R.L. Syme's Blog, page 7
August 15, 2017
Episode 57 – How to Sell Your Books Online Without Feeling Sleazy
In this episode, Chris and Becca start a mini series on how to sell books online. Using questions they’ve received from authors, they’ll start this week with giving you their secret formula for selling books online without feeling sleazy. It’s not what you think! Show Notes & Links: What you’ll learn: -The golden rule of […]
July 18, 2017
Episode 55 – Chris Fox on Relaunching Your Novels to Give Your Backlist Life
In this episode, Chris and Becca visit with author Chris Fox about his new book, Relaunch Your Novel and how to make your backlist profitable. In this week’s podcast we chat with Chris Fox about his new book, Relaunch Your Novel, and talk about how to systematically relaunch your backlist to give you a steady […]
July 11, 2017
Episode 54 – How to Get the Most Out of Summer Writer Conferences
In this episode, Chris and Becca talk about what to do before, during, and after summer writer conferences to get the best overall experience. Lot of tips for newbies and seasoned conference goers. Show Notes: -What you need to do before you even pack your suitcase. Get organized for maximum conference enjoyment! -Why the conference […]
July 3, 2017
Episode 53 – Balancing Creativity and Productivity in the Writer’s Process
In this episode guest co-host Anne Janzer talks about her book, The Writer’s Process and how writers need to balance productivity and creativity in their writing and their marketing. SHOW NOTES: -Why we need some distractions – focus alone will not produce maximum productivity. -How to balance the two different mental systems we are […]
June 26, 2017
Episode 52 – Facebook Updates Authors Need to Know About
In this episode Chris and Becca talk about the latest Facebook updates and why they are important to authors. SHOW NOTES AND LINKS: -Previewing five new updates to groups and what they mean: Group Insights Membership request filtering Removed member clean-up Scheduled posts Group to group linking Also, we discuss two fairly new business page […]
June 22, 2017
Firefighters Are Not Sexy
I was having a conversation with a writer friend, when she said, “I don’t care what anyone says… firefighters are NOT sexy.” I will admit to being a little flabbergasted, because I felt like any profession where heroism was the norm would be considered a “sexy” profession. But it turns out, her family is full […]
June 20, 2017
Episode 51 – How to Optimize Facebook Ads to Build an Email List
In today’s episode Chris interviews Rebecca Pollard, Digital Marketing Manager from AWeber, on the process and how-to’s of using Facebook ads to grow your email list. Show Notes & Links: Definitions you’ll need for the podcast (we got a little nerdy at times) CTA – call-to-action. This is the button, link, or text phrase that […]
Episode 50 – Setting Up Pinterest As An Outpost Channel
In this episode Chris teaches a how-to episode by walking listeners through the process of setting up a Pinterest outpost channel. Show Notes & Links: -The two kinds of social media channels in book marketing: primary (engaging & selling) and outposts (redirect to primary for engagement and highlight short term campaigns). -What is Pinterest and […]
Episode 49 – Is the Email Newsletter Dead?
In this episode Chris and Becca tackle one of the biggest email marketing questions: is the email newsletter dead? Show Notes & Links -What are the four email options for your email marketing strategy? -Four goals that every author needs for their email marketing plan. -Why an email newsletter might not be for you. […]
Episode 48 – The Only 3 Marketing Goals Every Author Needs
In this episode Chris and Becca talk about the three marketing goals that every author needs, and how goals will help your marketing plan succeed. Show Notes & Links: -Why do authors need marketing goals, anyway? -How to get new readers to discover your books? -Why authors tend to skip discovery marketing and just concentrate […]
