Mitch Joel's Blog: Six Pixels of Separation, page 189

Six Links Worthy Of Your Attention #311

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".

Check out these six links that we're recommending to one another: 

Managing the Bots That Are Managing the Business - MIT Sloan Management Review . "Tim O'Reilly is prescient about many things. The convergence of Next:Economy (about the future of work) and Strata (Data Science) make interesting bedfellows, and the subject of bots, algorithms, and automation comes up often. Here, he muses on the people who must manage the bots (and strays into, of course, the bots that will inevitably manage people)." (Alistair for Hugh).
The Delightful Perversity of Québec's Catholic Swears - Atlas Obscura . "Yeah, we're from Québec, but readers might not be. So, when they want to get authentic, forget poutine, maple syrup, or Canada Goose jackets: Just start naming things from the Catechism. I'm including this in my folder of 'everything you need to know when visiting Montreal,' and you should too." (Alistair for Mitch).
A guy trained a machine to "watch" Blade Runner. Then things got seriously sci-fi. - Vox . "The Twitter link I followed had a better headline, 'Deconstructing Blade Runner using Artificial Intelligence -- an AI watches a film about AIs.' I have not even read the article yet. I can't wait." (Hugh for Alistair).
Listen To Wikipedia . "Pull Wikipedia's live editing data, convert various editing actions into musical notes (bells are additions, plucked strings are subtractions; the size of the changes defines the pitch). Throw in some graphic representations... and now you have music generated by the humans across the world who are editing Wikipedia." (Hugh for Mitch).
These 17 life hacks will change the way you use Gmail - Business Insider . "I tend to shy away from these link-bait-ish type of headlines, but I'm becoming increasingly fascinated with how we manage our information. It's also amazing to see such a vibrant and powerful app and software ecosystem that has been developed around Google's Gmail. With that, I just can't believe all of the amazing things that any one of us can do to make email that much more efficient. Bring on the messaging apps, sure... but I still think email is one of the best ways to get stuff done." (Mitch for Alistair).
13, right now - Washington Post . "How important is it for a 13 year old to understand the value and power of being an online influencer. Think about it this way: when a 13 year old girl knows that 100 'likes' on any given post of hers is a key metric, we have to start wondering two things: One, what are we doing to kids today and their self esteem? Two, isn't it great that young kids today know what it means to build an audience and get others to care about their content? Don't judge those questions... just think about them... and read this." (Mitch for Hugh).

Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play.

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The Paradox Of Screentime

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather B. morning show. The segment is called, CTRL ALT Delete with Mitch Joel.

This week we discussed: 

How's this for depressing: The Washington Post recently wrote an in-depth piece on kids these days and their social media usage, and in it was this startling statistic, courtesy a 2015 study by the nonprofit group Common Sense Media: Teens are spending nearly nine hours a day consuming media. And children ages eight to 12 are spending nearly six hours a day doing the same thing. That's almost every waking hour!
So, just how big is Snapchat? Last week, Snapchat announced in a filing that it closed a $1.8 billion series of funding. That makes it close to a $20 billion company. Snapchat projected revenue of $250 million to $350 million in 2016 and $500 million to $1 billion in 2017. Snapchat also reported 110 million daily active users at year-end 2015, up from 74 million at the end of 2014. 
Do you watch videos on Facebook? Facebook is very proud of their big video numbers. Well, with upwards of 8 billion views per day on its platform, it's rocking. But, it may just be a bunch of silence movies. As much as 85 percent of video views happen with the sound off, according to multiple publishers.
App of the week: FullContact for Gmail.

Listen here...

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Innovation Culture With Michael Schrage - This Week's Six Pixels Podcast

Episode #516 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to.

When it comes to innovation, one of the most provocative voices in the field is Michael Schrage. It may seem obvious to us now that innovation is when consumer's accept new products and services, but this wasn't always a commonly-held belief (until Michael brought it forward). Ever hear of rapid-prototyping? What about simulations and modelling to improve ROI on innovation investments? All of this thinking was brought into our world by Michael. A research fellow at the MIT Sloan School's Center for Digital Business, author of books like The Innovator's Hypothesis, Who Do You Want Your Customers To Become?, Serious Play, Shared Minds and more, he is a legendary business, innovation, technology and marketing mind. It has been said that no one knows more about how to maximize return on investment from innovation processes than Michael Schrage. Personally, I think he's one of the most fascinating people thinking about business today. Enjoy the conversation... 

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #516.

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Better Ways To Get Inspired

Need some inspiration? Try this...

Read old copies of MAD Magazine (from the late seventies and eighties, preferably).
Watch a documentary about something you know nothing about (try Helvetica or Art & Copy).
Go for a long walk without music (if you must listen to music, try classical or jazz - something very old without vocals).
Start writing. In a notebook. With a pen. Anything. Just start.
Watch a live concert on YouTube featuring an artist who you know is dealing with stuff (try this: The Tragically Hip - Woodstock 1999).
Find your inner peace (check out Headspace).
Go for breakfast with someone who was a friend in high school, that you haven't seen since.
Play with your kids in the park (if you don't have kids of your own, ask to tag along with a friend or family member). Try the slides and the swings. 
Read anything by Seth Godin or Tom Peters.
Wake up an hour earlier to stretch, exercise or journal... or all three (15 minutes each).
Take a course on drawing or photography (try Skillshare).
Subscribe to Austin Kleon's e-newsltter and anything from PSFK. 
Drink a great cup of coffee in the morning... slowly.

Now, it's you turn... list off how you get inspired below...

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We, The Misfits (And The Beauty Within)

You could hear a pin drop.

It doesn't happen as often as one might think anymore. I have had the pleasure of attending (in person) the annual TED conference for close to ten years. What you see online - the billions and billions of views that these magnificent TED Talks receive - are the "best of the best." Getting a standing ovation after delivering a TED Talk is getting harder and harder. The bar is set so high. As each year's event approaches, and the list of speakers get announced, everyone anticipates that one, special, speech that truly does change everything. This year, there were a few. Still, Lidia Yuknavitch's talk, The beauty of being a misfit, was the one for me. I'm that misfit that she describes. A punk. A metalhead. Someone much happier writing about an underground band and seeing a show alone than anything else. Someone who prefers reading to networking. Writing over snapchatting. Yes, we're all different in our own ways. Still, the word "misfit" is one that has always hung over me. For a while, it was a dark cloud. It took years of working on myself to get comfortable with who I was... who I am. Now, I embrace the misfit. I often laugh at it. I can see the beauty in it. If, you don't feel like a misfit yourself, this is an even-more important video for you to watch. Don't mistaken silence for apathy. Don't mistaken inaction for a mistake. Don't judge others based on how you are, but rather on how they might be processing the information.

If you liked what Susan Cain did for introverts, you're going to love what Lidia Yuknavitch does for misfits...   

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Six Links Worthy Of Your Attention #310

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".

Check out these six links that we're recommending to one another: 

BC Startups: The Government Is Not Your Friend - Ben Fox - Medium . "This might be a little close to Canada, so international readers may not care, at first blush. But it's a dissection --  nay, evisceration -- of government programs which, while possibly well-intentioned, actually hurt new companies tremendously. When we founded Coradiant, we eschewed such handouts, and aimed consultants at reclaiming them later on. We never regretted it. Anyone considering loans, tax credits, or other government incentives for a startup needs to read this carefully." (Alistair for Hugh).
The Tragically Hip - Genius . "If you're not a Canadian, you may not know The Tragically Hip, one of Canada's great rock bands. They're guitars, all the way, with lyrics that invoke Shakespeare and smalltown drama and the grit of relationships. It turns out that Mitch and I both interviewed them; I used to throw Hip Parties at a bar I ran, in which drinks were $1 for the first album, $2 for the second, and so on. To this day, when I hear Opiated, I suddenly want a beer. The band's lead singer just announced that he has terminal brain cancer. In an almost apologetic post, the band did something very Hip-like: Announced a tour. It's going to be an emotional rollercoaster, unavoidable, cathartic, gut-wrenching. If you haven't heard of them, go buy Fully Completely or Up To Here or Road Apples and see what you've been missing. And, in the meantime, check out some of their amazing lyrics, annotated on Lyricgenius. And hug a Canadian." (Alistair for Mitch).
Artist Jason Schulman took a single, very long image of The Shining - The Overlook Hotel . "This long exposure photo of the whole film of Stanley Kubric's The Shining is exactly as it should be." (Hugh for Alistair).
Gymnast Angel Rice - Thotty Axelrod - Twitter . "This is incredible." (Hugh for Mitch).
When The Data Bubble Bursts, Companies Will Have To Actually Sell Things Again - Fast Co. Exist - Fast Company . "How are you going to make money? Money? The money is in the data! Data is the new oil! Haven't you been reading all of this amazing content online? The data that consumers give us is going to make us all rich! Well, what if that's not the case? What if data (like most things) becomes so highly commoditized that there isn't much wealth in it? We collect data. We sell data. Money today, but is it money tomorrow? What if we actually have to go back to a world where all of these digital businesses have to do what other businesses have done in the past: actually sell stuff that people would be willing to pay for." (Mitch for Alistair).
Tesla Tests Self-Driving Functions with Secret Updates to Its Customers' Cars - MIT Technology Review . "Tesla is the greatest electric car, right? What if it's more of an OS and gateway for Tesla (the company) to build autonomous robots and vehicles? Think about it this way: Tesla cars all have an always-on cellular Internet connection. Meaning, all of these car out on the road are able to give the company a tremendous amount of real-time driving information. But, think about this: 'The company even secretly tests new autonomous software by remotely installing it on customer vehicles so it can react to real road and traffic conditions, without controlling the vehicle.' Yup.. wow!" (Mitch for Hugh). 

Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play.

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amazon

angel rice

ben fox

bit current

bit north

book a futurists manifesto

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facebook

fast co exist

fast company

fully completely

genius

gigot

hugh mcguire

human 20

iambic

j walter thompson

jason schulman

jwt

lean analytics

librivox

link bait

link exchange

link sharing

managing bandwidth

medium

mirum

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mit technology review

opiated

press books

road apples

social media

solve for interesting

stanley kubrick

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tesla

the overlook hotel

the shining

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twitter

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william shakespeare

wpp

yeaEr one labs

 

Our Narrowing World View Is Not Facebook's Fault

Don't blame Facebook for the type of content that we see.

There was a lot of conversation this week about what Facebook does (and does not do) to control the content that we see. Facebook was accused of suppressing conservative news, and how it hits the newsfeed. Interesting. In a world where people are shunning traditional news outlets (newspapers, magazines, radio, etc...) and turning to social media for their news, there is a sudden expectation (demand?) that a social media platform should have the same moral, ethical and social contracts that news organizations have had within our society. Should Facebook suddenly ensure that content (of all shapes and political sizes) get their own fair share of distribution? Is that their business model? Is that their moral obligation? Is that their business model? No. No it is not (for the time being).

Social media is not news. You don't follow unbiased sources.

Back when social media took hold (over a decade ago), I had written several pieces about how - in a world where we're all going to be more connected - our world view will shrink and become more repressive than ever. How so? With so many new voices online (and places to connect), how can our world view shrink? For years, we got our news from news outlets. While these outlets may have had a political slant, they still delivered various kinds of news, from various sources, and from various parts of our world. You could just love the sports section of your local newspaper, but still whip through (and be exposed to) a bunch of headlines and issues in the world. When we were not buried in our smartphones (in our social feeds), we stumbled across news sources in places like our cars (radio) or while watching television (the news), etc... Once the web browser took hold, we had "internet portals" (remember those?) like AOL and Yahoo. Their homepages dominated the web, as millions of people would turn to their news-driven homepages that were carefully curated (often mixed with original news) from experiences editors. Then, came customization. Customization allowed consumers to choose the type of content that they wanted to see. You could dump everything from your homepage except for the sports (if that was your thing). As social media took over, we took this customization to a whole other level. Now, we're not just choosing sports, but people who only like the same teams that we do.

Sports is the analogy that leads us to this much larger problem and realization.

It's not that Facebook is (or ins't) suppressing conservative news that should be the eye-opener here, it's that you - yes, you! - are suppressing your world view, every single day that you continue to follow only a small, specific and like-minded group of friends, connections and likes. Facebook could double-dose on conservative news, but if your feed is full of people with an opposing view, the odds of you seeing it is minimal to non-non-existant.

Our narrowing world view is on you.

When things were much more heated in the Middle East, their was a consensus that one side was winning the PR and news battle. I remember having people pull me aside and ask how this is possible? Their newsfeeds clearly demonstrated the opposite. These smart, educated and well-informed individuals didn't understand that they were only following people who shared a similar point of view (who only wanted to see one side). They had seen no counter-views in their newsfeed. And, after all, this newsfeed is becoming their only perspective of the world (which includes the limited number of people that they follow, and  how natural and tribal it is to follow those who are most like you). There is no solving this problem. Facebook (and other social media channels) can amp up the content, distribution and more, but if all you're doing is following a group of likeminded people (who are most like you), we're going to be left wondering where a depth of perspective and insight is going to come from. It's not fair to blame Facebook for the choices that we're all making.

Odds are that a truly world view will not be found in your newsfeed any time soon ... and Facebook is not to blame. We are.

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Great Curation On Farnam Street

Episode #515 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to.

This is where I typically wax poetic about this week's guest. This time, I think Farnam Street's chief, curator and smarty pants, Shane Parrish, can best explain who he is: "My goal is to help you go to bed each night smarter than when you woke up. I'll do this by giving you tools, ideas, and frameworks for thinking. I'm not smart enough to figure all of this out myself. I try to master the best of what other people have already figured out. Sounds simple, doesn't it? The best way to do this is to read a lot. And so I make friends with the eminent dead. Along the way I write about what I'm learning." I could not be a bigger fan of the Farnam Street newsletter, and his curation is stunning. Enjoy the conversation...

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #515.

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Facebook Made The Right Move. Regardless Of What Marketers Think.

Brands will have to leave Facebook. 

This was the general sentiment not all that long ago. For the longest time, Facebook was encouraging brands to build Pages, chase likes and engage with consumers on their platform. Brands could not resist, as the number of Facebook users grew without end. It was a veritable free-for-all for a long time. On one hand, it was great for brands and the Grand Prix race for millions of likes. On the other hand, there was a huge erosion taking place. Brands - who could publish, post and reach everyone they were connected to - did so with reckless abandon. It was all about quantity over quality, and the Facebook users were feeling it. No joke. Brands would post a stock photo of the sun with the gripping copy of "like this is you like Thursday!" An impression was a free impression. Brands never met an impression that they didn't like. A "like" was the perfect vanity metric to push brands to spend more on Facebook. The like acquisition business was a healthy one. Still, consumers are not stupid. It was terrible and wasteful content, and it was turning them off. It polluted the Facebook experience, and was pushing people away from the platform because they believed that Facebook was becoming less about friends, and more about being marketed to. Never a good thing. 

Then Facebook did both the best thing and the worst thing possible. 

Not that long ago Facebook began throttling the content from these brand pages. The reasoning was sound. Perhaps the less content that makes its way to the user, the more content they would see from real friends. Perhaps the less content that makes its way to the user, the more a brand might think about what they're posting, to make it count. Perhaps, now that Facebook, is controlling the distribution of content, they can charge for it. Charge, not just for the distribution, but a premium amount for an increase of reach and targeting. Some might argue (I would), that they created a very powerful (and lucrative) advertising platform. A few years in, and take a look at their advertising sales. Brands can like it (or not), but it's impressive. Impressive beyond words. 

The final straw?

Once Facebook amped this strategy up, organic distribution of content dropped drastically (for the majority). Next to nothing was making its way from brands on Facebook to the people who actually liked the brand. Brands worked super-hard to get likes and followers, and now Facebook is letting nothing through. It's pay to play. The general consensus was that brands would now leave Facebook. They would not concentrate on Facebook any longer. They would bail. Facebook would lose revenue. Facebook is just another paid channel. Brand and media companies have options. 
The brands did not shy away. Facebook wins. 

The lack of organic reach has had zero effect on how brands operate on Facebook.

In fact (and maybe most surpassingly), brands are spending more time creating content on Facebook (and paying for it). That was the general message from the Social Times piece titled,
Is Facebook Dead to Brands? Not So Fast... that was published today. From the article: "Daily post frequency rose by 36 percent on Facebook and by 14 percent on Instagram, while slipping by 2 percent on Twitter. Instagram posted the highest follower growth among the three social networks in 2015, but it peaked in February and began trending downward, while Facebook and Twitter were more stable. Instagram topped Facebook and Twitter in terms of engagement rate, and brand with the smallest followings (1,000 or fewer) on all three social networks boasted the strongest engagement rates."

What can brands learn from this?

Brand are spending a lot more time on Facebook. 
Brands are posting much more frequently.
If you think Facebook is slowing down, it is not. 
Photos and videos will engage your consumers more than text.
The tighter your community, the better your engagement will be.
Brands are paying (more than ever) to be active on Facebook.

Don't assume it's all paid media.

Content still has value. Creating something that people will talk about, share and connect with has value. Content is now a tale of two cities, when it comes to Facebook. Some of it must be created with more of an advertising angle (something to inform or sell with the impetus that money will spent against it), while a lot of it should still be created to add value, insight and connections with your consumers (and yes, you can still boost these with some dollars to get more attention). Facebook is still a great place to create a more human connection, let's not forget that. Let's also not forget that Facebook is a growing advertising platform. How Facebook tweaks the algorithm will forevermore have massive brand implications.

Still, with 1.65 billion users (plus their ownership of Instagram), etc... Facebook is calling the shots, and brands are going along for the ride.

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Your Creative Moment Of Zen

I want my MTV.

Yes, I am from that generation. A time when moving images were put to the hottest music, and every musician and band was forced to create a video representation of their audio landscape. Most bands, labels and managers failed spectacularly, when it came to making this happen. Some struggled due to talent, while most suffered with little-to-no budget. As with all things creative, these limitations also gave rise to a new form of art and creativity. It's one that has spilled into the YouTube (and now, Snapchat) generation. Creators are finding fascinating ways to tell stories. The other (major) factor in the development of the music video genre, has been technology. As the years wane on, access to better tools (hardware and software) have empowered these same creators to think bigger than ever. Just wait and see what augmented and virtual reality is going to do to push this genre even more.

A prime example of great video, creativity and artistry.

For Coldplay's latest single, Up&Up (it's the third single taken from their new album, A Head Full Of Dreams), the band really pushes the boundaries, in what can only be described as a timely (and timeless) visual collage that you will want to watch over and over again. Beyond how visually stunning this clip is, I'm left trying to imagine how the creators juxtaposed so many interesting ideas. Fun, eye-opening, clever, deep and highly entertaining. A lesson for every brand (and band) that has access to the tools and a publish button...  

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