Mitch Joel's Blog: Six Pixels of Separation, page 388

You Are Not Seth Godin

Industries that sell products which can be digitized are grappling with everything from revenue to new business models and the book publishing industry is no exception to this rule.

News broke over the weekend that famed Marketing thinker/doer and best-selling business book author, Seth Godin (Linchpin, Tribes, Purple Cow, All Marketers Are Liars, etc...) was going to stop publishing books "traditionally" (you can read the full news item here via The Wall Street Journal: Author to Bypass...

The End Of Conversation In Social Media

One of the main tenets of Social Media was the reality that brands could join a conversation (to quote my good friend, Joseph Jaffe ), but by the looks of things there aren't really any conversations happening at all.

It's not just Jaffe who pushed that idea out with his second business book, Join The Conversation. Many other Bloggers and Podcasters (myself included) have explained to brands that Social Media is a conversation and that they can either be a part of it or watch it from the...

The End Of Conversation In Social Media

One of the main tenets of Social Media was the reality that brands could join a conversation (to quote my good friend, Joseph Jaffe ), but by the looks of things there aren't really any conversations happening at all.

It's not just Jaffe who pushed that idea out with his second business book, Join The Conversation. Many other Bloggers and Podcasters (myself included) have explained to brands that Social Media is a conversation and that they can either be a part of it or watch it from the...

Facebook Marketing Revealed

Episode #216 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to.

This episode is proof positive that Social Media and the changes in the Digital Marketing landscape sometimes do happen with lightning fast speed. In late June, I had a  Skype conversation with Chris Treadaway who is the co-author of Facebook Marketing - An Hour A Day along with Mari Smith. Back then (less than two months ago), Facebook did not have 500 million users, nor had they...

Facebook Marketing Revealed

Episode #216 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to.

This episode is proof positive that Social Media and the changes in the Digital Marketing landscape sometimes do happen with lightning fast speed. In late June, I had a  Skype conversation with Chris Treadaway who is the co-author of Facebook Marketing - An Hour A Day along with Mari Smith. Back then (less than two months ago), Facebook did not have 500 million users, nor had they ...

It's A Cultural Thing (You Wouldn't Understand)

"What are we doing on Twitter ?" "What are we doing on Facebook ?" "What are we doing on YouTube ?" You've heard these questions a million times in a million different meetings.

For the past long while, I have raged against those questions. To me asking "what?" is simply tactical. It's usually only asked because a competitor is doing something similar or because someone in the c-suite got handed a newspaper article that defined one of the Social Media platforms as the newest media darling and...

It's A Cultural Thing (You Wouldn't Understand)

"What are we doing on Twitter ?" "What are we doing on Facebook ?" "What are we doing on YouTube ?" You've heard these questions a million times in a million different meetings.

For the past long while, I have raged against those questions. To me asking "what?" is simply tactical. It's usually only asked because a competitor is doing something similar or because someone in the c-suite got handed a newspaper article that defined one of the Social Media platforms as the newest media darling and s...

Pay Attention To The Future Of The Internet Today

When you think about the Internet, what do you think about?

Google and Verizon in the U.S. came together to propose a new direction for both the Internet and the future of wireless connectivity that seems to be ruffling many feathers within the industry and among media and technology pundits alike. Before diving into this complex debate on so-called Net Neutrality, ask yourself this: Should everyone who has access to the Internet be entitled to access each and every website, blog and Twitter

Pay Attention To The Future Of The Internet Today

When you think about the Internet, what do you think about?

Google and Verizon in the U.S. came together to propose a new direction for both the Internet and the future of wireless connectivity that seems to be ruffling many feathers within the industry and among media and technology pundits alike. Before diving into this complex debate on so-called Net Neutrality, ask yourself this: Should everyone who has access to the Internet be entitled to access each and every website, blog and

Comments And Conversations

How much value does the comments section of a Blog add to your Social Media experience?

Before even getting into the main thrust of this Blog post, let me - personally - state that I am well aware that this debate probably lived (and died) back in 2003. The truth is that (like you) I have my own opinions about how Social Media plays out in a corporate role. At a macro level, I don't think the model is something that anyone can template. I do believe that every corporation must have a unique...