Mitch Joel's Blog: Six Pixels of Separation, page 386

Is Social Media Right For Every Business?

A great man once said, "Do or do not; there is no try."

Fine, it wasn't a great man, but when Yoda said that now-classic line in The Empire Strikes Back, many a geek (myself included) nodded our heads as if it were the common-sense wisdom of the Dalai Lama. In fact, the concept of "trying" something without having a true strategy or direct outcome in mind is becoming a much more sensible approach to Digital Marketing channels. This is especially true with the varied world of Social Media...

In Praise Of Lazy

As excited as you and I are about Digital Marketing and Social Media, don't ever lose sight of the fact that most people are not and will not ever really care.

We used to talk about the 1% rule - that only one percent of an active audience will actually take the time to create content. That number has probably shifted higher because creating content is much easier and can be done in short order. It doesn't take long to pump out a 140 character tweet on Twitter, and it's equally easy to...

Marketing Secrets From The Grateful Dead With David Meerman Scott

Episode #219 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to.

David Meerman Scott has become a Marketing and Communications juggernaut. His Blog, Web Ink Now, is one of the most popular Marketing Blogs in the world, he is a highly regarded speaker, and is the author of the best-selling business books, The New Rules of Marketing and PR and World Wide Rave. He recently teamed up with Hubspot CEO, Brian Halligan, and released a new business...

The Internet Is Your Media Lab

Does your company wish there was a place where you could experiment with New Media, Marketing, Advertising and Communications?

While attending MediaCamp today in Montreal (as a preamble to PodCamp Montreal), Sylvain Carle (from Praized) suggested that maybe more media companies needed to create a media lab where they could experiment with new content platforms, revenue models and distribution channels. This may sound kind of obvious, but it already exists...

It's called the Internet.

Whil...

The 10 Core Values Of A Winning Personal Brand

What attributes do you need to have a winning personal brand?

It's very flattering when people tell me that they admire the personal brand that I have developed over the years. The truth is that the term "personal brand" makes me cringe a little bit more with each and every passing day (more on that here: Personal Branding R.I.P.). Part of my gripe with the concept of personal branding is that as these many new media channels grow in popularity, and as more and more people use it to...

TV Worth Checking Into

The power of the Internet is undeniable.

When thinking about U.S. President Barack Obama's election in 2008, many people link that historic victory to the power of the Internet. Leveraging Social Media and many of the digital marketing tools at his disposal, Obama's team was able to make all of the little things (friends connecting on Facebook, a tweet here and there on Twitter and micro-donations as low as five dollars from individuals online) add up to winning the oval office. But it was O...

The Era Of Trepidation

How often do you think about the future of Marketing?

It's an interesting question to think about. To ponder. To speculate. In the past, I've made note that I do not consider myself a Futurist (as some have called me), but rather a Presentist. It's not humility over hubris (believe me, I have enough hubris for the both of us). It's not the fact that I do not claim to have fortune telling prowess (because those that do are liars). It's because there is so much change and flux in the current m...

Hard Labor

"You work too much." "You must be a workaholic." "Do you ever sleep?" "When do you take a break?"

Right now...

Someone is caring for a very sick, little girl with leukemia.

Someone is chasing down a very drunk driver.

Someone is taking care of their dying Mother.

Someone is cleaning out the kennel at a local shelter for the prevention of cruelty to animals.

Someone is trying to fix a highway in the sweltering heat.

Someone is counseling a child who has been molested.

...

Media Hacks Audio Podcast #35 Is Now Live

Episode #218 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #35 of Media Hacks.

For this Labour Day weekend we managed to get C.C. Chapman, Hugh McGuire, Christopher S. Penn and myself on a call to discuss everything new and happening around all things media (and yes, new media). One of the core topics was how the Internet is dealing with the real-time Web and the implications this is happening across the media...

The Best Way To Grow An Audience And Build Your Community

Is it a Facebook page? Is it Twitter? Is it posting a video to YouTube? What about creating a Blog? What is the best way to grow an audience?

As someone who sits in corporate boardrooms or presents in front of large audiences, that has to be the number one question: what should I be doing online that will help me grow an audience and build a community? The truth is that there is not a specific platform or channel that is the right answer. The truth is that you need a strong strategy that...