R.L. Syme's Blog, page 2
February 19, 2019
3 Reasons Why Your Lead Magnet is Not Enough
On this week’s podcast, my mom questions the premise of a lead magnet. When is it not a good thing. Be sure and take a listen and pass it along. And a special shout out to those of you that do share the show. We really appreciate you! In this week’s episode of the Smarty […]
February 5, 2019
Episode 116 – Why Social Media Helps You Sell More Books
My mom, the data nerd, is back with another episode loaded with stats on why social media helps you sell books. All in the name of selling more books with less marketing. Hope you’re having a great week! In this week’s show Chris analyzes data on how social media helps word-of-mouth and increases sales. Also, […]
January 29, 2019
Episode 115 – How to find the right promotion for your book
In this episode Chris interviews Ricardo Fayet, one of the founders of Reedsy, about their new Book Promotions Services data base. This searchable data base helps authors find specific promotions that fit their platform level, their budget, and their goals. Show Notes & Links: -What in the heck is Reedsy? -Sorting through the Book Promotions […]
January 22, 2019
All You Need To Sell More Books [Part One]
In this week’s episode of our podcast, my mom shares the formula she uses to help authors learn how to sell more books with less marketing. The formula: The Big Three + Platform-Specific Promotions. This week’s show is about the first part: The Big Three. If you’re trying to streamline your marketing system so you […]
January 15, 2019
Episode 113 – The 3 Fundamentals to Start Selling More Books With Less Marketing
In this episode, Chris talks about three fundamentals you need to master to sell more books with less marketing. The beginning of a series on selling more books with less marketing in 2019. Show Notes & Links: The three fundamentals you need to master to give your marketing plan the best chance of success. 1. […]
January 8, 2019
Episode 112 – How word of mouth marketing can help sell books
In this episode of our podcast, Chris (my mom) reviews the 2018 Word of Mouth Marketing Report from Convince and Convert Consulting and how it can help authors sell more books. There is some real interesting stuff here about how word-of-mouth affects how and why people buy. Something worth looking at for your marketing in […]
December 30, 2018
Episode 111 – Testing Organic Marketing Strategies with author Sara Rosett
Happy New Year to you–one and all. On this week’s podcast my Mom somehow forgot to get the intro in the show, so I wanted you to know this is episode 111 and she is interviewing USA Today bestselling author Sara Rosett about organic (non-paid) strategies she’s trying out with her books. You’re gonna like […]
December 18, 2018
Episode 110 – Why you need word-of-mouth marketing and 7 strategies to get started
This week my mom talks about another disruptive marketing strategy on the Smarty Pants Book Marketing Podcast: word-of-mouth marketing. This new-old kind of marketing is making a resurgence as readers trust ads less and friends more when it comes to recommendations. Be sure and take a listen and let me know what you think. Show […]
December 11, 2018
Episode 109 – How to copy another author’s promotion and make it work for you
On this week’s podcast my mom talks about how to copy another promotion and fit it to your platform. Or even whether you should try and copy another author’s promotion. It might not work for you. She’ll give you some solid guidelines and rules to follow to make sure it fits before you spend time […]
November 13, 2018
Episode 107 – How to Get Ahead of the Book Marketing Curve in 2019
Happy holiday season start! My mom is putting together a series of podcasts to finish out the year on how to disrupt your book marketing in 2019. If there’s one thing we all know it’s that book marketing is getting tougher. And she’s ready to give us some advice on how to disrupt our marketing […]
