Mitch Joel's Blog: Six Pixels of Separation, page 184
August 11, 2016
Journalism Is Not Content Marketing
I'm a rare breed.
I started off my professional career as a journalist. The truth is, that I still don't have the courage to call myself a journalist. Why? I was interviewing rock stars and writing record views back in the late eighties. I didn't consider that "true" journalism. I was a rock writer... or a professional writer (I was being paid to do it). I always held journalism to a higher standard. Real journalist (and, yes, I knew many back then) were doing the work of the community. They were spending countless hours in dirty, dusty and mangy archive spaces digging for stories. They were spending hours at the public courthouse or at local community meetings, and asking the very smart, tough and better-informed questions that the rest of society wasn't bothered with. They, in fact, were acting on all of our behalf to make our communities much more transparent. And yes, this was long before we had connectivity. Once all of this research was gathered, these journalists would draft, write, edit (and, with the help of an editor) re-edit and toil away to make their works (once published) resonate. For many, beyond the byline, it was a semi-thankless job that often got criticized (go back in time and look at any "Letters To The Editor" section of a newspaper). After writing for magazines and newspapers, I started publishing a few of them. This is where I started seeing the broader scope of media and publishing. This was also the early days of the Internet's commercialization. From there, my work always focused on the intersection of media, advertising, communications and technology. Blogging (back in 2003) was the perfect extension for me to continue to publish my words.
It still is.
For most, it is not. Between 1989 (when I started getting paid to write) and 2016 (today) a lot has happened to the newspaper and magazine industry. The power of journalism has shifted. Fake Facebook memes often get much more traction and distribution than the proper news stories that are written about it to correct the error. The troubles of the newspaper industry has spread far and wide. Many people are critical. Many people have written about it. Nobody has a real solution (or, at least, one that shown a turnaround). Many people argue that these publishers didn't adapt to the technology, or were too late in the game, once the Internet took hold. That may be true in some cases, but not all.
What's going on with journalism today?
Look no further than this brilliant segment from Last Week Tonight With John Oliver. Yes, the newspaper industry is suffering. This is terrible news for journalist, publishers... and you. Just watch. What happened next, is classic. Every single pundit had to weigh in. Many took serious issue with Oliver's comedic slant, because he didn't offer any true solutions. As if that is his job. Many people in other segments of the media suggested that journalists should not worry, because of the myriad of opportunities that now exist in the content marketing space. While true, brands can't seem to get enough content into the system, and are sorely lacking the skills to produce credible and quality content, I'm not sure how journalism will be saved by content marketing. Brands should - without question - create newsrooms, hire editors and journalists and tell much better stories, but...
Asking a journalist to become a content marketer is like asking a police officer to babysit your dog.
Content marketing is a way for a brand to tell a better, more human and (perhaps) a more in-depth story about a product and/or service. Journalism is here to act as a bridge between government/corporations and the citizens of a society. It's not perfect. There are problems with political slants, biases and more, but this is the true role of journalism. I love content marketing. I practice content marketing, but let's not confuse the values of a democracy, and the dire need we have for serious journalism, with the need for our companies to sell more stuff.
Watch this. Think about it. What are we going to do about it?: Journalism - Last Week Tonight With John Oliver.
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August 8, 2016
Are The Olympics Cuttings Edge For Marketing Or Cutting Marketers Out?
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather B. morning show. The segment is called, CTRL ALT Delete with Mitch Joel.
This week we discussed:
Pierre Landry sits in for Terry and Heather B.
We're in Olympics mode. And, in typical Olympics mode, the IOC has created a whole batch of Draconian laws that prohibit short videos that may misrepresent how the Rio Games are represented. News organizations are banned from taking Olympic Material and turning it into GIFs, Vines, etc... The ICO also banned any businesses from using the terms "summer", "gold", "games", "effort", "victory", "Rio" and "2016" in relation to the games. They don't want any brands (who aren't paid sponsors or advertisers) to "benefit" from the Games, without their permission. In a world like ours, how do they expect this to play out?
Amazon made a surprising announcement last week. They are shipping enough packages across the US that it is starting to build their own airline fleet. Amazon One?... the first Amazon Prime Air airplane was unveiled in Seattle. According to Amazon: "You can almost think about the difference between commercial flight and private flight... We have the ability, with our own planes, to create connections between one point and another point that are exactly tailored to our needs, and exactly tailored to the timing of when we want to put packages on those routes -- versus other peoples' networks which are optimized to run their entire network. We add capacity, we add flexibility, and it gives us cost-control capability as well." Think about the logistics, data and information that Amazon knows about you, me and every consumer.
Facebook is making a huge play toward making Snapchat useless. Instagram (which is owned by Facebook) just added a new feature that lets people share photos and videos that disappear, the key feature of Snapchat. "Users can write over the photos and add annotations -- just like in Snapchat. The product lets people post photos or videos taken throughout their day in a slideshow form, just like Snapchat Stories. They vanish in 24 hours -- just like Snapchat Stories. To make it totally clear, Instagram is calling its product Stories too." Will it work?
App of the week: inshorts.
Listen here...
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August 7, 2016
The Promise And Future Of Technology With Kevin Kelly - This Week's Six Pixels Podcast
Episode #526 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to.
I could not be more excited. When anyone uses the term "Futurist," there is only one name that comes to mind: Kevin Kelly. If you have not read his latest book, The Inevitable - Understanding The 12 Technological Forces That Will Shape Our World, you are truly missing out on the opportunity to read and understand what new businesses are going to thrive (and which ones are going to die). Kevin is the Senior Maverick at Wired magazine. He co-founded the magazine in 1993, and served as its Executive Editor for its first seven years. He is also founding editor of the Cool Tools website, which has been reviewing tools daily since 2003. From 1984-1990 Kelly was publisher and editor of the Whole Earth Review, a journal of unorthodox technical news. He co-founded the ongoing Hackers' Conference, and was involved with the launch of the WELL, a pioneering online service started in 1985. His books include the best-selling New Rules for the New Economy, Out of Control (a graphic novel about robots and angels), The Silver Cord (an oversize catalog of the best of Cool Tools), and a personal favorite, What Technology Wants (from 2010). He here is, pontificating about technology and the future. Enjoy the conversation...
You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #526.
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well
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August 5, 2016
Six Links Worthy Of Your Attention #320
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".
Check out these six links that we're recommending to one another:
The Beagle Brothers. "This isn't really a link. It's reminiscence. As a young boy, I programmed on my Apple II. There was a software company called Beagle Brothers that broke all the rules -- funny hipster artwork; train games made entirely in ASCII art; a font designer you could pretty much only design fonts with; weird peeks/pokes/tips charts to make your Apple do things it shouldn't; and more. To me, they were the original indie game developer breakout success. Steven Frank has a museum to them, and their catalogs are hilarious -- the Trader Joe's Fearless Flier channels them. They also made their games listable (you could read the code) and copyable (no DRM.) I don't really have a link, but spend an hour scanning these sites, and taste what it was like at the start of a revolution, before economies of scale showed up." (Alistair for Hugh).
Drones will cause an upheaval of society like we haven't seen in 700 years - Quartz . "If this is a curated list of interesting links, it's hardly worth talking about how Trump literally fired someone for being white trash, or the fact that the self-styled redneck Duck Decoy speaker at the RNC had frosted tips and a country-club membership before A&E paid him to grow a beard and cuss a lot. So, I won't do that. Instead, let's talk about how the move from guns to autonomous drones might bring about a social upheaval comparable to the switch from longbowmen to guns. For your consideration." (Alistair for Mitch).
Why Growth Will Fall - The New York Review of Books . "In his new book, The Rise and Fall of American Growth: The US Standard of Living Since the Civil War, Robert J. Gordon claims that the century from 1870 to 1970 - and particularly the fifty year period from 1920-1970 - brought a series of one-time technical innovations (railways, electricity, the automobile, and telegraph/radio/tv) that spurred huge, never-before-seen economic growth. This was a time of rapidly growing prosperity. So far so good. The problem, according to Gordon, is that growth has sputtered since 1970, and even starry-eyed techno dreamers can't replicate the kind of system-wide growth we saw in that fading century. If the future promises less economic growth than we expected, combined with rapidly growing global populations and rapidly advancing automation ... well ... things don't look so rosy." (Hugh for Alistair).
If You're Not Paranoid, You're Crazy - The Atlantic . "Ever get the feeling you're phone is listening to you talk - and somehow Google, or some other service, shows you a recommendation that is just too creepily coincidental? You're not alone." (Hugh for Mitch).
How to write Medium stories people will actually read - Quincy Larson - Medium . "Put aside the clickbait headline, and what you have here is a really smart list of how to pull a story together in the digital age of TL;DR. The truth is that this is a good guide for modern writing, whether you're posting your stuff to Medium or somewhere else. As a writer (someone who was doing it long before there was this thing called, The Internet, it's even more interesting to think about the dynamics of how much writing has changed." (Mitch for Alistair).
Neil Gaiman on Why We Read and What Books Do for the Human Experience - Brain Pickings . "This is simply a beautiful read. An important one. For those with children. And those without. I can't image a life without reading... especially books. For me, it's oxygen. For many, they'd rather not. We have many choices of what we can do with our free time. I'm often saddened by how far down the list reading has become for most. Think it's just the nerds like me, who think reading books needs to be a higher priority in our culture? Well, check this out. Then, go out, buy a book, find a corner and get on with it!" (Mitch for Hugh).
Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play.
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bit north
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year one labs








August 1, 2016
Are Parents Really Naming Their Kids After Pokemon Characters?!
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather B. morning show. The segment is called, CTRL ALT Delete with Mitch Joel.
This week we discussed:
Terry and Heather are away on vacation. I'm sitting in with Pierre Landry.
Can we have a week when we don't talk about Pokemon Go? What about this: It turns out that parents are so inspired by Pokemon Go, that they are naming their babies after Pokemon characters. No joke. All of this via the good people at BabyCenter. Apparently, names like Roselia, Eevee and Onyx for girls, along with Ash, the trainer of our generation, for boys. Other trainer names rising in popularity include Ivy and Shay.
It was a crazy week of big companies reporting their numbers. Amazon shocked the markets with some pretty impressive numbers (another quarter of profits, mostly due to their AWS - Amazon Web Services - cloud business). Alphabet (the new Google master company) also surprised the markets with strong numbers (mostly due to advertising). Alphabet's is valuded at more than $500 billion. Twitter was a disappointment with their stock plunging more than 10% the day after their earnings. Apple did pretty great as well, which vaulted the stock to its highest levels since April, with revenue of $42.4 billion and a market cap of close to $560 billion. Everyone, with the exception of Twitter, just keeps on impressing.
With all of these trillions of dollars, we're going to need faster mobile devices. Well, fear not, 5G is coming! It was announced this week that "a broad set of technology advances is poised to transform what today's smartphones and other wireless mobile devices can do -- ushering in high-resolution video and fully immersive, 3-D environments. At the NYU Wireless lab in Brooklyn, students are testing prototype equipment -- forerunners to next-generation phones -- that are able to transmit a blazing 10 gigabits of data per second, all while moving around crowded courtyards. And Samsung recently showed how a car traveling at 25 kilometres per hour could maintain a gigabit-per-second connection as the car moved in and out of range of mobile transmitters called base stations." What does this all mean? 5G will be about 100 times faster than what current commercial mobile phone technology can do. Meaning, having Internet services at home, may also soon be a relic of the past.
App of the week: Microsoft Pix.
Listen here...
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July 31, 2016
Ego Is The Enemy With Ryan Holiday - This Week's Six Pixels Podcast
Episode #525 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to.
Some know Ryan Holiday as a media strategist, while others know him as a PR machine. Others know him as a speaker, and some know him as a bestselling author. Recently, it seems, Ryan has decided to focus on being a thoughtful non-fiction writer. His efforts have been paying off. His latest book, Ego Is The Enemy, has quickly become a huge bestseller. His last book, The Obstacle Is The Way, exploded as well, as many professional athletes (especially in the NFL) latched on to his modern take on stoicism. It may not seem obvious, but Ryan is looking back on an ancient form of philosophy and modernizing it with amazing insights for people today. How did he make this happen? What do brands (and business professionals) need to know about this? It's important and it matters. What is holding us back? How do we think about ourselves, others and the work that we do? Are social media and technology making us the worst people possible? Ryan's first book was, Trust Me I'm Lying, and his second book was, Growth Hacker Marketing. He's also a contributor to the New York Observer and many more. Many people consider Ryan to be one of the brightest thinkers in business today. I agree. Enjoy the conversation...
You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #525.
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July 30, 2016
Noodling Towards Greatness
This is not supposed to be Shakespeare.
I don't toil and sweat over every character, every word, every sentence, the grammar or the flow. I am noodling around with an idea. Something that I am feeling. I am trying to bring that feeling out in words. I'm working through the idea through these words. I'm hoping that the completed piece of work clicks with you. That it solves a problem that you have been thinking about. That it inspires you to ask a better question. That it pushes you to appreciate the brand(s) that you are developing. This is not (nor ever will it be) a solution. I am noodling with an idea and trying to get that idea to go somewhere. To take you along for the ride. Musicians do this with their instruments. The best noodling becomes a song (something you might have heard). I do this with words. The best words become an article (for a major publication), a chapter in one of my business books, a segment in one of my presentations. Maybe, sometimes, a hit blog post. Most of the time, it just fills this space. That's what this blog is about. Blogs have changed. Most people treat each post like it needs to be perfect. That's fine too. We all have our own ways of working through our creative process.
Silly rabbit, clicks are for kids.
Most days, I hate my stuff. It's not click-worthy. It doesn't spike on Medium. It doesn't get a retweet from those with verified accounts or celebrity followers. It just sits here. It just sits there on Facebook, on Twitter and/or LinkedIn. It doesn't move those social media needles that so many people are obsessed with. I have the blessing and curse of time on my side. The blessing, because I've been writing (multiple times a week) here, at Six Pixels of Separation, since 2003 and I've managed to build up a brand and audience over the course of the thirteen years. People know my writing style, and there's not the expectation that every post is akin to an article. The curse, because many people who blog less, and have been doing it for far less time have lapped me. They have a bigger audience, and spend a significant amount of time sharing, repurposing and pushing their posts. They write post as if it's an article for a business publication. It's working for them. Good on them. If I have an extra five minutes in my life, I prefer to write and create something that's itching me inside, over the self-promotion. That's not a judgement for those who are better at self-promoting, it's just how it is.
Great content. Great look at process.
I spent many years working in the music industry. I'm also a bit of a musician. I studied the electric bass (informally and in a post secondary education format). I love the sound of the instrument (and those who have mastered it) more than I like playing it (hence, my other podcast, Groove - The No Treble Podcast, where I am slowly trying to build the largest oral history of electric bass players). With that, I follow a lot of YouTube channels that focus on the instrument. Unless you are a musician, you probably have not heard about Ernie Ball. Ernie Ball is one of the world's top makers of electric and acoustic guitar strings, bass strings, and other guitar accessories. Some of history's greatest musicians including Paul McCartney, Eric Clapton, Jimmy Page, Slash, The Rolling Stones, Angus Young, Eagles, Jeff Beck, Pete Townshend, Metallica, and more use their strings. As a form of content marketing, Ernie Ball created a documentary series titled, The Pursuit of Tone. It's done in partnership with AT&T and these documentaries (which look at how musicians create the way that do) play on Direct TV and AT&T U-VERSE channel. Clips can often be found on the Ernie Ball YouTube channel. Next month, The Pursuit of Tone features Tom DeLonge (lead vocalist and songwriter for the bands Blink-182, Box Car Racer and Angels & Airwaves). For over two decades and 25 million albums, Tom's guitar tone and riff-driven style has become one of alternative and modern rock's most identifiable sound, which plays an undeniable role in what became the sound of California punk and alternative rock during the nineties. The four minute clip below from this documentary really brings together so many interesting angles of the work that we do as content creators, marketers and brand ambassadors. One, the content within this clip really speaks to the idea and value of noodling with your ideas, putting them out there, experimenting and trying things (even simple ones) that could lead to big results. Two, Ernie Ball is really thinking about how to use content marketing (across multiple media) to build their brand. It's long form content. It's powerful. A TV show, but with lots of online content. It's well-produced, smart and not something that is readily available in the marketplace. They are owning it. Three, if the TV show doesn't gain traction, this type of content could have its own life within their own YouTube channel (or augmented with distribution and more). A very smart and savvy content marketing play. They have TV (so why not use it?), but this kind of content could just as easily live online only.
Watch this video. The content is inspiring. The format is inspiring: Ernie Ball - The Pursuit of Tone - Tom DeLonge.
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youtube channel. ernie ball
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July 29, 2016
Six Links Worthy Of Your Attention #319
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".
Check out these six links that we're recommending to one another:
Bad Sex In Fiction Awards: The Connoisseur's Compendium - Nothing In The Rule Book . "Sometimes good authors write awful things. This compendium of (probably NSFW) winners for the Bad Sex in Fiction Award has some doozies. Some metaphors should never happen: 'punching smoothly in and out of her like a sewing machine,' or 'like a spoon scraping the inside of a soft-boiled egg.'" (Alistair for Hugh).
The Movie Set That Ate Itself - GQ . "This is a crazy tale of deranged film production that borders on nation-building and cult worship. Like, some filmmakers go for authenticity -- but few of them change the size of the plumbing to recreate a particular toilet-flushing sound." (Alistair for Mitch).
Why bad ideas refuse to die - The Guardian . "Did you know that different parts of your tongue sense different tastes? Sweetness on the tip, saltiness on the sides, and bitter at the back? Well if you know that, you are wrong. Why do bad ideas, and errors of fact, persist?" (Hugh for Alistair).
When the Robots Rise - The National Interest . "A meaty look at the complex economic and social problems likely to arise from our increasing move to automation. I'm not sure that I agree with the author's conclusions, but regardless we have some massive changes to our society on the horizon, and now is the time to start thinking seriously about how we should approach them." (Hugh for Mitch).
Martian Colonists Could Be Genetically Engineered for Democracy - Nautilus . "Somewhere in a lab, right now, scientists are toying with something called Gene Drive. They're doing this now to get rid of the mosquitos that are carrying the Zika virus. Well, if the science is sound, why not use it to suppress or augment other stuff that we can find in our genes and DNA? You know, stuff like the desire to be a better democratic citizen..." (Mitch for Alistair).
Confessor. Feminist. Adult. What the Hell Happened to Howard Stern? - The New York Times . "Two of the media celebrities that I most admire in terms of their prowess at conducting interviews/conversations are Charlie Rose and Howard Stern. Everyone gets Stern wrong. Everyone. If you have ever spent any time listening to his in-depth celebrity interviews, it is a masterclass for everyone who has to have a conversation in the real world (be it over coffee or if you're trying to create a compelling podcast). He has an intuitive instinct that weaves the conversation in a very dramatic way. The end result is something we all want: candour and honesty, in a world of press releases and Instagram photos. This article does a good job of explaining just how great of a storyteller he is." (Mitch for Hugh).
Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play.
Tags:
alistair croll
amazon
bit current
bit north
book a futurists manifesto
charlie rose
complete web monitoring
facebook
gene drive
gigot
gq
howard stern
hugh mcguire
human 20
iambic
instagram
j walter thompson
jwt
lean analytics
librivox
link bait
link exchange
link sharing
managing bandwidth
mirum
mirum agency
nautilus
nothing in the rule book
press books
social media
solve for interesting
the guardian
the national interest
the new york times
wpp
year one labs








July 27, 2016
The Big, Massive Business Of Pokemon Go And Apps
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather B. morning show. The segment is called, CTRL ALT Delete with Mitch Joel.
This week we discussed:
Terry and Heather are away on vacation. I'm sitting in with Pierre Landry.
Pokemon Go continues to capture everyone's imagination. This past week, Brooklyn-based Nick Johnson became the first player to publicly confirm that he had caught all 142 Pokémon that are available in the US. It took a lot of work, according to a Business Insider article, including hiring an Uber to drive him in circles to catch one of the last Pokémon he needed. Desperate times call for desperate measure.
Pokemon Go isn't all fun and games. It's big business too. Apple could take in close to $3 billion in revenue from Pokemon Go in the next one to two years, as gamers buy stuff like PokeCoins in-app, according to analysts and a report in The Guardian. Apparently, Apple keeps about 30% of revenue from apps like this on iOS. Pokémon Go's ratio of paid users to total users was 10 times that of Candy Crush, the hit game from King Digital that generated more than $1billion of revenue in both 2013 and 2014. Users in the United States are spending far more time playing the game than they are using Facebook or WhatsApp, according to app analytics firm Sensor Tower. So, it's looking like another cash windfall for Apple.
Our real-like Tony Stark/Iron Man has published his master plan for the next ten years. Last week, Tesla's Elon Musk unveiled his Master Plan, Part Deux. He also looked back on his first Master Plan (and the progress was astounding to read). What's next for Elon, Tesla... And our collective future? 1. Create stunning solar roofs with seamlessly integrated battery storage. 2. Expand the electric vehicle product line to address all major segments. 3. Develop a self-driving capability that is 10X safer than manual via massive fleet learning. 3. Enable your car to make money for you when you aren't using it. And, that's just for Tesla. Let's see what's next for SpaceX!
App of the week: Captio.
Listen here...
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July 25, 2016
The Digital Transformation Playbook With David Rogers - This Week's Six Pixels Podcast
Episode #524 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to.
These days, you can't throw a business professional down a flight of stairs without the words "digital transformation" tumbling out of their mouths. Every business, in every space (small, medium and large) is faced with how digital is transforming the very landscape of business today. When I think of digital transformation and what it takes, I think about David Rogers. Recently, David published his latest book, The Digital Transformation Playbook. David is a Columbia Business School professor, brand strategist, and the founder of the Center on Global Brand Leadership's acclaimed BRITE conference on brands, innovation, and technology. Famed ad critic, Bob Garfield, said this about the book: "Seldom have the effects of digital media on legacy industries and innovators alike been so succinctly and scholarly-ly explained. I won't much detail the Playbook, except to say it breaks down the five main areas of business turned upside down by digital revolution: customers, competition, data, innovation and value. Not to put too fine a point on it, everything we learned about these fundamentals since the Industrial Revolution has ceased to be true. To be even blunter, take Jack Welch's triumphalist bestseller from the old analog days and set it on fire; it is worthless. Rogers uses case histories to illustrate how and why the times they are a changing'. And more importantly, exactly how to adapt." David is also the author of The Network Is Your Customer, The Handbook On Brand And Experience Management, There's No Business That's Not Show Business, and many other pieces of research. Have you been struggling with digital transformation? Enjoy the conversation...
You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #524.
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