Mitch Joel's Blog: Six Pixels of Separation, page 387

10 Best Books For Back To School Business Reading

It's back-to-school week... what are you planning on learning this year?

The other morning, I watched the pitter-patter of feet drag their way back to school. The brand-new schoolbags scratched by the pavement, the half-tied shoelaces, and the general sluggish malaise can be best summed up in three words every child despises: "Back to school." Many professionals give off that same sluggish malaise every Monday morning as they wrestle their way through rush-hour traffic to make it to the...

The Truth, The Whole Truth And Nothing But The Truth

There is a reason why traditional media professionals will have a hard time making the transition to a new media world.

Just the other day I got into a debate with a seasoned traditional journalist about what the new media means. This individual is still in a highly coveted and well-respected position, so I was surprised by their core thesis as to why we can't trust new media. Ultimately, it boils down to the cold, hard fact that new media shows little to no signs of accountability...

Creativity In The Age of Web Analytics

Is Mad Men a true representation of how great creative happens in Marketing?

In a typical Mad Men episode, research comes back saying something plain about the insights surrounding a brand. But the creatives, led by a cape-wearing Don Draper, rage against the machine and follow their gut instinct to create breakthrough creative that could have never happened had the team followed what research was telling them. It's the kind of Americana story that we all love to hear: those who won't...

The Gentle Art Of The Retweet

As Twitter evolves and grows, the etiquette and "rules" change, morph and evolve along with it.

Recently, a very influential person on Twitter sent me a direct message saying that they were insulted because I had thanked a few people for retweeting one of my tweets, but I forgot to thank this individual. They were even more insulted because the people I had thanked were actually retweeting this individual's tweet (and not mine).

I suck at Twitter.

I sort of knew that before (more on that h...

The Truth Behind "Conversation" In Social Media With Joseph Jaffe

Episode #217 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also Across The Sound episode #8.20.

Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and the newly minted, Flip The Funnel). Along with that, he is currently one of the...

Confessions Of A Narcissist

How did we all become so self-involved and to what end?

Have you ever been in a place where you wind up disgusting yourself (just a little bit)? While floating through the Intertubes today, it struck me how narcissistic most of my true engagement is.

Here's what I am seeing:

Google News Alerts set-up for my own name, my company, my Blog, etc...

Twitter is run through Tweetdeck where I have alerts set-up for my own name, my company, my Blog, etc...

Beyond that, most of us are...

Online Video Can Kill Your Credibility

The majority of independent online video content being created is mostly unwatchable.

I'm usually not that critical of online video (and, I'm the first to admit that I am guilty of creating some of this unwatchable content as well), but as the Internet matures, grows and brings in new audiences - specifically those interested in the more professional/business aspects of the channels and platforms - something has got to give. Do I mind when someone I know and admire just riffs off of their...

Online Video Can Kill Your Credibility

The majority of independent online video content being created is mostly unwatchable.

I'm usually not that critical of online video (and, I'm the first to admit that I am guilty of creating some of this unwatchable content as well), but as the Internet matures, grows and brings in new audiences - specifically those interested in the more professional/business aspects of the channels and platforms - something has got to give. Do I mind when someone I know and admire just riffs off of their...

Don't Be Evil

All companies have one goal: to make money. Strike that. All companies have two goals: to make money and to make even more money the next year. This means that they all must be evil.

All eyes were on Google and Verizon the other week when they bandied together to create a stance on net neutrality and the future of the wireless space (more on that here: Pay Attention To The Future Of The Internet Today). A lot of the conversation and commentary fell back on Google's informal corporate motto...

Don't Be Evil

All companies have one goal: to make money. Strike that. All companies have two goals: to make money and to make even more money the next year. This means that they all must be evil.

All eyes were on Google and Verizon the other week when they bandied together to create a stance on net neutrality and the future of the wireless space (more on that here: Pay Attention To The Future Of The Internet Today). A lot of the conversation and commentary fell back on Google's informal corporate motto, ...