Victoria Fox's Blog, page 97
April 24, 2024
BMT partners with DNV to design lander
BMT announced that it has signed a memorandum of understanding (MoU) with classification society and maritime industry advisor DNV. This partnership marks a pivotal moment for Australia’s defense force, particularly in accelerating the development of the Australian CAIMEN heavy-duty design of her BMT for the Australian Army’s Future Landing Craft-Heavy (LC-H) program. Masu.
Under this MoU, DNV will work with BMT throughout the process of tailoring CAIMEN Large to meet the future requirements of the Australian Army. DNV’s insights enable BMT to identify and manage technical risks and minimize schedule impact through early engagement with classification societies.
The partnership aims to increase the maturity of the design of a future Australian version of BMT’s CAIMEN Large and strengthen BMT’s commitment to providing the Australian Defense Force (ADF) with a cutting-edge multi-mission amphibious capability. Masu. CAIMEN Large is designed for operational versatility and is capable of conducting intense amphibious assaults and humanitarian missions, supporting the ADF’s focus on strengthening amphibious capabilities in coastal environments. suitable for
“Partnering with DNV allows us to leverage DNV’s unrivaled expertise in certification and technical advisory, ensuring our designs meet rigorous standards and contribute effectively to Australia’s national defense strategy. ” said Graham Naylor, BMT’s regional managing director for APAC. “This MoU sets the stage for a dynamic collaboration that will ultimately provide the Australian Army with enhanced operational capabilities through risk-based ship design.”
Tim Holt, Area Manager, DNV – Maritime said: Our role in this partnership is to ensure that the highest standards of design are incorporated into his CAIMEN Large from the outset through a comprehensive technology assurance approach, aligning with his BMT’s vision to deliver a future-ready defense capability. support. ”
For editorial inquiries, please contact:
Editor Kym Bergmann (kym.bergmann@venturamedia.net)
For advertising inquiries, please contact:
Sales Director Graham Joss (graham.joss@venturamedia.net)
Source link
The post BMT partners with DNV to design lander appeared first on Vctoria Fox.
How to increase preschool brand engagement with “Pop Paper City”
The animated preschool series “Pop Paper City” produced by LoveLove Films meaningfully engages preschool viewers by inviting kids to both play and watch. Sales in British Milkshakes generated a positive response among families across the United States, and the brand is now growing. So how does the toy-like, hands-on nature of this series create new opportunities for brands as they enter the licensing market?
Licensing Global spoke to Georgina Harcombe, creator and producer of Pop Paper City, to learn more about the lovey-dovey film’s story, how to truly engage preschoolers, and introducing licensed products to your brand. Learned more about the continued exploration of.
License Global: Please tell us about the concept and design of “Pop Paper City”.
Georgina Harcombe: At the heart of Pop Paper City is to inspire creativity and wonder. We wanted to create a brand that fully embraces ‘doing, not just seeing’ and encourages us to create adventures together. As an adventure series, we wanted the world of Pop Paper City to be vibrant, expansive, and exciting. Yet it was also essential to incorporate a clever paper feel into everything the children saw on screen. The result is a grand and clever world with enchanting locations and countless possibilities.
From a writing perspective, our diverse writing team crafted each episode to reflect this brand identity. The story of “Pop Paper City” is full of endless and exciting adventures that will keep kids hooked on the characters and the eye-catching world. And usually when a character is facing their biggest challenge, they come up with the idea of building something clever so they can complete the adventure.
We were also conscious of incorporating potential licensing opportunities into the concept and design of Pop Paper City. We’ve made it possible to transform any adventure into engaging toys, arts and crafts kits, games, books, and more. Plus, many exciting experiences in the vibrant paper world, such as meeting animals at a safari park, riding poptastic rides at a theme park, exploring amazing underwater caves, and even traveling to space. I took the characters to different places.
“Pop Paper City”.
How is “Pop Paper City” being received overseas?
The response to “Pop Paper City” has been overwhelmingly positive. Thanks to the great work of our sales partner Aardman, we are very grateful for the warm welcome we have received both domestically and internationally. The series premiered on Milkshake in the UK and abroad. We’re excited to see it featured in over 175 territories and growing. Our international partners include some of the world’s biggest broadcasters, including ABC Australia, BBC Studios (CBeebies) and Warner Bros. Discovery. It was truly heartwarming to see the charm and creativity of ‘Pop Paper City’ resonate with audiences around the world.
What makes “Pop Paper City” unique in the preschool market?
Standing out in the competitive preschool market requires more than engaging storytelling. It requires authenticity, diversity, and a genuine connection with the audience. We’re proud to offer series that bring joy and enrich the lives of our young viewers. Each episode contains valuable lessons and positive messages. Our commitment to encouraging “doing, not just seeing” and inspiring the next generation of creative play sets “Pop Paper City” apart. These values are at the core of the brand and part of what makes ‘Pop Paper City’ such a unique series. With a diverse cast playing the characters and a commitment to inclusivity and sustainability (“Pop Paper City” received BAFTA Albert’s highest score for sustainability on and off screen, with three stars), “Pop Paper City” The City strives to reflect: The world that children see is a place filled with endless possibilities and limitless creativity.
How do you engage preschoolers in a healthy way through “Pop Paper City”?
Involving preschoolers in healthy and meaningful ways is at the heart of everything we do. Each episode of “Pop Paper City” is designed to entertain while providing opportunities for creative play through one-minute arts and crafts sequences. These sequences feature the characters and a live-action “Helping Hand” played by the genius Nick Mohammad (“Ted Lasso”) guiding them through tricky steps in each episode. Our series encourages family participation, promotes teamwork and problem solving, and fosters a love of arts, crafts, and creativity. By instilling positive values and encouraging imaginative play, you can make a lasting impact on the lives of your young viewers.
“Pop Paper City”.
Can you share any news about the future of “Pop Paper City” and potential partnerships?
We are very excited about the future of “Pop Paper City”. With a second series on the horizon and a feature film in development, there are countless opportunities for future partners to join us on this incredibly clever journey. We welcome collaborators who share our passion for creativity and innovation, and are eager to work with partners who want to participate in the creative process. That’s the most exciting thing for us. It’s truly amazing that a series produced by a small studio in Dorset has garnered such widespread praise and attention, including winning the Royal Television Society Award and the Best Early Childhood Broadcast Award. With an extensive asset bank, publication catalog, and range of additional content available, potential partners have everything they need to create amazing products that children around the world will love. .
With five child-voiced characters, eight hands-on steps to creating crafts over 11 minutes per episode, the “Pop Paper City” formula is not only an easily translatable intellectual property, but also a It plays a popular role in inviting more and more children to play with the show.
The post How to increase preschool brand engagement with “Pop Paper City” appeared first on Vctoria Fox.
Parking and weather information for North Carolina’s largest craft beer festival
RALEIGH, N.C. — North Carolina’s largest craft beer festival returns to downtown Raleigh this weekend.
Brewgaloo has been named the #1 Best Beer Festival on USA Today’s 10 Best list for the second year in a row.
The downtown Raleigh event was first held in 2009 and quickly grew into a two-day event featuring over 110 craft breweries and drawing thousands of people.
On Friday, a 3-ounce sampler event will be held from 6 to 10 p.m. Limited release, barrel aged and sour beer sample sizes. Many of the beers featured at this event will not be available during Saturday’s event. No ticket is required to attend this event, but a ticket purchase is required to participate in the sampling portion.
Saturday’s main event will feature more than 110 North Carolina craft breweries, 50 local food trucks and dozens of local vendors from noon to 8 p.m. on Fayetteville Street. There will be multiple stages throughout the day featuring local bands. As with Friday’s event, admission is free, but you must purchase a ticket to sample the beer.
The weather in Brugarou seems to be dry. Friday night will be mostly cloudy with lows dropping into the mid 50s. Saturday will remain cloudy, but highs will reach the mid-70s.
Tickets are required for Saturday tastings. Two tickets equal one 3 oz. A sample and 5 tickets can be used for a full pint. Online tickets will be sold in bundles of 25 and are $30 in advance through Friday and $35 online on Saturday. On the day of the event, you can purchase bundles of 15 tickets for $24 or 25 tickets for $40.
Several road closures will occur as Brewgaroo takes over many streets in downtown Raleigh.
Please note that the following streets will be closed during the festival.
Fayetteville Street between Morgan Street and the south end of City Plaza Hargett Street between Salisbury Street and Wilmington Street Martin Street between Salisbury Street and Wilmington Street Salisbury Street and Wilmington・Davie Street between streets
Copyright 2024 by Capitol Broadcasting Company. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
The post Parking and weather information for North Carolina’s largest craft beer festival appeared first on Vctoria Fox.
Flint area artists show off their handicrafts this weekend
FLINT, MI – Looking for handmade crafts and goods?
Need a Mother’s Day gift?
This weekend, we’re offering a one-stop service for all of this.
The 17th annual Flint Handmade Spring Craft Market features more than 20 local artisans offering modern, handcrafted wares including natural bath and body products, stylish home decor and more.
The event will be held on Saturday, April 27th from 10 a.m. to 4 p.m. in the Flint Farmers Market’s Ramsdell Room, 300 East First Street.
Flint Handmade founder Crystal Pepperdine said: “There will be some wonderful and unique items that would make perfect Mother’s Day gifts.” “We feature over 20 artisans, many of whom are returning artisans, so people get to see a lot of their old favorites. We also have new vendors in the mix. Masu.”
Pepperdine founded Flint Handmade in 2007 after attending handcraft events in the Detroit metropolitan area, recognizing the need for an independent handmade nonprofit in Flint.
Saturday will feature vintage-inspired jewelry, hand-poured candles, natural bath and body products, knitted and crocheted items, greeting cards, decorated cookies and more.
There will also be live music by Eric McIntyre and Shannon Wade.
This event is free and sponsored by Genesee Health System, Mott Community College, Dr. Bobby Mukkamala, Dr. Nita Kulkarni, Genesee Health Plan, and Meijer.
This event is sponsored, in part, by the Genesee Grant Program made possible by the Greater Flint Arts Council, Share Art, and the Genesee County Arts Education and Cultural Enrichment Mirage Fund.
Flint Handmade has an extensive online network through its website and social media, with more than 600 Michigan artisans on its email list.
“Most of the artists featured in the show are from Genesee County and the surrounding areas,” Pepperdine said.
The event will also feature free children’s coloring kits for families while supplies last. Admission is free, although donations are accepted to support free programs.
The post Flint area artists show off their handicrafts this weekend appeared first on Vctoria Fox.
Key City Brewing Co. wins Platinum and Gold at 2024 Craft Beverage Marketing Awards
Key City Brewing Co. is pleased to announce its recent success winning both the Platinum Crucie Award and the Gold Crucie Award at the 2024 Craft Beverage Marketing Awards (CBMA).
Gold Award Winner
The prestigious Platinum Crucie was awarded to Key City Brewing Co. for its social media campaign surrounding One Vision beer. The campaign was led by Drew Landon Harris and Tyler Cristobal and was recognized for their creative use of social media across various platforms including Facebook, Instagram, Reels, and TikTok.
The can label design for Dream Balloon Hazy IPA was awarded the Gold Crucié in the “Best Can Label Design/Color Usage (Any Size): Craft Beer” category. Drew Landon Harris’ design expressed a vibrant and imaginative aesthetic.
“We are so excited! These awards reflect the dedication and creativity of our team in everything we do,” said Drew. “It’s great to earn a Platinum and Gold Crushie at the CBMA. We are proud to be a part of the craft beverage community and excited to showcase our passion and craftsmanship on a global scale.” .”
The Craft Beverage Marketing Awards recognize excellence in craft beverage marketing and design from around the world. The awards are established to showcase the best in the industry and winners are selected by a panel of industry experts.
For more information about Key City Brewing Co., visit KeyCityBeer.com or visit them in person in Downtown Vicksburg. Follow us on social media for the latest news and updates.
______________________________________________
Founded in 2018, Key City is the fun dream of creative team Zach Erickson (Brewmaster) and Blake Parmeziana (Executive Chef). A warm atmosphere, inviting and creative cuisine, craft cocktails and artfully crafted beers define a unique experience at Vicksburg’s only brewery.
platinum winner
Did you see a typo? Report it here.
Source link
The post Key City Brewing Co. wins Platinum and Gold at 2024 Craft Beverage Marketing Awards appeared first on Vctoria Fox.
Big beer is destroying the craft market
Major liquor trade organizations are cracking down on branding. Without creative advertising, small breweries will struggle to succeed Colorful branding does not mean the product is aimed at children
There are few small pleasures in life that governments haven’t been trying hard to curb these days, and one of them is beer. Scotland and Wales recently introduced minimum pricing, while Westminster only last year cut alcohol duty to protect the role of pubs in British life.
Indeed, the biggest adversary to British beer development may be the industry bodies funded by the big alcohol companies. Since his founding in 1989, the Portman Group has campaigned for ‘responsible drinking’ to stop corporate misconduct that could prompt governments to take last orders.
To that end, the company has recently criticized emerging beer brands for their outlandish packaging ideas. Just this month, the group’s Independent Complaints Commission (ICP) criticized Beak Brewery for using cartoons in the design of its cans and bottles.
Committee chair Rachel Childs said: “Although it was clear that the manufacturer had no intention of selling the drink to under-18s, following complaints from the public, the committee took several steps. We have found that the product is in violation of regulations in this respect.” The Portman Group Code of Practice for the Naming, Packaging, and Promotion of Alcoholic Beverages.
Of the nine Beak beers investigated, six were found to have “particular appeal to under-18s” and the rest were excluded because they did not feature children’s cartoon characters. This is some relief for breweries, which had warned that the commission was at risk of concluding that craft beers were “inherently problematic to include characters drawn in primary colors or simple lines.” I’m going to do it.
Nevertheless, it is true that the Portman Group’s grievance process is curtailing the creative freedom that has given craft beer design such joy. Beak may have been the first brewery to adopt a can design compared to Roger Hargreaves’ ‘Mr Men’ series, but many other companies have adopted colorful cartoons, names and artwork. It faces scrutiny for its use.
Only in January did the ICP rule against Yonder regarding its pink lemonade sour beer. An unsuspecting parent bought the product for his 13-year-old daughter, apparently not noticing the 4% alcohol content on the front of the can and the Drinkaware warning on the back.
The complainant claimed that the product’s branding was “totally irresponsible” and “directly appeals to young girls”, and that the brewer “completely conceals its alcohol content”. The ICP refused to appeal directly to the girls, but preferred to admonish them for the alcohol cues, even though anyone who could read would have seen them.
Other recent targets of public complaints include BrewDog’s Wingman beer bird pilot mascot, Northern Monk’s These include a rocket lolly design and a series that imitates Tiny Rebel’s energy drinks.
In the case of Rocket Lolly, one father saw his 4-year-old son drinking beer and said, “Even though we made it clear that it was beer, he wasn’t allowed to try it.” I was very angry about that.” Apparently, the appeal of the design was “very strong.” [my son’s] He’s angry that he didn’t give you a drink that he would normally offer you. ”
In this case, the ICP agreed that the design was too attractive to minors and that the alcohol warning was not clear enough.
Regarding the Tiny Rebel product line, one complainant said that the brewery’s Prime IPA is “clearly based on Prime, a hot new beverage aimed at children,” while the Monster IPA is a copy of the Monster Energy brand. He pointed out that there was. The ICP told breweries that the packaging of drinks could appeal to under-18s and encourage irresponsible consumption.
Of course, most grocery stores won’t sell high-caffeine drinks to anyone under 16. And while kids in the lower 6th grade may be able to buy a can of Monster, they may find it more difficult to buy Monster IPA or other beers. Supermarkets and convenience stores are likely to check IDs for fear of having their liquor licenses revoked.
In the case of beer, the market is increasingly skewed towards the craft sector, due in no small part to innovative branding that reflects unusual flavors and styles. By moving away from the “stereotypical male-centered image,” as Beek said in its complaint, it was able to draw in consumers beyond the traditional beer market.
This is good for British breweries, as well as the artists and designers employed in these initiatives. And if anything, alcohol manufacturers should be experimenting more with packaging design, given that some wine retailers are admitting they can get more creative with their aisles.
Many challenger brands are doing just that. But with the help of the Portman Group, they risk being held back by public meddlers. Rather than pandering to those who cannot or will not read labels correctly, the ICP should ignore these complaints and allow liquor companies to keep the taps running.
Click here to subscribe to our daily briefing. The best articles from CapX and across the web.
CapX relies on the generosity of our readers. If you value our work, please consider making a donation.
Jimmy Nichols is an industry journalist, political commentator, and host of the podcast Right Dishonorable.
Columns are the author’s own opinions and do not necessarily reflect the views of CapX.
The post Big beer is destroying the craft market appeared first on Vctoria Fox.
TGLC’s efforts to combat climate change
Going Green session photos
It’s rare to see new signs or signs walking around town these days, but have you ever wondered where they go after they’re used? Garbage dumps, gutters, landfills, etc. Or is it left on the street near your house?
In this way, an additional problem is added to an already crowded landfill, a problem that really hurts not only the Ministry of Health, Zoomlion, Wastelight and even the boys at Buzzstop, but everyone, including the unborn child. is causing.
Gladelife Leadership Center (TGLC), Climate and Development Knowledge Network (CDKN), and Ramafrik are participating in a climate entrepreneurship initiative called Greencraft, using recyclable materials such as signage and banners. We provide people with the skills to make bags. Find a better purpose for such “unnecessary” materials while imparting skills to others.
Greencraft was held on March 23, 2024 at Ashary Botwe, TGLC’s office premises, with the participation of over 25 people. In the first session, various participants designed their own bags using cut-out banners under the guidance of facilitator Ramafrik, Awrama Kena Aseidou. Participants used a little creativity, innovation and style to create a variety of aesthetically pleasing bag designs.
The second part of the event was led by CDKN Country Leader Dr. Prince Ansah, who gave a presentation on climate change. This was followed by a virtual reality session where participants played various games and simulation exercises related to climate change. This was a new experience for many participants, who expressed excitement about how game-based learning, virtual reality, and artificial intelligence technologies will enhance and advance climate technology.
The World Bank estimates that without significant action to reduce emissions, the cost of adapting to climate change in developing countries alone could reach $140 billion to $300 billion per year by 2030. We estimate that. Therefore, the need to address climate change in a holistic and collaborative manner is at the forefront. Governments, institutions and people have a responsibility to ensure that no one is left behind or unduly burdened.
Greencraft is just one of many efforts to raise awareness of climate change, and there are many other similar efforts underway, but is this a fight just for TGLC? Absolutely not!
If you would like to support or partner with GraceLife Leadership Center to address climate change and other sustainability issues, please email programs@gracedlifeleaders.org or visit our website at https:// Visit gracedlifeleaders.org/).
The post TGLC’s efforts to combat climate change appeared first on Vctoria Fox.
April 23, 2024
How Allagash is reaching new craft beer drinkers
Allagash Brewing Company, a beer brand based in Portland, Maine, is changing its marketing strategy to stand out in the increasingly competitive craft beer category.
Founded in 1994, Allagash was able to ride the natural interest in craft beer during its first few decades, including the craft beer boom of the 2010s. Currently, there are over 9,500 craft breweries in the United States, up from 3,490 in 2015. However, drinking habits have changed significantly since then, beer sales have declined overall, and craft beer growth has slowed in recent years. According to a study by NIQ, as of November 2023, craft beer sales were down 5.3% year-on-year in stores and 6.7% at bars and restaurants. Meanwhile, adjacent categories such as spiked seltzers and canned cocktails are vying for some market share.
Allagash, one of the more established breweries, says it is investing in new advertising channels to reach a new customer base across the country. When the company started investing in paid marketing in 2019, about 70% of its sales came from on-premises accounts like bars and restaurants. Until then, the company had invested little in paid advertising, other than occasional print ads in local magazines. The sales team also hosted events among other sponsored partnerships.
As the company expands into retail, the company has made several advertising changes over the years, including deciding to focus advertising on its popular SKU Allagash White and testing click-through rates through delivery services. I’ve been testing strategies. Currently, revenue is split approximately 50-50 between on-premises and retail.
Elizabeth Wilson, marketing manager at Allagash, told Modern Retail that the past few years have been an exploration phase for the marketing team. “We’ve been running social ads, programmatic ads, and radio ads to understand who is responding well to our campaigns,” she said. Wilson said Allagash’s new demographic includes existing craft beer fans, but the marketing is also attracting new drinkers, she said. “Allagash White caters to a segment of the beer drinking demographic that is looking for something not too hoppy,” she says, adding that its subtle citrus flavor pairs well with many foods. . “This is a great introduction to craft beer.”
The evolution of demand for the craft beer boom from the early 2010s to today continues to influence Allagash’s thinking about beer messaging. Wilson said being a more established brand among the thousands of breweries is an advantage. “It’s beneficial to us and we don’t take it for granted,” she said.
Wilson said that until a few years ago, Allagash grew primarily through on-premises marketing and B2B distribution. As a craft beer brand that primarily sells draft beer, the company relied on word-of-mouth recommendations from bartenders.
However, in 2019, Allagash decided to start growing its retail sales by creating multipacks and adopting a multichannel marketing strategy with heavy use of digital advertising. In response to pandemic-induced stay-at-home orders, Allagash accelerated those plans overnight by shifting its focus to retail. Due to the shift to packaged beer, Allagash’s sales in 2021 increased by 32% compared to the previous year.
Now that Allagash has established its line of packaged beers, the challenge is getting the information to the right audience, Wilson said. The company’s beer is currently sold in his 20 states, from Maine to Florida, as well as Illinois, Wisconsin, Texas and California.
Still, it took several years of trial and error for Allagash to create a craft beer marketing strategy.
One of the big decisions the company made after moving into retail was to move away from a message of dozens of beers, to its flagship Belgian-style Allagash white beer, which accounts for the majority of the company’s beer sales. It was to focus only on This happened after Allagash began working on promoting multiple specialty beers in his 2019 year. “One of the things we’ve shifted to since then is to promote a large portion of our portfolio,” Wilson said.
The company will launch its first national campaign this spring, starting with local media buys in New England. As part of this rollout, he will include in-game sports TV ads in partnership with NBC Sports during Boston Celtics games and New England Sports Network during Red Sox games. During Red Sox games, broadcasters will promote Allagash White through voiceovers. Allagash is testing out-of-home advertising for the first time in Los Angeles in May with a billboard ad targeting Dodgers Stadium.
However, success metrics can be difficult to assess in the alcohol industry because multiple parties are involved in distributing products to at-home customers. “We’re not an e-commerce brand, so that can be difficult,” Wilson said. “So it’s important to be able to focus on selected markets and see how sales change before and after media coverage.” Distributor and retailer demand for the brewery also plays a role. Allagash helps quantify conversion.
The entry of malt beverages such as spiked seltzers and non-alcoholic beers is also a factor.
Jackie DiBella-Curry, account manager for craft beverages at EGC Group and co-founder of the Craft Beer Marketing Awards, said growth strategies have changed significantly since the craft beer wave began. Some brands pivoted to adapt to new trends, while others stuck to what they do best.
“Many breweries have embraced consumer demand for different types of beverages and have begun distilling and producing ready-to-drink cocktails and seltzers,” she said.
“Overall competition in craft beverages is definitely increasing, but each category can exist on its own,” she said. “But I don’t think we’re at the point where someone could walk into a brewery and be served nothing but good craft beer and be disappointed.”
Allagash takes this route. Wilson said the company has no plans to launch new trendy products, mainly because of their limited functionality.
But there are ways to stand out among the sea of beers, DiBella-Curry said. Can design is still a big factor in who picks up a beer on the shelf, so more breweries are getting creative with their designs. Meanwhile, video content on TikTok and Instagram Reels has become an organic marketing tool for breweries, DiBella-Curry said. “You can no longer expect beautiful work. [typically] That means a huge budget,” she said.
Finally, DiBella-Curry said, “Creatives with a cause are also moving to the forefront of marketing strategies.” Allagash is embracing its commitment to sustainability by highlighting Maine’s green production in its latest campaign.
Wilson said as Allagash continues to expand nationally, there is an opportunity to find new people who don’t yet know about Allagash White. “We need to improve consumer behavior in locating products, not just in bars and restaurants, but also in grocery stores,” she says.
The post How Allagash is reaching new craft beer drinkers appeared first on Vctoria Fox.
Shopify aims to reward employees for improving their skills
Shopify reportedly plans to give employees raises based on numerical scores assigned to them based on their skill level.
Employees will only be eligible for raises if their scores increase within a certain period of time, Seeking Alpha reported Tuesday (April 23), citing a paywalled article from The Information.
Contacted by PYMNTS, a Shopify spokesperson issued the following statement via email: “We are kicking down the corporate ladder and breaking the cycle in which passionate artisans are funneled into managerial career paths solely for career advancement.”
“Mastery, our new talent system, focuses on individuals and their growth journey at Shopify, rewarding those who are truly great at what they do and want to do more.”
When discussing Mastery in a Feb. 26 blog post, Shopify said the program was designed to avoid the Peter Law, where employees rise to the level of incompetence. The Peter Principle is a common phenomenon in most companies where people are promoted by climbing the career ladder rather than improving. their craft.
Mastery, on the other hand, “prioritizes, recognizes and rewards” employees who continually improve their skills, the post said.
Shopify said in a video accompanying the post that the program “approximates the total applied skills, influence, and compensation of your job.”
The company evaluates its employees every six months based on their “skill excellence” and “net impact.” The former is a measure of an employee’s skills, while the latter is a measure of how successful they are in applying those skills to the company. Mission.
“A key aspect of Mastery is its continuous evolution,” the company said in the video. “Have you ever watched a sports match from 50 years ago? It probably looked a lot different than it does today. The rules of play may be the same, but the standards have leveled up significantly. . Mastery is also an endless game.”
The news comes as Shopify is expanding its merchant base and Shop Pay solution. During the company’s quarterly earnings call in February, Shopify President Harley Finkelstein said Shop Pay “continues to be the ‘go-to’ for consumers who want to make purchases quickly, securely, and with as little friction as possible.” It’s a choice.”
The post Shopify aims to reward employees for improving their skills appeared first on Vctoria Fox.
Craft Latino celebrates Fania Records’ 60th anniversary with annual global festival
2024 marks the 60th anniversary of the legendary New York label Fania Records, one of the most important Latin labels in the world, both musically and culturally. In the ’60s, Fania was a pioneer in creating the sound of salsa music and spreading it from New York City to the rest of the world. In addition to salsa, Fania is home to genres such as Latin big band, Afro-Cuban jazz, boogaloo, and Latin soul. The artist roster includes countless music legends, including Johnny Pacheco, Willy Colon, Hector Laveau, Celia Cruz, Tito Puente, Ray Barretto, Cheo Feliciano, Rubén Blades, and many more. I am. In 1968, an international supergroup known as the Fania All Stars, an important force in the Latin music world, was formed, establishing the label’s signature musical style, which became known as the “Fania Sound” . Today, Fania’s legacy is as important to Latin music as Stax and Motown are to soul, and Prestige and Blue Note are to jazz. It remains a cultural beacon, illuminating powerful stories of American immigration that are as timely today as they were when the label launched. To celebrate Fania’s accomplishments at this special milestone, Craft Latino is reissuing more than a dozen remastered 180-gram vinyl records and reissuing more than 20 remastered digital albums, many in high-resolution digital. ), single box sets, and various content. Throughout the year, it includes curated playlists, artist spotlights, and live events in New York, Los Angeles, Miami, and London.
Kicking off a year-long celebration, Willy Colon and Hector Laveau’s epic salsa duo’s 1970 masterpiece La Grand Fuga (The Big Break) has been remastered. It has been re-released and is now available. The sixth gold-certified collaboration is newly remastered and features (AAA) lacquer cut from the original master tapes by Kevin Gray of Cohearent Audio, pressed on 180 gram vinyl, and classic tip-on Comes with a jacket and, as an added bonus, features Jizzy Sanabria’s famous cover art (an FBI wanted poster with the bandleader’s mug shot), inspired by Colon’s alter ego “Malo” 11″ x 22″ insert. La Gran Fuga is also finally available in 192/24 Hi-Res digital audio on all major music platforms. Listen here.
Other vinyl reissues to be released in 2024 include famous recordings such as the long-out-of-print Joe Cuba Sextet debut album “Vagabundeando!” from Tico Records (now available for pre-order) It will be. Hangin’ Out (60th Anniversary Edition), and the Fania All Stars 50th Anniversary Edition Latin Soul Rock His albums include live performances of the band’s 1973 concerts at New York’s Yankee Stadium and Puerto Rico’s Roberto and his Clemente Coliseum. Contains recordings. Guest artists include Jorge “Malo” Santana, Manu Dibango, Billy Cobham, and Jan Hammer.
September 15th marks the beginning of Hispanic Heritage Month, making it an appropriate moment to announce details of Fania’s single box set, Fania 45s: The Latin Sounds of New York, to be released this fall. This highly anticipated set features some of Fania’s most beloved acts, including Johnny Pacheco, Celia Cruz, Joe Bataan, Willy Colon, Hector Laveau, Ray Barretto, Ismael Rivera, Pete Rodriguez, and Eddie Palmieri. Contains the most famous singles by artists. Includes archival images, ephemera, and detailed liner notes in English and Spanish by New York-based music historian, author, and producer Aurora Flores.
Founded in 1964 by Dominican bandleader Johnny Pacheco and his attorney Jerry Masucci, Fania Records was a label born out of a mutual passion for Latin music. Together, they created a powerhouse label with a distinctive sound that combines the pinnacle of tropical music with the swing of big band jazz and the grittiness of American R&B, jazz, funk, and soul. The label provided an artistic haven for a younger generation of musicians inspired to experiment with new musical formats. The label started small and released its first official record, his release Cañonazo (Fania 321). In 1967, Masucci purchased a stake in the label, including Pacheco’s subsidiary label. When Masucci died in 1997, the label assets remained tied up for years and were sold to V2 Records and Emusica in 2005. In 2018, Fania Records’ assets, including 1.2K album masters, 15K songs, and 7K songs, were sold to Concord.
Fania’s extensive master catalog also includes Pete Rodriguez’s boogaloo classic “I Like It Like That,” which Cardi B sampled in her No. 1 hit “I Like It.” In 2022, Bad Bunny sampled Ismael Rivera’s “Controversia” in the track “El Apagon” from his album Un Verano Sin Ti. Additionally, there are three Fania recordings: “Celia & Johnny” by Celia Cruz and Johnny Pacheco, “Ascar Pa Ti” by Eddie Palmieri, and “Live at Yankee Stadium” by the Fania All Stars. , listed in the National Recording Registry. It is culturally, historically, and aesthetically significant and informs and reflects life in the United States. ”
Throughout 2024, Craft Latino will take a deeper look at the label’s history and impressive roster of talent through special videos, editorial content, and playlists. Giveaways, additional releases, and summer and fall Fania 60 live events will be announced later in the year.
The post Craft Latino celebrates Fania Records’ 60th anniversary with annual global festival appeared first on Vctoria Fox.
Victoria Fox's Blog
- Victoria Fox's profile
- 137 followers
