Mitch Joel's Blog: Six Pixels of Separation, page 192

The Truth In Digital Advertising

Don't believe every headline that you read.

There has been a long-standing statement that, "people hate advertising." For years, I (and many others in this industry) have said that this is not true. In actuality, "people hate bad advertising." Nobody likes to be annoyed and interrupted. Everybody loves to be entertained and informed. There are nuances. Digital advertising brings with it many sets of bigger and scarier issues: tracking, fraud, viewability, ad blocking, programmatic, retargeting, and more. When it comes to key topics that advertisers debate, 2016 has been the year of ad blocking. What happens when consumers use technology to block ads? How big of a growing market is ad blocking? If the browsers and platforms build ad blocking into their operating systems, what chance do brands, agencies and publishers have to make money in a world, where advertising is the main revenue source?

The true state of digital advertising.

If you're wondering just how healthy the state of digital advertising is, the Interactive Advertising Bureau released their 2015 Internet Advertising Revenue report today, and the numbers are impressive. U.S. digital advertising revenue hit $60 billion last year. As expected, mobile was a beast, growing 66%, from $13 billion in 2014 to $21 billion in 2015. So, as people complain about the size and quality of digital advertising, the market just continues to soar.

Who's getting what out of this $60 billion?

When it comes to the mobile revenue total ($11 billion), the vast amount of the spend comes from display-related mobile formats such as video, according to this IAB report (meaning: not search). Still, with all of this money spent, mobile mostly gets its spend from other media, digital media and through experimental budgets, if you dig into the report (meaning: it's not mainstream and being allocated the same way that media agencies work with TV, print, etc...). 

Video, video, video and more video.

In what-was a Google digital advertising world (search, search and more search), the emerging ad format online is video (Google still wins here because of YouTube). Think about that: non-interactive, passive, just sit there and watch video ads are the fastest growing (and most important) segment in digital advertising (how depressing). Non-mobile digital video advertising reached $4 billion last year, up 30% over 2014. To put that into perspective, social ads reached $11 billion last year, up 55% over 2014, while non-mobile search advertising reached $21 billion, up 8% from 2014. There is no doubt that the landscape is dominated by Google and Facebook. For digital advertising dollars spent, it is - without a doubt - their world, and the rest of us are just living in it.

Who spends the most in digital advertising?

The retail advertisers spend the most, and they are responsible for 22% of dollars spent. This, in and of itself, is fascinating if you think about the dollars that the CPGs spend in traditional channels. After the retailers, auto and financial services come in, and each accounts for 13% of 2015 revenue. Overall, the IAB's Internet ad revenue report from Q4 and full-year 2014 found online ad spending grew by 16% year-over-year in 2014, from $43 billion to almost $50 billion, so 2015 brought in an additional $10 billion in revenue.

A $60 billion digital advertising industry, in the US alone, with no sign of slowing down. You can read the full report here: IAB Internet Advertising Revenue Report Conducted by PricewaterhouseCoopers (PWC).

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The Power Of Dealstorming

Episode #511 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to.

Tim Sanders spends his career on the cutting edge. He was an early stage member of Mark Cuban and Todd Wagner's broadcast.com, which had the largest opening day IPO in history. After Yahoo acquired the company, Tim was tapped to lead their ValueLab, which enabled sales teams to close hundreds of millions of dollars of new business through rapid collaboration. By 2001, he rose to the position of Chief Solutions Officer and later, the company's Leadership Coach. In 2005, he founded Deeper Media, which provides consulting and training services for leading companies, trade associations and government agencies. Tim is the author of four books, including the New York Times bestseller Love Is the Killer App. His other books include Today We Are Rich, The Likeability Factor and Saving the World at Work. Now, he's back with Dealstorming, a book focused on how to create a better sales and marketing strategy within your organization. Enjoy the conversation...

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #511.

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mark cuban

marketing

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TED's Secret To Great Public Speaking

Give your speech, change the world.

That is the name of a great book on how to give presentations that matter by Dr. Nick Morgan (you can hear Nick and I discuss his thinking in an older episode of Six Pixels of Separation right here: SPOS #292 - Great Presentations With Nick Morgan). Being able to craft a fascinating story and deliver it is one of the most powerful skills anyone in business can (and should) possess. One of the best presentations that I participated in at Social Media Marketing World this week in San Diego was Michael Port's workshop titled, Heroic Public Speaking: How to Give the Best Presentations of Your Life (you can also hear Michael and I discuss his amazing new book on the subject, Steal The Show, right here: SPOS #472 - How To Steal The Show With Michael Port). For many, the lighthouse of great presentations is TED. TED's curator is Chris Anderson. In the next few months, as Anderson prepares the launch of his new book, TED Talks: The Official TED Guide to Public Speaking, you can expect a lot of mass media attention on the topic of giving a great presentation. This is great news. Perhaps the art of speaking and presenting will get the attention in the mass media that it so rightfully deserves.

Great presentations matter... no matter where they take place. 

It could be at a family dinner, a business meeting or prepping for a job interview. Your ability to communicate an idea is critical for success in all facets of everyday life. Most of us will never get to give a TED Talk, but understanding the development, psychology and skills that it takes will make us all better at business (and life). With that, Chris Anderson just published his own eight-minute TED Talk-ish about the great public speaking to start the buzz behind his new book (which will be published in May 2016). Are there real secrets to giving a great presentation? I don't think so. It's less about secrets and it has much more to do with intent, preparation and rehearsal. It's true that there is no single formula for a great talk, but there are some commonalities that all of the best ones do have in common. Chris Anderson shares what he believes is the big secret, along with four ways to make it work for you. So, are you just going to present some facts, or do you have what it takes to share a real idea that is worth spreading?  

Watch this: Chris Anderson: TED's secret to great public speaking.

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The Big Buzz At Social Media Marketing World

There's only one thing left for those in social media marketing to talk about.

It was a busy two days in San Diego, as Social Media Examiner's Social Media Marketing World came to a close tonight. Podcasting? Blogs? Twitter? YouTube? Facebook? Sure, there were lots of sessions talking about and dissecting the platforms and types of content that work in social media these days. With that, everything was completely overshadowed with a massive barrage of slides, blurbs, hallway conversations and more about one area in specific: live video. If you're not doing, thinking, working on live video, you're going to lose. That's how it felt. That's how it was presented. Non-stop.

So far, I'm a goner.

That's not true. There's no doubt that live video is the last mile for all types of media. It's being hyped and pushed now - more than ever - because the technology can truly enable it now, everywhere (the pipe can broadcast it, the smartphones have great video and audio capabilities, the software to edit video has never been simpler and cheaper, and the apps/publishing platforms make everything come together with ease). With that, there was this feeling that people like me (with more of a passion for writing and audio) are being left behind. That's what will make brands feel like a goner. Being a live video brand is not going to be easy. Still, don't listen to all of the gurus, evangelists and consultants. Non of this growth in live video means that it kills writing, posting pictures or creating audio. Still, it really did feel that way.

What's the real story with live video?

It's easy to be a pundit, jump on the bandwagon and show a bunch of examples of how the new breed of media creator is using live video to build an audience and engage with more people. You would think that YouTubers are now geriatric, if you were to follow the discourse today. With that, if you really want to know how live video is unfolding, Chris Cox (the chief product officer of Facebook) was recently on Charlie Rose to introduce the platform's new live-streaming video tool. It's a great twenty minute conversation about what the promise of live video is... and can be.

Watch it here: Charlie Rose speaks to Chris Cox.

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Six Links Worthy Of Your Attention #305

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".

Check out these six links that we're recommending to one another: 

Graphs That Will Make You Gasp - Committee on the Status of Women in the Profession. "Some hard data on just how unequal the balance of the sexes is, from authorship, to housekeeping, to tenure. We have a long way to go." (Alistair for Hugh).
Is the Universe a Simulation? Scientists Debate - Space.com . "Every year, there's a debate of a big question, held at the American Museum of Natural History, an homage to Isaac Asimov. This year's question is pretty serious, and silly, and old, and new: Are we living in a simulation? Turns out, this isn't an easy question to answer. And there are reasons to think we might be. In which case, let me be the first to say: Hello to our Captors. The best line? 'If you're not sure, at the end of the night, whether you're actually simulated or not, my advice to you is to go out there and live really interesting lives, and do unexpected things, so the simulators don't get bored and shut you down.' This is a long debate (the article is interesting on its own) but if you think hard enough about it you might lose some sleep. Or some simulated sleep." (Alistair for Mitch).
Million Student March organizer: Capitalism has proven itself illegitimate - Fox Business . "Watch this entertaining, and testy exchange between a Fox News dude and Darletta Scruggs, million student march activist. 'We have more prisons in the US than degree granting colleges and universities.'" (Hugh for Alistair).
Christopher Walken: 'I don't need to be made to look evil' - The Guardian . "Nice interview with the great Christopher Walken, famous dancer and sometime actor." (Hugh for Mitch).
The Last Frontiers of AI: Can Scientists Design Creativity and Self-Awareness? - SingularityHUB . "We are building a lot of new technology. We are pushing towards artificial intelligence through initial development of machine learning. So, just how well are these computers learning? It's still early days. With that, it's important to think about what the end game is for these computers. It could be that they're smarter than human beings? What work will us - the mere mortals - do? Some have been arguing that humans will handle the creative work. What if we're actually pushing for computers to be as creative and self-aware as the rest of us?" (Mitch for Alistair).
A serious problem the news industry does not talk about - Jennifer Brandel - Medium . "What's the biggest problem facing the news industry? This writer thinks it has to do with how traditional outlets treat and deal with their audience. It's an interesting argument... and does hold some weight." (Mitch for Hugh).

Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play.

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amazon

american museum of natural history

bit current

bit north

book a futurists manifesto

christopher walken

committee on the status of women in the profession

complete web monitoring

darletta scruggs

facebook

fox business

gigot

hugh mcguire

human 20

iambic

isaac asimov

j walter thompson

jennifer brandel

jwt

lean analytics

librivox

link bait

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link sharing

managing bandwidth

medium

mirum

mirum agency

press books

singularity hub

social media

solve for interesting

space

the guardian

wpp

year one labs

The Struggle Of New Media Is Real

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather B. morning show. The segment is called, CTRL ALT Delete with Mitch Joel.

This week we discussed: 

We keep thinking that Netflix (and models like it) are the ways in which TV and film companies will make money. Famed comedian, Louis CK, isn't quite feeling it... yet. The comedian created his own web series called, Horace and Pete, starring himself (Horace) and Steve Buscemi (Pete) as co-owners of a Brooklyn Bar. The first episode cost $5 to watch; the second $2; and the remaining eight $3 each for a total of $31 for the full season. How did it do? C.K. told Howard Stern that he spent $2 million of his own money to make those first four episodes, but they didn't make nearly enough to bankroll the rest of the season. CK had to take out a line of credit, putting himself millions of dollars in the hole. Nobody said this new media business was easy or a slam dunk.
The creator of Napster (and the first president of Facebook) is at it again. This time, Sean Parker wants to disrupt the movie theatre business. His product is called The Screening Room, and here's the pitch: you buy a $150 box, and then you can pay $50 for a movie and watch it - in the comfort of your own home - the same date it is released in the theatres. Many movie executives are getting behind it. Many are terrified by it. What do you think?
App of the week: Fresh Mint.

Listen here...

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Debating Algorithms, Facebook Live Video, Bots And More

Episode #510 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to.

Joseph Jaffe is widely regarded as one of the top marketing bloggers (Jaffe Juice) and podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of four excellent books (Life After The 30-Second Spot, Join The Conversation, Flip The Funnel and Z.E.R.O.) and his latest business venture is, Evol8tion. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation blog and podcast), we've decided to hold semi-regular conversations, debates and back-and-forths that will dive a little deeper into the digital marketing and advertising landscape. This is our 37th conversation (or, as I like to affectionately call it, Across The Sound 37.20), and in this episode, we discuss slacktavism, Facebook, algorithms over humans, virtual reality, Facebook's live video push and much more. Enjoy the conversation...

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #510.

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zero

 

A More Elegant Question About Facebook

Facebook wants to connect everybody. 

That was the plan when Mark Zuckerberg moved the online social network out of his college dorm room, and into a business/something more substantive. Whether he knew what Facebook would become is questionable, at best (who could know that Facebook would have the profound effect that it has had on our society?). At the time, Facebook was not a better mousetrap or something original. It was (if we're going to be honest) just another online social network in a world where MySpace was dominating. History tells the story. Facebook is a dominant force. And here we are, listening to Facebook as they reveal their current and future plans at the F8 Facebook Developer Conference being held this week in San Francisco. 

There were a lot of surprises. 

Varying degrees of surprises were launched. Perhaps the biggest surprise of all happened when Mark Zuckerberg unveiled one, particular, slide that laid out the organization's roadmap for the next ten years. You can view the slide and read more about in the Business Insider article titled, Facebook just showed us its 10-year road map in one graphic. 

Here's what we know about Facebook's next ten years...

Year 1 - 3.

Facebook will evolve their "ecosystems."

Year 3 - 5.

Core products will be established. These include:

Video
Search
Groups
Messenger
WhatsApp
Instagram


Year 5-10.

New technologies will take hold as Facebook focuses on:

Connectivity

Drones
Satellites
Lasers
Terrestrial Solutions
Telco Infrastructure
Free Basic.

Artificial Intelligence

Vision
Language
Reasoning
Planning

Virtual Reality - Augmented Reality

Mobile VR
Oculus Rift
Touch
Social Virtual Reality
Augmented Reality Technology




The future is coming.


Facebook is clearly solving for the "how will we connect?" in the grand scheme of things. Based on their investors and the money they are currently generating, they are placing big bets on connectivity, artificial intelligence, virtual reality and augmented reality. Big, big steps away from news feeds, status updates, emoticons and a place to share our memes and pictures of food and cats. Is Facebook the future of social networking or the future of the Internet?

A more elegant question: does Facebook want to connect everyone, or does Facebook now want everything connected via Facebook?

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Incompatible Or Original?

Everyone wants the answer to this one question: why and how do certain individuals come up with great ideas?

It's hard not to admit that we're all (still) fascinated with how Steve Jobs accomplished everything that he did. Back in 2010, I published an article titled, Incompatible, that was focused on a Bloomberg TV documentary titled, Bloomberg Game Changers: Steve Jobs. Here's what I wrote back in 2010: There's no doubt that Jobs is an iconoclast, but what really struck me was when someone described him as "incompatible," and pushed it further by saying that's what makes him so unique, special and creative. Guy Kawasaki went on to say that Jobs is so different from most other people, that getting him to even think like everybody else would be like trying to explain to a fish what it is to fly. Incompatible. What a term.

Do you have to be that different to get results? 

It's amazing that these "leaders" seem to be - for the most part - lone thinkers. People who spend an enormous amount of time, researching, dreaming and creating. My friend, Adam Grant, is also fascinated with people like this. Adam is a top-rated Wharton Professor who wrote an incredible business book called, Give And Take, all about how giving (in a truly unselfish way) is directly correlated to an individual's long-term success. His latest book is titled, Originals, and it looks at how the best ideas come from unconventional thinking by non-conforming individuals, and why that combination is both so surprising and has such staggering (and life altering) results. Adam presented his latest thinking on Originals at this past year's TED conference. His very clever fifteen minute presentation was just posted online.

Watch this: Adam Grant - The surprising habits of original thinkers.

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Six Links Worthy Of Your Attention #304

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".

Check out these six links that we're recommending to one another: 

Here are all the Facebook Messenger bots we know about so far - Engadget . "Facebook announced a lot of stuff at its annual developer conference this week; it's widely accepted that chat is the new app store, and bots are the new apps. But what apps are out there today? Here's a nascent list. And for the next few weeks, this feels like ordering at In-n-Out: where's the secret menu? And what's the next book publisher? ;-)" (Alistair for Hugh).
How an internet mapping glitch turned a random Kansas farm into a digital hell - Fusion . "Imagine that when someone blocked their caller ID, instead of it saying nothing, it said, 'John Smith.' Well, if you were John Smith, pretty soon you'd have a bunch of people hating you. Software developers use default values a lot. There's a reason your computer's calendar goes back to January 1, 1970; or that the Y2K bug happened. Often, old protocols and systems aren't updated for new uses. Well, here's an example taken to the absurd. At Coradiant we relied on the MaxMind database to look up where you were from the IP address you used -- basically the equivalent of caller ID. It was an imperfect science, at best. And yes, there's a default. It's a farm in Kansas. And it sucks to be them." (Alistair for Mitch).
Remote Control - Motherboard . "Those illegally crossing the border between Mexico and the US used to follow a guide (commonly called a coyote), through the inhospitable mountain terrain to 'safety.' These days, many are crossing on their own, with a burner phone as a guide, with someone safe in Mexico guiding them by voice only." (Hugh for Alistair).
I wrote an essay about working overnights - Peter Nickeas - Medium . "Former night beat newspaperman (murders, etc...) writes (beautifully) about the toll it took, still takes, on him." (Hugh for Mitch).
A man accidentally deleted his entire company with one line of code - Business Insider . "Who hasn't had a bad day at the office? You start making your way home, trying to figure out how to separate how you dealt with work contrasted against how you're going to explain to your family why you're in such a bad mood. After a while, that emotion dissipates. The sun goes down. The sun rises. A new day of challenges are ahead. That bad day seems to fade into the distant past. That is, unless, you pull a move like this? Ouch. I didn't even know this was possible..." (Mitch for Alistair).
Amazon's Kindle Oasis: The Highest-End High-End Kindle So Far - Fast Company . "I have a small, private, metaphorical landfill somewhere with many of the e-readers that have come out since their inception. I have tried them all. I have failed to adopt them seriously, time and time again. I read almost every book that I own using the Kindle app on the iPhone. It has served me well. Still, one look at this new Amazon Kindle Oasis and all I can think to myself is this: just take my money!" (Mitch for Hugh).

Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play.

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bit current

bit north

book a futurists manifesto

bot

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complete web monitoring

engadget

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facebook messenger

facebook messenger bot

fast company

fusion

gigot

hugh mcguire

human 20

iambic

in n out burger

iphone

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jwt

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lean analytics

librivox

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link exchange

link sharing

managing bandwidth

medium

mirum

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motherboard

peter nickeas

press books

social media

solve for interesting

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year one labs