R.L. Syme's Blog, page 4

Episode 92 – How to Take Your Readers From Strangers to Superfans

Even though I missed out on co-hosting this week’s podcast, it is one of my favorites. Chris got to interview David Gaughran about his new book Strangers To Superfans. Please listen and share with your author friends. This stuff will change the way you do your book marketing.  In the show Chris calls this “possibly the […]

Episode 91 – The Three New Rules of Email Marketing

I was under the weather a bit this week so Chris took over the podcast and talked about the three new rules of email marketing. They may stretch you a bit but they are important to understand. Here you go. In this episode Chris outlines the three new rules of email marketing all authors need […]

Episode 90 – Crisis Management For Authors Part 2 – How to Know When to Take Action

This week we’re finishing up our two-episode series on crisis management for authors and I’m excited about this one. We’re going to learn when we should take action on something that happens and when we should just ignore. Also, we’ll talk about how to separate fact from fiction–it’s a pretty big deal in knowing what […]

Episode 89 – It Could Happen to You – Crisis Management for Authors

I’m excited to share this week’s podcast. Not just because it’s timely but because my podcast co-host just happens to be an expert in the subject. Chris Syme (my mom) spent many years as a crisis manager helping universities, athletes, and businesses learn how to handle crises. In this podcast she shares a formula with […]

The Strangled Strudel by Kim Davis

Straight from the pages of Vangie Vale And The Strangled Strudel, Kim Davis gives her video rendition of the recipe from the third Matchbaker Mysteries book. Visit Kim’s wonderful blog for more recipes from your favorite Cozy Culinary Mysteries.   

Matcha Green Tea Macarons by Kim Davis

This video was made by Kim Davis and posted on her wonderful blog, Cinnamon and Sugar and a Little Bit of Murder. The recipe is from the first Vanige Vale book, Vangie Vale And The Murdered Macaron. The video was part of Kim’s wonderful review of the book. Visit her blog here for more recipes […]

Episode 88 – Book Description Mistakes You’re Making And How To Fix Them

I am so excited about this episode! One of the major pieces in the “chain” of a reader buying our book is a good book description. And Bryan Cohen knows his book descriptions. There are some great tips in this . Enjoy!   In this episode Chris interviews copywriting expert and author Bryan Cohen on […]

Episode 87 – How to Run Successful Book Promotions

Hey author buddies! On this week’s podcast we interview the founder of Written Word Media, Ricci Wolman. They are the home of FreeBooksy, BargainBooksy, and more. Sometimes it’s hard to know which book promotions work and which ones don’t for specific situations so we’re hoping to give you the good stuff in this episode. Share […]

Episode 86 – How Much Book Marketing is Enough?

Do you feel like you are spinning your wheels trying to market your books? There are so many options out there and so many authors telling us how they sold a boatload of books doing this one thing that you can do too. On our podcast this week, we invited Anne Janzer to talk about […]

Episode 85 – Marketing to Teens: Capturing the Elusive Generation Z with Kate Tilton

In this episode of our podcast, we interview book marketing expert Kate Tilton on how to reach the elusive teen market. Generation Z (teen) readers are those born after 1993. I know many of you write YA and you know authors that do as well. Please share this with them. I had a lot of […]