Marcel van Marrewijk's Blog, page 16

Beter Boeken

Beter Boeken is de nieuwe eerlijke boeking site voor hotel en gast!

De huidige online markt voor hotelovernachtingen is kapot volgens Niels Meijssen.

Bekijk hoe Beter Boeken het anders aanpakt in deze 2 minuten video.

 

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“A VR experience is worth more than a thousand pictures”

Most of us know that virtual reality (VR) can be used for gaming. But, did you know that VR is literally used in every industry nowadays for all kinds of purposes? VR is an interesting new technology that transports a user, often using a VR-headset, to a new location in a new virtual body. That offers a lot of benefits. In my TEDx talk I researched ways how VR could benefit climate change.

The thought I am sharing in my TEDx talk is as follows. Currently, we try to convince people of all the problems we are having with the climate by showing terrifying video’s and statistics on how the earth is warming up. Activists assume that people are willing to change their entire way of living and consuming by this. However I have never heard anyone telling me they have seen a life changing statistic. People do talk about life changing experiences. Since VR is a great tool to simulate experiences, I would argue this is a far more effective tool to make people understand the problems we are facing.

I had a life changing experience myself when I tried VR for the first time at the university I was studying at. I was a guinea pig of a PhD student who was doing a psychological experiment with VR. In this VR environment I was standing in a living room, with a table, a chair, and two people standing in front of me. One was constanty staring at the, the other was slowly moving towards me over time. Until at some point, that person is so close to me. I felt very uncomfortable, so I took a step back.

That experience made me incredibly curious about VR. It was able to make me feel very uncomfortable, by letting someone stand too close to me. While actually, there was no one standing there. It was all a simulation. However, different from a simulation you see on a television screen, this experience made my palms sweaty and was able to give me a specific feeling and emotion. So what if we can use that power of transferring emotions and feelings to let people experience how the earth is doing? And to make people ‘feel’ the need to change?

There are already some great examples of organizations doing that using VR.
VR TREE

VR is a great way to change perspective. What if you could see the rainforest through the ‘eyes’ of a tree? In this experience you grow from a seedling to a full grown tree, until you experience your destiny during deforestation.

Link: https://www.treeofficial.com

The Overview Foundation – SpaceBuzz

When astronauts travel to space and see the earth from a distance, they experience a great sense of urgency to help the earth. This feeling is called the overview effect. A Dutch organization is bringing this experience to earth using VR. Inside a bus shaped as a space shuttle, children can put on a VR headset where they experience a virtual launch to space to see the earth from a distance, so they can experience the overview effect themselves. With that, this organization is creating ‘ambassadors for planet earth’

Link: http://spacebuzz.nl

Coral VR

Around the world, coral is dying (bleaching) rapidly. We can help by investing in research to create more heat resistant coral fast and plant them back into the ocean. According to research, seeing coral in 360 degree motivates people to donate more to charity.

Link: https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0223631

And an experience you could try yourself: https://thehydro.us

Other great apps to try in VR that might help to motivate people to change behavior and attitude towards climate change and nature:

Micro Monsters by David Attenborough on Oculus Quest
Greenland melting https://store.steampowered.com/app/1012510/Greenland_Melting/
Explore the earth without the need to travel: https://www.oculus.com/experiences/quest/2046607608728563/?locale=en_US

 

If you want to know more about VR I would encourage you to watch my TEDx when it is uploaded in a few weeks and follow me on LinkedIn.

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Crowdfunding: Seats2meet Bangladesh community 2.0

Community can make change. By inspiring others, by helping each other and growing together.

If you don’t know me I am Fahad Bin Husne Ali the location manager of Seats2meet Bangladesh . We do create change in our village with the seats2meet location. How about creating more communities in different places.

 I start working on a second community. I grew up in a city named Mathbaria, and spent 11 years out of my 23 years of life. Have all the friends and emotions. My friends always complain to me why I don’t make an open source coworking space there also. Well its a hard job for me to maintain one location . After Covid-19 it’s very tough and now I can’t really make  another location. But what I can do is make  “Tech Sunday”  just like the Permanent Future Lab,Netherlands. 

Well it’s not easy making a community here in Bangladesh because most of us are poor and unaware of technology. I wish it was too easy to create an event and tell people to make sure for RSVP. I made an event on facebook but most of the people in my community don’t have phones or facebook. Maybe some of them have it at home but you know strict parenting and limitations of  using online.

So the solution was to go door to door to tell them what we are planning and I have to also convince them that we can learn together.Need to convince not only those people in my community but also their parents. Some say okey, some say NOPE. 

I respect both. 

I was planning to host in my own room but my rental house is really tiny so I was confused because I don’t know how many people are going to come. Then I posted on facebook that anyone can help me with a location where we can host meetups in just Sunday for 1 or 2 hours

One guy commented that they have a library room with books and no one visits anyway. I can use the room. I was happy and thanks to my network.The very next day we got the key. The first sunday was on 18th october. Myself and 2 of my buddies went to the library room 2 hours before the meetup and cleaned it up. Lots of work because it was horribly messed up.

Well our work was successful to see guys are coming with a happy face. Some guys were meeting me for the first time and were very excited. I am not a celebrity but people kinda know me for my extreme backpack travel stories on facebook. 

It was 4 pm and we officially started our meetup by introducing each other.

We then talked about career and future plans and how Technology can change life day to day and also for a better future. Some younger dude got really inspired and told me they will attend a meetup every week. We plan to create small projects instead of just talking and then shows more people to inspire them.

I created a small touch screen tablet with my raspberry Pi 4. Well this might be funny or too easy to you but here it’s a big deal.



If you want to build your own you can see this blog about How to Make an Android Tablet Using a Raspberry Pi.

We are planning on creating more small arduino projects and my own dream is making a drone on my own because drones in the market are very expensive. From the next meetups we are gonna also experience Google Nest that my friend Jurjen De Vries gifted us. Thanks to him. Along with experiencing tech I think we have a lot more potential and we have the passion to work on.

Btw, we have a plan to expand the s2m Bangladesh community even more and I need your help , if you want to. We opened a Patreon page to collect your help, you can just contribute 5 dollars or any amount you want monthly or one time. Our first contributor is the CEO of Seats2meet.com, MR. Ronald Van Den Hoff. I request all of you to help some for even a better move.

Our patreon link—  https://www.patreon.com/s2mBD

Thanks for reading, I was not active online for many days due to working so hard on the locations offline. I wish you stay safe in the COVID-19 situation and don’t be scared because this is not the first pandemic for this world, we will rise again.

Thank you for reading.

Fahad Bin Husne Ali,

Location manager,

Seats2meet, Bangladesh. 

 

 

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Het inrichten van een kantoorplek

Een kantoor inrichten is voor veel mensen een leuke bezigheid. Natuurlijk zijn er wel een aantal dingen waar je rekening mee kunt en moet houden zodat jouw kantoor uiteindelijk een goede werkplek is voor jezelf, maar daarnaast ook voor de werknemers. Een algemene stijl aanhouden is de beste manier om een kantoorpand in te richten. In dit artikel staan een aantal dingen verwerkt die je niet kunt vergeten bij het inrichten van een kantoorplek.

Niet te vergeten dingen voor op het kantoor

Zodra je een kantoor in gaat richten, zullen er een hoop dingen door je hoofd spoken die je absoluut niet wilt vergeten. Een aantal basis artikelen voor in een kantoor zijn, bureaus, computerschermen, bureaustoelen. Deze basisartikelen voor in een kantoor zijn erg belangrijk. Bureaustoelen en bureaus die niet fijn zitten, verkeerd zijn of door een andere mogelijke redenen niet geschikt zijn om aan te werken kunnen veel problemen veroorzaken, zowel fysiek als mentaal. Een medewerker zal het niet op prijs stellen als hij niet lekker zit, de werkprestaties zullen hierdoor enorm dalen en de fysieke nek en rugklachten die hierbij komen kijken zijn ook zeer ongewenst. Hierom is het van belang dat de werknemers goede stoelen en bureaus hebben die op maat zijn zo kunnen zij optimaal werken. Andere dingen die erg fijn zijn om op een kantoor te hebben zijn dingen als een koffiezetapparaat of een koelkast. Voor veel mensen is koffie in de ochtend een vast ritueel, en een koelkast is handig om je eten te bewaren. Een ander punt dat je bij veel bedrijven ziet is een aparte ruimte waar de werknemers gezellig gezamenlijk hun pauze door kunnen brengen. Indien deze plek er is, is het een aanrader om deze ruimte fijn in te vullen voor de werknemers. Dit zullen zij zeer op prijs stellen. Als je van plan bent een mooie pauzeplek in te richten voor de werknemers is een hoekbank misschien een leuk idee. Verder is het handig om een afmeting van de tafel en genoeg stoelen in de ruimte te plaatsen. Het is de bedoeling dat iedereen in de ruimte gezellig aan kan sluiten om gezamenlijk pauze te houden. 

Decoratie in een kantoorpand voor een leuke sfeer

Iets anders waarmee je het kantoor wellicht leuk in kunt richten en een leuke sfeer kunt creëren is door decoratie te gebruiken. Als decoratie kun je kaarsjes op een tafeltje plaatsen in de winter of een kerstboom opzetten met kerst. Er zijn nog een hoop andere leuke ideeën die je toe kunt passen bij jouw kantoor. Andere leuke ideeën zijn bijvoorbeeld schilderijen of geurkaarsjes. Ook zijn er tegenwoordig een hoop bedrijven die een logo van jouw bedrijf op muren uit kunnen werken, misschien is dit een leuk idee om te doen. Kortom, als je een kantoorpand geheel moet inrichten is dit vaak heel leuk. Wel zijn er een aantal punten die je niet mag en kan vergeten. Als je op al deze tips let zul je een mooi kantoor kunnen vormen waar de werknemers optimaal kunnen presteren. 

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7 Effective Marketing Tactics to Jumpstart Your Startup

When you are just starting, or even if you are an established business and stuck in a rut, it can be hard to decide how to drive in your business’ growth. 

What are the necessary steps to take to put the same energy and vitality back to your company? What are the effective marketing tactics that you need to take to jumpstart your startup business? 

In this post, we will explore some marketing strategies that you can apply:

Conduct market research

The best way to garner useful information is to conduct thorough market research. The main reason you need to do that is that it offers you data essential in decision-making. 

You should know the surroundings that you operate in, as well as have an idea of how the market works. 

Who are the major players? If you skip on the research part, you will never know what you need to improve on. And this is something no startup business can afford to do. 

Study your competitors

It does not mean that you should mold yourself precisely like your competitors and let your values and identity slip away. 

At Voy Media Marketing Agency NYC, we always tell our clients that by studying how your competitors market themselves or communicate with their audience, you can get some crucial points to apply to your startup. 

Also, by learning from other people’s mistakes, you will save yourself from going through the same hardships in the future.

Sometimes, you do not have to come up with a unique idea, ultimately. 

Focus on something that has worked for other people. Then, by subsequently applying what you have learned, do not forget to measure your results. 

Develop a branding strategy

Your branding strategy will help elevate your startup in the market. The sooner you develop your brand, the better. 

To make yourself more recognizable to your target audience, having the right branding strategy helps enhance your other marketing efforts. 

Meaning, every brand has that unique selling proposition. And this USP is what can make them stand out from the rest of the pack and differentiate themselves from other brands out there. 

Therefore, if you uniquely design your brand, it will be easier to be spotted from the rest of the crowd. You can start by developing a distinctive logo for your brand and move to business printing. 

It can involve anything from business cards to freebies that your customers can easily recognize as your own. 

Take advantage of social media

Ignoring social media is not an option anymore. Although it might be impossible to grow a huge following, it will be easier to get noticed as you gain momentum. 

Then, whatever content you put out, make sure that it is authentic. It is also imperative that it is consistent and speaks to your audience to solve the most significant pain points. 

Ensure that you are implementing a robust search engine optimization strategy using hyper-targeted keywords. And let people discover your content online. 

Leverage email marketing

Another marketing strategy that you should tap on with minimal cost is email marketing. 

If you have a website, place a newsletter sign up form there. Or you can directly ask your customers for their email. 

After you have collected your customers’ emails, you can send them non-commercial yet valuable content such as how-to articles, guides, infographics, and videos. 

If what you send is too advertorial, then there is a high chance that your subscribers will try to opt-out. 

Organize a referral program

Another way to quickly gain a huge following is to organize a referral program. This strategy is letting your customers promote your products for you. 

It is essential because 92% of users trust personal recommendations more than other forms of marketing. People tend to follow their friends’ advice or the people they know whenever they want to purchase something.

So, make sure that you use this to your advantage as well. 

Measure and study your results

To know if your actions and strategies are working, you need to measure your results. Use key performance indicators as a measuring tool. 

Some of the most well-known KPIs out there are bounce rates, conversion rates, how long a user has visited your site, the number of likes, and so on. 

Using Search Console or Google Analytics are great tools that allow you to measure your KPI and results. 

Final Thoughts

Gearing up your business for growth is something that does not happen by accident. It requires a lot of contemplation on your part, using the right strategies, and plenty of hard work. 

But if you are willing to plan and execute these things, the payoff is huge in the end. The best type of growth for any business is sustainable in the long-term, not just something temporary. 

It is harder to achieve, but it is well worth it in the end.

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How citizens and companies (could) invest in our landscapes

Image from: Landvestors, Vereniging Deltametropool 

Increasingly, governments come to the conclusion they cannot bear the financial burden of landscape development and maintenance by themselves. At the same time, private landscape initiatives by companies and citizen collectives are mushrooming in many places. Welcome to the age of Landvestors.

Vereniging Deltametropool)* initiated a project to learn from the best practices. And say what: we were honoured that 

Seats4silence is one of the 12 cases they studied

Quick scan non-government landscape financing

The Landvestors project realizes a quickscan of emerging forms of non-government landscape financing. To promote crossovers between spatial / landscape design and the economic and financial disciplines, we illustrate lessons learned from foreign and Dutch practices, and discuss these with landscape and financial professionals. Which forms of financing are relevant for the Dutch context? How do the funding mechanisms work and how can Dutch stakeholders start to use them? And how does our relationship with the landscape change, when we pay for it privately instead of collectively?

Donation, crowdfunding and business model

The 12 practices are divided in three categories: donation, crowdfunding and business model. For each, the financial model is sketched, a map is drawn and key information is gathered. Lessons learned, reflections on the potential of each case to be scaled up in the Dutch context, as well as the results of the expertmeeting (July 2020) are combined in this compact handbook for landvestors.  

Read more and download the handbook here >>  

)* Vereniging Deltametropool is initiator van onafhankelijk ontwerpend onderzoek naar metropoolontwikkeling in Nederland en de Eurodelta-metropool. We coördineren onderzoeksprojecten, doen zelf onderzoek, delen kennis en adviseren.

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What Is The Best Way To Start An Ecommerce Store?

Today, eCommerce or electronic commerce is an ideal industry for people who have some type of business. It is also a good opportunity for those who enjoy the advantages of working online. In fact, according to a study carried out by a renowned consulting firm, the rate of growth of e-commerce worldwide is more than 20% each year.

The same study indicates that in Latin America the average is 10% growth, but according to experts, these numbers can reach up to 64% in the coming years. Furthermore, in an article published by Business Insider magazine, it was concluded that Latin America is one of the regions with the highest growth in eCommerce globally.

Without a doubt, this can confirm that people have changed their consumption habits. Therefore, e-commerce becomes a good option when not only creating a business but also crossing new borders. Certainly, this type of trade has become very popular in recent years. Indeed, consumers have discovered that the internet can offer a world of possibilities for safe shopping and selling.

It is important to note that every eCommerce is an online store, but not every online store is an eCommerce. That is, there are other models of electronic commerce, such as the marketplace. Next, we will know a little more about this type of business so that you better understand the differences.

What is E-commerce?

An e-commerce store (short for electronic commerce), is a platform where you can buy products or services online. In simpler words, an eCommerce store is simply an online store.

Many large retailers such as Flipkart, Amazon, and  Asos are some of the examples of eCommerce giants and many companies also offer offline services such as Falabella hands into E-commerce.

E-commerce vs marketplace?

In general terms, the marketplace works as a virtual showcase where you store products from different companies. In short, the available products do not belong to the same store, they are only displayed on the platform. This type of eCommerce carries out the payment intermediation but does not take charge of the guarantee or delivery of the product.

For some entrepreneurs, this model can work very well, since they do not need to have their own website. In this case, all you have to do is upload the products on the chosen platform and promote them. The other advantage of the marketplace is that the authority of the companies that provide the products that can be used to attract more customers.

For example, if someone wants to buy some shoes, they will have an easier time finding the Nike store than your website. This happens because you do not have the autonomy to define how your buyers can see your products. Taking this into account, the marketplace may be the best option for sellers of generic products. In this way, they avoid competition and the work they have to do when creating their own site.

Still, nothing prevents you from start an online store. Also, if you want to have successful e-commerce, you must remember that it will depend on your time and the money you are willing to invest in.

Types of eCommerce

There are four business models dedicated to e-commerce. These can be used both in traditional eCommerce as well as the marketplace.

B2B (Business to Business)– It applies to companies that create e-commerce to sell products to other companies.

B2C (Business to Consumer)-  It is represented in most electronic stores since it is a model that offers its products to the final consumer.

C2B (Consumer to Business)–  With this model, the consumer makes his service available to companies. For example, suppose you are a freelance graphic designer and advertise your services through pages like Workana.

C2C (Consumer to consumer)– C2C understands the relationships between consumers. Generally, they are seen in forums and online markets such as Mercado Libre or eBay.

Pros and Cons of having an eCommerce

Pros

There are many advantages that you can have with an eCommerce. Next, we will show you what they are:

Flexibility: With a tent, you can guarantee more time to enjoy. In addition, you can work from the comfort of your home.


Autonomy: When you create an online store, you can make the design decisions that best suit your product.


Low investment: Generally, an electronic store is less expensive. You just have to make sure you buy a domain and a hosting. Luckily, the plans for these are quite inexpensive.


Scalable sales: While for physical stores a deadline is needed to reach people and make sales, in eCommerce the strategy is more dynamic. Indeed, your consumers can make purchases from a single ad, you can even make sales simultaneously.

Cons

Like any company, an eCommerce also has its disadvantages, especially when it comes to physical products. For that reason, it is important to consider the pros and make sure whether the investment is worth the success or not.

Products in stock: Having a variety of products to meet consumer demand can be a problem. However, you need to know which product will sell the most. But, perhaps the space in your house is not big enough to store everything. Fortunately, it is not something we should worry so much about since you can sell consigned products. Another alternative is to create a store with custom products. Currently, this strategy is widely seen in the sector.


Competition: You must remember that you are not the only one who has a digital store. In fact, the same products you sell can be sold by your competition. Luckily, if you create a good marketing strategy and sell new products, you will not have this problem.


Deliveries: Your consumers may come from other countries. Perhaps you do not have the necessary tools to dispatch your products outside your geographical area. So, try to offer good customer service.

The step by step to create your eCommerce

If you are thinking of creating an online store and do not know how here are some tips that you can follow:

Buy the domain and hire a hosting service- Your domain must be related to the product you will sell. In addition, it has to be an easy name for your users to remember. After that, you have to make sure to hire the best eCommerce hosting service that will allow you to save all the material. Many companies offer affordable plans, be sure to do a search and hire the one that best suits your needs.


Choose an eCommerce tool– If you don’t know how to program, the best thing you can do is use online tools. Some platforms have the necessary functionalities to get started. For example, Shopify offers smart solutions ideal for you. You can investigate other ones and see which ones suit your needs.


Select payment Mode-. It is important that you select the payment method for your products. In the same way, it is essential that they offer several options to pay. Do not keep just one.


Choose the type of product- This is one of the first steps you should do before creating your store. Physical products are the most common choice, as we are used to this type of market. On the other hand, digital products have more to do with educational products, such as ebooks, guides, etc.


Create a logistics- One of the things that consumers fear the most is that their products will not reach them. For this reason, it seeks to create a distribution logistics that meets the needs of buyers. It is also important that you make a good choice of the means of transport you are going to use.

Trends to consider

Every day, the eCommerce industry is changing, and, for that reason, you must be aware of the possible trends that can be implemented. In this section we will talk about some of them:

Responsive e-commerce: Certainly, most people access web pages through their desktop computers. However, a large part prefers to use smaller devices, such as tablets or phones. Taking this into account, it is a good idea that your designs fit any type of device.
New payment methods:  Many companies, like Apple, are testing new ways to pay for their products. The idea is that users do not have to use their credit cards. These would be replaced by fingerprints or other identification. It is clear that the main objective is that customers have greater security.
Accumulated points programs: Today, there are many platforms that offer this type of option. Users do a certain task and collect points that they can later exchange for products.
Own applications: Own applications is also a great idea, as it can make your company much more interactive and easier to access.
Chatbots: Artificial intelligence is essential today. Not only does it help you manage communications with your consumers, but users will feel more cared for.



Tips to Increase your sale

It is good to recognize that price does not always motivate buyers to buy. In fact, if the product has added value and solves the problem, people won’t mind paying a little more. On the other hand, a bad shopping experience can ruin your customer relationship. For that reason, we have some tips that can help you increase your sales.

User-Friendly Menu. If the buyer does not find what they want quickly, they will probably give up. For that reason, try to have an easy to navigate the page.
Put featured products. Try putting the best selling items, as it will allow you to reduce time and provide a greater experience.
Create sponsored posts. According to studies, more than 60% of consumers look for recommendations on the Internet before buying. For that reason, it is pertinent that you prepare publications on networks or contact influencers who promote your products.
Have good descriptions. The more information you provide about your product, the better the purchase results will be. Also, it is important if you sell digital products since they do not touch.
Show the evaluations. Product evaluation can trigger your sales, so be sure to make them visible in your eCommerce. According to the Baymard Institute, the number of written evaluations has more weight in the purchase decision.
Follow the trend. On the Internet, everything changes very quickly, for that reason it is essential to be attentive to the market, and mainly, to know the main novelties in your segment. With this in mind, it’s a good idea to monitor your competition to see how they engage with your target audience and focus on the downsides not addressed by large retailers. These alternatives can have a quick financial return since the competition is less.
Create valuable content. To sell more, you will have to have a multichannel strategy that includes social networks, emails, and blogs. But it is not enough to be present in all media, entrepreneurs have to offer quality content, which really adds value to the buyer’s routine. For this, it is necessary to know very well who your followers are and to know what kind of matter they are interested in.
Make attractive copies. The term copy is the abbreviation of the English term copywriting, whose meaning is writing. This is the ability to write a text with the objective of convincing the reader to take action.
Encourage users to share your content. Today, social media helps generate huge amounts of traffic to your website. One way to do this is to provide users with CTA buttons to share your information.

Make consumer rights clear. Although the electronic market is growing, insecurity continues to be a factor that prevents many users from buying online. To defeat this objection, make clear all the policies that protect the right of your consumer, such as:

Exchange and refund policy.
Privacy Policy.
Frequent questions.

If you want to create e-commerce, you have already seen in this post the first steps to get started. But it is important to know that to differentiate yourself from the rest you will need to go far beyond the obvious. This means that you must constantly study your market to offer a high value-added service to your audience.

The post What Is The Best Way To Start An Ecommerce Store? appeared first on Seats2meet.

Rearranging Seats2meet,Bangladesh.

Covid-19 was a curse to all of us. It took me a year to establish a cool little location and convince people and then got some visitors in s2m,Bangladesh. And after 4 month of breaks and sudden small meetups it seems like I have to start from the very beginning. People here are rebooting themselves so is me.

Okay so after a lot of restrictions and so on we have permission to open our location and do meetups and we are ensuring our health care.

2 meetups in a week. Talking about tech, English and PFLab get together. Simple and clean. The meetup we had in our Pflab program we talked about OS (operating system). Here people only think windows in the way to go. Even 2 years before I thought like this. Our s2m dudes already know the basics of computers and a little tech, so it was perfect for them to learn about OS. I made a full presentation made in google slides and Jurjen DE Vries helped me a little bit changing and modifying. Here is the link to the slide if you want to have a look, do let me know if I need to change anything. 

Here are some photos of slides— 

I explained the basic idea of Operating system, not only computer operating system but also mobile, watch OS and IOT. Discussed market share of OS in a pie chart, however that was a little backdated version  of my slides. We also discussed the history of OS, features of OS , how OS gets connected with hardware. The presentation also shows how Karnel can create communications between hardware and software. Showed it by picture to give a better visualization.

It’s good  to show the types of operating systems so that everyone don’t get confused and mix with each other. We end up talking about advantages and disadvantages of OS.

Talking about OS is important because my dudes already know enough basic software and hardware stuff, it was good to know about how things work internally. 

My opinion on different OS is, I love OS with an open source ecosystem like linux. Everything is free and speedy. Windows is popular and convenient but laggy and expensive. Big NO NO for me. I myself personally use chrome OS. It’s cheap, super fast and out and out google security. Security is something I want from any OS. I wish I could review MACOS someday.

Here is a photos of my 3 friend from the meetup–

The best part is one of my s2m visitors is explaining OS to others after the presentation. We always keep a session for group discussion. 

Thanks for reading, S2m,Bangladesh was never fully closed. Trying my level best to keep everything alive.

I wish everyone good health and will keep posting meetup updates.



#stayconnected

 

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Wil je sparren met andere ondernemers? Zet zelf een intervisiegroep op

Het is een werkwijze die al decennia oud is: intervisie. De basis ervan werd gebruikt tijdens de wederopbouw van Japan in de jaren 50, tijdens topdrukte in de gezondheidszorg in de jaren 70 en sinds de jaren 90 is het een gebruikelijke vorm van collegiale consultatie in het onderwijs en de gezondheidszorg. Maar ondernemers maken er relatief nog maar weinig gebruik van. Best gek eigenlijk. Want het is een laagdrempelige manier om nieuwe  inzichten te krijgen in vraagstukken, of ze zelfs op te lossen. 

Foto: www.rawpixel.com

Wat is intervisie?

Een intervisiegroep is een groep gelijkgestemde ondernemers die bij elkaar komt en met elkaar bespreekt wat er in hun bedrijf gebeurt. De leden zijn een klankbord voor elkaar en sparren over bestaande uitdagingen of nieuwe ideeën binnen hun bedrijf. Met een intervisiegroep los je werkgerelateerde vraagstukken op. En dat niet alleen, je stapt uit de waan van de dag en vindt vertrouwen en aanmoediging in de groep om anders te kijken naar je vraagstukken. De manier waarop de intervisie wordt vormgegeven is middels een gezamenlijk afgestemde structuur. Er zijn vele werkmethoden, daarover hieronder meer.

Begeleide en onbegeleide intervisie

Een intervisie kan begeleid of onbegeleid plaatsvinden. Bij een begeleide intervisie wordt de intervisie begeleidt door een supervisor. Deze houdt het proces in de gaten en faciliteert de groep.

Nadelen:

(Extra) kosten
Risico dat de groep afhankelijk wordt van de begeleider

Voordelen:

De begeleider bewaakt het proces.
Voorbeeldgedrag neutrale luisterpartner.
Open vraagstelling, doorvragen en positieve feedback.
Is alert op valkuilen die het succes van de intervisiegroep ondermijnen
Kennis van meerdere werkmethoden.

 

Lijkt intervisie je wat en wil je een groep opzetten?

Praktische tips voor onbegeleide intervisiegroepen:

zorg dat de groep uit 3 tot maximaal 8 personen bestaat
kom periodiek bij elkaar, zeker 1x per maand
leg de bijeenkomsten per kalenderjaar vast
trek 3 uur uit voor 1 bijeenkomst
verdeel de rollen van voorzitter en notulist en rouleer deze per bijeenkomst of om de aantal maanden
maak afspraken over normen en waarden van de groep (denk aan privacy, respect en discipline)
kies een methode om jullie intervisie structuur te geven. Wanneer je online zoekt op ‘intervisie’ vind je er al heel wat.

Een tijd geleden heb ik een werkmethode voor intervisie uitgewerkt. Je vindt de uitleg daarvan hier: (in de video spreek ik over een mastermind ipv intervisiegroep, het principe is hetzelfde)

 

Veel plezier met het opzetten van jouw groep!

 

Mijn naam is Renske Groenen. Met mijn bedrijf Generatiewijsheid support ik ondernemers om de j onge generatie werknemers langer aan hun bedrijf te verbinden. Ik geloof dat de jonge generatie en een aantal pioniers van de oudere generaties een signaal afgeven: de huidige manier van organiseren in bedrijven werkt niet meer. Ik begeleid ondernemers die met hun bedrijf een toekomstbestendige en wendbare manier van organiseren willen implementeren. Eén onderdeel daarvan is het organiseren van intervisiegroepen voor deze ondernemers om kennis en ervaring te delen. Intervisie is echter ook heel interessant voor ZZP’ers. Ik wens hen ook een fijne peergroup toe. Dat was de aanleiding om dit artikel te schrijven.

The post Wil je sparren met andere ondernemers? Zet zelf een intervisiegroep op appeared first on Seats2meet.

4 SEO trends voor 2020 die je moet weten

De wereld van SEO is er eentje die snel beweegt, dat kan elke SEO expert je vertellen. Achter de schermen bij Google en andere zoekmachines zijn er constant ontwikkelingen gaande, en ook het zoekgedrag van online gebruikers verandert met vrijwel elke Google search. Het is soms lastig bijblijven, maar het maakt SEO natuurlijk ook een interessant vakgebied. 

Ook in 2020 zijn er weer veranderingen en innovaties in het SEO landschap waar te nemen. We gaan hier in op vier SEO trends van 2020 waar je niet omheen kunt. 

Long-tail keywords

Long-tail, of lange staart, keywords slaan op de zoekopdrachten waar minder mensen op zoeken, maar die wel zeer gerichte traffic kunnen binnenhalen. Het gaat om de langere zinnen en woordcombinaties die zich in de long-tail van een grafiek bevinden, de lange staart aan het einde. Ze hebben per keyword een laag zoekvolume, maar cumulatief gezien kunnen ze een groot deel van je binnen-Googlende bezoekers vertegenwoordigen. 

Bovendien zijn de zoekers, die met een long-tail keyword je website binnenkomen, vaak zo gericht en specifiek aan het zoeken, dat ze ontzettend goed converteren. En daar gaat het uiteindelijk om: dat een bezoeker jouw website vindt, omdat je precies biedt wat ze zoeken, en ze het vervolgens maar al te graag afnemen. Of dat nou producten zijn, of informatie, of expertise, of een service, het is waar ze voor kwamen, gegoten in een vorm die aanspreekt. 

Sterke content in een duidelijk format

Schrijven voor SEO gaat steeds minder om de zoekmachine, en steeds meer om de zoeker. Heb je een website, die naast een product of service leveren, ook voorziet in informatie op een bepaald gebied, of is bloggen juist de kern van je site, dan kun je niet om een goede strategie voor SEO copywriting heen. 

Een goede SEO tekst is er een waar de lezer alles uit kan halen wat ze maar zouden willen weten over een bepaald onderwerp. Dit moet vervolgens ook in heldere taal en als een overzichtelijk geheel gepresenteerd worden, met goed onderbouwde kennis en een duidelijke autoriteit. Schrijf hoe je lezer zou praten, en denk goed na over de intentie waarmee ze naar de pagina zijn gekomen. Kun jij bieden wat je met je hoge positie in Google hebt beloofd? Of moet de zoeker weer terug naar Google voor aanvullende informatie? 

Featured snippet

De felbegeerde positie nummer 1 op de Google zoekresultaten pagina lijkt opeens een stuk minder aantrekkelijk door de box bovenaan die alles naar beneden duwt. Wat er in die box (ook wel de featured snippet) komt te staan hangt af van de zoekopdracht, en is een manier van Google om mensen langer op hun site te houden. Geloof het of niet, Google is ook nog steeds maar gewoon een website! En hoe langer mensen bij Google blijven hangen, of zelfs nooit meer weggaan, hoe beter dit voor Google is. 

Daarom wordt de informatie die Google naar boven haalt op steeds andere manieren gepresenteerd. Is iemand op zoek naar ‘roze kinder sneakers met lichtjes aan de zijkant’, dan zal de zoekmachine deze zo goed mogelijk weergeven in de ‘shopping’ carrousel bovenaan. Wil iemand liever weten hoe je een ei precies kookt, wat de definitie van een relatie is, of hoe je een oliefilter vervangt, dan komt dit overzichtelijk in de informatiebox te staan. 

Over het algemeen is concurreren op een keyword waar al een featured snippet voor bestaat redelijk moeilijk (maar niet onmogelijk!). Je hebt betere kansen die keywords te zoeken waar nog geen featured snippet voor wordt weergegeven en hier content voor creëren. Mits deze zoektermen binnen je straatje passen natuurlijk, relevantie is altijd cruciaal!

Voice search

De meeste zoekopdrachten worden nog gewoon ingetypt, maar aangezien we op andere plekken ook steeds meer beginnen te wennen aan voice commands, zal dit zonder twijfel binnen niet al te lange tijd overlopen naar ons zoekgedrag. Via de technologie van smart home devices kunnen we met enkel ons stemgeluid de verwarming al reguleren, de lichten dimmen en een andere playlist opzetten. Waarom dan niet gelijk vragen hoelang pasta moet koken om deze al dente te krijgen, of hoeveel kinderen Madonna ondertussen wel niet heeft?

Om op deze SEO trend in te spelen, dien je je met de website content steeds meer te richten op de spreektaal van een zoeker. Hoe we typen is vaak anders dan hoe we spreken, dus daar moeten je copywriting en keyword focus ook op inhaken. Zoekopdrachten zullen meer als vragen worden geformuleerd, en antwoorden zullen meer in natuurlijke taal aangeboden moeten worden. Hier komen de long-tail keywords ook weer bij om de hoek kijken, net als goede, overzichtelijke content, en de featured snippets die prachtig als antwoord op een voice search command kunnen worden aangeboden. 

Een goede SEO strategie vereist dus bovenal een geïntegreerde aanpak; niet alleen tussen de verschillende SEO technieken die er bestaan, maar ook binnen het wijdere marketing beleid achter de website. En wellicht is het nergens zo belangrijk om de trends en ontwikkelingen bij te houden als bij SEO. 

The post 4 SEO trends voor 2020 die je moet weten appeared first on Seats2meet.