Laura Steward Atchison's Blog, page 7
January 1, 2021
Discover Your True North – Anne Bruce
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Email Address I'd like to receive the free email course. Access Now! /* Layout */ .ck_form.ck_naked { /* divider image */ background: transparent; line-height: 1.5em; overflow: hidden; color: #72d51e; font-size: 16px; border: none; -webkit-box-shadow: none; -moz-box-shadow: none; box-shadow: none; clear: both; margin: 20px 0px; text-align: center; } .ck_form.ck_naked p { padding: 0px; } .ck_form, .ck_form * { -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } .ck_form.ck_naked .ck_form_fields { width: 100%; float: left; padding: 5%; } /* Form fields */ .ck_errorArea { display: none; /* temporary */ } #ck_success_msg { padding: 10px 10px 0px; border: solid 1px #ddd; background: #eee; } .ck_form.ck_naked input[type="text"], .ck_form.ck_naked input[type="email"] { font-size: 18px; padding: 10px 8px; width: 34%; border: 1px solid #d6d6d6; /* stroke */ -moz-border-radius: 0px; -webkit-border-radius: 0px; border-radius: 0px; /* border radius */ background-color: #fff; /* layer fill content */ margin-bottom: 5px; height: auto; float: left; margin: 0px; margin-right: 1%; height: 42px; } .ck_form input[type="text"]:focus, .ck_form input[type="email"]:focus { outline: none; border-color: #aaa; } .ck_form.ck_naked .ck_subscribe_button { width: 100%; color: #fff; margin: 0px; padding: 9px 0px; font-size: 18px; background: #000f2d; -moz-border-radius: 0px; -webkit-border-radius: 0px; border-radius: 0px; /* border radius */ cursor: pointer; border: none; text-shadow: none; width: 30%; float: left; height: 42px; } .ck_converted_content { display: none; padding: 5%; background: #fff; } /* max width 500 */ .ck_form.ck_naked.width500 .ck_subscribe_button { width: 100%; float: none; margin-top: 5px; } .ck_form.ck_naked.width500 input[type="text"], .ck_form.ck_naked.width500 input[type="email"] { width: 49%; } .ck_form.ck_naked.width500 input[type="email"] { margin-right: 0px; width: 50%; } /* max width 400 */ .ck_form.ck_naked.width400 .ck_subscribe_button, .ck_form.ck_naked.width400 input[type="text"], .ck_form.ck_naked.width400 input[type="email"] { width: 100%; float: none; margin-top: 5px; } .ck_slide_up, .ck_modal, .ck_slide_up .ck_naked, .ck_modal .ck_naked { min-width: 400px; } .page .ck_form.ck_naked { margin: 50px auto; max-width: 700px; }Anne Bruce joins me today to talk about how anyone can discover their own personal True North to help you have your best life possible. Take a listen as Anne shares how it is never too late to live, and embrace, what you are meant to be doing, how courage is more than you think it is and you have more of it then you think, and how competencies don’t always lead to your vocational calling. Anne also shares the one question she asks herself to keep her eye on her true north.
If you want a great way to lead into your new year, or anytime actually, or if you are thinking to yourself, “I need to figure out what I want for me”, or “I wish I knew what I am meant to be doing”, then take a listen as Anne shares that and more. I even share one of my own personal blocks and fears and Anne helps me work through it.
Anne Bruce is an popular speaker and author coach. She’s also a talent manager who works with celebrities, politicians, TV and sports stars. She’s spoken for the White House and the Pentagon, Coca Cola, Sprint, and Fortune 100 companies worldwide. Anne’s written 25 books translated into 36 languages for the largest publishers in the world. She’s also the co-author of Speak for a Living, 2nd edition with Sardek Love. Based on her bestseller, Discover True North.
Anne’s work is all about ways to Discover True North and transform your life and career. Her clients learn how to use their internal guidance system to create stronger, healthier, and happier relationships. Her next book to be released at Valentine’s Day 2021 is Discover True North Relationships.
Follow along with the transcript below:
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The post Discover Your True North – Anne Bruce first appeared on Laura Steward: Speaker, Strategist, Author and Radio Host.
December 25, 2020
Self, Faith, Love and Labels – Splintered Grace Hosts – Bonnie Violet, Tina Frank
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Email Address I'd like to receive the free email course. Access Now! /* Layout */ .ck_form.ck_naked { /* divider image */ background: transparent; line-height: 1.5em; overflow: hidden; color: #72d51e; font-size: 16px; border: none; -webkit-box-shadow: none; -moz-box-shadow: none; box-shadow: none; clear: both; margin: 20px 0px; text-align: center; } .ck_form.ck_naked p { padding: 0px; } .ck_form, .ck_form * { -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } .ck_form.ck_naked .ck_form_fields { width: 100%; float: left; padding: 5%; } /* Form fields */ .ck_errorArea { display: none; /* temporary */ } #ck_success_msg { padding: 10px 10px 0px; border: solid 1px #ddd; background: #eee; } .ck_form.ck_naked input[type="text"], .ck_form.ck_naked input[type="email"] { font-size: 18px; padding: 10px 8px; width: 34%; border: 1px solid #d6d6d6; /* stroke */ -moz-border-radius: 0px; -webkit-border-radius: 0px; border-radius: 0px; /* border radius */ background-color: #fff; /* layer fill content */ margin-bottom: 5px; height: auto; float: left; margin: 0px; margin-right: 1%; height: 42px; } .ck_form input[type="text"]:focus, .ck_form input[type="email"]:focus { outline: none; border-color: #aaa; } .ck_form.ck_naked .ck_subscribe_button { width: 100%; color: #fff; margin: 0px; padding: 9px 0px; font-size: 18px; background: #000f2d; -moz-border-radius: 0px; -webkit-border-radius: 0px; border-radius: 0px; /* border radius */ cursor: pointer; border: none; text-shadow: none; width: 30%; float: left; height: 42px; } .ck_converted_content { display: none; padding: 5%; background: #fff; } /* max width 500 */ .ck_form.ck_naked.width500 .ck_subscribe_button { width: 100%; float: none; margin-top: 5px; } .ck_form.ck_naked.width500 input[type="text"], .ck_form.ck_naked.width500 input[type="email"] { width: 49%; } .ck_form.ck_naked.width500 input[type="email"] { margin-right: 0px; width: 50%; } /* max width 400 */ .ck_form.ck_naked.width400 .ck_subscribe_button, .ck_form.ck_naked.width400 input[type="text"], .ck_form.ck_naked.width400 input[type="email"] { width: 100%; float: none; margin-top: 5px; } .ck_slide_up, .ck_modal, .ck_slide_up .ck_naked, .ck_modal .ck_naked { min-width: 400px; } .page .ck_form.ck_naked { margin: 50px auto; max-width: 700px; }My Christmas week show is, at the end of the day, about love. I was honored to have Bonnie Violet and Tina Frank say yes when I asked them to be on my show. Their story is a powerful one about how love is more powerful than any barrier if you choose to allow it into your heart first.
Take a listen as Bonnie Violet and her aunt share how they came back together after almost 30 years apart because of labels and how they had defined each other based on outside factors. This is a heartfelt and, for me, eye opening conversation about labels, faith, love. perception and perspectives.
Tina Frank, a conservative Christian woman and Bonnie Violet, a transgender queer drag queen have an anti-cancel culture conversation on their podcast, Splintered Grace. While many family members are choosing to no longer speak after a revelation like Bonnie Violet shared, they have chosen to sit at the table and engage in difficult conversation to find peace and restoration.
And follow along with the recording on the transcript below:
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The post Self, Faith, Love and Labels – Splintered Grace Hosts – Bonnie Violet, Tina Frank first appeared on Laura Steward: Speaker, Strategist, Author and Radio Host.
December 22, 2020
Producing, Writing and Why Authentic Matters – Joel Friedman
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Email Address I'd like to receive the free email course. Access Now! /* Layout */ .ck_form.ck_naked { /* divider image */ background: transparent; line-height: 1.5em; overflow: hidden; color: #72d51e; font-size: 16px; border: none; -webkit-box-shadow: none; -moz-box-shadow: none; box-shadow: none; clear: both; margin: 20px 0px; text-align: center; } .ck_form.ck_naked p { padding: 0px; } .ck_form, .ck_form * { -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } .ck_form.ck_naked .ck_form_fields { width: 100%; float: left; padding: 5%; } /* Form fields */ .ck_errorArea { display: none; /* temporary */ } #ck_success_msg { padding: 10px 10px 0px; border: solid 1px #ddd; background: #eee; } .ck_form.ck_naked input[type="text"], .ck_form.ck_naked input[type="email"] { font-size: 18px; padding: 10px 8px; width: 34%; border: 1px solid #d6d6d6; /* stroke */ -moz-border-radius: 0px; -webkit-border-radius: 0px; border-radius: 0px; /* border radius */ background-color: #fff; /* layer fill content */ margin-bottom: 5px; height: auto; float: left; margin: 0px; margin-right: 1%; height: 42px; } .ck_form input[type="text"]:focus, .ck_form input[type="email"]:focus { outline: none; border-color: #aaa; } .ck_form.ck_naked .ck_subscribe_button { width: 100%; color: #fff; margin: 0px; padding: 9px 0px; font-size: 18px; background: #000f2d; -moz-border-radius: 0px; -webkit-border-radius: 0px; border-radius: 0px; /* border radius */ cursor: pointer; border: none; text-shadow: none; width: 30%; float: left; height: 42px; } .ck_converted_content { display: none; padding: 5%; background: #fff; } /* max width 500 */ .ck_form.ck_naked.width500 .ck_subscribe_button { width: 100%; float: none; margin-top: 5px; } .ck_form.ck_naked.width500 input[type="text"], .ck_form.ck_naked.width500 input[type="email"] { width: 49%; } .ck_form.ck_naked.width500 input[type="email"] { margin-right: 0px; width: 50%; } /* max width 400 */ .ck_form.ck_naked.width400 .ck_subscribe_button, .ck_form.ck_naked.width400 input[type="text"], .ck_form.ck_naked.width400 input[type="email"] { width: 100%; float: none; margin-top: 5px; } .ck_slide_up, .ck_modal, .ck_slide_up .ck_naked, .ck_modal .ck_naked { min-width: 400px; } .page .ck_form.ck_naked { margin: 50px auto; max-width: 700px; }Joel Friedman left Madison Avenue in NYC to go from Ad man to Executive Producer and writer in Hollywood. Along the way he learned that being authentic matters, being found while being not being authentic will always bite you back (he is authentic but not so some who have auditioned for him), and why he wants to produce something with “legs.”
On this episode Joel shares with me how he has embraced the changing world and face of TV, what drives him, and how to get your message out there while staying true to yourself. Hint, it really isn’t that hard as it is made out to be. Joel also talks about finding the story in all he does.
Joel Friedman is an Executive Producer who has show run, developed written scripted and unscripted series. He has partnered with and developed series for companies such as Mark Burnett, Bunim Murray, Fremantle, Next, Spike, NBC, Bravo, Broadway Video and Kenan Thompson of SNL as well as for other networks and production companies
And listen here to following along with the transcript!
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The post Producing, Writing and Why Authentic Matters – Joel Friedman first appeared on Laura Steward: Speaker, Strategist, Author and Radio Host.
December 9, 2020
Resiliency, Worry Windows and Mind over Moment – Anne Grady
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Email Address I'd like to receive the free email course. Access Now! /* Layout */ .ck_form.ck_naked { /* divider image */ background: transparent; line-height: 1.5em; overflow: hidden; color: #72d51e; font-size: 16px; border: none; -webkit-box-shadow: none; -moz-box-shadow: none; box-shadow: none; clear: both; margin: 20px 0px; text-align: center; } .ck_form.ck_naked p { padding: 0px; } .ck_form, .ck_form * { -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } .ck_form.ck_naked .ck_form_fields { width: 100%; float: left; padding: 5%; } /* Form fields */ .ck_errorArea { display: none; /* temporary */ } #ck_success_msg { padding: 10px 10px 0px; border: solid 1px #ddd; background: #eee; } .ck_form.ck_naked input[type="text"], .ck_form.ck_naked input[type="email"] { font-size: 18px; padding: 10px 8px; width: 34%; border: 1px solid #d6d6d6; /* stroke */ -moz-border-radius: 0px; -webkit-border-radius: 0px; border-radius: 0px; /* border radius */ background-color: #fff; /* layer fill content */ margin-bottom: 5px; height: auto; float: left; margin: 0px; margin-right: 1%; height: 42px; } .ck_form input[type="text"]:focus, .ck_form input[type="email"]:focus { outline: none; border-color: #aaa; } .ck_form.ck_naked .ck_subscribe_button { width: 100%; color: #fff; margin: 0px; padding: 9px 0px; font-size: 18px; background: #000f2d; -moz-border-radius: 0px; -webkit-border-radius: 0px; border-radius: 0px; /* border radius */ cursor: pointer; border: none; text-shadow: none; width: 30%; float: left; height: 42px; } .ck_converted_content { display: none; padding: 5%; background: #fff; } /* max width 500 */ .ck_form.ck_naked.width500 .ck_subscribe_button { width: 100%; float: none; margin-top: 5px; } .ck_form.ck_naked.width500 input[type="text"], .ck_form.ck_naked.width500 input[type="email"] { width: 49%; } .ck_form.ck_naked.width500 input[type="email"] { margin-right: 0px; width: 50%; } /* max width 400 */ .ck_form.ck_naked.width400 .ck_subscribe_button, .ck_form.ck_naked.width400 input[type="text"], .ck_form.ck_naked.width400 input[type="email"] { width: 100%; float: none; margin-top: 5px; } .ck_slide_up, .ck_modal, .ck_slide_up .ck_naked, .ck_modal .ck_naked { min-width: 400px; } .page .ck_form.ck_naked { margin: 50px auto; max-width: 700px; }I love Anne Grady. Talking to her is like getting a PhD is how to build and recognize resiliency. Her life experiences giver her massive credentials to speak to her topic of Resiliency no matters how bad life hits you.
On this episode Anne Grady shares answers to my questions about resiliency and productivity. That one hit home for me which is why I asked the question and you might be surprised by the answer she shared.
We also discuss the benefit of a worry window, why it is important to know your cognitive shortcuts and a key question to ask yourself on a regular basis to improve resiliency. Hint, it has something to do with my favorite idea of perspectives.
Anne Grady began studying the brain and neurodevelopment to find answers while searching for treatment options for her son, Evan, after he was diagnosed with severe mental illness and Autism. Then, after being diagnosed with an avocado-sized tumor in her salivary gland in 2014, she had to lean on the tools she learned with her son to help her through this difficult time.
Now, she wants to help others cultivate the habits and skills to build strength through struggle with the science behind resilience.
With a master’s degree in organizational communication, Anne shows people how to harness the power of resilience to break out of reactivity so they can communicate, lead, and live on purpose. Not only is Anne recognized as a leading expert in the fields of leadership, communication, and resilience by Harvard Business Review, Entrepreneur, Inc., Fast Company, FOX Business, CNN, and more, she is also a living testimonial.
She is the author of 52 Strategies for Life, Love & Work: Transforming Your Life One Week at a Time and its best-selling follow-up book, Strong Enough. In her newest book, Mind Over Moment: Harness the Power of Resilience and the companion journal, Anne delivers a collection of actionable, practical, and timely takeaways for the challenging world we find ourselves in today.
Anne is a passionate mental health advocate and a portion of all her book proceeds go to the National Alliance on Mental Illness Central Texas (NAMI).
Read the transcript and even follow along as your listen below:
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The post Resiliency, Worry Windows and Mind over Moment - Anne Grady first appeared on Laura Steward: Speaker, Strategist, Author and Radio Host.
December 5, 2020
Improving Memory is not a Trick – It Matters – Chester Santos
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Email Address I'd like to receive the free email course. Access Now! /* Layout */ .ck_form.ck_naked { /* divider image */ background: transparent; line-height: 1.5em; overflow: hidden; color: #72d51e; font-size: 16px; border: none; -webkit-box-shadow: none; -moz-box-shadow: none; box-shadow: none; clear: both; margin: 20px 0px; text-align: center; } .ck_form.ck_naked p { padding: 0px; } .ck_form, .ck_form * { -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } .ck_form.ck_naked .ck_form_fields { width: 100%; float: left; padding: 5%; } /* Form fields */ .ck_errorArea { display: none; /* temporary */ } #ck_success_msg { padding: 10px 10px 0px; border: solid 1px #ddd; background: #eee; } .ck_form.ck_naked input[type="text"], .ck_form.ck_naked input[type="email"] { font-size: 18px; padding: 10px 8px; width: 34%; border: 1px solid #d6d6d6; /* stroke */ -moz-border-radius: 0px; -webkit-border-radius: 0px; border-radius: 0px; /* border radius */ background-color: #fff; /* layer fill content */ margin-bottom: 5px; height: auto; float: left; margin: 0px; margin-right: 1%; height: 42px; } .ck_form input[type="text"]:focus, .ck_form input[type="email"]:focus { outline: none; border-color: #aaa; } .ck_form.ck_naked .ck_subscribe_button { width: 100%; color: #fff; margin: 0px; padding: 9px 0px; font-size: 18px; background: #000f2d; -moz-border-radius: 0px; -webkit-border-radius: 0px; border-radius: 0px; /* border radius */ cursor: pointer; border: none; text-shadow: none; width: 30%; float: left; height: 42px; } .ck_converted_content { display: none; padding: 5%; background: #fff; } /* max width 500 */ .ck_form.ck_naked.width500 .ck_subscribe_button { width: 100%; float: none; margin-top: 5px; } .ck_form.ck_naked.width500 input[type="text"], .ck_form.ck_naked.width500 input[type="email"] { width: 49%; } .ck_form.ck_naked.width500 input[type="email"] { margin-right: 0px; width: 50%; } /* max width 400 */ .ck_form.ck_naked.width400 .ck_subscribe_button, .ck_form.ck_naked.width400 input[type="text"], .ck_form.ck_naked.width400 input[type="email"] { width: 100%; float: none; margin-top: 5px; } .ck_slide_up, .ck_modal, .ck_slide_up .ck_naked, .ck_modal .ck_naked { min-width: 400px; } .page .ck_form.ck_naked { margin: 50px auto; max-width: 700px; }Monkey, iron, rope, house, paper, shoe, worm, envelope, pencil, river, rock, tree, cheese, dollar
A list that makes no sense but a list I still remember that Chester Santos, the International Man of Memory, challenged me with to show how anyone, instantly, can learn to remember things and keep remembering them. I did this show live on November 24 and still remember them, because of the tips he taught me on the show, on December 4th.
How does one become a world famous memory master and coach? And how can you improve your memory?
Take a listen and try the techniques he shares on the show. If you want more, he makes an incredible offer at the end of the show.
Chester Santos – “The International Man of Memory” has left an impression on all corners of the earth. With his unique ability to not only demonstrate extraordinary feats of the mind, but also educate others to do the same, this U.S. Memory Champion is widely regarded to be the world’s leading memory skills expert. Through his entertaining & educational television and movie appearances, professional seminars, and best-selling books, Chester has helped millions of people around the world to realize the benefits of an improved memory and sharper mind.
His keynote speaking credits include TEDx with some of the nation’s most highly regarded professors and scientists, the prestigious Talks at Google program featuring “the world’s most influential thinkers, creators, makers and doers”, and the International Festival of Brilliant Minds in Puebla that had him speaking to an audience of 5000 people along with Nobel Prize winners, Pulitzer Prize winners, and other luminaries.
Chester Santos is also the personal memory and mind coach to some notable celebrities, politicians, professional athletes, and high-powered executives.
You can listen and follow along with the transcript below:
The post Improving Memory is not a Trick - It Matters - Chester Santos first appeared on Laura Steward: Speaker, Strategist, Author and Radio Host.
November 19, 2020
Success Comes in All Shapes and Sizes, Find Yours – Soul Sourced Entrepreneur- Christine Kane
Frustrated because you want to build your success your way versus the traditional way of thinking? Wondering if it is possible to lead your business from idea to success with heart and soul and some sound business strategy foundations?
The answer to those questions lies with my guest, Christine Kane, author of The Soul Sourced Entrepreneur and Founder and CEO of Uplevel You.
As a successful songwriter and musician she learned that it is possible to have your career, your way, and to have massive success. She founded her in-demand consulting/coaching firm because everyone wanted to know how she did it.
Take a listen as we discuss, how intention is different from the Law of Attraction, how you can let your soul fly but don’t forget the business strategy and tactics too. Christine lays out how you can get started today and how her journey prepared her for this next step in her career.
Before Christine Kane founded what became a multi-million dollar coaching company, she spent fifteen years in the music industry, producing seven CD’s and a DVD on her own label, while touring the globe over 200 days a year. She shared the stage with luminaries like John Mayer, The Beach Boys, Los Lobos, Nanci Griffith, and Shawn Colvin.
Her success as a singer-songwriter had fans asking how she did it while staying true to her art and her soul. Those backstage questions turned into weekend retreats. Those retreats turned into coaching requests – and set her on a new path.
In 2010, Kane opened Uplevel You, a company that serves the ever-growing class of sensitive, idea-driven, aggression-averse entrepreneurs (a class she counts herself a member of). Her work has attracted more than 125,000 loyal email subscribers and has coached thousands of clients into the six and seven figures in their businesses. She has spoken at events from the Martha Beck annual conference to the iconic Emerging Women event.
Today, Christine leads a small yet mighty team at Uplevel World Headquarters in Asheville, North Carolina.
The post Success Comes in All Shapes and Sizes, Find Yours - Soul Sourced Entrepreneur- Christine Kane first appeared on Laura Steward: Speaker, Strategist, Author and Radio Host.
November 10, 2020
Lessons Learned Turning Around Businesses – Steven Kaufman
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No one can design a business to weather any changes without impact but what you can do is learn how to monitor your business and minimize the ups and downs. You can even learn to be comfortable looking at your business finances without freaking out. I see a lot of this with my clients as does my guest, Steven Kaufman of Red Fender.
Steven Kaufman is the author of The Garbageman’s Guide to Life and a sought-after business strategist and turnaround expert.
On this episode Steven shares the lessons he has learned helping others turn their business from the red to the black (if you don’t know what that means you need this episode). he discusses the key to hiring, how your ego factors in and why it is important for you to know when you are making decisions based on ego and Steven shares how people and processes are inseparable. That is in direct contrast to what others say by the way.
I don’t know about you, but knowing what to look for, and the practices and tools you can use on a daily basis to keep your business thriving, is worth the time to listen to this episode and pick one new practice to start today.
There is much more in this episode. Let me know what stands out to you the most and, if you need help, reach out to me or Steven and get the help you need.
Known among friends as a Brainiac with a love of learning, Steven Kaufman graduated with honors from Stanford University. He spent the first twenty years of his career in the U.S., Europe and Asia, specializing in operations, logistics management and marketing, then founded a technology company for the waste industry that sold in 2018. He became CEO of a medical billing firm and now consults for companies on operations, product and marketing projects. He is the author of one non-fiction book and has written three novels (with a fourth on the way). Steven’s journey, both personally and professionally, led to an insatiable curiosity about the mind and how it works, giving him a unique brand of clarity, energy and optimism. www.redfender.com
The post Lessons Learned Turning Around Businesses - Steven Kaufman first appeared on Laura Steward: Speaker, Strategist, Author and Radio Host.
November 1, 2020
Telling Your Brand Story Doesn’t Have to Be Hard – Ira Gostin
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Ira Gostin has been helping companies tell their brand stories for decades. First as a photojournalist and reporter and then as one of the top brand strategists. Along the way he has learned that sharing your story is a critical key to success and on this episode he shares key steps and questions you can ask yourself and staff to create your story and make a difference for your clients, your staff and your business.
Ira Gostin is a storyteller and has been since the age of seven. From his first foray into writing for his grade school, mimeographed newspaper to his critically acclaimed pizza review column in the Daily Forty-Niner newspaper in college, through his career with the Associated Press. Now, he helps companies tell their stories to their constituents.
He began his professional career as a photojournalist at the Associated Press with newspaper stops in Los Angeles and New Jersey. Following his journalism career, he continued marketing and communications work with companies in the industrial, medical and hospitality fields. Ira also works with up and coming business leaders, entrepreneurs and students through mentoring and teaching.
Ira’s home base is Reno, Nevada, with his wife Erin, adult children and two dogs (Buster and Yogi). He is a coffee aficionado, baseball, and Formula 1 racing fan and he and his wife travel the West with dogs and kayaks enjoying the outdoors.
The post Telling Your Brand Story Doesn't Have to Be Hard - Ira Gostin first appeared on Laura Steward: Speaker, Strategist, Author and Radio Host.
October 25, 2020
A New Way to Be An Entrepreneur – Terry Brock
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With the launch of his new “agoropreneurs” movement Terry took the time to share with me, and you my listeners, why the idea of an entrepreneur is ripe for change. He shares how and why the time is now to let go old thinking and embrace being “uncommon” while taking responsibility for your actions.
This episode is filled with perspective shifting ideas, laughter and a plan to help you turn your life and business into your dream.
Terry Brock brings a passion for technology, a sense of history, and real-world business strategies to every conversation. He is more than a technology trends expert. He’s a Hall of Fame and Cavett Award winning speaker, virtual presenter, interviewer, published author, and coach who packs everything he touches with solid business strategies meant to build relationships and improve the bottom line. Reach out to Terry at terrybrock.com
The post A New Way to Be An Entrepreneur - Terry Brock first appeared on Laura Steward: Speaker, Strategist, Author and Radio Host.
October 14, 2020
Marketing is Not Overhead and other Wisdom from a Marketing Superstar – Heather K Margolis
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Heather K. Margolis is a serial entrepreneur who lives and breathes marketing and believes that when marketing is done well it lifts a product and company up. If you have a product or service and no one knows its value to them then is it really a product or service? Think the old story, if a tree falls in a forest and no one hears, does it make a sound?
Effective marketing makes a noise. A good noise. It tells a story about the product, the value it provides and it also tells something about you and your brand. Ineffective marketing IS overhead. Why? Because it doesn’t do those things and it doesn’t make people want to buy or tell others.
During this episode Heather shares her journey creating two top marketing agencies in the tech world, creating stories that changed a business culture from the top to the bottom and tips you can use to shift your marketing from ineffective to effective.
Heather K. Margolis is founder and CEO of Spark Your Channel, a through-channel marketing automation platform, and Founder and Chairperson of Channel Maven Consulting, a strategic channel marketing agency.
Heather is a recognized channel marketing expert and a sought-after keynote speaker to a variety of audiences about entrepreneurship, building a service-based business and B2B strategy, B2B marketing and channel marketing.
After a decade spent growing Channel Maven’s team, client base and reputation, Heather turned her attention to solving one of the vexing problems of channel marketing: ineffective through-channel demand generation. Simply put, she found that vendors are spending a lot of money on marketing content and tools for their partners that either don’t work or go unused.
That experience inspired her to launch Spark Your Channel in 2019 to create a through-channel marketing automation platform that partners would actually use and get results. The platform spent a year in development and testing and launched in February 2020.
Heather has a master’s degree in business administration from Babson College in Wellesley, Mass. She grew up in Massachusetts and now lives in Boulder, Colo., with her husband and fellow entrepreneur Simeon, their two daughters and dog Zoe.
The post Marketing is Not Overhead and other Wisdom from a Marketing Superstar - Heather K Margolis first appeared on Laura Steward: Speaker, Strategist, Author and Radio Host.
