Mitch Joel's Blog: Six Pixels of Separation, page 180
October 8, 2016
Six Links Worthy Of Your Attention #329
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".
Check out these six links that we're recommending to one another:
The most Trumpian and Clintonesque moments in the debate (according to a computer) - Tyler Schnoebelen - Medium . "I know I'm a week late on debate topics. And I have nothing to say about the VP debate. But you know what this election needs? Data! What happens when you train an algorithm on Trump and Clinton speech patterns, then ask it to rate what the candidates said during the debate? This. And it's pretty funny." (Alistair for Hugh).
Is Your Data Sexist? Why Bias Matters in Artificial Intelligence - Susan Etlinger - LinkedIn . "Last week I was in New York for Strata, and my head's still spinning from all the big data discussions. Prophet's Susan Etlinger is often at the forefront of data ethics, and this important piece is no exception. Go ahead and google images for 'unprofessional hairstyles.' Notice anything? The data we use to train algorithms biases those algorithms. But editing data is controversial, and curating algorithms is subjective. Data ethics, indeed." (Alistair for Mitch).
Monsanto Agrees to Use Gene-Editing Tool CRISPR Responsibly - Motherboard . "My job in this triumvirate of link-finders is to be the chicken little/sky is falling/the world is going to hell pessimist. So, we've had a few links about the CRISPR technology -- which enables live 'editing' of DNA -- and the amazing ways it will change things for the better. Well, if you are chicken little, you say to yourself, yeah but what if evil Monsanto gets their hands on this tech? Well, they will. Is that a piece of sky I see tumbling down!!!?!" (Hugh for Alistair).
Heavyweight Podcast - Episode #2: Gregor . "In July of 2004, a radio program appeared on the Canadian Broadcasting Corporation that was the strangest thing I had heard on the radio waves: Wiretap, with Jonathan Goldstein. In the first episode I heard, the host called his mother and asked her deeply personal questions about his childhood. It was the kind of thing that I had never heard on the radio before -- weird & honest & vulnerable. Wiretap, amazingly, had an 11-year run on CBC, and then went off the air. Well, host Jonathan Goldstein has a new podcast, and episode #2 is a gem of a piece: about mid-life, realizing our limits, about jealousy, the music Moby sampled in his record Play, and who gave him the CD boxset those samples come from." (Hugh for Alistair).
Sam Altman's Manifest Destiny - The New Yorker . "What happens when those with success nurture and curate a new breed of startups... and it works. It's not just about those with a brave idea anymore. Now, it's about who you know, how they connect, who else they have connected and can you attach a brand to it? Y Combinator has done just that. They have a new president. This is him. This is how he thinks. Can startups rule the world? What about Silicon Valley?" (Mitch for Alistair).
Imagining A Cashless World - The New Yorker. "Let's get rid of the paper already, shall we? Well, it's not just about ending the pain of jangling change in your back pocket or the filth and strain of dealing with taxi drivers who don't want to give change and won't accept credit cards, anymore. Moving towards a cashless society could also change the face of crime. It could also change the face of how taxes are paid (and distributed) and more. Will it work? Can it work? Maybe, it already is in other parts of the world..." (Mitch for Hugh).
Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play.
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the new yorker
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wiretap with jonathan goldstein
wpp
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October 5, 2016
Steve
October 5th, 2011.
Steve Jobs passed away.
Time flies, when it's not your own life.
5 years today. Hard to believe.
Always remember...
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October 2, 2016
Fascinate Some More With Sally Hogshead - This Week's Six Pixels Of Separation Podcast
Episode #534 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to.
Is there a formula to creating a winning brand? I used to think this was a silly notion. Similar to when a client wants to create something that goes viral. Then, back in 2010, I read an amazing book by Sally Hogshead called, Fascinate. To this day, it is one of the most thoughtful and actionable books on how to captivate an audience through the power of persuasion. After this book, Hogshead published another best-selling gem called, How The World Sees You. This book really inspired a new direction in how I create content, because of how it focused so deeply not on what I was trying to accomplish, but rather my perception as others define it. Throughout the years, Sally has become a dear friend. She is so much more than a best-selling business book author and world renowned speaker. In her second year of advertising, Sally won more awards than any other copywriter in the U.S., and was described as "the most successful junior copywriter of all time." After working at Wieden + Kennedy and Fallon McElligott, by age 27 she'd opened her first ad agency, with clients such as Target and Remy Martin. Three years later, she opened the West Coast office of Crispin Porter + Bogusky as Creative Director/Managing Director. Most recently, she did something few authors dare to do. She went back and updated Fascinate. Not just by adding in a new chapter or foreword, but by doing a ton of new research and re-writing over half of the book. I thought the first version was next to perfect. This one? Well, let's just say that Sally nailed it. The new Fascinate is perfect. Enjoy the conversation...
You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #534.
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October 1, 2016
Six Links Worthy Of Your Attention #328
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".
Check out these six links that we're recommending to one another:
Microelectronics And The Personal Computer - Alan C. Kay - Scientific American . "This was written in 1977. It's way ahead of its time: 'Rates of progress in microelectronics suggest that in about a decade many people will possess a notebook-size computer with the capacity of a large computer of today. What might such a system do for them?' While we didn't have good notebooks in 1987, this thinking was prescient. It just took forty years to get here. Most amazingly, he argues for the importance of nonsense and anthropomorphism in making computers useful: 'It may seem almost sinful to discuss the simulation of nonsense. But only if we want to believe that what we know is correct and complete. History has not been kind to those who subscribe to this view. It is just this realm of 'apparent nonsense' that must be kept open for the developing minds of the future. Although the personal computer can be guided in any direction we choose. the real sin would be to make it act like a machine!'" (Alistair for Hugh).
Spotify Is Perfecting the Art of the Playlist - Bloomberg BusinessWeek . "I hate myself for saying it, but Spotify's weekly discovery is amazing. Clearly there's something right going on. With streaming music finally refilling the coffers of the music industry somewhat, and more scrutiny into onerous middlemen putting a greater percentage into artists' pockets, there's reason to hope. But only great curation can pull an artist from the dustbin of obscurity. Spotify uses math to do this; Apple uses human curation. And based on what's on in my place, Spotify wins. Here's why." (Alistair for Mitch).
This Week GQ Published A Sexist Climbing Piece, And Outdoor Research Stepped In With The Perfect Response - The Dyrt . "As the father of two young girls, who happen to have started taking rock climbing classes two weeks ago, I was both offended by GQ's article, and thrilled that Outdoor Research's blog took them to task in such a positive way." (Hugh for Alistair).
Revealed: How one Amazon Kindle scam made millions of dollars - ZDNet . "I don't find this surprising, shocking, or particularly terrible. In general I think if you buy a 'low quality' book, then you didn't do your due diligence. Still, it is a scam, a complex one, and it's pretty interesting to see how it was engineered." (Hugh for Mitch).
Earthquakes Will Be as Predictable as Hurricanes Thanks to AI - SingularityHUB . "Another really interesting application of technology. The thing with this one... that really freaks me out... is when these smart algorithms also pump out the fact-based data that says 'hey, you're living in a pretty dangerous piece of land.' Then... then, what do we do?" (Mitch for Alistair).
Isaac Asimov Asks, "How Do People Get New Ideas?" - MIT Technology Review . "This is pretty amazing. Apparently, famed author, Isaac Asimov, wrote this piece on creativity in 1959. It had never been published. Until now." (Mitch for Hugh).
Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play.
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hugh mcguire
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September 25, 2016
A Clearer View Of Augmented And Virtual Reality
Next week is the National Retail Federation and Shop.org's Digital Summit In Dallas.
This article was published by Shop.org on their Medium channel and is an interview that they conducted with me ahead of our session titled, Virtually There With AR/VR....
NRF's Artemis Berry talks with digital marketing guru Mitch Joel.
Mitch Joel -- author, blogger and president of global digital marketing agency Mirum -- wasn't dubbed the "Rock Star of Digital Marketing" for nothing. Top companies seek him out for his views on innovation and marketing, so NRF's Artemis Berry decided to do the same. Augmented reality and virtual reality are on a collision course with retail, and Joel was willing to offer a few thoughts in advance of his keynote session next week at Retail's Digital Summit, a Shop.org event in Dallas.
Just one caveat: Don't say that AR and VR are like "3D for television."
"This could not be further from the truth," he says. "3D for TV was a feature. VR and AR are an entirely new media. For retailers, this is huge because stores can -- literally -- look and feel like they are no longer limited by location and square footage." Websites and apps are two-dimensional, Joel says, and the e-commerce experience hasn't changed that much in the past few decades. But with AR and VR, "you can move within and through the retail experience. So, imagine being 'in' a store, without physically being there. Now, imagine being in a physical store, but using this technology to change everything from the dimensions to the inventory, to how everything is merchandised. Endless aisles? More like endless opportunities. AR and VR could -- in theory -- allow retailers to truly customize each shopper's real experience."
More from Berry's conversation with Mitch Joel:
How should retailers be thinking about virtual and augmented reality? Is it a complete game-changer, just another marketing tool or something else?
It's coming. It's not here. It's coming. VR and AR are great for retailers today, because they can tag it on to in-store experiences (where they can control the situation and technology better). It is a complete game-changer when it comes to how we can tell better brand stories and how we can experience brands in a more profound way.
What are some of the best examples you've seen of companies using AR or VR so far?
When it comes to retail, I think Lowe's did something very unique. Yes, it's a virtual environment, so you can choose everything from paint colors to countertops and beyond, but what really impressed me was the viewing options. You can also walk through your exact room (as you have designed it, based on your real layout) from the perspective of a child. That experience changed everything for me. How the child could reach up to the doors and how they would see the kitchen from their vantage point made me realize just how much VR can do to enhance the shopping experience.
Everybody's still talking Pokemon GO. What's your take on it, what's the takeaway for retailers and when will the hype calm down?
The hype has already calmed down. Regardless, Pokémon GO enabled augmented reality to break through to a more mass audience. As Jeff Bezos would say, "This is day one." All we need is for more and more people to try this technology, and then get used to seeing a new world through their smartphones (or headsets). That's the bigger idea. The smaller idea? Pokémon GO drives traffic. I just came back from a Florida vacation, and a local pizza joint held a Pokémon GO party. It was packed. Lots of pies being sold and lots of Pokémons got caught. The digital and physical world collided perfectly. The app drove traffic to the store.
What's the most overhyped trend in the marketing universe right now?
Don't kill me: virtual and augmented reality. This is why my presentation is called "virtually there." We are not there yet. There are many hurdles in front of us (and going forward) that need to be addressed. So, the hype is real. I have no doubt that we will get there. I have no doubt that AR/VR is the next platform for all of us, but we're not even close yet. Still, Kevin Kelly, founder of Wired and well-known futurist, says it best: "The future happens very slowly, then all at once." We're in the "very slowly" phase right now.
Quick takes - Rapid-fire questions for Mitch Joel:
The future of retail is... being able to truly "shop the brand" anywhere and anytime.
Millennials are ... no different than the way older people always talk about younger people. They just move faster.
I'm happiest when I'm ... writing (or reading) or with my family.
In my office, I can't live without ... music (jazz, no vocals).
If I wasn't doing this I would be ... this, that and the other thing. I was born for this.
The last thing I bought online was... a case for my iPad Pro (thanks, Logi!).
My first job was ... interviewing Tommy Lee from Mötley Crüe.
I'm most creative when I'm ... writing.
Your most-read/most-shared blog post is ... ugh ... no idea. I have been blogging almost every day since 2003. I stopped looking at my analytics years ago. I'm hoping that my most-read/most-shared blog post is the next one.
National Retail Federation - Shop.org - Retail's Digital Summit takes place September 26 - 28, 2016 in Dallas, Texas. Come say "hi!"
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B2B Marketing With Jason Miller From LinkedIn - This Week's Six Pixels Of Separation Podcast
Episode #532 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to.
If ever there was a"brother from another mother" in my life and professional journey, it could well be Jason Miller. By day, he is the author of the Amazon bestseller, Welcome to the Funnel - Proven Tactics to Turn Your Social Media and Content Marketing up to 11. By day, he also leads global content and social initiatives for LinkedIn Marketing Solutions helping marketers understand how to use LinkedIn to achieve their marketing goals and deliver real ROI. Previously he ran social media strategy at Marketo and was responsible for leading the company's global content and social media efforts. Before entering the B2B space, he spent ten years at Sony developing and executing marketing campaigns around the biggest names in music. By night, he is winning awards as a concert photographer. This podcast is a long overdue conversation about B2B marketing and our mutual love for all things rock n' roll (and how those two worlds often collide). After recording this conversation, we hung out at Content Marketing World, where we also attended the AC/DC concert (featuring Guns n' Roses', Axl Rose, on vocals) and then a Cheap Trick concert the following night. Good hang. Good times. Enjoy the conversation...
You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #532.
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September 24, 2016
The Spirit Of The Times And Great Expectations
Live in the desert.
It's a place of possibilities. I'm always fascinated when urbanized environments flourish in a place that should - for all intents and purposes - kill humans. There is nothing there to sustain us. Yet, these areas have become populated, cultures have developed and they flourish. Whether it's in the Middle East or a place like Phoenix, Arizona. I love Phoenix. Not just the dry desert heat and the pounding sun. I love the space. The views at night are breathtaking under the moon. The people. Everything. I've been coming here for a years. One of my annual pilgrimages is for a very exclusive event called, Google Zeitgeist. This invite-only multi-day event is one of the many ways that Google brings together some of our industries leaders. We learn, share, grow and get a glimpse into Google's future. The desert is the perfect setting. A place where innovation, technology, creativity and more can - and has - flourished. I go there to take notes, learn, network and connect.
Here is the highlight reel from this year's Google Zeitgeist '16.
Lots of celebrities, guests, world-changers, politicians and more.
Still, the most inspiring content usually comes from those that you have never heard of, doing something that you may have heard of, but have never seen for your own eyes. When I was growing up I loved comics. I still do. Not just comic books, but comic strips as well. I love the sparse space and the (usual) lack of color... and how it can drive so much thought, creativity and emotion. I also love it, because those that do it well must also do it very frequently. Many of these comic strip creators worked on intense daily deadlines. Growing up, it was hard not to admire The Family Circus by Bil Keane. He is considered a master. Well, it turns out that the apple often does not fall that far from the tree. His son, Glen Keane, is a genius artist, illustrator, cartoonist and storyteller in his own right having worked for Walt Disney's The Little Mermaid, Beauty And The Beast, Aladdin, Tarzan, Tangled and more). His is considered a Disney legend. Having made the transition in his industry from newspapers to movies and paper to computers, he is now pushing the limits of art with the power of virtual reality, spatial and three dimensional art. Many will watch his presentation below and be mesmerized by the technology. For me, this talk was one of the more powerful presentations that I have even seen on how to think about creativity and storytelling. Without a doubt, this was my personal highlight of Google Zeitgeist, and the bar was set very high.
Watch this: Drawing Dimensionally - Glen Keane - Zeitgeist 2016.
(special thanks to John and Sam from Google for the very kind invitation).
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Do Agencies Care About Conversion?
Are you obsessed with making marketing better?
What do you consider a conversion? Is it all about getting a consumer to buy from you? I'm not so sure. I prescribe to the methodology and thinking of Avinash Kaushik. Yes, he's been a close friend for over a decade, but it's how he approaches business and metrics and digital which always inspires. Avinash is the Digital Marketing Evangelist at Google and the author of two bestselling business books, Web Analytics - An Hour A Day and Web Analytics 2.0 (also, if you don't subscribe to his free e-newsletter, The Marketing < > Analytics Intersect, you do not know what you're missing).
Thinking about conversion.
When someone buys from you, Avinash considers this the macro-conversion. To get that to happen, many other types of micro-conversions usually take place. These are things as minor as visiting your Facebook page or watching a video on YouTube about your brand, to more serious conversions like signing up to your newsletter or stepping into your store. Analytics play a key role in conversions, because the best marketers know which flow of micro-conversions can more quickly/easily lead to that macro-conversion. In knowing that, they can optimize and drive to those channels in more efficient ways.
Welcome to the future: Those that optimize will capitalize.
So, the good people at Unbounce (a very cool marketing technology company that is focused on landing pages and optimization) asked me to come on to their podcast, Call To Action, for a discussion about agency life. What it was like to go from a large independent agency, to being acquired by the world's largest marketing and communications company (WPP), what it has been like to change our name from Twist Image to Mirum (which happened over a year ago), what it's like to be building a global agency (we're now at close to 2500 people in close to 30 countries), and how we (and other agencies) should be thinking about digital, analytics, marketing automation and marketing technology. Also, you will hear a lot about my personal journey in the agency space, and how much things have evolved over 15 years... and what's next. Take a listen.
Here it is: Unbounce - Call To Action Podcast - Do Agencies Care About Conversions?
(special thanks to Dan Levy for the invitation and conversation).
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September 23, 2016
Six Links Worthy Of Your Attention #327
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".
Check out these six links that we're recommending to one another:
How Morality Changes in a Foreign Language - Scientific American . "Something native Quebeckers have intuitively known for a while, is that the language you speak changes the way you think. It turns out that moral reasoning in your native tongue yields different results. Wonder how this contributes to the Two Solitudes?" (Alistair for Hugh).
Crowds And Technology - Ribbon Farm . "Renee DiResta is a brilliant founder and champion of online sanity. Pilloried by organized mobs for her work in several social causes, she's written extensively about how online groups behave. 'Taken together, the two books suggest that all crowds emerge as a combination of a fear of the unknown, and a need to believe. Together they make crowds a source of power to those who seek it.' A great, chewy, long primer on how technology changes the ability to form - and channel - the digital mob." (Alistair for Mitch).
A Timeline Of Earth's Average Temperature - XKCD . "Alistair and I have had a couple of conversations about climate change, and finding ways to help people visualize what the problem is, or might be. The always-great Randall Munroe, creator of the XKCD comic does an impressive job here. One refrain you often hear is: the earth's temperature has changed before. Well, yes it has. And while humans, or humanoids have been around for 100,000 years or more, human civilization (farming, buildings) has existed really only about 10,000 years, and during that time the climate has varied, but within a pretty tight band. This infographic will show you how this gradual shift within a narrow band has, since industrialization in the mid-1800s, taken a sharp turn unlike anything humans have ever experienced." (Hugh for Alistair).
Where to find school bullies? Not where you might expect - The Globe & Mail . "Some interesting studies show that mixed-race schools, with lots of immigrants and non-immigrants have low incidence of bullying, and score well on mental health. Whereas mostly-white schools? Not so nice." (Hugh for Mitch).
Where Creativity Comes From - Scientific American . "Wouldn't you like to know? We all need to be creative! We all need to be passionate! This is where creativity lives and breeds... right? Maybe not so much. Creativity is, in its simplest form, how us human beings solve problems better than we did before. How do we connect the dots in a unique way? How do we make something that gets attention... and traction? Do you have to be a creative type? Well, here are some more answers for this well-worn topic. This time, it's new and improves and backed by science." (Mitch for Alistair).
Seth Godin on Creativity, Writer's Block, and What It Sounds Like When You Change Your Mind - Slate . "I have been loving a podcast called, The Moment With Brian Koppelman. Brian Koppelman is an amazingly creative spirit. Most currently, he is the show runner for Billions (great show, have you seen it?). Well, for the third time since he started his podcast, he's got the one and only Seth Godin on his show. Now, they're friends, so the banter, insights and conversation is riveting. Wow. Just wow..." (Mitch for Hugh).
Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play.
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amazon
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bit current
bit north
book a futurists manifesto
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Self-Driving Cars, Trucks And... Shopping Carts? - The Week's CTRL ALT Delete Segment On CHOM 97.7 FM
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather B. morning show. The segment is called, CTRL ALT Delete with Mitch Joel.
This week we discussed:
I saw Terry's tweet about how surprised he was by the roll-out of autonomous vehicles in Pittsburgh with Uber. Well, it looks like Boston is next. Boston officials plan to start testing self-driving vehicles on city streets by the end of the year as part of a partnership between the City of Boston and the World Economic Forum. The city declined to reveal which technological companies or manufacturers it will work with, how many cars could be on the roads, or where they may be tested, but that info is coming.
Well, if our cars can drive themselves, why can't our shopping carts be self-driving too? Walmart applied for a patent application, and it suggests that the company has at least considered the possibility. The application depicts a Roomba-esque motorized device attached to the underside of a shopping cart. Customers use their smartphone or other mobile device to summon the internet-connected device. From there, the cart is controlled by a centralized computer, and navigates the store using its sensors. The shopping cart will serve as a guide to different items the shopper is looking for throughout the store. The robots are coming! The robots are coming!
What are we going to do with online video next? What if I told you we may one day just watch other people eat? Stop laughing. Millions of people share millions of photos of what they're about to eat, so why not switch to video and watch them eat? We've talked before about Twitch. Twitch was acquired for close to $1 billion by Amazon a few years back. Twitch is the place that people go to watch other people play video games lives. Well, Twitch is paying close attention to a new trend. Dubbed "social eating," the practice is popular in South Korea and is picking up steam in the U.S., Twitch CEO Emmett Shear said last Wednesday at the TechCrunch Disrupt conference in San Francisco. A Twitch streamer with the user name Hacklyn was eating a bowl of soup Wednesday morning, with about 20 people watching live. She was listening to music and chatting with people about relationships while they watched her dig in.
App of the week: If you have an iPhone or iPad, it's iOS 10 time!
Take a listen right here ...
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