Laura Steward Atchison's Blog, page 10

May 18, 2020

Fixing The Inner and Outer Game of Success – Noah St. John


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Noah St. John has been helping people achieve success for decades. Success in spite of world events and in some cases because of world events. His goal in life is to help you to succeed in spite of the self talk and he does that by getting your inner thoughts and your outer actions to align so you can successfully take action.

During this episode Noah shares three questions to ask yourself right now that will set you on the path to overcome “success anorexia” and get rid of your head trash.

Noah St. John is recognized as one of the most requested, in-demand business and motivational keynote speakers and executive coaches in the world.

He is the only author in history to have works published by Hay House, HarperCollins, Simon & Schuster, Mindvalley, Nightingale-Conant and the Chicken Soup for the Soul publisher.

Noah has also delivered over 1,000+ presentations for corporations, associations, business groups, colleges, universities and youth organizations worldwide.

Noah St. John speaks for groups ranging from 25-25,000+ and is available for interview for TV, radio, podcasts, print and online media.

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Published on May 18, 2020 09:18

May 13, 2020

Get Booked Now. Get Your Message Out – Jackie Lapin


New book launching but book tour cancelled? New program launching but event appearances canceled?

Live events have been cancelled indefinitely and if you made your living by getting clients who heard you speak at events then how do you recover? How do you pivot?

Jackie Lapin has been on the front lines of helping people get booked on stages and radio tours for decades. Now she has added in podcast and virtual summit tours.

I asked Jackie to be on the show so she could share what you can do right now to pivot your PR and speaking and never leave the comfort of your home or home office. She shares the questions you need to ask to create an effective pitch for shows you want to be on. How to position yourself to be found by events that need a speaker and even where to get resources to find shows and events that need your message and products.

If you are a speaker, author, in personal development or want more clients, you will want to listen to this episode.

Jackie Lapin is a leader in helping leaders, entrepreneurs, authors, practitioners, speakers and messengers connect with their next followers around the globe. For the past 10 years, her internationally acclaimed Conscious Companies have been providing radio/podcast media tours and speaking engagements to support the growth and revenue of change-makers. Her clients have included Don Miguel Ruiz, Dr. Joe Vitale, James Twyman, Arielle Ford, Maureen St. Germaine, Chris and Janet Attwood, Hay House and more.

Her Conscious Media Relations Radio/Podcast Tours have helped nearly 200 luminaries, leaders, filmmakers and authors grow their businesses, sell more books, create viewership and change more lives by introducing them to up to 9000 radio shows and podcasts. (www.consciousmediarelations.com)

To also help leaders get booked easily and quickly, Jackie has most recently launched SpeakerTunity Cities™, which provides direct contacts for thousands of speaking opportunities instantly at one’s fingertips in their market of choice. (www.SpeakertunityCities.com)

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Published on May 13, 2020 07:38

April 29, 2020

Mind & Machine & Productivity with August Bradley


Most everyone I speak to is trying to find a new way to increase their productivity and performance. With work at home the new norm these days finding solutions to be productive is even more top of mind.

August Bradley has one of the top Technology podcasts, Mind & Machine and a top YouTube Channel on productivity. He believes that the tech is rapidly being developed that allows an individual to customize solutions for the way their brain works. No more having to force your brain to work with existing performance and productivity apps.

Take a listen as August shares his thoughts and tips and favorite solutions for getting the most out of your brain and tell me your favorite hack.

August Bradley is the host of MIND & MACHINE, a popular Podcast and YouTube show exploring the science and technologies enabling us to live and work at higher performance levels. (www.mindandmachine.io). August also produces a YouTube show on productivity systems (www.NotionProductivity.com), and coaches individual and business clients on leveraging technology to enhance productivity and performance (www.MoreTimePerDay.com).

LinkedIn Profile: https://www.linkedin.com/in/augustbradley

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Published on April 29, 2020 09:35

April 18, 2020

Improving Health No Matter the Crisis – Dr Anna Cabeca


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Crisis times often mean we don’t eat or take care of ourselves. Sadly those are the times we need to take care of ourselves with even more care. So why do we go to unhealthy comfort foods, sleepless nights and lack of exercise as a default during those times?

Dr. Anna Cabeca has experience dealing with personal crisis and the ill health that can come as a result of the stress and bad habits. So I asked her on the show to talk about simple steps we can take to switch our brains to healthier choices. She also shares tips you can use right now to eat and shop better that won’t consume all your time and energy.

Dr. Anna Cabeca, an Emory University trained gynecologist and women’s health expert was diagnosed with early menopause at age 38. Devastated she went around the world looking for answers and healing and found it.  She is now a triple board-certified, menopause and hormone expert. She is internationally acclaimed for her work in gynecology and obstetrics, integrative medicine, and anti-aging and regenerative medicine.

Known around the world as The Girlfriend Doctor, Dr. Cabeca has changed the lives of thousands of women across the globe, connecting to others through humor, honesty and passion. Her book “The Hormone Fix” and other empowering transformation programs have helped women of all ages become their best selves again. Her successful line of all-natural products features the alkaline superfoods drink Mighty Maca® PLUS and the rejuvenating vulvar cream Julva®.

Recently, Dr. Cabeca was named “2018 Innovator of the Year” by Mindshare Collaborative, the premier community for health and wellness influencers and entrepreneurs. In 2017, the Age Management Medicine Group presented her the prestigious Alan P. Mintz Award for Clinical Excellence.

For more info and free resources click on this link

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Published on April 18, 2020 16:27

April 9, 2020

Fix This Next – What To Do For Your Business in Changing Times – Mike Michalowicz


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If you don’t know Mike Michalowicz then you are in for a treat. I’ve known of Mike forever and we were trying to figure out if we crossed paths when we both had tech companies. His work helping entrepreneurs stems from his own business ups and downs. He has an ability to cut through the fog with simple, yet, powerful processes to help you figure out your best next steps and on this episode he shares some of his best work yet.

To say these times are different than what we have gotten used to is an understatement. What you have been doing might not work any more. Heck, you might not even have work anymore.

So what do you do? How do you separate crisis mode reactions to vital needs responses?

Take a listen to this episode as Mike steps me through the process he outlines in his latest book, Fix This Next.

By his 35th birthday Mike Michalowicz had founded and sold two multi-million dollar companies. Confident that he had the formula to success, he became a small business angel investor and proceeded to lose his entire fortune. Then he started all over again, driven to find better ways to grow healthy, strong companies. Mike has devoted his life to the research and delivery of innovative, impactful entrepreneurial strategies to you.

Mike is the creator of Profit First, which is used by hundreds of thousands of companies across the globe to drive profit. He is the creator of Clockwork, a powerful method to make any business run on automatic. And his latest, arguably most impactful discovery, is Fix This Next. In Fix This Next, Mike details the strategy businesses can use to determine what to do, in what order, to ensure healthy, fast, permanent growth (and avoid debilitating distractions).

Today, Mike leads two new multi-million-dollar ventures, as he tests his latest business research for his books. He is a former small business columnist for The Wall Street Journal and business makeover specialist on MSNBC. Mike is a popular main stage keynote speaker on innovative entrepreneurial topics; and is the author of Fix This NextClockworkProfit FirstSurgeThe Pumpkin Plan and The Toilet Paper Entrepreneur.

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Published on April 09, 2020 13:41

April 3, 2020

Writing Effective Copy No Matter the Time or Crisis – Marcella Allison


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I was always taught that the most effective marketing happens when the buyer and the seller win. What that means in the real world is that the seller writes copy to provide an undeniable value in their product or service to their prospective buyer. Then the buyer wants to pay the price to acquire the product or service.

But what happens when the world, or your business, turns upside down and everything you are doing is no longer working? Or maybe you never needed to market before and now you do? Or maybe there is a crisis outside your control and you need to pivot because your old way is no longer working?

The world is seeing a massive shift in how consumers perceive marketing these days. Think beer company ads with massive crowds in bars or travel companies promoting trips to Italy, China or Spain or, well, anywhere right now?

Marcella Allison has been writing copy for decades and helps businesses craft copy when times are stable and when they are not so stable. She also mentors other women to help them hone their craft.

I sit down with Marcella in this interview to discuss the art of copywriting. Marcella also shares three questions you can ask yourself to craft your message and a framework for all your marketing copy that helps you define your customer, their needs and your needs.

We also have a discussion about why it is important for women to join a group to lift their careers (Yup, she even shares the data to prove this.)

By the end of this episode I dare you to say I can’t write copy. If you do, reach out to Marcella or myself and let us help you.

Marcella Allison,  is the CEO of Copy Harvest LLC and the founder of Titanides LLC, an organization dedicated to promoting female entrepreneurs, marketers, and copywriters.

As a copywriter, she currently works with some of the top direct-response companies in the industry. Her clients include The Motley Fool, BottomLine, Inc., Advanced Bionutritionals, Money Map Press, Metabolic Living and more.  Her copy has generated over $100 million in sales for financial trading services, alternative health supplements, and information products.

As a mentor and copy chief, she leads Money Map Press‘s proprietary training program for in-house and freelance copywriters.  She also mentors over 600 women in the Titanides.

In 2018, Marcella was awarded Copywriter of the Year by American Writers and Artists Inc. for her outstanding performance record and impact on the copywriting industry. She’s a featured speaker at industry events including AWAI’s Copywriting Success Bootcamp, Copy Chief LIVE, and The Copywriter Club In Real Life.

Marcella is the co-author of, Why Didn’t Anyone Tell Me This Sh*t Before? a collection of wit and wisdom from women in business. As the founder of the Titanides she is dedicated to building a new arena, where dynamic, creative women co-mentor, elevate, and support each other on the journey to success.

She also has a brand new course that is launching that helps women to build their authentic authority with a leading high-level executive coach and therapist, Dr. Cristy Lopez.

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Published on April 03, 2020 13:46

March 30, 2020

Building a Home-based Business and a Team No Matter the Market with Jan Deardorff


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Jan Deardorff is an inspiration to many. She started her Mary Kay business while a teacher and in five months made more than she did teaching. Many want that dream to come true when they start home-based businesses yet many never come close to her success.

How has she accomplished so much in her 29 years with Mary Kay? How has she managed to weather many storms of uncertainty for her family and still come up on the positive side of situations?

With the world turned upside down right now and business as usual not possible, Jan shares her secrets of resilience and growth and how she and her husband plan for the down even when things are on the up.

Listen to the end and you will hear her tips on how she helps her team, or down-line as it is known in the world of Mary Kay and other business models like Mary Kay, plan from the start for success.

Jan Deardorff is the Future Ex. Sr. Sales Director Mary Kay, Inc. and believes that if you, “Help enough people get what they want and you will live the life of your dreams!!”

She has been married to her High School sweetheart Rick for 45 years this June.  They have 2 grown children, Jeff, a cross checker for the New York Yankees who is married to Caitlyn and their daughter Jeni, who is a business owner herself and is married to Justin.  They are blessed to have 5 amazing grandchildren!

After getting married Rick and Jan put themselves through college at Purdue University where they both earned their Bachelor of Science Degrees in Education.  Rick went on to become a professional Airline pilot with United Airlines.  He just retired in April of 2017 and they are excited to start the next nonstop over the top chapter of their lives!   Jan taught 5th grade for 8 years before starting her Mary Kay Business in 1991.  She became a sales mentor and coach, and earned her first car within 18 months of starting her business, and has driven free over the last 28 years earning the use of 14 free cars, 5 being Pink Cadillacs. Jan has built her unit to produce $300,000 to a Half Million in retail sales since 2000 with the goal this year of $650,000.

Jan has been a star 100 quarters, earned 2 court of sales diamond rings, and 7 court of sharing diamond bumblebees, and a 4 ½ carat Half Million diamond ring.  Her highest income for one month is over $15,000.  Her most cherished honor was being a Company monthly go-give winner twice… in Feb 2002 and Feb 2013. Her focus is being the woman God would have her to be.  She thrives on dreaming big, enriching women’s lives by helping them become all that God wants them to be, and being the most amazing wife, mother, grandmother, friend and mentor she can be!!  It is not always easy, but she enjoys life to the fullest, after all, it is just a matter of want to!

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Published on March 30, 2020 11:28

March 26, 2020

Writing, Ghostwriting and Editing


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Lisbeth Tanz has been editing and ghostwriting for a long time now and gets asked many questions about the process. Here are a few of the questions she is often asked. Is a ghostwritten book equal to a self-written book, do we need to listen to everything an editor tells us? How do I pick an editor? What is a ghostwriter anyway? And so many more.

If you have ever thought about writing a book but realize you might not have the best skills, this is the episode for you. Take a listen as Lisbeth shares the ins and outs of hiring a ghostwriter or editor and what it takes to write a book.

Lisbeth Tanz, a nonfiction book ghostwriter, editor, author coach, and book-writing educator, works with female coaches, speakers, and entrepreneurs who have a transformational message. Lis’ passion is helping her clients see themselves through her eyes and encouraging them to reveal those authentic truths and compelling stories that will move, inspire, and enlighten their audiences. She guides authors striving to make a positive difference in the world by taking them from idea to finished manuscript using her proven book-planning and writing framework. Many of her clients have reached #1 Best Selling on Amazon in their category as well as received prestigious book awards.

Lisbeth began her entrepreneurial career in 2005 when she launched The Hired Pen, a company focused on copywriting, article ghostwriting, social media, and blogging. In 2007, she completed her first book edit (1,000 pages of copy!) and loved the entire experience. As her business grew, Lis elected to shed other writing niches to focus only on books. She rebranded to Fuzzy Dog, LLC in 2017 to complete her book-only transition and to honor the memory of her dog, Katie, who’d seen her through the best and worst of times.

When she’s not working, Lis hangs out in her vegetable and flower gardens, walks with her fiancé around their neighborhood, and plays with her orange cats, Tucker and Fitz.

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Published on March 26, 2020 11:25

March 18, 2020

Data is the New Technology


Data. And not my favorite Star Trek: TNG character either. Is now considered a more valuable resource in some circles than gold or diamonds. But what does all that data mean and how do you access and use it?

Rick Francart loves all things data and helps his clients harness their data for more than just sales and marketing. Data is a living, breathing thing and the way you use it can make your business thrive or fail.

So how can you use your data? Access your data? Make your data a living thing for your business?

Take a listen to this March 10, 2020 episode as Rick Francart discusses data and your business.

Rick Francart is the Founder & CEO of Five Opportunities, a next generation business partner that recognizes no two businesses are alike, and the way we conducted business in the past is not going to work in the future. For decades, Rick has been assisting commercial and government organizations of all sizes navigate their digital transformation journey.

Rick is an expert at connecting Business, Technology, and People, while maintaining the fragile bond between them. Rick’s knowledge spans infrastructure through applications, and the newest of technology, data.

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Published on March 18, 2020 12:45

March 16, 2020

Surviving a Health Crisis as an Entrepreneur


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As an entrepreneur your worst fear is often what happens to your  business if you get sick. You might ask yourself, “How do I continue until I am better? What will happen to my staff? What happens if my illness lingers a long time? What if I am not the issue but a key team member is ill?”

Joe Petroski asked himself those questions, and many more, when he was hospitalized and wasn’t sure he was going to make it. Now these questions are being asked even more in the world right now with the world crisis. (This episode was done on March 3 and I am just posting it as I had some tech issues. No laughing. Geeks have tech issues too!) The episode is even more relevant today than it was on March 3rd.

Take a listen as Joe shares how he had to accept he could not heal himself, how he learned to ask and most of all, how he is setting his business and life up for success if it ever happens again.

Joe Petroski is CEO and Founder Profound Power Inc. A certified master healer in Chinese Energetics, Spiritual Teacher and professional speaker. Joe’s path is his personal victory over a very long illness and certain death, to become an extraordinary healing facilitator and teacher. He is passionate about empowering his clients and audiences with Profound Healing and proven energy techniques that heal, increase personal power, focus and clarity. Contact Joe at: ProfoundPowerJoe@gmail.com

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Published on March 16, 2020 09:53