Mitch Joel's Blog: Six Pixels of Separation, page 177

Fake News On Facebook And Happiness Without Social Media - The Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on iHeart Radio, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather B. morning show. The segment is called, CTRL ALT Delete with Mitch Joel.

This week we discussed: 

Facebook is being (partly) blamed for President-Elect Donald Trump's victory. The problem? Fake news. What is this? How big of a problem is it, really? How has Facebook reacted?
Maybe we should not be so worried about what Facebook does with fake news. Maybe we should just not be on Facebook? Well, science may say that if you want to be happier, one of the best things that you can do for yourself, is to not be on Facebook? 
App of the week: Open Table.

Take a listen right here.

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Confessions Of A Recovering Advertising Professional With Alex Bogusky - This Week's Six Pixels Of Separation Podcast

Episode #541 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to.

You can't turn down the chance to have a chat with legendary advertising professional, Alex Bogusky. Yes, he was on the cover of Fast Company magazine. Yes, he's been called the Steve Jobs of advertising. Alex joined famed ad agency, Crispin and Porter, in 1989. In just five years, the agency was renamed Crispin Porter + Bogusky and grew to more than 1000 employees with billings over one billion dollars. Under Alex's leadership, the agency became the most awarded advertising agency in the world. They are the only agency to have won the Cannes Advertising Grand Prix in all five catagories. Adweek named him "Creative Director of the Decade" in 2010. That's when he retired from advertising to focus on consumer advocacy, angel investing and the venture capital space. Based on Boulder, Colorado, Alex is involved in many new businesses and ventures. So, does he miss our world? Enjoy the conversation...

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #541.

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Six Links Worthy Of Your Attention #335

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".

Check out these six links that we're recommending to one another: 

An Integrated Perspective On The Future Of Mobility - McKinsey - Bloomberg. "This big report from McKinsey is packed with data and speculation about what a mobile-first market looks like. Holy epic resource, Batman." (Alistair for Hugh).
Media in the Age of Algorithms - Tim O'Reilly - Medium . "With pundits and pollsters licking their wounds, and Facebook on the defensive about fake news, everyone's weighing in. In this piece, Tim O'Reilly discusses what algorithmic news may mean for the future. As another writer put it, ' ave we ever decided personalized news is a good thing?' And yet, personalization is the core of ad-tech, and targeting, and the economic underpinnings of the Internet. What have we wrought?" (Alistair for Mitch).
Public In/Formation - Places Journal . "It's been hard, this past week, for some of us to find things to be positive about. To find inspiration. Which is why this article was a little oasis for me. Humans have gone through some ups and downs over the centuries. But a constant has been libraries and librarians, who one way or another have maintained knowledge and access to knowledge. They continue to be guiding lights." (Hugh for Alistair).
Titanpointe - The NSA's Spy Hub in New York, Hidden in Plain Sight - The Intercept . "If librarians want you to know things about the world, the NSA wants to know things about you. Here's where some of that knowing, apparently, happens." (Hugh for Mitch).
Your Filter Bubble Is Destroying Democracy - Wired . "There are so many issues about the media that are colliding at once. We have filter bubbles, where people are only seeing information from those with shared values (or, like them). We are seeing the hollowing out of real journalism (see: collapse of the newspaper industry, etc...). We are seeing president-elects tweeting out information that is more opinion than fact, but expected to be taken by the general population as 'straight from the horse's mouth'. This article describes part of the problem. It's a big problem. This is only a fraction of it. The world is fine for people like you, me and everybody reading this. The world is terrifying for those who don't understand media, what's happening to it and how bad it really is getting. We need journalism now more than ever. Even the media savvy folks (like all of us) are going to start to lose out, when we can no longer hunt for quality, because it does not exist." (Mitch for Alistair).
Amazon's Next Big Move: Take Over The Mall - MIT Technology Review . "Famed thinker, author, journalist and all-around big brain, Nicholas Carr, goes shopping at an Amazon store. So, can this retail giant actually make the physical experience something truly unique, inspiring and in-line with the big brand that they created online? Read on..." (Mitch for Hugh).

Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play.

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What About Bob? (RIP Bob Goyetche)

Do you like the Six Pixels of Separation Podcast?

If you do, you have to give a little credit for its existence to Bob Goyetche. A kind, warm and loving human being, who sadly and suddenly passed away last Friday. 

Let's go back in time.

September 2006 (over ten years ago). Long before we all had Facebook to connect, the word got out that an unconference called, Podcamp Boston, would be taking place over a weekend just outside of Boston. At that point in time, the Six Pixels of Separation podcast was only a few months old. Candidly, I felt like I was falling behind everyone else. At that point, there was already a "holy trinity" of marketing and communications podcasts that were happening (Joseph Jaffe's Across The Sound, Neville Hobson and Shel Holtz's For Immediate Release and Terry Fallis and David Jones' Inside PR). If you were in our space, you listened to these shows. Religiously. I was the new kid on the block. I thought this PodCamp weekend would be rocket fuel for my podcast. There was so much I did not know. From the gear to record a show, to the best hosting and beyond. Well, it turns out that this road trip from Montreal to Boston would be one of the most pivotal moments in my professional and personal life.

Was anyone going to be there? 

The unconference wave was in full-effect. These self-organized meet-ups, where agendas and speakers were formed once everyone was in the room were all the rage. Still, I was booking hotels and taking on 10 hours of driving, without having any clarity that people would actually showed up. I knew a few people from Montreal (Julien Smith and Hugh McGuire). I knew two of the organizers of the event (Chris Brogan and Christopher S. Penn). You may recognize these names now. Back then, who knew? It turns out that this event really was ground zero for the podcasting and social media community (and many of the luminaries who are now attached to it and, somewhat, famous because of it). The list of attendees is, literally, now a who's who of the biggest names in blogging, social media, podcasting and beyond. Many have gone on to build not only significant relationships while meeting at PodCamp, but large and powerful businesses as well. It's a strange thing. And, without exaggeration, it was our own little Woodstock moment. Especially, when I look back at the pictures, and reflect on how many of these people have not just ascended in their respective professions and podcasting, but the lifelong friendships that were made. To this day, I count this event as the place that I met some of my closest friends. It was crazy... in every sense of the word.

This is where I first met Bob Goyetche... in his protein form.

I knew who he was. We were connected online. I knew his work. Bob was one of the podcasting pioneers. He started back in 2004 with The Bob And AJ Show as well as the CatFishShow (his wife's podcast). He founded ROGIC - one of Canada's first podcast networks. By PodCamp Boston, Bob was doing another weekly show called, Canadian Podcast Buffet with his co-host Mark Blevis. From there, Mark and Bob launched their own event, Podcasters Across Borders, which I attended multiple times. I remember meeting Bob at PodCamp Boston (there are photos of this online... somewhere) and thinking to myself two things:

If everyone is as nice and sincere as this guy, I think I found a real community that I want to stay connected to and invested in.
I have no chance of making a run at my own podcast, look at how far behind I am! Bob had a handful of shows and had been doing it for years.

Lessons learned. Friendships developed. 

As with all events like this, people get busy. Lives get filled. Work takes up more time. Children are born. Families need their time. You lose touch. This is the sad reality. I had not seen Bob in years. With that, we were very closely connected. Always. Thank you, Facebook, Twitter and social media. Digital connectivity is a funny thing. You can not see someone in their protein form for a very long time, but feel like you know what's going, how they're doing, and you "feel" like you see them all of the time. Bob was always there in my feed. Then, suddenly on Friday morning, I saw a slew of Facebook messages that would gut me. Bob had very suddenly passed away. There are no words. I've been wandering around in a haze ever since. Feeling terrible for his wife and son. Feeling terrible for not making a more sincere effort to see him more often (he doesn't live that far away from me). Feeling terrible that he was so young, and had so much more to give our world. Feeling terrible that podcasting is a format that is, finally, getting more credibility and audience, and that he should be celebrated and thanked for his countless, tireless and selfless contributions to making that happen. Feeling terrible. Just feeling terrible.

Bob was 47 years old. He leaves behind his wife Cathy (Cat), son, Simon, family, friends and a very large and sad podcasting community. RIP Bob Goyetche.

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for immediate release

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Don't Kill Them With Kindness

How does your brand build a relationship with your customers?

There's been a long-standing saying. It goes like this: Kill them with kindness. The brands who are nice, likeable, transparent and direct will win. It seems right. It feels right. It may be the wrong way to go. Case in point: My car lease was up recently. Like many of us, the process of buying or deciding on a new car is complex. While we're all looking for the right car at the best price, I've also decided that a high level of service is critical for my personal choice. I want an engaged sales rep, a smart and empathetic service experience and the like. Now, in the world that we live, it's not hard to see how these dealers rank, which sales reps to connect with (or avoid). Candidly, my experience was great. I'm satisfied. 

Still, they want more.

I was told by sales rep that I would be receiving a post sale survey by email, and that it's very important that I fill it out. They then quipped that a "10/10 would be great and a 9/10 is considered a failure." At first, I thought it was a toss-away line, they then went on... and asked me to commit that I would respond with a 10/10 for them and, if not, what they could do (live and in that moment) to get me there. I was taken aback, so I just confirmed that everything was fine. Like the rest of us, the emails pile in, and we tend to move matters like this down by the bottom. Sure enough, the follow-up survey came in. I took a quick peak, and they were requesting 30-45 minutes of my time. Yikes. I didn't have time. The email sat there. A few days later a follow-up email. A day after that, another one. The next day, a call from the dealership. Another email. Then, a call from the sales rep asking when I might have the time to complete the survey, and how important it was to them. I felt guilty. Finally got to it. Then after 15 minutes, I realized there was no end in sight to the questions and details that they were requesting. I abandoned. More emails. More calls. The calls were not annoying. The emails were not rude. They were gracious, thankful and kind. Still. Eventually, I got through this survey. What came next shocked me. Two emails thanking me for completing it, and asking if there was anything else they could help with. That was then followed up by three phone calls (one from the dealership, one from the sales rep and one from the store manager).

Sometimes being overly kind is just as bad as being bad.

There is some kind of strange sales and marketing strategy in play. It's actually, less of a "play" and more of a playbook. All digital communications and physical contact is following a script. You can feel it. You can sense it. It doesn't make the brand look kind and caring. It makes it look like they're trying to check some arbitrary internal boxes to ensure that they maintain their rating, and that bonuses can then be pursued. The effort didn't seem to benefit the customer. It seemed to be in place as an engine of internal validation. Too bad.

Don't confuse the brand needs from the consumer needs.

Surveys and follow-ups should be in place to better understand how to serve the consumer. Every touchpoint is an opportunity to build loyalty. If the real intent is selfish and, ultimately, to serve the brand, it will be noticeable. Brands often reach out in an effort to be helpful and kind. Often, the consumer finds it annoying and overbearing. Marketing is an orchestra. It's many instruments that need to play in sync in order for it to be pleasing and engaging for the audience. It's not easy. This brand did nothing "wrong." They're probably more engaged in customer service than most brands out there. Still, not leading this from it being a benefit to the consumer, but rather a way for them to validate themselves makes their kind efforts come off as trying too hard and sending way too much communication.

You don't always have to kill your customers with kindness. You don't want to overkill it.

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When Everybody Gets It Wrong

Individuals get it wrong. Brands get it wrong. What happens when everybody gets it wrong?

Let's start here: this is not a show about politics. Let's be honest: this is a show about politics. There has been nothing more polarizing than Brexit and the Trump Campaign, when it comes to our world this past year. If you can put politics aside (which is not easy), what happened here? The data, the analytics, the analysts, the pundits, the media and more. Like many, the armchair quarterbacks are abound. Those who were pro-Trump are now inflating their own tires, many who never expressed an opinion are now saying that they nailed it. Still, the vast majority of people, brands, analysts and media did get these two events wrong. Very wrong.

What does this mean?

Without a doubt, branding, marketing and communications in our digital age played a vital role in this outcome. How the presidential candidates were positioned, leveraged their own platforms and worked with agencies that brought us to this surprising conclusion. On this week's Beancast, I joined host Bob Knorpp and guests Farrah Bostic (founder of The Difference Engine) and Sloane Kelley (Senior Director of Content at the PGA Tour) to discuss how everything went in the polar opposite direction of what we were told, what the marketing lessons were, what they mean for brands going forward and what we can all learn about building, scaling and proving your brand value in our complicated marketplace. We tried (desperately) to not get too political. 

Take a listen: Beancast - #424 - We Got It Wrong.

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Bring Magic To Your Business With Magician Jay Sankey - This Week's Six Pixels Of Separation Podcast

Episode #540 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to.

I have been blown away by Jay Sankey. He's a magician who has managed to do some pretty amazing and impossible things. I'm not just talking about the 700-plus illusions he has invented over his incredible career. I'm not just talking about the fact that David Copperfield, Criss Angel and David Blaine have performed his illusions. He knows so much about business, marketing and storytelling that this could be one of the important things any business professional might listen to this year. (and that's not hyperbole) With close to 200,000 subscribers to his Sankey Magic YouTube channel, Jay has broken down the wall between the audience and the mystic of magic. He doesn't just perform on YouTube, he shows everyone how the magic is done. It's brilliant. He's also the founder of Inside Deception - the world's number one training site for magic, mentalism, performance and more. Within this show, you learn the power of telling a story, persuasion, creating tension, presentation skills, comedy, diversion tactics and more. It's simply... amazing. If you're still not sold, you must see his video of how he outsmarted Penn and Teller for their TV show, Fool Us. Enjoy the conversation...

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #540.

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The Void That Twitter Could Leave

Dear Twitter, please don't go.

These are dangerous times for Twitter. The public markets are no longer in love (their market cap has been dropping). Their leadership is changing (it is being questioned and executives have been departing). Their users are curious (yes, there are millions of people still looking at Twitter daily, but are they really using it?). Many have written about the struggles of Twitter. Should it be acquired? Can it ever regain its pace of growth? Is there are place for Twitter or have Instagram and Snapchat become the darlings of the day? Is Twitter really a feature and not a platform? There's more. It goes on.

What Twitter does.

Twitter is the "now" feed. Facebook is the "now-ish" feed. There is something strangely smart about the Twitter algorithm that allows it to be a quick burst into what's happening now. Search your city, follow a brand, check out a news source, see what's happening while you're at that conference. Case in point: this week, I presented at Hubspot's massive Inbound event. Apparently, there were close to 19,000 attendees at this sold-out event. Who is there? What's happening? What's happening now? What did I miss? Sure, Facebook might provide some of these insights. I would have to be following/friends with people who are attending, or brands that are taking part (you don't see much in your feed beyond that). Still, Facebook's newsfeed isn't really live and in the moment. Their algorithm curates your friends, throttles the brand page content and while it is fresh... it is not now. By simply looking on Twitter for either mentions of me or the hashtag #INBOUND16, you can see the pulse of the event, the feedback, and more unfold before your very eyes.

Most people don't use Twitter this way. This is Twitter's true gold.

From what the data suggests, people hop on Twitter and flick through the feed. What are my friends saying, what are celebrities saying and what are the brands that I follow saying? They're not really creating their own tweets, they're hardly retweeting, and if there's something meaty within a tweet, they're more likely to leave Twitter, check out that piece of content and (here's where the irony is) share it on Facebook. For users like me, it's all about the search. For the vast majority, it's all about the being a voyeur. Twitter is less about engaging and connecting in 140 characters (or images or video), and much more about a news ticker that crawls along your life, in a more personalized and customized way than the annoying ones that we see scrolling across the bottom of our screens, when we're watching CNN. 

The data is gold. The real time is gold. 

What would be the substitute for this real time news ticker, that is customized for us around the people we're interested in, the brands we want to connect with and the celebrities that we want to creep on? Better than that, what will substitute as the place that people (like you and me) can go to for a better understanding of what's happening in the now? Would Facebook take this idea and create a separate tab that opens up the content hose, so that you can see both your friend's and brand's status updates, while being able to search through it for events in the now? It seems easy enough. It seems to make perfect sense. They're not doing it. 

Let's not let Twitter go.

Many of my peers believe that Twitter won't go away simply because it is too engrained in our lives. I don't comply with this thinking. Twitter is susceptible to going away like anything/everything else in our world. Twitter's ability to clean up the platform, make it easier to engage with, tweak the features to create more value... and more will not be an easy fix. This is, literally, like trying to change the engine while the plane is in flight. So, we need Twitter for all that it provides, and yet, it seems to no longer be a burning platform for the mass population. If this were not the case, the numbers would not be stuck where they are.

I'm not sure if Twitter can change the engine in flight. I am sure that I will miss what it brings to my day. How about you?

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 wpp

Let's Venture Into The Things That We Do Not Know

Shhhh.... it has been a week. Just... shhhh... and watch this. Trust me.

I think we can all try this. Alone. Together. As a community. What do you/me/us have to lose?

Here is The beauty of what we will never know by Pico Iyer at TED.

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j walter thompson

jwt

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mirum

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mitch joel

mitchjoel

pico iyer

ted

ted talk

 

 wpp

Six Links Worthy Of Your Attention #334

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".

Check out these six links that we're recommending to one another: 

 Are You Lost In The World Like Me - Moby & The Void Pacific Choir. "It's been an historic week. Many of the changes we've seen this electoral cycle, on both sides of the house, come from a social-first world, and the fact that we're living squarely in an attention economy. Here's a music video animated by Steve Cutts that sums up how a large part of the world is feeling these days." (Alistair for Hugh).
If Satan was a web developer - imgur . "Think your user interface is bad? It could be much worse. This is a bit lightweight as a link, but it cracked me up." (Alistair for Mitch).
Looking Back with Leonard Cohen - The New Yorker Radio Hour . "I'm only providing one link this week. It's been too hard to concentrate. Hard to take it all in. Hard to even seek out wisdom, let alone find it. Leonard Cohen died yesterday, yet another sadness to go on to the growing pile of sadnesses and horror we've seen in 2016. Listening to Leonard Cohen sing is always soothing; listening to him talk even more so. Maybe that can help, a little. Here's his last interview, with David Remnick of The New Yorker." (Hugh for Mitch and Alistair).
Star Wars Fan Film Hoshino Is About A Blind Jedi And It Is Incredible - Dark Side Of The Force . "This week, I choose happiness, creativity and stuff that will make you smile and (maybe) laugh. As we all nerd out on the upcoming Star Wars movie (Rogue One), check out this fan-made 7-minute epic about a Jedi. Wow. Talk about inspiring creativity. I am blown away. Hoshino for the win!" (Mitch for Alistair).
The Surreal, Singular Relevance of Blazing Saddles in 2016 - Paste Magazine . "File this under funny things that could never be done in 2016. I can't believe my parent's let me watch Mel Brooks movie when I was a little kid. Blazing Saddles was, always, one of my faves. It's so not PC... which, candidly, is so not like me. This movie was over-the-tip ridiculous... and hilarious. Here's a great editorial on the film and Brooks. I haven't seen Blazing Saddles in decades... time to fire it up... if I I/you dare." (Mitch for Hugh).

Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play.

Tags:

alistair croll

amazon

bit current

bit north

blazing saddles

book a futurists manifesto

complete web monitoring

dark side of the force

david remnick

facebook

gigot

hoshino

hugh mcguire

human 20

iambic

imugr

j walter thompson

jwt

lean analytics

leonard cohen

librivox

link bait

link exchange

link sharing

managing bandwidth

mel brooks

mirum

mirum agency

moby

paste magazine

press books

rogue one

social media

solve for interesting

star wars

steve cutts

the new yorker

the new yorker radio hour

the void pacific choir

wpp

year one labs

youtube