The 10 Core Values Of A Winning Personal Brand

What attributes do you need to have a winning personal brand?

It's very flattering when people tell me that they admire the personal brand that I have developed over the years. The truth is that the term "personal brand" makes me cringe a little bit more with each and every passing day (more on that here: Personal Branding R.I.P.). Part of my gripe with the concept of personal branding is that as these many new media channels grow in popularity, and as more and more people use it to...