Mitch Joel's Blog: Six Pixels of Separation, page 178
November 9, 2016
Samsung Brand Challenges, Instagram Goes After Amazon and Apple Is A Dongle Company - The Week's CTRL ALT Delete Segment On CHOM 97.7 FM
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on iHeart Radio, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather B. morning show. The segment is called, CTRL ALT Delete with Mitch Joel.
This week we discussed:
If you thought the whole Samsung Note 7 debacle was bad enough, the company just announced that a recall of close to 3 million Samsung washing machines after reports of... wait for it... explosions. Phones, washing machines... if the TVs come next, what is this brand to do?
What is Instagram? Many of us would say that it is one of the largest (and most popular) places to create and share images/videos. Over half a billion people use it. It is owned by Facebook. What if I told you that there's a thriving global marketplace on Instagram (that the brand has yet to acknowledge)? Now, what if I told you that Instagram is finally waking up to this, and it's going to start allowing people to both identify and eventually purchase products that they come across in photos from brands in their feed. Can Instagram make a run at Amazon?
Last week, I told you how excited I was about Apple's new line of MacBook Pro computers. I bought mine. I'm still waiting on it. Well, imagine my surprise when I found out that every single connecting cable and dongle that I have won't work on this new computer? The MacBook Pro only has Thunderbolt 3 ports, which are based on the new USB-C standard, and used for everything from video output to charging the computer. So... I'm not the only one with countless chargers and dongles that are now useless. Plus, buying new ones are quite expensive. Apple's solution? After hearing enough complaints, they've decided to slash the price on accessories that use the new type of plugs. Many journalist are making the claim that Apple is in the dongle and charger business, and no longer in the computer manufacturing business.
App of the week: Must.
Take a listen right here.
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November 6, 2016
How To Live A Good Life With Jonathan Fields - This Week's Six Pixels Of Separation Podcast
Episode #539 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to.
I love this guy. What more can I say? Everything he puts out into the world, I feel like I want to connect with more. From the guests on his amazing show, Good Life Project Radio, to his company, Good Life Project. He puts together an amazing summer camp experience for adults (Camp Good Life Project) and just published an incredibly powerful book, How To Live A Good Life. Prior to this book, Jonathan Fields, also wrote the book, Uncertainty, and has published a lot of content around doing great work by being good people. Like I said, there's nothing not to like about his thinking. Over the years, Jonathan has become a true friend and is, usually, my first port of call when I am feeling challenged, stressed or unfocused. He is Sage-like in his wisdom. Enjoy the conversation...
You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #539.
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November 4, 2016
Six Links Worthy Of Your Attention #333
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".
Check out these six links that we're recommending to one another:
Eastern promise: gender lessons from the Islamic world - The Engineer . "This seemed like a good share during a week leading up to a general election in the US. ' he high GDP countries in the Gulf tend to have female representation up to 60 per cent in fields such as electrical engineering, computer engineering, chemical engineering and bioengineering.' Why is that?" (Alistair for Hugh).
Why It's So Hard To Make A Video Game - Waypoint . "I grew up in an innocent time, where a solo designer could make a game for decent money. They were things of love, from Jordan Mechner's extraordinary Karateka to the weirdness of the Beagle Brothers and the frustration of Lode Runner. But things changed. If you're willing to go the indie road (shout-out to the amazing documentary Indie Game here) your chances of success are slim. It boils down to creativity on a schedule -- something I know you're used to in the agency world, Mitch -- and maybe, just maybe, gives the reader a bit of appreciation for the dependencies under the covers." (Alistair for Mitch).
Here's Where the World's Best Chefs Love to Eat - Bloomberg . "When I travel for work, I occasionally splurge on great food. Here's a list of restos I'd love to try." (Hugh for Alistair).
Incredible photographs show daily life in the coldest city on earth - Lonely Planet . "Winter is coming." (Hugh for Mitch).
Scientists Hook Up Brain to Tablet--Paralyzed Woman Googles With Ease - Singularity Hub . "Technology is going to enable medical breakthroughs that would have otherwise been the stuff of dreams... or science fiction. I'm optimistic about our future, so long as I can keep focusing on news items like this one, articles that are fascinating like this... and avoid anything related to politics." (Mitch for Alistair).
Inside the final days of Borders' bankruptcy -- and what Mike Edwards learned as its last CEO - Retail Dive . "I don't like what's happening to bookstores, magazine shops, publishing in general. I see it shrinking... before my very eyes. Many people think it's about indie shops versus the big retailers. Be careful where one lays the blame. A great read and perspective." (Mitch for Hugh).
Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play.
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iambic
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year one labs
Is Silicon Valley Losing Its Shine And Innovation?
There's gold in them there hills...
In another time, people put their lives at risk to head out to the wild west. The risk? The reward? Gold! Opportunity... a new life... the richness. Sounded so exciting. For the past few decades a similar gold rush has been taking place out west in Silicon Valley. All you need is MacBook, a Moleskine, an idea and a rented garage, and you could be the next Google... Facebook... whatever. Valuations on tech companies created both public market bubbles, and a flood of cash to the small, few who were brave enough to code and build a business. Still, to this day, many people dream of building (or working for) one of these unicorns (a company with a valuation north of a billion dollars). Many have tried to capture this experience on film. Many have failed.
The Down Round.
TechCrunch recently published this short documentary called, The Down Round. It's six episodes and clocks in at under hour. From their website:
"Silicon Valley is like no other place in the world right now. The Bay Area has been booming with ideas and innovation for the past decade. But in 2016, the IPO market wilted and unicorns suddenly had to prove their worth. Startups that had raised hundreds of millions of dollars began shuttering and investors are nervous. In 'The Down Round' series, we talked to entrepreneurs and venture capitalists about what happened and what's next for startups, real estate and Silicon Valley as a whole."
TL;DR: There is lot of problems brewing out West. Please watch and share this series... The Down Round - TechCrunch.
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Gross Hacker Marketing
Do you want customers or email addys? They're not the same thing.
Customers, right? Then start acting like it. Most brands seem to be on this strange run for information acquisition over customer acquisition. My buddy, Avinash Kaushik (Digital Marketing Evangelist at Google and bestselling business book author of Web Analytics - An Hour A Day and Web Analytics 2.0) often regales audiences with the idea that a customer is only a true customer if they have bought from you more than once (a principal that a leading chief marketer had shared with him). You would think that the more modern brands would not only understand this, but embrace it.
You would be wrong.
Last week, I read a Business Insider article about a new app that was using artificial intelligence to better understand its users, and optimize the tool as the user engaged with it. I'm not going to name the brand, so please don't ask. I quickly hopped over to their site to download it, but was confronted with a closed beta roll-out landing page that was requesting my email address, so that I could be notified when the app becomes available on a more broader basis. I've been gated outside of a digital velvet rope.
Don't ask me for something, while giving me nothing in return.
I've become skeptical and cynical. It's clear that people did have access to this app. Maybe it wasn't fully-baked and ready for prime time, but still. Besides a minor tease, why would I trust your brand with my email? What's the true promise? An email reminder is hardly an equitable value exchange for the pending reality that there will be a non-stop deluge of email marketing aggression towards my inbox. So little payoff. Plus, if that skepticism is amplified, every good marketer knows that the email addys may be given (sold) to third parties, and who knows what happens to that data should this business model not work out, and my email address (along with everyone else's) suddenly becomes the only valuable asset of this now bankrupt company? This has become par for the course with user's data and information.
This is not growth hacker marketing.
I caved. Gave my email. Kind of. The truth is, that I sign up for a lot of stuff, so I secured a second Gmail account for just such moments. My own little spam inbox, if you will. Growth Hacker Marketing is about using technology and analytics to outsmart more traditional advertising tactics, to get you better customers for a cheaper acquisition cost. This is not that.
What happened next... this is where they lost me.
After that activity, a new landing page arrived. It wanted me to get ten friends to give up their email addy, in return for jumping the queue (or getting beyond their mythical velvet rope). This is not a brand name app. This is not a tool that people have been clamouring for. It's much more of a me-too product in an already saturated space. There is no burning platform here or scars of people buzzing about it. Still, they are attempting to create a false state of scarcity and exclusivity, where this is none. Now, it's not just about my email address, but ten more from people who know, like and trust me. But, here's the thing: I do not know, like or trust this app or brand (yet). Again, what have they done for me lately (or... now)? So, what they may internally think is a smart marketing tactic to grow interest and customers, is actually nothing shy of becoming a spammer.... and making me, the potential customer, the main spammer in question. I'm not going to sell out anyone for your brand. Especially a brand that has proven nothing, but a desire to capture as many email addresses as possible.
Don't confuse growth hacker marketing with gross hacker marketing, my dear friends.
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November 1, 2016
The World Of Mirum
It's amazing to hear the questions that you asked get about your business, when you're "out in the wild."
I've had an incredible month of travel, speaking events and client meetings. Part of that time was spent with Marcus Sheridan. Marcus has one of the most interesting business stories that you will ever hear. In short, he embodies a traditional business that latched on to digital marketing, ran with it and generated tremendous success in the process. You can hear his story on the Six Pixels of Separation podcast from back in 2011 right here: SPOS #285 - How To Be A Marketing And Sales Lion With Marcus Sheridan. Marcus has a simple marketing philosophy that will soon act as the basis and title of his business book, They Ask. You Answer. The business book will be published in January 2017, and it focuses on a simple strategy for inbound marketing, content marketing and understanding today's digital consumer. Well, in the spirit of this strategy, I've heard one question countless times in the past few weeks...
You ask: "What's going on a Mirum?" Well, I answer...
It has been an incredible year. As with any business, this includes some great highs and managing the challenges of trying to do something unique and grow it beyond what it once was. Our little agency, Twist Image, became Mirum well over a year ago (end of January 2015). It wasn't just us. We took a handful of agencies that had been acquired by WPP through the J. Walter Thompson Corporation and brought them all together under this one, unified, banner called Mirum (which is latin for wonder and amazement). In that short time, we've had to let the world know that we exist, what makes us different and how we connect in better ways than we all did in our independent form. The challenges of rebranding are bountiful, and there is still much work to be done (including the current URLs and redirects for this blog and podcast!). On the other hand, we were extremely proud to be named a "Visionary" in Gartner's Magic Quadrant for Digital Marketing Agencies last March. That helped bring our brand more visibility, and also put us in the right business development space to win more global clients, more North American business and to grow our base with brands, here at home, in Canada.
It's an exciting journey.
In short, everything is moving forward. Mirum continues to grow. We are still focused on helping businesses to transform their marketing and communications, and it is great to see so many new opportunities in the space of marketing automation, data, platform development and campaigns. With that, today we have expanded our footprint into the Middle East and Africa region.
Three become a part of our one Mirum.
Quirk, Cleartag and HealthWallace Dubai (three amazing agencies known for their innovative approach to marketing) have come together to rebrand as Mirum, and form the hub of our MEA region. This team is over 300 people with offices in Beirut, Dubai, Johannesburg, Cape Town and Durban.
Why this matters?
To me, one of the most fascinating parts of my job has been to see how our "village" model evolves. Instead of having a company with one lighthouse (or, head office), Mirum is very much a village model, where each agency owner still maintains leadership over their region. They can (and do) offer full-service as a stand-alone agency within their respective regions, but can (and do) come together for regional or global opportunities. It works so well. Our global leadership team continues to expand and connect. So, we have one nice large global agency (close to 2500 people in over 20 countries), but we are also truly hyper-local. Super exciting in a time when brands face the duality of being global and catering to local needs. Yeah, I'm sure this can come off like hyperbole, but it has been amazing to actually see this village model work in action. It's why I also love our mantra, "Let's make what's next" so much.
Super exciting times today... and ahead!
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October 31, 2016
Twitter's Future, Uber To Create Flying Cars and Apple's New MacBook Pro - The Week's CTRL ALT Delete Segment On CHOM 97.7 FM
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on iHeart Radio, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather B. morning show. The segment is called, CTRL ALT Delete with Mitch Joel.
This week we discussed:
Twitter had a very rough week. They are cutting close to ten percent of their workforce, 350 people will be leaving the company and everyone is questioning if they can turn things around. They also shut down Vine, which they bought less than three years ago for over $30 million. What do you think? Does Twitter have a future?
I know you all laughed at me with self-driving cars, so get ready for flying cars? Yes, apparently, Uber plans to take over the skies with flying cars. Before you say this is never going to happen, remember what we all thought about self-driving cars...
Apple had another event this past week, and the big news is also good news for people like me who have a MacBook Air that may be on its last breath. New MacBook Pros are coming. Yes, faster, lighter, thinner and more battery power, but the big news seems to be the Touch Bar. Looks sleep. Mine is already ordered!
App of the week: Giphy Cam.
Take a listen right here.
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October 30, 2016
The Value (And Power) Of Attention
This will be something important to watch. Your life is a casino. Sadly?
Do you seek attention? Is your job to extract attention from consumers? What battles are you fighting to get more sales and build your brand? There are countless gurus with millions of followers. They are snapping away and have successful YouTube channels. It has been tiring for me to watch, personally. For me, the most modern and adaptive thinking on media, marketing and advertising is not coming from the influencers online. They're just trying to extract more of your attention. It is coming from the media theorists. Two of the best are Douglas Rushkoff (you can listen to Douglas and I discuss his latest book, Throwing Rocks At The Google Bus, right here: SPOS #504 - The Modern Economy With Douglas Rushkoff) and Tim Wu.
The attention merchants.
Tim Wu has a new book out, it's called, The Attention Merchants - The Epic Scramble To Get Inside Our Heads. It is a critical read for everyone in business today. Wu is also a professor at Columbia Law School, director of the Poliak Center at Columbia Journalism School and a contributing writer at The New Yorker. He may be best known for his work on net neutrality. He is also the author of The Master Switch and has authored many other thoughtful pieces. In launching The Attention Merchants, he sat down with Douglas Rushkoff to to discuss his book at The New York Public Library on October 17th, 2016.
Watch this teaser: Our lives are like a casino - Tim Wu & Douglas Rushkoff - Live from the New York Public Library.
Now, watch the full 90 minute conversation: Tim Wu and Douglas Rushkoff Live from the New York Public Library.
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tim wu
youtube
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How To Craft A Beautiful Business With Alan Moore - This Week's Six Pixels Of Separation Podcast
Episode #538 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to.
Alan Moore is a designer, author, thinker and believer. Some may think our work should be our art. Moore believes that we should approach it more like a craft, and think about how design is weaved through everything that we do. I first came across Alan's work when he did a Do Lecture. It was followed up with a book called, Do Design (which is an excellent read). He calls himself a maker and a business innovator. He is someone who is deeply passionate about the current and future state of business. His other two excellent books are Communites Dominate Brands and No Straight Lines. His favorite question is: "what would your business look like if you committed to making it beautiful?" Enjoy the conversation...
You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #538.
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October 29, 2016
Six Links Worthy Of Your Attention #332
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".
Check out these six links that we're recommending to one another:
What $50 Buys You at Huaqiangbei, the World's Most Fascinating Electronic Market - NewCo Shift . "Last December, when I was in Shenzhen, I visited Huaqiangbei (pronounced "wah jong bay"), a multi-storey electronics market. There are cramped stalls that sell one specific kind of power adapter; projector vendors beaming dozens of images; knock-offs from Kickstarters that haven't even been funded yet. Outside, a little kid zooms about on fire-prone Hoverboards, selling them at a deep discount. It's a crush of lights, sounds, people, and commerce, an over-exposed Blade Runner. The dirty secret is that it's actually a showroom for manufacturers with factories around the city, so it's cheap, from vendors who hope to sign up a mass-market customer. My friend Jesse, who's building the world's greatest keyboard, decided to find out what $50 gets you, including guaranteed fake SD cards and tamper-evident stickers. And really good spicy noodles, it turns out." (Alistair for Hugh).
Tiny Hand Will Be Your New Comic Sans - BuzzFeed . "I prefer my politics with a slice of absurd, which is why I'm a fan of the Tiny Hands font, designed to mimic Donald Trump's handwriting. I somehow suspect Clinton's font would be Menlo 11 point regular (I'll leave the explanation of that to the reader). And it's a sign of the mainstreaming of tech that font creation has become political satire. Anyway, I know what my new favorite font is -- it makes everything tremendous!" (Alistair for Mitch).
China Deal Watch - Bloomberg . "China is now the biggest corporate shopper in the world, having bought more international companies than the US did for the first time. Buying doubled in 2016, and the 2015 shopping bill was almost double it's 2014 tally. The curve is sure going up and to the right." (Hugh for Alistair).
Will Ferrell: Bush & Bush - YouTube . "Such sweet, innocent times we used to live in." (Hugh for Mitch).
IBM's Watson Is Everywhere--But What Is it? - MIT Technology Review . "In my presentations, I often talk about the power of machine learning and artificial intelligence in relation to how it will truly revolutionize a marketing organization's ability to understand consumers and how to best target them. I get a lot of blank stares. To many, access to this type of technology seems many years away. Of course, it's here now. When people speak of what IBM's Watson is, they're often not really sure. Well, here's a great primer." (Mitch for Alistair).
Pocket's Next Frontier: Solving The Internet's Clickbait Problem - Fast Company . "If there's one app that I can't live without, it's Pocket. I can save anything and everything there, and - best of all - tag it to find it later. It works across all of my devices, and the offline reading feature is a lifesaver during intense travel periods. In short: love! Well, it turns out that they're not just a modern version of Delicious, after all. I'm betting that they can pull this off too!" (Mitch for Hugh).
Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play.
Tags:
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amazon
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bit north
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huaqiangbei
hugh mcguire
human 20
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