Laura Steward Atchison's Blog, page 9

July 28, 2020

What’s Your Story? Writing, Editing and Telling Your Story


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Whether you want to write a book or just want to learn how to tell your story of your business or your life, this episode offers insights from a top editor and brand specialist. Telling your story, or think of it as getting to the heart of your message, is a critical component to create a thriving business.

Jocelyn Carbonara shares how anyone can write a book or tell a story but those who do a few specific things see more action taken from what they wrote or share.

We discuss brands, books, life and some powerful questions she asks prospective clients before she takes on a new project. One of my favorites? “How do you not want to sound?” Not a question I would have ever thought to ask myself before I started writing.

Jocelyn Carbonara started Spiritus Communications in 1998 to help leaders and entrepreneurs tell their stories. She thrives on finding the perfect words to reflect a client’s vision and helping them communicate their messages that matter.

Over the past 20 years, her clientele has included speakers, authors, and companies like AT&T Global, Wal-Mart, and the federal government. She has served as culture consultant and executive coach; editor-in-chief, interviewing celebrities such as Dr. Maya Angelou and Coach Tony Dungy; book agent to publishers including McGraw Hill and Jon Wiley & Sons; editor of award-winning books; and publicist. Jocelyn has ghostwritten books, including for a TV star and an NFL player. She’s managed start-ups and served as CEO for a successful training company. She has written marketing copy for nearly every communications channel in existence—including websites, video, print, and more. Jocelyn has helped clients get featured in media including Newsweek, NPR, and The New York Times. Her writing and leadership principles have been written into books with major publishers—and international magazines like Real Leaders. She is a Prosci-certified change management professional, helping clients communicate through change and crisis. See www.LeadtoEngage.com

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Published on July 28, 2020 14:06

July 14, 2020

Customer Obsession, Journey Mapping and the Future of Business


Jay McBain is considered one of the top analysts and futurists. His work predicating trends and needs has been considered critical to many in the tech world. Even he is seeing accelerated change in the world of business from the predictions he made several years ago. The pandemic accelerated the way we transact business from both sides of the table.

On this episode Jay and I talk about the keys to a a business that can grow, think customer obsessive. We also discuss how the shift from indirect buying, think cars at dealerships, to direct buying, think Netflix and Casper mattresses, is fueling the current and future economies.

Jay also shares how your business can start looking into your future right now using a process called journey mapping.

Jay leads Forrester’s research and advisory for global channels, alliances, and partnerships. He focuses on B2B marketing in the age of the customer; understanding and navigating the complexity of multiple routes to market; ensuring contextual and relevant content to accelerate the indirect sales process; and describing the technology infrastructure to build and support channel relationships.

His background is in channel leadership, sales, marketing, and operations, with a specific emphasis on indirect sales strategy/execution, covering multiple industries, segments, and underlying technologies. Jay is renowned for his industry thought leadership and expertise in partner recruitment, development, and acceleration through effective partner coverage, enablement, communication, and incentives. He is an expert in building and leveraging channel communities and one of the global leaders in social media, partner marketing automation, and other indirect growth strategies.

Jay provides research, advisory, and consulting to companies ranging from Fortune 100 vendors to startups on the entire scope of their channel and alliance strategies. He is a contributing author and has been cited in numerous channel media publications, including Channel Reseller News (CRN), ChannelPro, ChannelE2E, The VAR Guy, MSPMentor, Channelnomics, Computer Dealer News (CDN), Australia Reseller News (ARN), eChannelNews, Business Solutions Magazine, ChannelLine, ChannelInsider, SearchITChannel, Redmond Channel Magazine, Vertical Systems Reseller, Channel Buzz, and SMB Nation. He also maintains a popular blog on channel trends.

Jay is based in Florida but advises vendors, distributors, and partners around the world.

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Published on July 14, 2020 14:05

July 9, 2020

The Mindful Millionaire – Leisa Peterson


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Today we are talking about money. You, your relationship to money and your beliefs about money.

Leisa Peterson has been talking about wealth creation for close to three decades. What she has learned could fill a book and it has. She is releasing her ground breaking book called The Mindful Millionaire and it is like nothing you have read before.

Leisa Peterson shares how working on your beliefs around money and clearing your body and mind can finally allow the wealth you always wanted to come into fruition. She answers questions like: What is it about money that brings up  unpleasant feelings for many people? Why do people feel that money, or the quest for money, controls their lives versus the other way around?

This interview is filled with tips on how you can begin clearing your relationship with money so you can have all you ever dreamed was possible.

Leisa Peterson, CFP® is on a mission to help 1,000,000 people elevate their financial consciousness by realizing their true value and creating financial security for themselves.

As a coach and mindset teacher, Leisa host’s the Mindful Millionaire podcast as well as virtual workshops and life-transforming retreats. Her masterful blend of sound financial strategy and mindfulness training helps people break free of patterns of lack, scarcity and money fears, allowing them to finally lead the rewarding, fulfilling, and abundant lives they most desire.

Leisa has appeared in The Wall Street Journal, FastCompany, Forbes, The Week, Huffington Post and has been featured on many podcasts and radio shows. Prior to starting WealthClinic®, LLC, Leisa worked with some of the largest financial and business services companies in the world including Wells Fargo, State Farm Insurance, UNUM Life Insurance, New York Life, Federal Express, Pitney Bowes, Ford Motor Company, and General Motors.

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Published on July 09, 2020 13:02

July 7, 2020

Mental Endurance – Dr. Jay Galea


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Different than mental resiliency, mental endurance can make success happen or not. Olympic athletes win sometimes by 1/100 of a second. They rebound from what could be catastrophic and career ending injuries to come back and win Gold. Top athletes seem to be able to tune out mind chatter and keep their focus on the end game. So how can the average person do that too?

By increasing your mental endurance.

Dr. Jay Galea works with major sports teams, Olympic, collegiate and high school athletes and sports executives who are recovering from injuries or just want to take their physical and mental game to the next level. When I asked him how is the mental endurance that top athletes have to maintain different than the average person’s his answer may surprise you.

Don’t miss his answer or his tips on how you can increase your mental endurance.

This was one of the most eye-opening, perception shifting interviews I have done in a long time. I felt like my mind was blown each time Jay Galea spoke. I’ve already shifted a few mental things and have felt mentally stronger since I recorded the interview.

Jason Galea Ph.D is HeadSET Sports Head of Operations and Product Development and works to elite athletes and sports executives through sports psychology services. He is a consultant for NCAA Division-I athletic programs, US Olympic coaches, and various professional teams. He also is the Performance Consultant Director – Team Jelly Belly Racing, the San Diego Saints Hockey Director & USA Hockey C.E.P. Instructor, the Former Director of Sport Performance at Saint Katherine College and a former University athlete.

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Published on July 07, 2020 15:52

June 30, 2020

Memorial Star: A slain FBI agent is a tragedy all by itself. But what if that agent is your dad?


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A slain FBI agent is a tragedy all by itself. But what if that agent is the only one who was Black?

The erupting racial tensions of today mirror the volatile civil rights era in the 1960s. Edwin R. Woodriffe walked a fine line between the honor, respect, and sacrifice of his own people and the job that he loved… And both worlds came at a life-changing cost to him and to his family.

Author Lee Woodriffe was five years old when her father became the only African American FBI Special Agent to be killed in the line of duty. On January 8, 1969, an escaped fugitive robbed a Maryland bank and within just one hour, two FBI agents were dead. The event, at that time, would inspire the most massive manhunt in the history of the nation’s capital.

Lee Woodriffe shares how she was able to finally write this book, how it took a village to gather the details how the times then and now have many parallels and what it took to have her dad remembered. If you would like to purchase the book Lee shares a special offer to get an autographed hardcover copy for the same price as a paperback.

Lee Woodriffe doesn’t fit into any one kind of box. To some, the road taken to become an author makes no sense, yet makes perfect sense. Maybe that’s the classic Libra in her; always dueling sides for the most harmonious outcome. One thing is true, every road prepared her to become a novelist.

Finding her love of writing as a journalism major at Point Park University, spending hours developing her broadcasting voice at WAMO, SBN, WEEP and WDSY radio stations in Pittsburgh. Or possibly the on-air television experience she gained as a travel analyst in Washington, DC, or the decades spent honing her craft as a stage, film, and television actress. It may have been through the hard knocks experience of running a business and the discipline needed to see it grow for over 10 years. It might be all, or it may be a simpler truth: She just wanted to tell her father’s story.

Lee Woodriffe is a risk taker. She thrives on exploration and succeeding in tasks that others say are impossible. After all, what gives Lee the chops to write a book?

Maybe the same courage that has led her to sky dive, scuba dive, white water raft, jump Herkies on the skywalk at the Grand Canyon, sand dune in open buggies in the middle east or ride on an elephant’s neck in the jungles of Thailand. She does that which she thinks she can’t and makes it reality.

It all makes for a good story, and that’s how Lee wants it. She just wants to tell a story. And when it’s time to cuddle, her Chihuahua/Rat Terrier mix, Chili, is always close by.

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Published on June 30, 2020 12:41

June 20, 2020

How to Make Make Money with Your Hobbies & Family Interests and Be Tax Deductible


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The world of business has changed and many are out of work or wondering if they need to figure out a different way to work.

Tom Antion has been making money on the Internet for over two decades creating products and websites from his hobbies and interests and other people’s interests. As he says, the money keeps rolling in even while he is sleeping. He has helped many achieve the same thing for themselves and their families.

I’ve known Tom Antion for close to a decade and referred many to him who are using his techniques to make money and make a difference with their message. He is the real deal and one of the most authenticate people I know.

On this episode Tom shares how to make your hobbies and family interests tax deductible, how to hire young savvy people to help you and the exact methods you can use to make money with knowledge you have or can readily get.

Tom Antion has never had a job. He’s an Internet Multimillionaire “guy next door” and and has been a professional speaker and entertainer since 1988 He says he’s taught more professional speakers than anyone living and he’s the founder of  the only licensed, dedicated Internet marketing school in the country along with the only facility of its kind in the world, “The Great Internet Marketing Retreat Center” where people come in from all over the world to study Internet marketing in the lap of luxury.

Tom’s podcast “Screw the Commute” teaches people how they could pretty much live two lives for the price of one if they weren’t sitting in the car on the way to work making other people rich. He’s the subject of a Hollywood Documentary “The American Entrepreneur” premiering later this year.

 

 

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Published on June 20, 2020 10:00

June 13, 2020

Heartfelt Leadership -Deb Boelkes


It feels like the world has gone a bit crazy. Chaos and change are rampant and leadership is missing in many levels of business. Well at least heartfelt leadership is missing.

My guest today, Deb Boelkes, is a leading authority on teaching leaders how to be, or expand, as Heartfelt Leaders. You might be surprised at the definition of a heartfelt leader and you might be even more surprised as to why being one is critical to the leaders success as well as the success of the business.

Anyone can become a heartfelt leader and Deb Boelkes shares how and why you should care.

Deb Boelkes is an author, keynote speaker, symposium producer, and founder of Business World Rising. She developed her unique sense of leadership style rising through the ranks of a male-dominated business world starting at age twelve. During her 30-year career leading sales, global business operations and professional services organizations within Fortune 500 technology companies, including AT&T, IBM, and Arrow Electronics, Deb gained an undisputed reputation as a passionate, people-oriented leader who, together with her teams, could always be trusted to deliver WOW results.

Deb launched Business World Rising in 2009, a leadership development firm dedicated to the advancement of high-potential and high-achieving business women to senior leadership roles. The mission to help organizations everywhere create best places to work, where heartfelt leaders at every level inspire their teams to be the best they can be.  

Deb highlights what she considers to be the most important leadership lessons she has learned in the two books she authored in collaboration with Mark Goulston, M.D., The WOW Factor Workplace: How to Create a “Best Place to Work” Culture, and Heartfelt Leadership: How to Capture the Top Spot and Keep on Soaring.

Deb earned her Bachelor of Science degree in Business Administration and her MBA in Management Information Systems from the University of Rhode Island. She lives in Florida with her husband, Chris. They have three grown sons and three grand-daughters.

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Published on June 13, 2020 08:05

June 2, 2020

Finding yourSELF in the New “Normal” – Wayne Pernell


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Wayne Pernell has coached some of the top leaders in the business world today and one thing he has learned during his over three decade career is that change happens in life and in business. Those who succeed are the ones who have learned how to go deep inside and evaluate and re-evaluate what drives them.

During this episode Wayne shares the questions to ask yourself to help you deal with change, chaos, uncertainty amidst a world that seems to have lost an even keel.

Have a notepad handy as you won’t want to miss a minute of this episode as Wayne Pernell and I discuss Comparisonitis, what we all need to give ourselves and some questions that are sure to get you figuring out your next steps.

Known as the Powerful Presence™ mentor and “Outfluencer,” Dr. Wayne Pernell is a highly sought speaker, Amazon #1 International Best-Selling Author, blogger, podcaster, and High-Performance Breakthrough Coach for leaders at all levels.

“Dr P,” as his clients call him, is known for being insightful and engaging. Immediately after earning his doctorate in clinical psychology, he began working in the realm of leadership development, having held executive-level positions himself.  And he now brings more than thirty-five years of experience in lifting leaders to set new strategic targets and attain exceptional success.

Dr Pernell is the president of DynamicLeader®, Inc., has founded the #StartsWithOne™ movement, is a member of the Forbes Business Council and has regularly been on Fox, NBC, ABC, and CBS television, various radio programs, and podcasts around the country, also having contributed to Fast Company, Entrepreneur, and the NY Times, among others.  His unique perspective and genuine approach when speaking, training, consulting, or coaching creates lasting positive change for his clients.

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Published on June 02, 2020 20:09

June 1, 2020

How to Write AND Monetize Your Book


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I could start another show just on writing and marketing books. It is one of the most asked questions I get from listeners. There is no one way to do either but my guest today, Honoree Corder, is one of the most successful at helping her clients write and monetize their books.

On this episode Honoree shares how to stick to a schedule and her daily habits that have enabled her to publish over 50 of her own books and monetize them all. She also shares what your biggest asset is and how to prepare it, how to get the message out about your book even before it is done and how to develop streams of income from your book and message.

Listen to the episode and Honoree shares how you can get a free copy of her book, You Must Write a Book.

Honoree Corder helps business professionals boost their brands, get more business, and become the go-to expert with their own book. She coaches them through the process of crafting, writing, publishing, launching, and marketing their books to bestseller (and best earner) status, creating a platform, and developing multiple streams of income.

Honoree Corder is the author of You MUST Write a Book and the I Must Write MY Book Workbook, and creator of the You MUST Write a Book LIVE Coaching Course, as well as the author of dozens of books, including Tall Order!, Vision to Reality, Business Dating, Stop Trying So F*cking Hard, The Prosperous Writer’s book series, The Successful Single Mom book series, If Divorce is a Game, These are the Rules, and The Divorced Phoenix. She is Hal Elrod’s business partner and co-creator of The Miracle Morning book series. Get a free copy of her book here.

Find out more at HonoreeCorder.com.

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Published on June 01, 2020 11:23

May 22, 2020

How to Unlock Your Potential


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Local business has taken a hit and many are out of work. How do you “think outside the box’ in regards to offering your services online? Everyone has a skill that can benefit another yet how do you unlock your thinking to see that skill and then monetize it while still staying in service to those in need?

The world has changed dramatically in the last few months. TikTok has taken the world by storm and the way we do business has had to change in order to survive for many traditional businesses. Cheryl T. Campbell has been helping local business shift their business online for decades now and has heard every reason why they couldn’t.

Cheryl shares how you can unlock your hidden skills and products, let go what is holding you back and help others in the process.

Cheryl T Campbell is a solopreneur whose career has been a diverse journey taking her from the hazardous waste field to SCUBA diving Instructor and ultimately to small business owner.

While developing a successful Interior Decorating and Custom Upholstery Shop she became fascinated with internet marketing and has never looked back.

She is the author of Relationship Marketing and the New Entrepreneur; co-author of  The New Masters of Online Marketing, and past publisher of Tribal Woman Magazine and The Internet Marketing Unlocked Magazine.  Her company, 4 Winds of Change LLC is parent to a diverse group of online properties that encompass video marketing, lead gen, CPA marketing and ecommerce.

Cheryl is passionate about sharing her knowledge of internet marketing and how you can apply it to create and grow leadership based businesses.

She also feels strongly about giving back to community and runs a non-profit charitable organization in her hometown of Madison, CT. https://www.cheryltcampbell.com/unlock-laura for some free resources.

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Published on May 22, 2020 13:01