’s most important to you. —Becky Robinson
If you found value in today’s episode, we hope you’ll take a moment to share it with someone else who might benefit from it. If you have any questions or topics you’d like us to cover, please email Becky Robinson here.
Click here for our free resources.
Register for one of the “Reach More Readers” workshops.
If you enjoyed this episode, please leave us a review.
Click here to tweet about this episode!
The post Episode 93: The Book Launch Process: Katherine Golub Interviews Becky Robinson appeared first on Weaving Influence.
June 27, 2022
Episodes 84-88: What To Expect During Launch Week
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For any author, launching a book is one of the biggest events of their life. It’s filled with an array of emotions, from excitement to stress to elation to letdown and more. As the founder of Weaving Influence, Becky Robinson knows how to market a book but she discovered firsthand what it takes to launch a book and she shares her experience in a series of podcasts recorded daily during her own launch week for her book, Reach. Below are recaps of each of those episodes.
Episode 84: Making Space for Launch WeekClick here to listen on your device and subscribe!
Launch week began by making space to savor the process and reflect on the journey. Becky talks about the working phase of a book launch and all the ins and outs of preparing for launch day.
KEY POINTS FROM THIS EPISODE: Becky explains the importance of having support for a book launch and gives an overview of the people on her team who helped her manage the various aspects of her book launch.Showing up strong to your launch week is important. Becky shares the gift she gave herself during launch week: blocking time and making space to really just focus on launch day. Action Steps:Block your calendar. If you have a big event coming up, give yourself the space to savor everything that comes along with it. Ask for support. Launching a book or any other major event is a big deal. Don’t hesitate to reach out to your team, your network, and others to get the support you need to make it a success.Resources:If you have any questions about how Weaving Influence can support you in your book launch journey, email becky@weavinginfluence.com. To create the largest possible audience for your message, book, or cause, pick up a copy of Becky’s book, Reach. Episode 85: Launch DayClick here to listen on your device and subscribe!
The big day is finally here! Becky shares all the activities and emotions of the launch, and what to expect on your launch day when you’re promoting a book.
KEY POINTS FROM THIS EPISODE: Becky shares a behind-the-scenes look at what happens on launch day and gives a shout-out to Team Buzz Builder, the Weaving Influence launch team members. If you want others to support you, you want to offer support to others. Becky shares how amplifying the work of another author can have big rewards for your own special day. ACTION STEPS: Amplify others. Look for ways you can boost another author’s work. Sign up to be a launch team member. You’ll get to experience a launch in advance of your own.Episode 86: What Do You Do After Launch DayClick here to listen on your device and subscribe!
Launch day may be over but the work has only just begun! Becky shares how to evaluate your traction on Amazon, especially related to reviews and sales rank.
KEY POINTS FROM THIS EPISODE: Becky discusses the importance of Amazon reviews and how marking reviews as helpful can amplify those positive reviews, letting other buyers see the value of the book through those reviews.Everyone wants to be a bestselling author but it’s not that simple. Becky walks us through how to rank as a #1 New Release on Amazon and shares the number of sales needed to rank on a bestsellers list (like The New York Times). ACTION STEPS:Practice asking people to buy your book. It’s not the most comfortable ask but if you want to accelerate your ranking, you’ll need book sales to support that ranking. Consider ways to increase participation. Do you have a special offer that can encourage your book launch team and others to leave a review or share on social? A signed bookplate, a special download code, etc. are all ways to get others excited about the book.Episode 87: Letdown Is NormalClick here to listen on your device and subscribe!
When you feel let down or notice that your momentum is slowing, what can you do? Becky shares her personal experiences with letdowns and how you can sustain energy for your book marketing over time.
KEY POINTS FROM THIS EPISODE: Marketing a book doesn’t stop once the launch day is over. Becky shares why launch day is just the starting point to the long-term success of your book.Experiencing letdown is normal in the post-launch days. The noise may soften and your Amazon ranking might drop but there are still a lot of ways you can amplify your message. Don’t be discouraged! ACTION STEPS:Content is Queen! Look at the content that’s performing well and create more of it if you want to expand the audience for your book. Feel all the emotions. Give yourself space to feel the different emotions because you’ll go through them all: joy, disappointment, letdown, etc. Episode 88: How Will You Measure the Success of Your LaunchClick here to listen on your device and subscribe!
How do you measure the success of your book launch campaign? Becky shares some typical metrics and introduces a few metrics you may not have considered.
KEY POINTS FROM THIS EPISODE: Let’s talk metrics. Becky shares some common metrics that authors use to measure success: book sales, Amazon reviews, media placements, and social media sharing.How else can you measure success? Becky asks you to consider measuring other ways you benefitted from the book launch through interaction, inspiration, and joy.ACTION STEPS:Share the value of your book daily. If you’re post-launch, try one activity per day to share the value of your book with others. Think about who you didn’t reach. Think about who you might have missed during your launch week in terms of outreach. Take five minutes and make a list of people for whom you think your book might make a difference.If you found value in these launch week episodes, we hope you’ll take a moment to share it with someone else who might benefit from it. If you have any questions or topics you’d like us to cover, please email Becky Robinson here.
Click here for our free resources.
Register for one of the “Reach More Readers” workshops.
If you enjoyed this episode, please leave us a review.
The post Episodes 84-88: What To Expect During Launch Week appeared first on Weaving Influence.
June 14, 2022
Episode 92: Current Social Trends and TikTok with Christy Kirk
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Click here to listen on your device and subscribe!
Welcome to Season 3 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully.
On today’s episode, Becky is joined by Christy Kirk – Vice President of Client Services at Weaving Influence. During their time together, Christy breaks down some of the latest research she has conducted on the usage of various social media platforms. Christy stays on the cutting edge of social media trends, and she reveals amazing insights about a platform that many thought leaders are hesitant to try: TikTok.
Key Points From This Episode[01:53] Christy breaks down the latest numbers on how people are using social media and explains why there is a real opportunity for nonfiction leaders to utilize TikTok right now.
[06:32] People have shifted in how they use social media and how much time they spend on each platform. Christy reveals that TikTok has a growing audience and shares advice about how thought leaders can make their mark on the platform.
[09:16] Christy explains some of the opportunities for growth on TikTok and why it’s important to always be ready to branch out and try something new on social media.
Action Steps:Do your own research. Look at your Google Analytics and find out which social media platforms are directing traffic to your website. If you have a platform that is doing most of the heavy lifting, focus your efforts there. See if TikTok is something you can do. Consider whether or not you could commit to it regularly and consistently. This is the time to do it.Always be looking, listening, and reacting to what is happening on social media. What worked yesterday may not work today, but it might work again tomorrow. Have fun and get out there and share your message with the world.Resources:If you have any questions about how Weaving Influence can support you in crafting a custom social media strategy, email becky@weavinginfluence.com for information about working with Christy. Tweetables and quotes:If you choose to share on Twitter, don’t forget to tag @beckyrbnsn so she knows you enjoyed this episode!
The pandemic has changed so much of life and it’s changed how we’ve consumed social media. —Christy Kirk
If you’re on TikTok what does that mean for you? It means you have the opportunity to reach an audience of 1 billion people. —Christy Kirk
TikTok has the largest average usage per day of any social media platform. —Christy Kirk
TikTok wants authenticity. They want to feel like they’re connecting with people. —Christy Kirk
Don’t fall in love with what you’re doing on social, because social media and how we use it changes. —Christy Kirk
People are hungry for what you have to share, and they want to hear from you. —Christy Kirk
If you found value in today’s episode, we hope you’ll take a moment to share it with someone else who might benefit from it. If you have any questions or topics you’d like us to cover, please email Becky Robinson here.
Click here for our free resources.
Register for one of the “Reach More Readers” workshops.
If you enjoyed this episode, please leave us a review.
Click here to tweet about this episode!
The post Episode 92: Current Social Trends and TikTok with Christy Kirk appeared first on Weaving Influence.
June 7, 2022
June 2022 Leadership Development Carnival
Weaving Influence has the privilege of hosting the June 2022 Leadership Development Carnival! We’re excited to share posts from leadership experts from around the globe on the topics of communication, development, engagement, motivation, productivity, team building, and more.
CommunicationJennifer V. Miller writes 6 Phrases to Get a Derailed Conversation Back on Track. Jennifer summarizes: “Conversation gone off the rails? Communication snafus? Get back on track with one of these six statements.” Find Jennifer on Twitter at @JenniferVMiller.
Diana Peterson-More shared The Importance of Using Neutral Language in the Workplace. Diana explains: “We, humans, are a bundle of many things: We are intellectual, rational, and emotional beings, and we don’t leave our emotions at the door. Yet, words can be swords or shields, and the words we chose can unite or divide us.” Find Diana on Twitter at @DianaPMAuthor.
DevelopmentFrank Sonnenberg contributed Compliments Are Not Always Helpful. Frank explains: “Fishing for compliments is not always in your best interests. If you discourage folks from pointing out your shortcomings, you’ll never grow.” Follow Frank on Twitter at @fsonnenberg.
Marcia Reynolds of Covisioning Transformational Leadership provided The One Word That is Holding You Back. Marcia shares: “No matter if you are clear about what you want to create or change in your future, if you use this one word, you will stop yourself from moving forward.” Connect with Marcia on Twitter at @marciareynolds.
Sean Glaze of Great Results Team Building shared Five Crucial Questions Leaders Must Answer to Build a Positive & Profitable Workplace Culture. Sean writes: “The most successful managers and leaders have discovered that while strategy is about what you want to get done, it is workplace culture that determines how well your people will execute on those plans.” Find Sean on Twitter at @leadyourteam.
Lorrie Coffey of Horizonpointconsulting explains Is Your Organization in the Learning Zone? Lorrie writes: “A few years ago, I worked with a client that was going through some major changes and employee morale was at rock bottom. As I began speaking with employees one theme stood out, employees didn’t feel safe speaking up. They were working in an organization that fell into the Anxiety Zone.” Follow Lorrie on Twitter at @ohmyHR.
Marcella Bremer of Positive Culture contributed Transformational Change for Organizations. Marcella considers: “Organizations can make a positive contribution to the current transition. But they need to change fast. Learn from Jan Rotmans, professor of transition science, what agility and resilience mean – and see how that connects to a positive organizational culture with a positive purpose.” Follow Marcella on Twitter at @MarcellaBremer.
Priscilla Archangel of Archangel & Associates provided Leading a Remote or Hybrid Team. Priscilla writes: “Some leaders are reluctantly moving forward with a remote or hybrid workforce while trying to figure out how to reinforce the culture when their in-person time with staffers is limited. But it’s still a time of conflicting expectations, and everyone needs greater clarity on the way forward.” Follow Priscilla on Twitter at @PrisArchangel.
Julie Winkle Giulioni shared Redefining Ambition and Career Development. Julie explains: “Many definitions of ‘leadership’ exist; but the ones that always resonate for me involve an element of bringing people along, helping them grow and progress, and facilitating their development as people and their careers.” Julie on Twitter at @julie_wg.
Bill Treasurer of Giant Leap Consulting contributed What is Essential to Leadership? Bill explains: “What makes it difficult to prioritize what’s most essential to leadership is that we judge our leaders against too many criteria. Plus, what’s essential for a senior leader is probably not the same thing as what’s essential for a new leader. Given that, what would you include in your leadership program?” Follow Bill on Twitter at @btreasurer.
S. Chris Edmonds of The Purposeful Culture Group provided Culture Leadership Charge: Find Your Sweet Spot. In this video post, Chris shares: “Team members bring their best when they are respected and validated in ways that seamlessly include them . . . that involve them in options and decisions . . . and that gives them legitimate influence in their work and workplace. Anything less erodes engagement, service, and results, every time.” Follow Chris on Twitter at @scedmonds.
Jon Verbeck provided Cash Flow: Examine to Enhance. Jon writes: “Smart leaders understand the value of cash flow. There are ways to enhance it without getting too complicated. Here’s help for your small business!” Follow Jon on Twitter at @jonverbeck1.
Ken Byler of Higher Ground Consulting Group contributed The Problem with Projection. Ken writes: “Why is it so easy to spot even the smallest sign of weakness in others while failing to acknowledge how large this problem may be in our life?”
Dana Theus of InPower Coaching writes Signs of a Toxic Boss: How Good People Can Succeed In the Executive Suite. Dana explains: “We’re very aware of the signs of a toxic boss and don’t want to be that. We strive to figure out how to be authentic, supportive of our team and successful at reaching the top even though we are not completely sure doing all that is even possible.” Find Dana on Twitter at @DanaTheus.
Angela Hummel of Angela Hummel Consulting writes What We Permit, We Promote. Angela shares: “Top dogs. Cash cows. Highly compensated. Outstanding salespersons. No matter the name, they are prized across all industries. Yet, what do leaders do when these top performers behave poorly? These team members get results and sometimes behave badly in the process. Turning a blind eye to poor behavior from anyone on the team is never the best choice, even for the top performers. What we permit, we promote.” Follow Angela on Twitter at @AngelaJHummel.
Wally Bock of Three Star Leadership provided Great Teachers and Great Leaders. Wally explains: “She was the kind of teacher that students remember decades later. People live life differently because of her. Teachers and leaders have a lot in common.” Connect with Wally on Twitter at @WallyBock.
Randy Conley of Leading with Trust shared The 4 Letter Word Leaders Need to Use More Often at Work. Randy shares: “You can probably think of several four-letter words leaders would like to use more often at work, but there is one in particular that is critically underused by leaders. In this post, Randy Conley discusses the four-letter word that leaders need to use that will boost the performance and morale of their teams.” Connect with Randy on Twitter at @RandyConley.
ENGAGEMENTMichael Lee Stallard shared Now is a Critical Time to Create an Upward Spiral of Positivity. Michael explains: “Negative emotions in the workplace — particularly worry, stress, sadness and anger — have been rising for years, peaking in 2020, according to recent research by the Gallup Organization. Today’s prevalence of negative emotions begs the question: How can leaders cultivate a culture that produces a steady flow of positive emotions? And besides making the relational culture more enjoyable and less stressful, why is this important?” Follow Michael on Twitter @michaelstallard.
Laura Schroeder of Working Girl provided Manager Burnout. Laura shares: “Are your managers at higher risk of burnout? Recent research suggests yes, and this short video explores the problem and what steps companies can take to better support leaders.” Connect with Laura on Twitter at @workgal.
David Grossman of The Grossman Group provided Trust in the Workplace: 10 Steps to Build Trust with Employees. David shares: “A leader’s ability to engage, inspire, and motivate employees is based on trust. Here are 10 ways that leaders at all levels can build trust in the workplace by aligning actions with words.” Follow David on Twitter at @ThoughtPartner.
Paula Kiger of Big Green Pen shared Workplace Values Can Help Increase Hiring, Retention. Paula writes: “Every employer can learn lessons from B Corps about how to live their workplace values. Doing so can help attract phenomenal employment candidates and increase employee retention.” Connect with Paula on Twitter @biggreenpen.
team buildingJim Taggart of Changing Winds shared What Kind of Team Player Are You? Jim considers: “Each of us has a personality preference to how we approach work, establish relationships with co-workers, and engage in collaborative learning. In the context of team players, the challenge is for each of us to understand our preferred style and to use it effectively.” Follow Jim on Twitter at @JlcTaggart.
Ken Downer of Rapid Start Leadership provided Lines for Leaders: Hire 40 Men. Ken shares: “Milton Hershey had his share of failures, but he revealed one of the secrets of his success one day when he turned to his foreman and told him, ‘Hire 40 men.’ His approach to team-building, and these two questions, can help us leave a leadership legacy or our own that is worth remembering.” Follow Ken on Twitter @RapidStartLdr.
Creativity/InspirationSteve DiGioia contributed 5 Things Pro Wrestling Teach Us About Customer Service. Steve writes: “Ok, so I’m a wrestling fan. So what? Maybe you are too. There are millions of us. And we watch it every week. I’ve been doing that since I was a teenager. I have many fond memories as a kid watching some of the greats like Bruno Sammartino, Pedro Morales, Andre the Giant, Chief Jay Strongbow, George the Animal Steele, and many more. So, what 5 things can pro wrestling teach us about customer service? Here they are.” Find Steve on Twitter at @stevedigioia.
Brenda Yoho writes The Colander. Brenda explains: “Our lives are being drained of valuable resources we need. We are pulled in many directions at every moment of the day and the hamster wheel of life moves faster with never enough time to catch up so it seems. We are fighting against ‘Drainout’ and the colander helps to rinse, but are we also holding on to things we do not need.” Find Brenda on Twitter at @BrendaYoho.
Neal Burgis of Successful Solutions contributed When Great Minds Don’t Think Alike. Neal explains: “Too many people think like others in their team so they don’t want to get criticized or they can’t think of their own ideas. Companies want new ideas and give employees the opportunity to generate their own. Take advantage of the opportunity as this is becoming the trend.” Follow Neal on Twitter at @exec_solutions.
ProductivityLisa Kohn of Chatsworth Consulting Group shared Let Joy Be Your Lesson. Lisa shares: “A little laughter, a little smile, a little love, a little hope, a little joy – these all go a long way to make the hard journeys a bit less hard and the tough work a bit less tough. We just have to be willing to find these and to let them be our lessons every day.” Connect with Lisa on Twitter at @ThoughtfulLdrs.
Art Petty provided Leadership Caffeine—Mine (and Mind) Your Mistakes for Growth. Art shares: “Our mistakes in pursuit of learning are the burpees, extra gym time, and leg days of our mental fitness for most of us. For those where mistakes are measured in cost or time (not life impact or safety), your mistakes measure how hard you are pushing yourself to grow. While making a mistake never feels good, your response to the situation determines your return-on-misfire (ROM).” Follow Art on Twitter at @artpetty.
Thank you to everyone who submitted articles for this month’s carnival! If you would like to be added to the distribution list for submission calls, please fill out this form and we’ll be happy to add you to the list.
The post June 2022 Leadership Development Carnival appeared first on Weaving Influence.
May 31, 2022
Episode 91: Staying Consistent with David Dye
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Click here to listen on your device and subscribe!
Welcome to Season 3 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully.
This episode is part of a series where Becky will be taking an in-depth look at the four commitments of her new book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. Today Becky is joined by David Dye – Author and President of Let’s Grow Leaders. During the episode, David and Becky discuss the third commitment of Reach: Consistency. David shares about the impact of creating small bites of content–taking a moment at the end of each day to write something down–that will add up over time. He emphasizes the importance of finding someone who needs your content and writing to them consistently. This will help you identify an audience and continue showing up with value.
Key Points From This Episode[01:23] David shares about himself, his books, and his work in the world.
[01:57] Learn about David’s most recent book, Courageous Cultures.
[02:42] David reveals why consistency is so important when it comes to building a business, building thought leadership, and marketing books.
[03:37] How did David get started with growing an online presence? He shares his journey.
[04:59] Discover how long David has been blogging and how he has grown his influence from there.
[06:20] Find out what year David wrote his first book, as well as the title of it.
[06:53] David explains what he has done consistently to keep his first book in online spaces so that it continues to sell.
[07:56] David talks about what he consistently does to reach people with his books, business, and thought leadership.
[10:31] If you want to begin the journey of content marketing and thought leadership, David shares how you can get started with building a platform and having consistent online relationships. Also, learn what it means to “Find your Jennifer.”
[13:59] David has been able to sustain his energy for consistency over time. He reveals how he maintains that energy.
[15:55] David talks about his upcoming book.
[17:01] David talks about some of the outcomes that he has experienced as a result of being consistent over time.
Action Steps:“Find your Jennifer.” David indicates that we should think of someone in our world who needs the content that we create and then write or produce content that directly speaks to that individual.Pick a social media lane wherever your “Jennifer” hangs out. Finding someone online is the easiest way to get started. Create your content and write your copy to address a need that your “Jennifer” has.Resources:Explore David’s books.Connect with David on LinkedIn.Check out the website for Let’s Grow Leaders, the company David founded with his wife, Karin.Listen to David’s podcast, Leadership Without Losing Your Soul.Tweetables and quotes:If you choose to share on Twitter, don’t forget to tag @davidmdye and @beckyrbnsn so they know you enjoyed this episode!
Any kind of relationship takes consistency if there’s going to be an understanding of knowledge. —David Dye
Consistency takes lots of different forms. —David Dye
Find someone who needs your content–who values what you have to say–and write to them. Shut everybody else out. —David Dye
Give me a good, honest question from my core audience. That’s gold. It’s the best thing in the world. —David Dye
The work of maintaining my physical health directly impacts the energy that I have to write, to market, to do all of that work. —David Dye
Consistency isn’t just online, it’s also showing up in the real, physical world and talking with people about what’s there. —David Dye
If you found value in today’s episode, we hope you’ll take a moment to share it with someone else who might benefit from it. If you have any questions or topics you’d like us to cover, please email Becky Robinson here.
Click here for our free resources.
Register for one of the “Reach More Readers” workshops.
If you enjoyed this episode, please leave us a review.
Click here to tweet about this episode!
The post Episode 91: Staying Consistent with David Dye first appeared on Weaving Influence.
The post Episode 91: Staying Consistent with David Dye appeared first on Weaving Influence.
May 17, 2022
Episode 90: Giving to Others Through Your Online Presence with Bob Burg
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Click here to listen on your device and subscribe!
Welcome to Season 3 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully.
This episode is part of a series where Becky will be taking an in-depth look at the four commitments of her new book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. Today Becky is joined by Bob Burg – Hall of Fame Keynote Speaker and Bestselling Coauthor of The Go-Giver. During the episode, Bob and Becky discuss the second commitment of Reach: Generosity. Bob shares about the importance of giving value to others and why there’s nothing manipulative or self-sacrificial about it. Being generous is simply a fulfilling and profitable way of doing business.
Key Points From This Episode[01:30] Bob shares about himself, his work in the world, and his books.
[03:09] Bob reveals his definition of giving.
[05:19] Authors can provide immense value through their online presence. Bob points out some of the people he admires.
[07:33] Over the years, Bob has been generous to others through his online presence. He explains how.
[09:47] Bob reveals the impact he has seen from giving value to others as it relates to creating reach for his books and his business.
[11:06] Bob gives an in-depth explanation of the title of his book, The Go-Giver.
[15:58] Some people have a resistance to giving, but Bob shares why they should embrace it.
Action Steps:Consider what your strength zone is in terms of the value you can add to people’s lives. Try as best as you can to match up your strength zone with what your prospective customers, buyers, and readers are interested in. Be personable. Respond to people, create conversation, create relationships, and create community. Resources:Explore Bob’s website.Connect with Bob on LinkedIn.Tweetables and quotes:If you choose to share on Twitter, don’t forget to tag @BobBurg and @beckyrbnsn so they know you enjoyed this episode!
Giving means providing immense value to others. —Bob Burg
The idea is to engage others, bring value to others, create conversation, and create a community with what we’re doing. —Bob Burg
There are all sorts of ways we can give value, we just need to look for them. —Bob Burg
I’m known for responding to all comments on social media when someone responds to one of my posts or someone mentions me or my book. —Bob Burg
There’s a big difference between the “how-to” information and the actual application of it, which is really where your expertise and your help come into play. —Bob Burg
If you found value in today’s episode, we hope you’ll take a moment to share it with someone else who might benefit from it. If you have any questions or topics you’d like us to cover, please email Becky Robinson here.
Click here for our free resources.
Register for one of the “Reach More Readers” workshops.
If you enjoyed this episode, please leave us a review.
Click here to tweet about this episode!
The post Episode 90: Giving to Others Through Your Online Presence with Bob Burg appeared first on Weaving Influence.
May 3, 2022
Episode 89: Identifying Value with Susan Friedmann
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Click here to listen on your device and subscribe!
Welcome to Season 3 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully.
This episode is part of a series where Becky will be taking an in-depth look at the four commitments of her new book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. Today Becky is joined by Susan Friedmann – Author, Marketing Mentor, Podcast Host, and Founder of Aviva Publishing. During the episode, Susan and Becky discuss the first commitment of Reach: Value. Susan shares how she helps authors identify their niche market and how they can bring value to their target audience. Make sure to listen to the end of the episode for a special surprise!
Key Points From This Episode[01:32] Susan talks about herself, her work in the world, and congratulates Becky on the launch of Reach.
[03:51] How does Susan define value? She shares her definition as it relates to identifying a niche market.
[05:09] Susan reveals how often she works with authors who lack clarity about their core topics, the value they hope to bring, and the target audiences they hope to reach.
[06:38] Why is having a niche so important? Susan explains.
[09:13] Susan elaborates on Becky’s point: If you can be clear about what your niche is, then you can be clear about the publications or the places where you need to show up.
[10:39] Authors often face challenges when they don’t have clarity about the value they want to bring. Susan provides examples of what she has witnessed.
[13:45] If you’re curious about how an author or thought leader can determine whether or not their work is valuable, Susan shares her advice.
[15:15] Susan reveals the criteria for how she evaluates manuscripts and the value they offer.
Action Steps:Think about these two questions: Do you know what the message is that you want to share with the world? Do you know who you want to share it with? Be as specific as possible when identifying that audience.Make sure to register for the 2022 BK Nonfiction Book Marketing Workshop! The early bird discount ends on May 16.
Resources:Explore episodes of Susan’s podcast, and keep an eye out for an upcoming episode featuring Becky! Set up a 20-minute brainstorming session with Susan to identify your niche and your message. Learn more about Susan’s publishing company, Aviva Publishing. Tweetables and quotes:If you choose to share on Twitter, don’t forget to tag @nichepreneur and @beckyrbnsn so they know you enjoyed this episode!
When everybody’s zigging, I want to zag. —Susan Friedmann
Where is your target audience? Because that’s where you need to show up. —Susan Friedmann
When it comes to identifying that niche market, even if you want to run a million miles away from it, there’s still some aspect of it where you could definitely share your experience and your message. —Susan Friedmann
Go out there and just ask. Find out if what you are sharing is of real value to your audience. —Susan Friedmann
There are two questions that I ask: What is the message that you want to share? And who needs what you have to offer? —Susan Friedmann
If you found value in today’s episode, we hope you’ll take a moment to share it with someone else who might benefit from it. If you have any questions or topics you’d like us to cover, please email Becky Robinson here.
Click here for our free resources.
Register for one of the “Reach More Readers” workshops.
If you enjoyed this episode, please leave us a review.
Click here to tweet about this episode!
The post Episode 89: Identifying Value with Susan Friedmann appeared first on Weaving Influence.
April 5, 2022
Episode 83: The Four Commitments of Reach
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Click here to listen on your device and subscribe!
Welcome to Season 3 of The Book Marketing Action Podcast with Becky Robinson, where we give you information that you can immediately implement to increase your influence and market your books more successfully.
In this episode, Becky is joined by Tanmay Vora – Founder of QAspire, a company that combines leadership and capability development with visual thinking. During the episode, Tanmay shares about his journey to build online influence and make a difference through his ideas, as well as how he has incorporated the four commitments of Becky’s book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause, into that journey.
Key Points From This Episode[01:17] Tanmay introduces himself and talks about his work in the world.
[02:20] How did Tanmay begin building his online influence? He shares his journey.
[04:20] Tanmay discusses the strategies and approaches he took when building relationships and an audience online.
[10:32] Discover what consistency means to Tanmay and how frequently he creates and shares content.
[17:09] Tanmay reveals the various ways in which he has practiced and received generosity.
[20:43] Longevity has also made an impact on Tanmay’s success. He explains how.
[24:04] Tanmay shares his advice for people who are just beginning the journey to creating reach.
Action Steps:Think about whether there is somebody you have been connected with through social media channels who you could build a deeper relationship with. Call them on the phone, send them an email, or do something that will help bring your online relationship offline. Write down the core topics and the core values that you hope to bring to the world. Take one minute to consider what the content is that you want to share with the world and how it will be of service to others.Resources:Get in touch with Tanmay by exploring his website. Follow Tanmay on Twitter and Instagram, and connect with him on LinkedIn. Tweetables and quotes:If you choose to share on Twitter, don’t forget to tag @tnvora and @beckyrbnsn so they know you enjoyed this episode!
I use my blog as a hub for all the content that I create. And then I use social media as the spokes. —Tanmay Vora
Sometimes it takes time to find and discover your unique area of contribution. —Becky Robinson
Consistency is important when you know what value you’re delivering out to the world. —Tanmay Vora
When you’re consistent, when you’re authentic, when you show up with ideas that resonate with others, I think magic starts to happen, serendipity starts to happen, opportunities start to happen, and impact starts to happen. —Tanmay Vora
Generosity has been a core value that I have lived for the last 16 years, probably more. —Tanmay Vora
Focus on the long game. —Tanmay Vora
If you found value in today’s episode, we hope you’ll take a moment to share it with someone else who might benefit from it. If you have any questions or topics you’d like us to cover, please email Becky Robinson here.
Click here for our free resources.
Register for one of the “Reach More Readers” workshops.
If you enjoyed this episode, please leave us a review.
Click here to tweet about this episode!
The post Episode 83: The Four Commitments of Reach appeared first on Weaving Influence.
April 4, 2022
April 2022 Leadership Development Carnival
Weaving Influence has the privilege of hosting the April 2022 Leadership Development Carnival! We’re excited to share posts from leadership experts from around the globe on the topics of communication, development, engagement, motivation, productivity, team building, and more.
CommunicationPriscilla Archangel of Archangel & Associates provided Three Inches of Doubt. Priscilla writes: “When starting and leading a business, project, or initiative of any size, it’s important for leaders to practice behaviors that avoid creating three inches of doubt..” Follow Priscilla on Twitter at @PrisArchangel.
David Grossman of The Grossman Group provided 7 Critical Traits for Building Trust Inside Companies. David shares: “Get key traits leaders should focus on to become more trustworthy (with new data) as we examine the trust problem and offer leaders a go-to playbook for how to build a powerful new level of trust within their company culture. See how building more trust in your organization leads to better business outcomes.” Follow David on Twitter at @ThoughtPartner.
Jennifer V. Miller writes Beyond Your Ears: The Many Ways Leaders Can Listen to Employees. Jennifer summarizes: “Leadership listening isn’t just for one’s ears. Change ‘agility’ requires leaders to listen in multiple ways.” Find Jennifer on Twitter at @JenniferVMiller.
DevelopmentJulie Winkle Giulioni shared Bespoke Development: From Cocktails to Couture to Careers. Julie explains: “The range of bespoke creations available today got me thinking: Might this sort of ‘just-for-me’ mindset be exactly what organizations need right now to elevate engagement, make development relevant, and stem the current tide of resignations? Bespoke career development.” Julie on Twitter at @julie_wg.
Frank Sonnenberg contributed Critical Lessons That They Fail to Teach You in School. Frank explains: “Most people learn life’s most valuable lessons too late in life. Here are 31 facts that will radically improve your life if you embrace them.” Follow Frank on Twitter at @fsonnenberg.
Marcella Bremer of Positive Culture contributed Positive Organizations Care for Positive Impact. Marcella considers: “The pandemic caused an unprecedented change and the IPCC reported accelerated climate change. A positive organizational culture helps to navigate the necessary transition. A positive culture IS a planet culture. Long-term success and return on investment aren’t possible without care for our climate. What’s your impact?” Follow Marcella on Twitter at @MarcellaBremer.
Paula Kiger of Big Green Pen shared A Customer Service Rep’s Unusual Route to Success. Paula writes: “Craig Newmark probably could have stayed CEO of craigslist forever. However, he recognized that he wasn’t the best person for the high-stakes decisions involved and he handed the reins over to someone else. He returned to being a ‘customer service rep’ (and a generous philanthropist.” Connect with Paula on Twitter @biggreenpen.
David Dye of Let’s Grow Leaders provided The Most Challenging Person for a Human-Centered Leader. David shares: “If you’re serious about becoming a more human-centered leader, it’s vital to master one specific relationship: the one with yourself.” Follow David on Twitter at @davidmdye.
Karin Hurt of Let’s Grow Leaders provided The Simplest Way to Get Better Results from Your Team. Karin shares: “If you want to empower your team to find more creative ways to get better results, start by defining success.” Follow Karin on Twitter at @letsgrowleaders.
Wally Bock of Three Star Leadership provided Willie Mays and “The Catch:” Rules for Performance. Wally explains: “There’s more to ‘The Catch’ than just the catch.” Connect with Wally on Twitter at @WallyBock.
S. Chris Edmonds of The Purposeful Culture Group provided Culture Leadership Charge: Preconceived Notions May Steer You Wrong. In this video post, Chris shares: “Business leaders today have a lot on their minds – and on their plates. They juggle hiring challenges. Mask mandates. Retaining talented players. Vaccine guidelines. Supply chain issues. Generating revenue. All these tasks are demanding, requiring attention and intention every minute.” Follow Chris on Twitter at @scedmonds.
Jon Verbeck provided How CEOs Can Transform Financial Stress Into Success. Jon writes: “It is said that the bigger your business, the bigger your problems. But effective leaders can handle the challenges, if they are prepared. The key is to notice potential problems early enough to let you develop a plan and be ready to execute early to avoid or soften the impact.” Follow Jon on Twitter at @jonverbeck1.
Randy Conley of Leading with Trust shared It’s Time to Turn Your Leadership Inside Out and Upside Down. Randy shares: “Life has been turned inside out and upside down the last few years, hasn’t it? You may not want to hear this, but your leadership needs to be turned inside out and upside down, too. In this post, I share why leaders need to abandon outdated models of leadership and embrace new ways of leading to meet the needs of today’s workforce.” Connect with Randy on Twitter at @RandyConley.
ENGAGEMENTKen Byler of Higher Ground Consulting Group contributed March Madness Leadership Lessons. Ken writes: “Success in business and life isn’t always about winning. In most cases it’s more about playing the game well, giving it your very best, and learning from every experience. You may not be mad about March, in a basketball sense, but you can still learn something from this annual celebration of college sportsmanship.”
Braden Kelley provided A Guide to Organizing Innovation. Braden shares: “I recently read a couple of excellent articles by Nick Skillicorn, and Prof. Rita McGrath where both discuss the challenges and intricacies involved in structuring and governing innovation within a large organization. This is a classic topic that every corporate innovator has without a doubt come across, and it’s also one where “the right approach” is often quite elusive.” Follow Braden on Twitter at @innovate.
team buildingSean Glaze of Great Results Team Building shared The Secret to Reduce Turnover in the Great Resignation is Recruiting the Team That You Have. Sean writes: “Onboarding and recruitment are exciting – and most organizations take time and make effort to ensure their NEW people feel appreciated and valued and special. But sometimes in our pursuit of quality new teammates to grow our organization, we neglect to remind those who are already there – the ones putting in work each day – that they are still tremendously valued and appreciated.” Find Sean on Twitter at @leadyourteam.
Jim Taggart of Changing Winds shared Lessons in Teamwork: Winning Despite Trenchfoot, Leeches and Hunger. Jim considers: “Leadership in a well functioning team is not a dictatorship. Leadership must be shared. And when placed under pressure it is remarkable from where leadership often emerges from a team’s members.” Follow Jim on Twitter at @JlcTaggart.
Bill Treasurer of Giant Leap Consulting contributed The Impact of Organizational Culture. Bill explains: “No matter how you define it, your organizational culture is clear to everyone who walks through the front door. And in the current staffing environment, it also determines who walks out.” Follow Bill on Twitter at @btreasurer.
Diana Peterson-More shared Teamwork: The Whole is Greater than the Sum of Its Parts. Diana explains: “Teamwork is a much over-used and frequently misunderstood workplace style. Teams often start with energy, purpose, and optimism and then fail, leaving team members discouraged, disappointed, and even some with hurt feelings? Why? This post focuses on the five critical elements shared by successful teams and how to achieve them. It also answers the question “why do teams fail?” offering tips on how to achieve success.” Find Diana on Twitter at @DianaPMAuthor.
Steve DiGioia contributed I Talk About People Behind Their Back. Steve writes: “I don’t gossip or finger-point. I don’t assign blame or give putdowns. I don’t accuse or assume faults. No, I don’t. But I do talk about people behind their back. I don’t spy on them, but I do pay attention. I see what they’ve been doing. I notice. I observe. I take notes. I remember. I talk about people behind their back. They may not know it, but I do. And I try to do it often. And you should do it too!” Find Steve on Twitter at @stevedigioia.
Ken Downer of Rapid Start Leadership provided The 18th Mile – It’s Not the Finish Line Leaders Should Focus On. Ken shares: “Whether you are running a marathon, or leading a marathon project of some other kind, the key to getting to the end isn’t focusing on the finish line, but on what happens in the 18th mile. Here are seven ways we can prepare for that moment, and lead our teams successfully through it.” Follow Ken on Twitter @RapidStartLdr.
Creativity/InspirationBrenda Yoho writes You have Potential. Brenda explains: “To truly know your potential, you have to know where you want to go! Like Alice in Wonderland, you really can’t trust to ask someone else which direction to go. Turning to yourself and understanding who you are, what you want to do, and who you want to become are all questions you can answer. Read on to discover your full potential.” Find Brenda on Twitter at @BrendaYoho.
Lisa Kohn of Chatsworth Consulting Group shared Do What Makes You Come Alive. Lisa shares: “When we spend time doing what makes us come alive, we have more to give; we have more excitement for our work, and we have greater results.” Connect with Lisa on Twitter at @ThoughtfulLdrs.
And More…Laura Schroeder of Working Girl provided Finding Your Flow in the Post-Pandemic World of Work. Laura shares: “This article spotlights the hidden costs of flow killers at work in terms of mental health and organizational performance, and how to minimize distractions and improve flow across the business.” Connect with Laura on Twitter at @workgal.
Dana Theus of InPower Coaching writes Women’s History Month: Do We Need Power to Make A Difference? Dana explains: “Like many women, I’ve often felt I don’t need the trappings of power to feel powerful and I don’t need to be recognized to make a difference. I still believe this. But on looking more deeply at the dynamics of power and leadership, and the legacy wisdoms about them that have been bequeathed to us by history, I’ve shifted my views a bit. Today I feel more comfortable believing that women need to wield power to make a difference.” Find Dana on Twitter at @DanaTheus.
Thank you to everyone who submitted articles for this month’s carnival! If you would like to be added to the distribution list for submission calls, please fill out this form and we’ll be happy to add you to the list.
The post April 2022 Leadership Development Carnival appeared first on Weaving Influence.
