The End Of Conversation In Social Media

One of the main tenets of Social Media was the reality that brands could join a conversation (to quote my good friend, Joseph Jaffe ), but by the looks of things there aren't really any conversations happening at all.

It's not just Jaffe who pushed that idea out with his second business book, Join The Conversation. Many other Bloggers and Podcasters (myself included) have explained to brands that Social Media is a conversation and that they can either be a part of it or watch it from the...