R.L. Syme's Blog, page 3
October 30, 2018
Episode 106 – What’s the Difference Between an Agent and a Publicist?
Do you think you need an agent or a publicist? Sometimes I not sure we understand what each one does and how they can help us. In this week’s podcast, we asked publicity expert Sandra Beckwith to answer that question. Links & Show Notes: -The job description of a publicist and how they help authors. […]
October 23, 2018
Episode 105 – What’s Working in Book Marketing Now and What is Not with Kevin Tumlinson
In this episode Chris interviews Kevin Tumlinson, marketing director at Draft2Digital, about which book marketing trends are workin’ and which ones ain’t. Wish I could have been in on this interview but, I’m in Nashville. I love this topic–content marketing. Something that works for every author at every level. Enjoy! Links & Show Notes -Draft2Digital’s […]
October 16, 2018
Episode 104 – The Secrets to Great Book Covers
A cover can make or break a book. On this week’s podcast, we asked cover design expert Joel Friedlander to share his expertise. He has a very cool monthly blog feature called the EBook Design Awards where authors can submit their covers for a critique. Every month he picks the best and talks about the […]
October 9, 2018
Episode 103 – Stop Wasting Time Creating Social Media Content
My mom (Chris Syme) knows her stuff when it comes to content. In this podcast she outlines the three types of content every author needs to have to sell more books and build loyalty. Not channel you need to be on, but just the types of content you should be producing. Nothing more, nothing less. […]
September 25, 2018
Learn how to be a Newsletter Ninja
If you’ve been struggling with your email newsletter or email marketing in general, this podcast will be a HUGE help. Yes, I did put that in caps for a reason. Tammi Labrecque wrote a fantastic book called Newsletter Ninja and we got her on the podcast to flesh out exactly what that means. You’ll want […]
August 14, 2018
Episode 98 – Why Some Book Marketing Systems Fail
This week my mom (Chris) talks about why authors need to consider their platform level when they build a marketing system. She’ll start out by telling us what the difference is between a marketing system and a marketing strategy. It’s good stuff. I’m on vacation, by the way. ;) When you’r done listening, go over […]
July 31, 2018
Episode 97 – Facebook Changes Authors Need to Know About
In this week’s Smarty Pants Book Marketing podcast, my mom looks at a couple changes in Facebook policies that may affect some authors. If you use the Shop tab or automatically post to your personal profile using third party apps like Buffer, you’ll want to listen!
June 30, 2018
August Write Better-Faster Class Now Open
For all my author friends: The August edition of Write Better-Faster is now open for registration. Here’s a little bit about the online class: Do you want to write faster? Are you stuck or stalled in your process? Stuck in a book? Can’t plot? Are you frustrated with your lack of productivity? Have you been […]
June 26, 2018
Episode 94 – How to Do Simple Audience Research to Find Your Readers
This week Chris takes over the podcast to give us all some quick tips on how to do basic audience research to find our readers. I like the fact that the advice is simple–I don’t have to be a research scientist to find my readers. Hope you enjoy! Links & Show Notes: -Why you don’t […]
June 19, 2018
Episode 93 – How to Sell Books Successfully With Social Media
This week we tackle a subject that is a conundrum for many authors: how to sell with social media. I feel for those of you out there that hate social media. But we are not out to convert you. This podcast is for authors who are serious about selling more books from their social media […]
