Mitch Joel's Blog: Six Pixels of Separation, page 185
July 22, 2016
The Next Economy Company
There have been so many changes in business because of technology. We're just getting started.
There is no doubt that we have seen massive shifts in how consumers buy, connect and share in the past decade. It's hard to imagine a world where connectivity, mobile devices and more are not ubiquitous, affordable and available to all. The connection points for that to happen are unfolding before our very eyes. Last week, I wrote about how thinkers like Tim O'Reilly are thinking about the present, to better lay the groundwork for our future (read it over here: Two Critical Points About The Future). Tim is the CEO of O'Reilly Media, coined the phrase Web 2.0, is helping to push the maker movement, and has spent decades being at the bleeding edge of technology by being an investor, thinker, author and spokesperson for the technology industry. Last month, Wired founder, author and futurist, Kevin Kelly (please read his incredible new book, The Inevitable - Understanding the 12 technological forces that will shape our future), published a fascinating read on LinkedIn titled, The internet is still at the beginning of its beginning, that states:
"In terms of the internet, nothing has happened yet! The internet is still at the beginning of its beginning. It is only becoming. If we could climb into a time machine, journey 30 years into the future, and from that vantage look back to today, we'd realize that most of the greatest products running the lives of citizens in 2050 were not invented until after 2016. People in the future will look at their holodecks and wearable virtual reality contact lenses and downloadable avatars and AI interfaces and say, 'Oh, you didn't really have the internet'--or whatever they'll call it-- 'back then.' And they'd be right. Because from our perspective now, the greatest online things of the first half of this century are all before us. All these miraculous inventions are waiting for that crazy, no one-told‑me‑it‑was-impossible visionary to start grabbing the low-hanging fruit--the equivalent of the dot-com names of 1984."
It's still the future that we are going to create together.
It will still require companies, work (of people - not just robots), jobs and, most importantly, imagination, inspiration, innovation, education, networking and execution. The smartest people all agree. Another place to better understand this pending corporate revolution is a new publication by John Battelle (founder of Wired, The Industry Standard, Federated Media and author of The Search), called, NewCo (which is described as, "covering the biggest shift in business and society since the Industrial Revolution."). Within this new publishing platform, Battelle sat down with Tim O'Reilly to discuss this next economy, the deficit of idealism and what we need to build a healthy and robust economy moving forward...
Watch it here: NewCo Shift - A Deficit of Idealism: Tim O'Reilly on the Next Economy.
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Sophisticated Marketer's Podcast - Pokemon Go, Personal Branding And The Power Of Great Writing In A Video-Rich World
Jason Miller is a rocking tour du force of business, marketing and conversation.
Jason is a rock photographer and loves all music that is hard and heavy almost as much as I do. He has a history in the music business (as I do) and, after connecting, it felt like we truly were "brothers from another mother." Professionally, Jason is also living the dream. Currently, he is the Global Content and Social Media Marketing Lead for LinkedIn (now, based in London), he has his own professional rock n' roll photography business called, Rock n' Roll Cocktail (can't wait to see his photo book and buy some prints from him), and he also hosts a fantastic podcast for LinkedIn titled, The Sophisticated Marketer's Podcast (which has a slant towards the B2B side of business). I was excited to be a guest on his first episode that was recorded out of his UK studio.
Here's how he describes our show together...
"What's the real marketing opportunity on Pokemon Go? Why are brands still struggling to demonstrate ROI for social media? Is it worth advertising to ad blockers? And perhaps most importantly, how do you top interviewing Tommy Lee of Motley Crue as your first gig as a journalist? There are few marketers out there whom I'd rather pitch these questions at than Mitch Joel, President of the digital marketing agency Mirum and a man described by Marketing Magazine as a 'Rock Star of Digital.' Mitch is a true original thinker: challenging, iconoclastic and incisive - so when I had the chance to spend an hour with him for the latest Sophisticated Marketer's Podcast, I wasn't going to turn down the opportunity. It helps that he's probably the only other marketer I know who's equally passionate about Canadian prog-rockers The Tea Party. Our Podcast interview was brilliantly timed, with Pokemon Go apparently creating a new type of media platform overnight and marketers rushing to make sense of it all. But of course, Pokemon Go wasn't the only issue on the agenda. Mitch has strong views about why brands still struggle to make sense of ROI on social platforms - and strong views too about how they should be facing up to the ad blocking surge. They are well worth listening to... Mitch and I share a real passion for writing - and for me, one of the most interesting parts of our conversation involved the role of writing in a digital world that's increasingly dominated by video (not to mention Augmented Reality avatars). If you're a marketer wondering how to make your mark, build your personal brand, and put your views out there, then Mitch's wisdom is a great place to start. He's had a hugely varied and interesting life and career (I'm particularly jealous of his first gig interviewing Motley Crue's Tommy Lee) - and he's a firm believer in the value of wholly committing yourself to the industry you're in and the work that you do."
We had a great time on the Podcast - I hope you have a great time listening in. It's all right here: The Sophisticated Marketer's Podcast - Hosted by: Jason Miller - Featured Guest: Mitch Joel.
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Never Has LinkedIn Been More Powerful Than Today
LinkedIn is the most powerful weapon you have in building your reputation.
I believe this. Wholeheartedly. The problem, of course, is that we live in this strange new on-demand world. What do you want? What do you need? We can access almost anything with our smartphones and the flick of our thumb. A car. A place to stay. Someone to mate with. You name it. It's all right there. Instantly. It's not a smartphone. It's a remote control for your life (as my buddy, Andy Nulman, called it more than fifteen years ago). With that, our expectations to "get stuff done" has become somewhat slanted. We expect now, in real-time. Why doesn't everything work this fast?
Does LinkedIn work for finding work?
This was the question that a friend (who also happens to be a HR professional) asked on Facebook (not LinkedIn?) the other day. I jumped in and stated that - for my time and attention - there is nothing more important to an individual's professional development than a robust LinkedIn profile coupled with an effort to build genuine connections. Now, Microsoft has gone and acquired LinkedIn for $26+ billion. Imagine everything from their Office tools to their CRM being plugged into this online social network for professionals. If done well, the potential is boundless. We shall see. But, I digress. Someone else hopped on to this Facebook post and wrote the following...
"Linked in is completely useless for someone actually looking for work. I even joined the 'premium' thing for a month. Useless. All it is are 'thought leaders' quoting bs articles at each other and marketing people doing marketing things with each other. For anyone looking for a real job in the real world - waste of time."
Are you looking for work?
There are a few things to know about LinkedIn:
Your LinkedIn experience is not my LinkedIn experience. All feeds and updates that any individual sees are predicated on the people that they are following. I see information based on the people that I am connected to. You will have a completely different experience, based on who you are following. Don't like the information that you're seeing? Unfollow those people. Your mileage may vary (as Seth Godin likes to say). Saying that LinkedIn is useless implies that you're not digging deep to make the valuable connections, or following the people that are sharing interesting perspectives. They are there. Look for them.
Your profile must be complete. LinkedIn is a two-way street. It's not just who you follow - and how often you message people. You don't know what you don't know. It's hard to (really) know who is checking out your profile (the more advanced users now how to adjust their settings, so that you can't tell when they've seen your profile), and the LinkedIn search engine is fairly robust. Without a complete and up-to-date profile, you will never be able to truly experience the power of LinkedIn's serendipity. That's when someone was doing a specific search for a skill set, and your name shows up in the search. Every few weeks, you should hop on to LinkedIn, review your profile and add to it. The more complete, the more opportunities may float your way.
LinkedIn is not there to find you work. LinkedIn is there for you to make connections. Making connections with the sole desire of finding a job is going to be thankless experience. Making connections with the sole desire of trying to extend your network and help others, is going to create a powerful future for yourself. My LinkedIn strategy? Every Monday morning I do a search for either "VP Marketing" or "Chief Marketing Officer" (these are the types of professionals that I am most interested in meeting). From there, I look to see which are two or more nodes out of reach (and who has an interesting profile). I shoot them a quick and personal note (not a form email!) letting them know that while we've never connected before, I am interested in what they do, the brand they work with, that I would love to connect. If there is reciprocity, I don't just take the connection and move on, I truly connect (ask to meet for coffee, whatever). My intent is sincere: How can I help them? What questions might I ask them? I have about an 75% success rate with this, and it has parlayed into lifetime friendships, a slew of new connections and an ability for me to continuously help others. On top of that, I'm doing my best to reach almost 20 new people every month. That has a compounding effect over time.
LinkedIn is most powerful if you don't play the numbers game. Most people are look at how many connections they have, or how many resumes they have blasted off. This is spam. Like great content, it's not about how many people, but who they are. Things don't happen overnight. They take time. Lots of time. Build your network slowly, with precision and respect the circle of trust that you are building.
If all you are doing is looking for a job, LinkedIn will be a tough environment. If all you are doing is trying to build a valuable and powerful professional network, LinkedIn will be your paradise.
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July 21, 2016
Six Links Worthy Of Your Attention #318
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".
Check out these six links that we're recommending to one another:
We built voice modulation to mask gender in technical interviews. Here's what happened. - Interviewing.io . "This by way of Tim O'Reilly, who joined us at Startupfest last week. The outcome isn't exactly what you'd expect -- and it's important." (Alistair for Hugh).
A Case for Email Etiquette - Paco Nathan - Medium . "Nothing says middle-class anxiety like the terror of the B list-er trapped by a C list-er at an A list party. New tech brings new rules of ettiquette (like Fred Wilson's Double-Opt-In Introduction); and Grizzled-tech-Wünderkind-cum-O'Reilly-mastermind Paco Nathan has finally laid them out. Seriously, this is comprehensive -- with math and predictions of LinkedIn's stock tumble, based on its messaging features. Paco is nothing if not thorough (and funny as hell)." (Alistair for Mitch).
How Trees Calm Us Down - The New Yorker. "Having an extra ten trees on a block, apparently, has a health perception effect on people living there equivalent to being seven years younger." (Hugh for Alistair).
Why You Should Believe in the Digital Afterlife - The Atlantic . "One day, we'll be able to scan the contents of our brains, and upload them to simulated environments. Or maybe, as Elon Musk hinted, that already happened and we're all living in such an environment. But, if we can do all this, would the scanned version of you be you?" (Hugh for Mitch).
The World Depends on Technology No One Understands - SingularityHUB . "This will melt your brain. Period. Full stop. We have come to the point in humanity when we are losing our ability to comprehend what we are inventing. That's some powerful stuff right there. Technology has become so sophisticated and intricate that us - mere mortals - can't even comprehend the power of what it can (and will) do. This means when systems act in unpredictable ways, we will have to begin to wonder why nobody will be more surprised by the outcomes than those who invented it. Yikes. What chance do the rest of us have?" (Mitch for Alistair).
Persuasion Update: Clinton Vs. Trump - Scott Adam's Blog . "Putting politics aside (a hard thing to do these days), just how does the 'winner' of an election come to be? You would think that it's pragmatism and a strong platform. You would be wrong. The winner is the one with the best marketing, communications, NLP techniques, persuasion and more. Ethical? Read this and decide. And, don't think for a second, that the brains and hands behind Dilbert is all comical. This is serious and deep stuff." (Mitch for Hugh).
Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play.
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amazon
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iambic
interviewing io
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July 18, 2016
Is Paid Dating The Uber Of Dating?
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather B. morning show. The segment is called, CTRL ALT Delete with Mitch Joel.
This week we discussed:
Pokemon Go has arrived. We can all be so critical of another, true? Apparently, we all need to get a life.
This sounds all kinds of strange: "Ohlala is a web-based app that facilitates what it calls 'instant paid dating.' Male users post offers for dates, consisting of a time, a duration, and how much money they're willing to pay -- a typical offer is from 1-4 hours at an average price of $300. While the request is up, women can decide whether or not they'd like that person to be able to contact them. Crucially, women are not visible to men before they initiate conversation -- it's the inverse of the backpage listings to which it's often compared. Here, the buyers must come forward first. From there, the couple can chat and discuss the whens and wheres of their impending dates, as well as a payment method and their boundaries, if they so please. (In-app payment is currently in the works, the team tells me.) When the terms are agreed upon, the chat is logged, and presumably both parties are incentivized to show up. Though its on-demand model has earned Oglala the label 'Uber for escorts,' the company insists it isn't an escort agency, or even operating in the adult entertainment space.
Attention Star Wars nerds: Virtual reality is about to go mainstream. Industrial Light & Magic's virtual reality arm xLab is making its next virtual reality experience, and the subject is Darth Vader. Writer David S. Goyer (Batman Begins and Man of Steel) announced that he is working on the project.
App of the week: Pokemon Go (of course!).
Listen here...
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July 17, 2016
Maria Konnikova On The Confidence Game - This Week's Six Pixels Podcast
Episode #523 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to.
One of the most fascinating writers on the scene these days is Maria Konnikova. She's a regular columnist at The New Yorker who focuses on the intersection of psychology and culture. It's playful, fascinating and deeply relevant to those thinking about consumers and how to grow your business. Recently, she published a book titled, The Confidence Game, in an effort to unpack why we get fooled by others and how we deal with that when it happens. She's also the author of Mastermind - How To Thnk Like Sherlock Holmes (which came out in 2013). It's one thing when somebody wrongs us, it's a completely other thing when we willingly allow ourselves to get conned. Are there learnings from the con world? You know it. Enjoy the conversation...
You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #523.
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July 15, 2016
Two Critical Points About The Future
Recently I heard two quote about the future that really put things into perspective.
This week, Startup Festival was taking place in Montreal. I had the pleasure of interviewing Tobi Lutke (Founder and CEO of the $3+ billion company, Shopify), and I was also able to spend a lot of time listening to those who are inventing the future, thinking about the future and investing in those who are building the future. It's been a fascinating three day experience. One of the main stage presentation was Tim O'Reilly (CEO of O'Reilly Media). Tim coined the phrase Web 2.0, is helping to push the maker movement and has spent decades being at the bleeding edge of technology. From publishing and philosophizing about the current and future state of the world, Tim's insights are always this blurry barrage of deep tech knowledge minced with philosophy about what the economy could be. You would be hard pressed to find a technologist as bullish and optimistic about our future as Tim O'Reilly. His keynote presentation was titled, First Principles, and it had me scratching out notes at a furious pace. Tim was breaking down the notion that your company's core beliefs about the world form the first principles on which your company is based (think about how Google wanted to make all of the world's information accessible). Now, Tim's attention is spent thinking about the first principles of technology in the future economy (something he calls, Next Economy... a place where humans use technology to augment the work experience, and not just to reduce costs and automate everyone out of a job). This Next Economy is very similar to the We, Robots publishing platform that I started back in late 2012. It was this idea that technology - and the future - is not going to be what we have today. That robots and algorithms are not going to replace our work, but rather create an augmented work experience, which is going to create many more interesting types of works (jobs and industries that don't exist today).
You can't think about automation without thinking about our future.
In presentations of my own (and in writing), I have often stipulated that technology moves both very slowly (we've had a commercialized web for close to two decades), but happens very fast (Shopify is a $3+ billion business, but they started in 2004). They may seem like an overnight success, but it was a decade-plus in the making (still, it all feels so sudden). Tim said it best...
1. "The future happens very slowly. Then, all at once."
This is a fact. So, what are you doing about things like data, artificial intelligence, the shift to mobile, streaming services, video and more? Is everything at a tipping point? Is everything being done by your competitors and you are lagging behind? Think deeply about the very few spaces listed above that are gaining steam in technology today, but are (truly) not commonplace. No brands have leveraged any of those areas to the best of their capabilities. The future is happening very slowly right now. Now, is the chance to capture it. Now is the chance to not be in a position where the brand has done little, but it's now too late because the "all at once" phase has arrived.
This isn't about investing in the improbable, but much more about being ready for the inevitable.
It's also very scary. Everyone is reading the news and seeing data points. Tim pointed to a piece research that stated 40% of jobs will be replaced by automation and/or robots. Basically, as artificial intelligence takes hold, it is going to create a hollowing out of jobs and work. Riffing on the augmentation verses obliteration theories, Tim said it best...
2. "It's a failure of imagination to think that AI (or something) else is going to replace us."
That could be one of most inspiring quotes that I have heard in a long time. Artificial intelligence and new technology is going to create many opportunities for us. It's going to enable us to re-imagine our current process and workflow. It's going to beg us to create a future where we can solve bigger and harder challenges. The idea is not to run away from technology or the future. We can't hold back the future. The idea - for brands today - is to implement, explore and experiment now, because within that innovation will come sparks of imagination that will not replace what we do, but create the next jobs, industries and opportunities of the future. "A failure of imagination"... I love that.
Let's not sit back and wait for the future. Let's sit up and start imagining it, by working with the technology that is here today, and critical for tomorrow.
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The Current State Of Advertising's Business
Where is the world of advertising at today?
It's easy to say that advertising is dead (it's not). Here is something that most people (even the smart business folks that you know) don't realize: advertising spend (paid media) will climb in 2016 by 5.7% to $542.55 billion this year (according to eMarketer's article, Worldwide Ad Spending Growth Revised Downward). What does that really mean? The impact of advertising on the overall economy is an important part of what moves our world economy forward and - more importantly - the people at the top of the advertising industry have a pretty amazing insight into where our economy is at, where it's going and how healthy things are. It's hard to imagine that there is anyone on a higher perch than Sir Martin Sorrell the chief executive officer and founder of WPP - the world's largest marketing and communications holding company and network (full disclosure: WPP acquired our agency, Twist Image, in 2014 and we rebranded as Mirum in 2015). WPP has a $28+ billion market cap (as of this writing).
Current status and moving forward.
ET Now's Brand Equity show sat down with Sir Martin a few weeks back to discuss everything from Brexit and the Cannes Lions to mediapalooza, the US election and more. How is the advertising industry adjusting to our ever-changing world? What does your business need to be thinking about, at this point in the year?
Watch this: Brand Equity - In Conversation with Sir Martin Sorrell.
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Six Links Worthy Of Your Attention #317
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".
Check out these six links that we're recommending to one another:
How Not To Network: The Uneasy History of the Soviet Internet - First Monday. "Did you know the Russians were building an Internet? It didn't turn out as well as they hoped, obviously. Here's an excerpt, by way of the always fascinating Simon St. Laurent. It's just a prologue for the book, but it made me wonder why I hadn't asked the question: what happened to the Internet's competitors? 'Between the late 1950s and the late 1980s, a small group of leading Soviet scientists and administrators tried to develop a nationwide computer network that was designed for citizen communication and sweeping social benefits.'" (Alistair for Hugh).
Geopolitical Hedging as a Service - Jon Bruner - Quantified . "I last mentioned Jon Bruner way back in 2012 (Six Links #89). He built something recently to demonstrate how the world's online maps adjust based on what country you're in. This is a big deal, politically, because companies like Google and Microsoft have to deal with governments, many of whom have disputed borders. If you ever need a concrete example of how Internet 'facts' are fungible, this one's great." (Alistair for Mitch).
VentuSky . "The last time I spoke with Alistair, he told me about his interest in big data, climate change, and finding ways to help people understand the impacts - current and potential. This isn't quite the same thing, but it shows the power of weather data, visualized in a compelling way. It's a global visualization model of... everything that is going on in the weather today. You can see the whole world, or zero in on where you are right now." (Hugh for Alistair).
Why The EU Had It Coming - The New York Times . "The Brexit vote in the UK has everyone nervous, everywhere. Was it a vote against immigrants and openness? Or, a vote against a broken system? Tim Parks argues that the EU is broken, and Brexit might be the kick that forces the EU (and the EC) to reform." (Hugh for Mitch).
Radical new economic system will emerge from collapse of capitalism - The Guardian . "We have seen many pieces of content on the end of capitalism as we know it. Is this another one of those, or a slight more powerful perspective on how we can continue our economy while balancing the needs of the many (beyond the one percent)? This is going to be a very delicate conversation to have. On one hand, we all want equality and more equalized distribution of wealth and power in our world. On the other hand, will those who hold the keys, purse strings, and more be willing to let this happen? Do they have a say or choice?" (Mitch for Alistair).
How technology disrupted the truth - The Guardian . "Everyone freaked out this week. Pokemon Go came out and there were security concerns about what kind of data the game was both capturing and distributing. Once the uproar happened, there was a swift response. Problem solves, right? Wrong. The problem? More people shared the news about the issue than the result/fix. To this day, my feed is littered with articles about the problem, even though it has been responded to. Everyone has their own facts... very few people know the actual facts. So, has technology disrupted the truth?" (Mitch for Hugh).
Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play.
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amazon
bit current
bit north
book a futurists manifesto
complete web monitoring
facebook
first monday
gigot
google
hugh mcguire
human 20
iambic
j walter thompson
jon bruner
jwt
lean analytics
librivox
link bait
link exchange
link sharing
managing bandwidth
microsoft
mirum
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pokemon
pokemon go
press books
quantified
simon st laurent
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July 12, 2016
Pokemon Go And The New Viral
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather B. morning show. The segment is called, CTRL ALT Delete with Mitch Joel.
This week we discussed:
Heather B. was off today.
One of the craziest weeks I have ever experienced in the digital space as a women went live on Facebook video and streamed the death of her boyfriend after a police stop (with her 4 year old child in the backseat). Beyond the tragedy and miles we have to go in terms of our society, the implications of live streaming everything can't be underestimated. Here's what Mark Zuckerberg had to say about it: "Yesterday, a Minnesota woman named Diamond Reynolds went live on Facebook immediately after her fiancé, Philander Castile, had been shot by police in his car. Philander later died from his wounds. In the video, Diamond's 4-year-old daughter is watching from the back seat. My heart goes out to the Castile family and all the other families who have experienced this kind of tragedy. My thoughts are also with all members of the Facebook community who are deeply troubled by these events. The images we've seen this week are graphic and heartbreaking, and they shine a light on the fear that millions of members of our community live with every day. While I hope we never have to see another video like Diamond's, it reminds us why coming together to build a more open and connected world is so important -- and how far we still have to go."
Pokemon Go has taken many part of the world by storm. It's one of the better applications of Augmented Reality, as the user is forced to go out "into the wild" and chase down Pokemon characters. People are loving it and - of course - it has already caused car accidents and injuries. Who has more fun than people?
Snapchat isn't as ephemeral as we thought. They introduced Memories last week. Memories is a new way to save Snaps and Stories on Snapchat. It's a personal collection of your favorite moments. So, don't think that everything that you snap disappears once it's viewed.
App of the week: Mobile Pass.
Listen here...
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