Creativity In The Age of Web Analytics

Is Mad Men a true representation of how great creative happens in Marketing?

In a typical Mad Men episode, research comes back saying something plain about the insights surrounding a brand. But the creatives, led by a cape-wearing Don Draper, rage against the machine and follow their gut instinct to create breakthrough creative that could have never happened had the team followed what research was telling them. It's the kind of Americana story that we all love to hear: those who won't...