Brenda Bradley's Blog, page 10

December 9, 2020

APP STORE LOCALIZATION

Assuming that you’ve now done your ASO work, you may find yourself looking for app store localization to help with your user acquisition strategy. The localization of app store optimization is a very important step once you are ready to take your product globally. When you are at this stage, it isn’t just translation that’s going to lead to increased installs, though that will help. App store localization requires research, understanding of your competitive outlook as well as attention to detail.





When you localize your mobile app, you don’t just translate some content into local languages; you make it easier to be found in app stores. A study called “The Impact of App Translations” by Distomo shows that translating an app yields 26% more revenue and 128% more downloads for each country you localize for.





You heard that right: 128% more! App localization clearly gives you access to a massive market, where more than 2.3 billion smartphone users are ready to download and use any app that makes their lives easier or more entertaining.





But choosing the right markets to localize for and going through the app localization process is a hard job. You need a solid plan in place to make sure it’s worth the effort and the cost









Planning on App Store localization:





Mobile app store localization is not just translating your app and launching it in local stores. You need a localized marketing strategy to increase the app adoption rate in new markets. You must tailor your message for new audiences with different buying habits, who see entertainment differently and have distinct sets of values. Whether your app is meant to help them be more efficient at their jobs, take better photos or organize their shopping list, you need to explain the advantages of using your app in a language that potential users understand.





Depending on your goals and budget, you can choose between one global marketing strategy adapted to local markets, or a set of multiple local strategies that mix personal approaches with your brand image. In the first case, you’ll need to go for a general message that can be easily translated for users from various cultures. In the second scenario, set guidelines that keep your central message but build local marketing strategies around it.





In both cases, work with local marketing experts who know the market from the inside and can provide you with useful information about your audiences. Just downloading your app isn’t enough when looking to make your business successful. You need to convince users to keep the app on their phones and to use it too, for sustainable growth and revenue.





CONCLUSION:





Mobile app localization is a must when selling across borders. Take time to analyze all aspects before starting this complex process. Research any new market you want to sell to and localize for, without ignoring algorithms or app store optimization requirements.





Build a plan and make sure you include specialists in market research, app localization, and marketing. Think about it this way, if your product is so good that you’re planning to sell it globally, it’s worth investing in a professional localization process that will maintain your app’s unique features despite language barriers or technical difficulties. When you are ready to take the first step to localize your app store’s presence, reach out to us for consultation.

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Published on December 09, 2020 00:07

May 22, 2020

How Can One Customize a website

Anything related to the app can help. A website dedicated for discussing app related matters or be it a general information providing website or even a discussion forum; you should get your app a website. The advantages are enormous. A good publicity is the first thing. Along with that, you get a good audience base and plus it makes your app more genuine and professional. After you are done setting up everything, apply for reviews in a lot of review sites. But do read this. You need to invest something to get something out of it. And the key here is promotions and referrals. Select few websites you are comfortable investing in, and provide promotion codes for each review. This way your app will be in surface and the likelihood of being used will increase manifold money earning apps





 Reviews tell your app ranking 





User Reviews and installs are reflections of your app rating. The cycle of app ratings is a very complex one. The app ranking of your app depends mainly upon two things. The number of installs and the user ratings. The more downloads you have, the better your rating will be. The same goes for the user ratings. Now here I lies the trick. Your app downloads depends on the app reviews, which in turn depends on the app rating. The user reviews motivate users to download your app and it is then after use that your app gets a user rating. Now, there in is the scope for improvement. If you get good user reviews, your app downloads will increase and ultimately your app will top the charts. 





As mentioned in the onset of the article, app reviews are a vital thing for both users and the developers. It is through user reviews that people come to know about the app experiences which ultimately drives them to use the app. For developers, it is through app reviews that they learn about the problems and scope of improvement in their app. App market is huge and there is a lot of growing competition. Untill and unless you derive insights from the user reviews, you might not gain an edge. So take into consideration these user reviews, no matter if you are a user or a high end app developer. Note: Bangalore is seeing a surge in companies related to creative marketing. These Creative marketing companies in Bangalore are a top notch solution to all you app marketing requirements. The creative agencies come up with innovative ideas to meet your needs https://www.freehitapp.org/. 





7 Simple Ways to Make Money Online



Digital Marketing is the marketing of products and services using digital technologies mainly with the use of internet. Social media, mails, blogs, videos. Basically, everything can be used for digital marketing. It also includes use of tele marketing and digital posters for the advertisement of the product or service. Companies have realised the potential of digital marketing and that’s why the late 2010s saw a rapid boom in the use of digital media for advertisement. The advantages are many to speak of. Firstly, it saves the cost of paper and banner printing. All those dollars spent on getting pamphlets printed is now being saved. It also helps the company to keep better track of expenses and the related outcome. 

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Published on May 22, 2020 07:04

September 9, 2019

App Store Optimization: An Organic Strategy to Increase the visibility

The app world is quickly expanding. The increasing number of apps on different app stores has set off the challenge among app publishers. It is evaluated that around 40 percent of app conversions are driven by clients finding your app on the app store. App stores, for example, Google Play and iTunes have one of a kind algorithm that helps your app to show up in the search results using your app store listing. An important factor when marketing your app is ASO. It is the best tool to ensure that your app is discovered by potential users. ASO helps in persuading visitors to download your app.






Basics of App Store Optimization (ASO)
We are all familiar with the basic functioning of search engine optimization (SEO). Essentially ASO works the same way as SEO. The common goal is to optimize your using all the optimization tools to achieve the highest ranking. This will make potential users to visit your app page organically. App Store Optimization (ASO) is the way toward advancing portable apps to achieve a higher ranking in the app store. Because of its resemblances to site design improvement (SEO) for sites, app store advancement is additionally alluded to as App Store SEO, App Search Optimization, and Mobile App SEO. 





App Store Optimization 101






Step 1: Find the right app store keywords





One of the greatest aspects of enhancing your app store search rankings is the selection of keywords. Along these lines, your app search advancement efforts should begin from achieving the privilege of app store keywords.





Ideas for keywords: Try and come up with at least 40-50 keywords. All the keywords should be relevant to your app functions. There are many keywords optimization tools available online. You can also try out many keywords and check the outcomes of them.



Optimize Your App Store Keywords: Once you have selected your keywords, it’s essential that you develop a strategy to filter and choose the best keywords for your app. There are many tools online that will help you by providing information about the popularity and search traffic of your keywords. It will also help by giving an idea of its difficulties(or chances) of your app’s keywords. 



Step 2: Place the keywords in the right places
After you have chosen the keywords and optimized them, you are set for step 2 of ASO: Placing them in the app right places.





App name: Name your app in a creative and accessible design. Not exclusively is it the primary bit of the riddle in telling your potential clients what your application is, it additionally gets your app in the app store query items.App description: The Google Play Store gives you a short description field (up to 80 characters) and a long depiction field (up to 4,000 characters) to depict your app. All the more essentially, Google files words in both these two des fields to end up your app search keywords. By rehashing your most essential keywords up to multiple times in your description fields, you tell the Google Play algorithm that your app is most pertinent to those keywords.



Step 3: Convert Visitors to users





App icon: Your app icon is the first and foremost impression with your client. It is a visual essence of your app. An innovative and alluring icon is vital to get an ideal appearance. It impacts on the transformation rate and has the most effect on the search ASO.



Screenshots: In the App Store, screenshots are a key factor in pulling in forthcoming users, as they are incorporated on the inquiry page. In addition, designers presently even have the choice of utilizing 10 screenshots rather than the underlying 5. With this additional room, utilize your screenshots to recount a story and impart what makes your application not quite the same as your rivals. Use it to target critical terms in your screenshots to build rankings.



Get optimization services for your app from the app store optimization agency in India to remain in front of your rivals. Think and use every one of the conceivable outcomes of optimization tools, use the keywords reasonably and deliberately. Keep in mind that watchword research and usage isn’t just for the algorithm yet, in addition, it encourages your watchers to discover your application effectively and settle on the choice of downloading your app. app store optimization is an endless procedure so it is important to continue taking a shot at it experimenting with various traps to improve your app.





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Published on September 09, 2019 02:29

July 8, 2019

How a UPS Battery saver keeps your computer safe

Computers are an integral part of everyday life in the modern era.  We store a lot of personal and office related information in computers. All the important work is done through computer software today. The software saves a lot of time and energy in any kind of work. But this technology that has made our lives easier has a  few drawbacks too. All this valuable data can be erased from the entire system due to many reasons. One such reason is a power failure. Therefore, to protect your computer from the adverse effects of power failure, one needs to have a power back up and the best power back up one can choose is a UPS Battery Saver. A portable UPS Battery saver can protect your computer from the following problems. 



Variations in power supply


A computer expects to get 120 volts of electricity from any power grid.  Slight differences in the power supply are tolerated by the computers, but huge variations may damage the computer. It may affect the motherboard of the computer. Such risks can be avoided if 12v 150ah battery UPS battery savers are installed. They save your computer from any kind of disturbances due to such variations.


Protection from voltage spikes and surges


A voltage surge or spike nothing but a situation when the voltage is higher than required.  These fluctuations in power may damage your computer. Any kind of problem that would arise due to voltage surges and spikes can be avoided by using a luminous inverter.


Protection of data


It is possible that we might be doing some very important work on our computer and there is a sudden power cut. There are possibilities of losing the entire data if the data is not saved. Such blunders can be prevented if UPS Battery savers are used.


Helps in avoiding delay in work


Sometimes there can be sudden power cuts and when there is no power backup, the entire work can be delayed. This kind of delay can cause a lot of losses if such things occur in corporate offices. Therefore, to be on the safer side, and avoid such mishaps, one should make the best use of UPS Battery savers.


Helps during power sags


Power sags are situations when there is not enough supply of electricity.  Systems may stop working at these situations too. Therefore to avoid any kind of loss of money or any kind of resources, one must make use of a portable UPS Battery Saver.


Time-saving


A UPS Battery saver can save a lot of time and energy too. There are possibilities for your work getting lost due to power cuts and unsaved work. All such contingencies are insured if you use a UPS Battery Saver. There is no question of losing important work. Therefore there will be no question of redoing any kind of work.


Thus we can conclude that UPS Battery savers are a boon to computers and to mankind that uses these computers.

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Published on July 08, 2019 04:26

May 3, 2019

All Your Favorite Movies and TV Shows in One Place Only on Viu

Binge watching a favorite movie or a TV show is now a kind of a stress reliever for most of us. If you are a movie freak and really drool over new movies, you will find movie apps the best invention ever made for smartphones. With the world going online, these kinds of apps eliminate boredom and save money and a lot of time giving you access to stream thousands of movies with just a touch of a finger.


Viu is one such app that is specially designed to offer you the best streaming services with full HD films ensuring that you have an amazing movie theatre experience on your smartphone screen. With the help of this app, you can stream 1000+ Hollywood movies, Tamil movies, you name it Viu plays them for you.


Why Viu is One of the Best Video Streaming Apps?

Reduces Downloading hassle: No more downloading and stuffing your hard disk with a bunch of movies and replacing them with new ones. With the help of Viu, you can stream a number of movies without having to download them on your phone. Stream away all your favorite movies and TV serials with super quality High definition content.


 



 


Personalized Genre: How great would it be to have all the best of the best movies in one place? Viu app will help you sort your taste in movies or TV shows so that you can watch or download them easily without having to search them for a  long time. Be it horror movies, action movies, romantic movies, thriller, and action, much more all at one place and just a finger tap away.


Regional TV Shows and Movies: We all know how much we love to watch the TV shows in the evening, but we do miss them sometimes because of various reasons. No problem, Viu app got you covered, enjoy the best of all regional content from Hindi webseries to south Indian TV serials. Get all the blockbuster Tamil movies, Telugu movies, Bollywood movies on your favorite Viu app.


Offline Viewing: With thousands of New movies and TV shows to choose from, you can download and watch your favorite movie at any time on your phone. Experience the best and uninterrupted viewing by downloading this app.


With simple access to large content on Viu, you will have endless choices of movies to choose from. Play, download and save all your favorite thing to watch in just one app. Viu is available on multiple platforms so as to ensure you have an uninterrupted viewing experience. Watch Hollywood movies, Telugu movies on your TV, Phone, and Desktop. All you need to do is sign in to the services, get easy access to all your movies and your account is always open for fun. Viu has all kinds of genre sorted according to the taste of users, watch and download your favorite movies anywhere, anytime on your smartphone. Your all-time companion is just a tap away.

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Published on May 03, 2019 22:57

December 21, 2018

Introducing App Store Optimization For Every New Apps

The mobile app marketing has become an essential part of your overall marketing plan. When it comes to submitting your app on the app store page, it is crucial that you implement an effective strategy for optimizing their app store search ranking with use of several keywords and content-based app store optimization. Various assets on your app store product listing page can be optimized with relevant keywords and the most compelling content marketing strategy. Nowadays, more app marketing agencies are using many social networking sites and other digital marketing platforms to reach out to the customer in a faster and impactful way.



App Store Optimization


While optimizing your app on the app store, you have to buy play store reviews include relevant keywords in the app store fields like title, description and keyword fields, so that the app store ranking algorithms of Google and Apple will get to index it and accordingly rank it on the app store search results. The keywords you choose for your app store optimization services should be based on an in-depth analysis of your potential customers and competitors. In a rapidly evolving mobile app competition, and the rising number of app users it is crucial for promoting your app among your targeted audience. You have to make use of various off-page channels to engage more users to your app by running paid campaigns on social networking channels like Facebook and Instagram with engaging content, videos, infographics or images along with a deep link to your app store product page.


Conversion Optimization


The conversion optimization of your mobile is crucial for compelling most of the visitors on your app store to install your app. There are several factors on your app store page that can impact in the conversion rate of your app. The visual design strategy of your app should be based on the theme of your in-app features and user experiences. You should ensure your app icon to be appealing in a way that stands out among other competitor apps that appears in the search results on the app store. The screenshots and featured videos of your app should highlight distinguishing features and in-app pages with the most relevant features for your targeted audience. You can make effective use of app analytics tools that give you with specific metrics of your conversion, retention, cost per acquisitions, in-app pages on which users spent most of their time, and the returns per acquisitions of your mobile app.


Reviews and Ratings


The word of mouth marketing has an inevitable role in getting more conversions for your app. Customers always believe more of what the other customers say about a brand, product or app, that what the marketers say about it. The reviews and ratings you get for your app have a great role in influencing the users to download your app. Most of the customers will be looking for the user reviews for your app, for understanding the quality and user satisfaction of your app. The number of positive reviews for your app on the app store can result with an increased user acquisition rate on your app. While investing in app store optimization for your mobile app you’re utilizing a great share of the budgets for optimizing the review section on your app store page. You can offer customers attractive offers like free subscriptions or promo-codes in reward for giving feedbacks for the app. If your running too low of positive reviews you can get app reviews iOS or Android by incentivizing real users.


When it comes to taking your app to future revenue, it is crucial to implement research and analysis based marketing strategies to adhere to the ranking and discovery algorithms of the app stores. An app marketing strategy doesn’t always means about ranking your app on the app store and driving engagement to your product page, but are also effective for acquiring, engaging, retaining and converting app store visitors. If you expect to bring in higher conversions and retention for your mobile it is important to approach paid acquisitions to purchase of app reviews and ratings. In this way you will be able to streamline your targeted audience through the most influential channel, thus attracting higher conversions and longer retention.

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Published on December 21, 2018 06:00

December 17, 2018

How To Generate More Traffic For Your Mobile App


The mobile app world is rapidly growing. The increasing number of apps on various app stores has triggered the competition among app marketers. It is estimated that around 40 percent of mobile app conversions are driven by users discovering your app on the app store. App stores such as Google Play and iTunes have unique algorithms that analyze your app store assets and several user engagement graphs in order to rank your app on specific keywords. These app store algorithms are capable for target your app on a geo-targeted, localized and category specific app store optimization.


The key possibilities of app store optimization are in optimizing visibility, conversions, and retention of your app. Organizations are coming up with unique strategies for improving their apps KPI with highly visible, easily convertible and longer retentive optimization. Every metadata you puts on your app store is instrumental in getting higher ranking and visibility for your app. With relevant keywords included in the app title and description, the dedicated algorithm of the app store will get to index it and rank it on the app store.


Conversion Rate Optimization


The creative elements on your app store are important in persuading the visitor to make faster decisions favorable to your business. The visual part of your app store including icon, screenshots and featured video need to be appealing in order to convince users to your install or buy your app. More customers will look at the user ratings and reviews in order to identify how good your app is in its customer satisfaction. Customers get to believes more of what other customers say about your business than what you say. By realizing this consumer behavior, many marketers are approaching app marketing agencies to buy app reviews services from real and relevant users.


Social Media Marketing


In a competitive app marketing scenario, app store optimization alone would not be sufficient for driving potential traffic to your app. The impact of digital marketing and several other online app marketing tools can be of effective use in reaching out to a broader and relevant audience. Social media sites such as Facebook, Instagram and LinkedIn are widely used by app marketers for both organic and paid marketing of their app. By setting up a page for your app and connecting with influential people in your industry will result in popularizing your app.


IoT Technologies


Marketers are realizing the potential of mobile apps in generating significant revenues in business. Futuristic entrepreneurs are making effective use of various IoT solutions to promote their app among more customers. Having a website for your app will be helpful in getting people to believe in your app and business. The key features of your app should be highlighted on the website in order to drive more app traffic through the website. Email and blog marketing are other significant ways for ensuring outreach to a specific and relevant audience.


Deep Linking


The need for driving traffic to your app directly from various digital marketing assets is crucial than ever. By implementing deep linking on various off-page app marketing campaigns will impact the users to make faster and easier decisions. This mobile app marketing technique enables users to redirect exactly to your app store page or the specific page they want to visit. Deep linking is a powerful technique that works on a multitude of platforms, supported on all standards and moreover of utmost accuracy.


How App Quality Impacts User Retention


Above any other marketing strategies, the efficiency and responsiveness of your app is the key to make customers make favorable buying decisions keeps coming back to your app. The customer retention rate which is significant for your app’s ranking and conversions can be optimized by ensuring that your app serves to the exact needs of your target customers. It can also be focused to be one step ahead of the competitors in terms of quality experience and satisfactory services. Visit Applytics.co


Mobile marketing has incredible tools, techniques, and platforms to improve the outreach of your app. Many of the tools and platforms are still unfamiliar to many marketers. Many marketers are lacking the skill and creativity for approaching many of the digital marketing solutions. In order to get the right off-page strategy for your app marketing, you can approach an expert app marketing agency.

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Published on December 17, 2018 05:17

December 1, 2018

App Store Optimization – a reliable digital strategy for ever enterprise app

The rapid growth of mobile devices as a primary medium for consumers to make the buying decision, it has become way more crucial to businesses to integrate their enterprise mobile apps with effective strategies that ensure business conversion. Futuristic technology enthusiasts are realizing the impact of optimizing mobile apps to bring in significant results for companies. Thinking it on a consumer perspective, organizations could understand that it is the user’s reviews and overall ratings of an app that interests them to install an app.


App Store Optimization (ASO) has become the latest form of SEO which applies specifically to the app stores’ criteria for ranking up the visibility on app stores. Top ASO companies across the world have been approaching with state-of-art strategies for winning potential users for mobile apps. ASO services are getting essential especially for newly launched apps, as they have getting found by potential users. When it comes to standing out among thousands of other apps in your category, there can be nothing like an app optimization service to help.


One of the interesting of ASO services is that organizations ranging from startups to globally leading online services providers are excited about optimizing their app in reason to the impact it would bring on their conversion rates.



An effective ASO campaign would essentially involve two major objectives discussed below:


Optimizing Keywords


A result oriented and structured app store optimization service will necessarily prioritize the goal of including a set of keywords that can impact the search discovery and keyword ranking of the application. Most of the successful ASO companies choose relevant keywords from in-depth consumer behaviour analysis through which they identify possible search keywords that most customers are likely to search on the mobile app stores.


Keyword choices are made by considering the respective business category that the specific app falls in. Limiting keyword choice in this manner will reflect in competing with similar apps, and showing up your app to the most relevant search queries. Selected keyword sets can be included on the app page on both iOS App Store and Google Play Store as well, thus making your app easily found by potential users.


Optimizing App Store / Play Store creatives


An ASO campaign will get complete by improving the app listing page on app stores with rich and engaging content that would influence the visitor to proceed into installing and trying the app. An Appstore content optimization is a significant aspect that lies in between the app’s discoverability on app stores and it’s efficiency in fulfilling user needs and expectation. Specialist ASO agencies will be approaching this phase by circulating you apps through creative campaigns both in-page and off-page. This will make for increasing installs and conversions for organic users as well as those coming from paid acquisition channels.


One of the important reality of the ever-evolving mobile app ecosystems is that only through up-to-date ASO awareness, can enterprises ensure app engagement that helps grow your business. With more people getting to use mobile apps for accessing consumer services, App Store Optimization has become significant than ever for generating revenue for your business.

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Published on December 01, 2018 04:39

January 30, 2018

how to install xreader-dbg in any Linux Operating System

How to Install – xreader-dbg.deb in Mint Linux Operting System- Explained



1. Open the terminal. (Ctrl+Alt+T)


2. Enter the following command to the terminal



sudo apt-get update
sudo dpkg -i install xreader-dbg.deb



3. In order to confirm that the package has been installed correctly, enter the following command.



sudo apt-get update



4. xreader-dbg.deb Package is now installed.


 


In case if you get any error while installing the package, try the below commands and repeat previous steps


sudo apt-get autoremove
sudo apt-get install -f



In case you need any assistance in installing the package, please feel free to write to us.

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Published on January 30, 2018 23:50

how to install xviewer in any Linux Operating System

How to Install – xviewer.deb in Mint Linux Operting System- Explained



1. Open the terminal. (Ctrl+Alt+T)


2. Enter the following command to the terminal



sudo apt-get update
sudo dpkg -i install xviewer.deb



3. In order to confirm that the package has been installed correctly, enter the following command.



sudo apt-get update



4. xviewer.deb Package is now installed.


 


In case if you get any error while installing the package, try the below commands and repeat previous steps


sudo apt-get autoremove
sudo apt-get install -f



In case you need any assistance in installing the package, please feel free to write to us.

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Published on January 30, 2018 23:50

Brenda Bradley's Blog

Brenda Bradley
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