The Internet Is Your Media Lab

Does your company wish there was a place where you could experiment with New Media, Marketing, Advertising and Communications?

While attending MediaCamp today in Montreal (as a preamble to PodCamp Montreal), Sylvain Carle (from Praized) suggested that maybe more media companies needed to create a media lab where they could experiment with new content platforms, revenue models and distribution channels. This may sound kind of obvious, but it already exists...

It's called the Internet.

Whil...